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Lessons Learned About Online Marketing from "A Christmas Story"
WHO AM I?

HOW DID WE GET HERE?




                           Image copyright Vizify.com
                       2
Image copyright Vizify.com
3
‚A crummy
commercial!‛

FOCUS ON PROVIDING
VALUE OVER ADVERTISING
                         4
‚A crummy commercial!‛
FOCUS ON PROVIDING VALUE OVER ADVERTISING




                             5
‚Isn’t that great? What a great lamp!‛ / ‚I don’t know…‛

THE VALUE OF A REWARD IS IN THE EYE OF THE BEHOLDER
                               6
‚Isn’t that great? What a great lamp!‛ / ‚I don’t know…‛
THE VALUE OF A REWARD IS IN THE EYE OF THE BEHOLDER




                                7
‚I triple-dog dare you!‛

CHALLENGE ASSUMPTIONS
ABOUT EFFECTIVENESS
                           8
‚I triple-dog dare you!‛
CHALLENGE ASSUMPTIONS ABOUT EFFECTIVENESS




                            9
‚Only I didn’t say ‘Fudge.’‛

FOLLOW SOCIAL
CONVENTION WHEN
COMMUNICATING




                               10
‚Only I didn’t say ‘Fudge.’‛
FOLLOW SOCIAL CONVENTION WHEN COMMUNICATING




                           11
‚Show mommy how the piggies eat!‛

FIND A WAY TO GIVE
PEOPLE WHAT
THEY WANT




                           12
‚Show mommy how the piggies eat!‛
FIND A WAY TO GIVE PEOPLE WHAT THEY WANT




                            13
‚Something happened, a fuse
blew and I went out of my skull.‛

A BULLY CAN FALL GIVEN THE RIGHT CIRCUMSTANCES
                                14
‚Something happened, a fuse blew and I went out of my skull.‛
A BULLY CAN FALL GIVEN THE RIGHT CIRCUMSTANCES




                               15
‚You look like a deranged
     Easter Bunny!‛

     YOUR EFFORT WILL NOT
     ALWAYS BE
     WELL-RECEIVED


16
‚You look like a deranged Easter Bunny!‛
YOUR EFFORT WILL NOT ALWAYS BE WELL-RECEIVED




                            17
‚I had one when I was eight years old…‛

COMMUNICATE ACROSS MULTIPLE CHANNELS TO
REACH YOUR GOALS
             18
‚I had one when I was eight years old…‛
COMMUNICATE ACROSS MULTIPLE CHANNELS TO REACH YOUR GOALS




                            19
You have questions?
STAY IN TOUCH, I MAY HAVE ANSWERS!

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Lessons Learned About Online Marketing from "A Christmas Story"