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© 2016 Firebrand Technologies
Metadata Management:
Sophisticated Solutions for a
Complex Marketplace
@jtallent
© 2016 Firebrand Technologies
ONIX
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
Title Partner
OZBooks.comONIX
&
eBook
Assets
© 2016 Firebrand Technologies
Slicing and Dicing
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
Targeting metadata
for different markets
© 2016 Firebrand Technologies
Targeted Market Metadata
• Keeping the ‘International’ in
ISBN
• Subject Categories
– BISAC
– BIC
– Thema
• Descriptive Copy
• Specifications (Imperial vs.
Metric)
• ONIX Capabilities
© 2016 Firebrand Technologies
Targeted Market Metadata
© 2016 Firebrand Technologies
Targeted Market Metadata
© 2016 Firebrand Technologies
Targeted Market Metadata
© 2016 Firebrand Technologies
Targeted Market Metadata
Market-specific copy in Title Management
© 2016 Firebrand Technologies
Targeted Market Metadata
Subject Categories in Title Management
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
Targeted Market Metadata
© 2016 Firebrand Technologies
International Rights
Increasing Complication of a Shrinking World
• Worldwide Rights Statements vs. Targeted
Market/Partner Rights Statements
• The Risk of Currencies (used as Territory)
© 2016 Firebrand Technologies
International Rights
© 2016 Firebrand Technologies
Example 1: Rights Calculus
Title 1 ONIX Partner 1
Commonwealth
Books.com
© 2016 Firebrand Technologies
Example 2: Rights Calculus
Partner 2
RoyalBooks.com
ONIXTitle 2
© 2016 Firebrand Technologies
Example 3: Rights Calculus
Title 3 Partner 3
OZBooks.comONIX
&
eBook
Assets
© 2016 Firebrand Technologies
Retailer-specific
metadata
requirements
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
Book Descriptions
© 2016 Firebrand Technologies
Description on Amazon
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
Other content on Amazon
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
iBookstore Description
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
iBookstore Description
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
Reviews
© 2016 Firebrand Technologies
General list of reviews in ONIX
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
One specific review, with attribution
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
B&N shows the review with a heading.
© 2016 Firebrand Technologies
Amazon does not.
© 2016 Firebrand Technologies
Author Information
© 2016 Firebrand Technologies
How contributors are tracked in Title Management
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
Author information in ONIX
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
Clicking on the author name on Amazon
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
Clicking on the author name on B&N
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
Searching for the author name without suffix on Amazon
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
Author Bio
© 2016 Firebrand Technologies
Two locations in Title Management for tracking an Author Bio
Title Information page
Author Information page
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
Author bio in the othertext field in ONIX
(from the Title Information page in TM)
Displays on the Amazon, B&N, and Indigo title pages
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
Author bio in the contributor field in ONIX
(from the Author Information page in TM)
Does not display on Amazon title page,
but does on B&N and Indigo
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies© 2016 Firebrand Technologies
Amazon
B&N
Indigo
© 2016 Firebrand Technologies© 2016 Firebrand Technologies
© 2016 Firebrand Technologies© 2016 Firebrand Technologies
ELIZABETH GILBERT is the author of the
story collection Pilgrims, a finalist for the
1998 PEN/Hemingway Award. Currently a
writer-at-large for GQ, Gilbert lives in New
York's Hudson Valley.
© 2016 Firebrand Technologies© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
Recommendations
© 2016 Firebrand Technologies
1. Automation is your
friend
© 2016 Firebrand Technologies
2. Send more data
© 2016 Firebrand Technologies
3. Quality, Quality,
Quality
© 2016 Firebrand Technologies
4. Targets are for
hitting, not ignoring
© 2016 Firebrand Technologies
5. Your metadata is
evergreen
Joshua Tallent
Director of Outreach and Education
www.firebrandtech.com
@firebrandtech
@jtallent

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