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MOBILE GAME
BUSINESS
IN INDIA
INDIAN GAMING MARKET
THE GAMING MARKET IS VERY
SUBSTANTIAL IN INDIA, WITH A LOT OF
ROOM FOR NICHE GAMES.
INCREASING NUMBER OF MOBILE
INTERNET USERS, COUPLED WITH
DEVELOPMENT OF NEW AND ADVANCED
GAMES, HAS ALSO BOOSTED MOBILE
GAMING MARKET IN INDIA.
OF MOBILE GAMERS ARE EXPECTED TO
UPSURGE BY 2020 IN THE COUNTRY
SUBSTANTIALLY FROM 198 MILLION IN
2015.
GAMERS TO EVOLVE BY THE YEAR
2030.
OVERVIEW
628 MILLION 1.16 BILLION
STATISTICS OBSERVED:
IOS AND GOOGLE PLAY COMBINED, INDIA
GAMES REVENUE
INDIA IS THE FIFTH BIGGEST MOBILE GAMING MARKET AFTER CHINA, US, BRAZIL & RUSSIA
AT NASSCOM GAME DEVELOPER CONFERENCE 2016, APP ANNIE RELEASED A REPORT
THAT“INDIAN MOBILE GAMING REVENUES WILL REACH $1.1 BILLION BY
2020”
OF INDIA'S ANNUAL REVENUE IS BY THE TOP ONLINE POKER GAMING
START-UPS.
$780K
OF CASUAL GAMES FROM STRATEGY-BASED MOBILE GAMES ESCALATED THE
REVENUE IN 2016
2.5% OF INDIAN GAMERS CONTRIBUTE FOR OVER HALF OF GAME REVENUE.
140%
5% IN INDIA ACCOUNTS FOR ALMOST OVER 80% OF ALL THE GAME MONETIZATION.
INDIA MOBILE GAMING 2.5% OF GAMERS
CONTRIBUTE 52% OF INDIAN GAME REVENUE
GAME DOWNLOADTRENDS:
OF THE INDIAN
SMARTPHONE OWNERS
HAVE GAMES ON THEIR
PHONES
OF GAMERS HAVE THREE OR
MORE GAMAES ON THEIR
PHONES IN INDIA.
84% 37%
OF THE INDIAN
SMARTPHONE OWNERS
HAVE GAMES ON THEIR
PHONES
OF GAMERS HAVE THREE OR
MORE GAMAES ON THEIR
PHONES IN INDIA.
84% 37%
TOPTRENDING GAMES OF 2016 IN INDIA
CURRENT TOPTRENDING GAMES IN INDIA (2017)
SUBWAY SURFER CLASH OF CLANS TEMPLE RUN 2TEEN PATTI
– INDIAN POKER
CANDY CRUSH
SAGA
TRAIN SIMULATOR
2016
SULTAN: THE GAME TALKING TOM
GOLD RUN
TRAFFIC RIDER GRAND GANGSTERS 3D
MOBILE GAME GENRES IN INDIA:
TOP 4 MOBILE GAME
GENRES IN INDIA
TOP GROSSING GAMES
REVENUE INCREASED BY %
IN Q2 2016 COMPARED
TO Q2 2015
STRATEGY GAMES
Clash of Clans
Clash Royale
Clash of Kings
170%
SOCIAL CARD GAMES
Rummy
Teen Patti 190%
CASUAL GAMES
Candy Crush Saga
Chota Bheem
Jungle Run
Hay Day
110%
ACTION GAMES
Sniper 3D Assassin
Gun Shooter,
Temple Run 2
Doodle Army 2: Mini Military
130%
GENDERWISE STATISTICS:
GAMING BEHAVIOURTRENDS
INDIAN SMARTPHONE OWNERS
PLAY GAMES WEEKLY
OF THE POPULATION PLAY AT
LEAST ONE GAME REGULARLY AND
ALMOST ONE-THIRD OF THE
POPULATION PLAYS MORE THAN
THREE GAMES REGULARLY.
9 in 10 86%
OF INDIANS GIVE A GAME JUST A
FEW DAYS AND SWITCH TO A NEW
ONE, IF IT’S NOT INTERESTING,
FUN, OR ENGAGING ENOUGH THEY
SWITCH TO A NEW ONE AND OVER
1 IN 10 INDIANS PLAY THE SAME
GAME REGULARLY FOR OVER A
YEAR.
INDIANS WHO OWN EXPENSIVE
SMARTPHONES WORTH
50%
Rs 30,000
OF INDIAN USERS ARE STILL IN
THE APP AFTER 14 DAYS FOR PAID
USER ACQUISITION, COMPARED
TO THE
24% OF THE GLOBAL AVERAGE
30.1%
OF INDIAN USERS ARE STILL USING
AN APP 14 DAYS AFTER
INSTALLING IT IN THE ORGANIC
USER ACQUISITION, COMPARED
TO A GLOBAL AVERAGE OF 30%.
37%
OR MORE ARE LESS LIKELY TO
PLAY GAMES.
INDIA HAS BEEN POSITIONED AMONG THE LEADING GAMES
DEVELOPERS FOR GLOBAL MARKETS
MORE INDIAN GAMING COMPANIES HAVE BEEN CONSISTENTLY
CONTRIBUTING TO THE DEVELOPMENT OF GAMES IN THE
WORLDWIDE MARKETS.
INNOVATIVE GAME DEVELOPERS ARE SEEN ENTERING IN THE
MARKET TO SATISFY THE RISING DEMANDS FOR INTERACTIVE
GAMES.
IN INDIA, THE INTEREST SHOWN BY THE USERS IN MOBILE GAMES
INDICATES THAT THE GAME APP DEVELOPMENT PLAYS A PIVOTAL
ROLE
www.dotcominfoway.com
www.facebook.com/DotComInfoway
www.twitter.com/dotcominfoway
www.linkedin.com/company/dotcominfoway
SOURCES

