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Optimising
        for mobile
           A short & simple guide




Written, illustrated and produced by
8,000,000 people
in the UK access
the internet from
their smartphones
every day.
94%
Have searched for local info.



70%
Called a local business after searching.
do people
 How
access your web site
from a smartphone
and what kind of
experience do
they get?
Your logo here
                                       Link           Link           Link              Link



A nice marketing email for you
                                 And you send them to a
                                 teeny tiny replicv a of your
                                 website.


      Your logo here             Where everything is small.


                                 And everything is hard to read.



 A lot of people will read
 it here and click on a                                            And it’s a bit tricky to click
                                                                   things like this.

 link that goes to your                                            And basically it’s all a
 web site...                                                       bit of a pinch and zoom
                                                                   nightmare.


                                                                   The number is under the
                                 Here’s some marketing
                                                                   fold somewhere.
                                 information that nobody
                                 really wants to read on a
                                 smartphone. And frankly
                                 probably don;t want to
                                 read on a desktop or tablet
                                 either but there you are
Zap
   !!


Or maybe you’ve got one    Your logo here
of these new fangled            Link           Link           Link              Link

things and you want to
use it.
                          And you send them to a
                          teeny tiny replicv a of your
                          website.


                          Where everything is small.


                          And everything is hard to read.




                                                            And it’s a bit tricky to click
                                                            things like this.


                                                            And basically it’s all a
                                                            bit of a pinch and zoom
                                                            nightmare.


                                                            The number is under the
                          Here’s some marketing
                                                            fold somewhere.
                          information that nobody
                          really wants to read on a
                          smartphone. And frankly
                          probably don;t want to
                          read on a desktop or tablet
                          either but there you are
Your logo here
      Link           Link           Link              Link




And you send them to a
teeny tiny replicv a of your
website.


Where everything is small.


And everything is hard to read.




                                  And it’s a bit tricky to click
                                  things like this.


                                  And basically it’s all a
                                  bit of a pinch and zoom
                                  nightmare.


                                  The number is under the
Here’s some marketing
                                  fold somewhere.
information that nobody
really wants to read on a
smartphone. And frankly
probably don;t want to
read on a desktop or tablet
either but there you are
That’s a bit                                            Your
                                                                  logo
annoying.                                                  Link
                                                                             here
                                                                           Link
                                                                                          Link
                                                And                                                     Link
                                                      y
                                               teen ou send
                                                    y
                                              web tiny re them to
It’s all a bit tiny.

                        Pinch, zoom,
                                                   site.       plicv         a
                                                                      a of
                                                                            your
                                            Whe
                                                 re ev
                                                       eryth
                                                             ing is
                                                                    sma
                                           And                          ll.
                                               every
                                                     thing
                                                           is ha
                                                                 rd to
                                                                       read
                                                                            .

I can’t click the


                        ...grrr...goodbye!
links.                                                                    And
                                                                              it
                                                                         thing ’s a bit tr
                                                                              s like       ick
                                                                                     this. y to click
                                                                       And
                                                                            b
                                                                      bit o asically it
                                                                           fap          ’s all
                                  Here                               nigh      in
                                 info
                                        ’s so                             tmare ch and z a
                                      rm
                                              me m                               .           oom
I needed to quickly             reall ation arketin
                               sma
                                    r
                                      y wa       th
                                            nts t at nobo
                                                 o re
                                                           g       The
                                                                       n
                                                                  fold umber is
                              prob tphone.            a    dy
                                                                      som
                                                And d on a
find the info I              read
                            eith
                                    ably
                                           d         fr
                                    on a on;t wa ankly
                                  er b deskto nt to
                                                                          ewhe under th
                                                                              re.       e


needed.
                                       ut th      p
                                             ere y or table
                                                  ou a      t
                                                        re




Is the stuff I really
want here?
57%
Say they won’t recommend a business
with a poorly designed mobile site.

                                           :-(
40%
Have turned to a competitor’s site after
a bad mobile experience.
Context is King
  Different devices means different needs & habits




Desktop users     Tablet users            Smartphone users
In the office,    Relaxed, on the sofa,   On the go, in
at a desk?        after work?             between places?
“What should we do?”



