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Global Transformers or Captive Consumers: Addressing Complexities in Youth Media Participation Manisha Shelat,  Ph.D. Mediaeducation.now Helsinki, Finland Nov. 2011
. The stories we tell about youth and their engagement with media Why they are important
The Digital Generations: The Two Extremes Autonomous Empowered Creative Global Leaders and transformers
Selfish Hedonist Materialist Wired Captive Consumers
Our response to the stories   Hope Celebration Admiration and Envy Fear Doom Criticism and Control
Reality Multi hued rather than black and white Complex, nuanced, in flux, dynamic, difficult to pin  down
Why the Hype? The rapid expansion of digital media Global circulation of stories Importance of children Mainstream media’s love for sensational headlines Public preference for simplified generalizations rather than complexity Adultism Problems of research design
How researchers can help tell better stories
Refrain from making sweeping generalizations and judgments  Remember that media are just one part of a child’s  lifeworld  Importance of Context
Connection between Online and Offline Worlds Arab Spring Wisconsin Protests India against  Corruption
Digital Divide or Digital Inequalities?
Questioning Assumptions Potential of new media automatically translates to practice
Assumptions Youth of Global South do not have any say in global agenda
Assumptions High media participation is always something good or desirable for youth
Role of Adults Intruders?  We are forcing them to fake identities, convictions and  opinions  Involvement of youth researchers
Challenges posed by blurring of boundaries Language and Meaning  Asking culturally sensitive questions Problems of Design and Validity
India India is a country full of contradictions Difficult to generalize because of huge population huge structural inequalities
Games that Statistics Play  India is ranked 4 th  out of 185 countries in number of TV  receivers and 2 nd  out of 89 countries in number of broadcast stations Its rank slides down to 98 th  out of 160 countries when you look at % of households with TV-32% The same applies to personal computers, mobile phones and other media
Less than 30% Indians own a mobile  phone so huge growth potential China, Indonesia and Brazil also continue  to show solid growth in cell phone sales A culture of sharing so users do not equal owners
As measured by the new multi-dimensional poverty index, half of the world’s poor are in South Asia (51 percent or 844 million people) and one quarter in Africa (28 per cent or 458 million) It is easy to forget these sections of populations when the upper sections generate enough business
Intersectional Analysis  Poor+low caste+ rural+ girl is not equal to  poor, low caste, rural, girl
Media education is still important though its nature and practice have to change to suit the new digital media cultures Also include traditional media
With proliferation of new media forms all the time we cannot be on top  we will always be chasing something new; never done Enjoy the thrill of the chase!!
I call for research that improves young people’s media experience –use as well as participation As producers as well as consumers
Acknowledgement Alok Brahmbhatt for his India photographs www.alokbrahmbhatt.info
Thanks! Finnish Media Education Society and Finnish Youth Research Society, Maija and Rauna. Prof. Sirkku Kotilainen, Dr. Annika Suoninen, Dr. Irma Hirsjarvi and Prof. Samy Tayie My research assistants in India: Aasita Bali, Nidhi Shendurnikar, Gopal Kateshiya and Khyati Kharod Schools and young people who participated in the research in India Prof. Lewis Friedland and School of Journalism  and Mass communication,  University of Wisconsin-Madison
Manisha Shelat, Ph.D. School of Journalism and Mass Communication University of Wisconsin-Madison USA E-mail:  [email_address] [email_address]

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Mediakasvatus.nyt Manisha Shelat

  • 1.  
  • 2. Global Transformers or Captive Consumers: Addressing Complexities in Youth Media Participation Manisha Shelat, Ph.D. Mediaeducation.now Helsinki, Finland Nov. 2011
  • 3. . The stories we tell about youth and their engagement with media Why they are important
  • 4. The Digital Generations: The Two Extremes Autonomous Empowered Creative Global Leaders and transformers
  • 5. Selfish Hedonist Materialist Wired Captive Consumers
  • 6. Our response to the stories   Hope Celebration Admiration and Envy Fear Doom Criticism and Control
  • 7. Reality Multi hued rather than black and white Complex, nuanced, in flux, dynamic, difficult to pin down
  • 8. Why the Hype? The rapid expansion of digital media Global circulation of stories Importance of children Mainstream media’s love for sensational headlines Public preference for simplified generalizations rather than complexity Adultism Problems of research design
  • 9. How researchers can help tell better stories
  • 10. Refrain from making sweeping generalizations and judgments Remember that media are just one part of a child’s lifeworld Importance of Context
  • 11. Connection between Online and Offline Worlds Arab Spring Wisconsin Protests India against Corruption
  • 12. Digital Divide or Digital Inequalities?
  • 13. Questioning Assumptions Potential of new media automatically translates to practice
  • 14. Assumptions Youth of Global South do not have any say in global agenda
  • 15. Assumptions High media participation is always something good or desirable for youth
  • 16. Role of Adults Intruders? We are forcing them to fake identities, convictions and opinions Involvement of youth researchers
  • 17. Challenges posed by blurring of boundaries Language and Meaning Asking culturally sensitive questions Problems of Design and Validity
  • 18. India India is a country full of contradictions Difficult to generalize because of huge population huge structural inequalities
  • 19. Games that Statistics Play India is ranked 4 th out of 185 countries in number of TV receivers and 2 nd out of 89 countries in number of broadcast stations Its rank slides down to 98 th out of 160 countries when you look at % of households with TV-32% The same applies to personal computers, mobile phones and other media
  • 20. Less than 30% Indians own a mobile phone so huge growth potential China, Indonesia and Brazil also continue to show solid growth in cell phone sales A culture of sharing so users do not equal owners
  • 21. As measured by the new multi-dimensional poverty index, half of the world’s poor are in South Asia (51 percent or 844 million people) and one quarter in Africa (28 per cent or 458 million) It is easy to forget these sections of populations when the upper sections generate enough business
  • 22. Intersectional Analysis Poor+low caste+ rural+ girl is not equal to poor, low caste, rural, girl
  • 23. Media education is still important though its nature and practice have to change to suit the new digital media cultures Also include traditional media
  • 24. With proliferation of new media forms all the time we cannot be on top we will always be chasing something new; never done Enjoy the thrill of the chase!!
  • 25. I call for research that improves young people’s media experience –use as well as participation As producers as well as consumers
  • 26. Acknowledgement Alok Brahmbhatt for his India photographs www.alokbrahmbhatt.info
  • 27. Thanks! Finnish Media Education Society and Finnish Youth Research Society, Maija and Rauna. Prof. Sirkku Kotilainen, Dr. Annika Suoninen, Dr. Irma Hirsjarvi and Prof. Samy Tayie My research assistants in India: Aasita Bali, Nidhi Shendurnikar, Gopal Kateshiya and Khyati Kharod Schools and young people who participated in the research in India Prof. Lewis Friedland and School of Journalism and Mass communication, University of Wisconsin-Madison
  • 28. Manisha Shelat, Ph.D. School of Journalism and Mass Communication University of Wisconsin-Madison USA E-mail: [email_address] [email_address]