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Mobile Game Business in India

  • 2. INDIAN GAMING MARKET THE GAMING MARKET IS VERY SUBSTANTIAL IN INDIA, WITH A LOT OF ROOM FOR NICHE GAMES. INCREASING NUMBER OF MOBILE INTERNET USERS, COUPLED WITH DEVELOPMENT OF NEW AND ADVANCED GAMES, HAS ALSO BOOSTED MOBILE GAMING MARKET IN INDIA. OF MOBILE GAMERS ARE EXPECTED TO UPSURGE BY 2020 IN THE COUNTRY SUBSTANTIALLY FROM 198 MILLION IN 2015. GAMERS TO EVOLVE BY THE YEAR 2030. OVERVIEW 628 MILLION 1.16 BILLION
  • 3. STATISTICS OBSERVED: IOS AND GOOGLE PLAY COMBINED, INDIA GAMES REVENUE
  • 4. INDIA IS THE FIFTH BIGGEST MOBILE GAMING MARKET AFTER CHINA, US, BRAZIL & RUSSIA AT NASSCOM GAME DEVELOPER CONFERENCE 2016, APP ANNIE RELEASED A REPORT THAT“INDIAN MOBILE GAMING REVENUES WILL REACH $1.1 BILLION BY 2020” OF INDIA'S ANNUAL REVENUE IS BY THE TOP ONLINE POKER GAMING START-UPS. $780K OF CASUAL GAMES FROM STRATEGY-BASED MOBILE GAMES ESCALATED THE REVENUE IN 2016 2.5% OF INDIAN GAMERS CONTRIBUTE FOR OVER HALF OF GAME REVENUE. 140% 5% IN INDIA ACCOUNTS FOR ALMOST OVER 80% OF ALL THE GAME MONETIZATION.
  • 5. INDIA MOBILE GAMING 2.5% OF GAMERS CONTRIBUTE 52% OF INDIAN GAME REVENUE
  • 6. GAME DOWNLOADTRENDS: OF THE INDIAN SMARTPHONE OWNERS HAVE GAMES ON THEIR PHONES OF GAMERS HAVE THREE OR MORE GAMAES ON THEIR PHONES IN INDIA. 84% 37% OF THE INDIAN SMARTPHONE OWNERS HAVE GAMES ON THEIR PHONES OF GAMERS HAVE THREE OR MORE GAMAES ON THEIR PHONES IN INDIA. 84% 37%
  • 7. TOPTRENDING GAMES OF 2016 IN INDIA CURRENT TOPTRENDING GAMES IN INDIA (2017) SUBWAY SURFER CLASH OF CLANS TEMPLE RUN 2TEEN PATTI – INDIAN POKER CANDY CRUSH SAGA TRAIN SIMULATOR 2016 SULTAN: THE GAME TALKING TOM GOLD RUN TRAFFIC RIDER GRAND GANGSTERS 3D
  • 8. MOBILE GAME GENRES IN INDIA: TOP 4 MOBILE GAME GENRES IN INDIA TOP GROSSING GAMES REVENUE INCREASED BY % IN Q2 2016 COMPARED TO Q2 2015 STRATEGY GAMES Clash of Clans Clash Royale Clash of Kings 170% SOCIAL CARD GAMES Rummy Teen Patti 190% CASUAL GAMES Candy Crush Saga Chota Bheem Jungle Run Hay Day 110% ACTION GAMES Sniper 3D Assassin Gun Shooter, Temple Run 2 Doodle Army 2: Mini Military 130%
  • 10. GAMING BEHAVIOURTRENDS INDIAN SMARTPHONE OWNERS PLAY GAMES WEEKLY OF THE POPULATION PLAY AT LEAST ONE GAME REGULARLY AND ALMOST ONE-THIRD OF THE POPULATION PLAYS MORE THAN THREE GAMES REGULARLY. 9 in 10 86% OF INDIANS GIVE A GAME JUST A FEW DAYS AND SWITCH TO A NEW ONE, IF IT’S NOT INTERESTING, FUN, OR ENGAGING ENOUGH THEY SWITCH TO A NEW ONE AND OVER 1 IN 10 INDIANS PLAY THE SAME GAME REGULARLY FOR OVER A YEAR. INDIANS WHO OWN EXPENSIVE SMARTPHONES WORTH 50% Rs 30,000 OF INDIAN USERS ARE STILL IN THE APP AFTER 14 DAYS FOR PAID USER ACQUISITION, COMPARED TO THE 24% OF THE GLOBAL AVERAGE 30.1% OF INDIAN USERS ARE STILL USING AN APP 14 DAYS AFTER INSTALLING IT IN THE ORGANIC USER ACQUISITION, COMPARED TO A GLOBAL AVERAGE OF 30%. 37% OR MORE ARE LESS LIKELY TO PLAY GAMES.
  • 11. INDIA HAS BEEN POSITIONED AMONG THE LEADING GAMES DEVELOPERS FOR GLOBAL MARKETS MORE INDIAN GAMING COMPANIES HAVE BEEN CONSISTENTLY CONTRIBUTING TO THE DEVELOPMENT OF GAMES IN THE WORLDWIDE MARKETS. INNOVATIVE GAME DEVELOPERS ARE SEEN ENTERING IN THE MARKET TO SATISFY THE RISING DEMANDS FOR INTERACTIVE GAMES. IN INDIA, THE INTEREST SHOWN BY THE USERS IN MOBILE GAMES INDICATES THAT THE GAME APP DEVELOPMENT PLAYS A PIVOTAL ROLE

Editor's Notes

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