                 Content over
                  navigation
Anticipate
users           Make buttons      What matters
                a bigger target
behaviour.                        most to them?
                 Remove the
                 superfluous


                On-the-go tasks
“How should we do this?”




 Responsive Web Design            Separate Mobile Site
One size for different devices   Dedicated site for mobile


     Which way to go depends on your audience
Key resources used in this presentation:
                             www.themobileplaybook.com
                             tiny.cc/responsive-mobile

                             Recommended reading:
                             www.abookapart.com/products/mobile-first
                             by Luke Wroblewski



                             iPhone visuals:
                             www.pixeden.com




                             If you’d like to know more about mobile
                             optimisation please get in touch.

© Seedr Creative Ltd. 2012

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Mobile optimisation - a short and simple guide

  • 1. Optimising for mobile A short & simple guide Written, illustrated and produced by
  • 2. 8,000,000 people in the UK access the internet from their smartphones every day.
  • 3. 94% Have searched for local info. 70% Called a local business after searching.
  • 4. do people How access your web site from a smartphone and what kind of experience do they get?
  • 5. Your logo here Link Link Link Link A nice marketing email for you And you send them to a teeny tiny replicv a of your website. Your logo here Where everything is small. And everything is hard to read. A lot of people will read it here and click on a And it’s a bit tricky to click things like this. link that goes to your And basically it’s all a web site... bit of a pinch and zoom nightmare. The number is under the Here’s some marketing fold somewhere. information that nobody really wants to read on a smartphone. And frankly probably don;t want to read on a desktop or tablet either but there you are
  • 6. Zap !! Or maybe you’ve got one Your logo here of these new fangled Link Link Link Link things and you want to use it. And you send them to a teeny tiny replicv a of your website. Where everything is small. And everything is hard to read. And it’s a bit tricky to click things like this. And basically it’s all a bit of a pinch and zoom nightmare. The number is under the Here’s some marketing fold somewhere. information that nobody really wants to read on a smartphone. And frankly probably don;t want to read on a desktop or tablet either but there you are
  • 7. Your logo here Link Link Link Link And you send them to a teeny tiny replicv a of your website. Where everything is small. And everything is hard to read. And it’s a bit tricky to click things like this. And basically it’s all a bit of a pinch and zoom nightmare. The number is under the Here’s some marketing fold somewhere. information that nobody really wants to read on a smartphone. And frankly probably don;t want to read on a desktop or tablet either but there you are
  • 8. That’s a bit Your logo annoying. Link here Link Link And Link y teen ou send y web tiny re them to It’s all a bit tiny. Pinch, zoom, site. plicv a a of your Whe re ev eryth ing is sma And ll. every thing is ha rd to read . I can’t click the ...grrr...goodbye! links. And it thing ’s a bit tr s like ick this. y to click And b bit o asically it fap ’s all Here nigh in info ’s so tmare ch and z a rm me m . oom I needed to quickly reall ation arketin sma r y wa th nts t at nobo o re g The n fold umber is prob tphone. a dy som And d on a find the info I read eith ably d fr on a on;t wa ankly er b deskto nt to ewhe under th re. e needed. ut th p ere y or table ou a t re Is the stuff I really want here?
  • 9. 57% Say they won’t recommend a business with a poorly designed mobile site. :-( 40% Have turned to a competitor’s site after a bad mobile experience.
  • 10. Context is King Different devices means different needs & habits Desktop users Tablet users Smartphone users In the office, Relaxed, on the sofa, On the go, in at a desk? after work? between places?
  • 11. “What should we do?” Content over navigation Anticipate users Make buttons What matters a bigger target behaviour. most to them? Remove the superfluous On-the-go tasks
  • 12. “How should we do this?” Responsive Web Design Separate Mobile Site One size for different devices Dedicated site for mobile Which way to go depends on your audience
  • 13. Key resources used in this presentation: www.themobileplaybook.com tiny.cc/responsive-mobile Recommended reading: www.abookapart.com/products/mobile-first by Luke Wroblewski iPhone visuals: www.pixeden.com If you’d like to know more about mobile optimisation please get in touch. © Seedr Creative Ltd. 2012