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HOWSOFTWARECREATESTHE
SIZZLEONMOBILESILICON
July 30, 2015
Jeff McVeigh
2
50 Years of Moore’s Law
3
Moore’s Law in Perspective
1965 1975 1985 1995 2005 2015
Intel® Core™ Duo
65 nm
151M transistors
5th Gen Intel® Core™
14 nm
1.9B transistors
Intel® Pentium® (P55C)
0.28 μm
4.5M transistors
Intel® 8088
3 μm
29K transistors
Intel® 4004
10 μm
2.3K transistors
4
The Next Five Years
50B
CLOUDDEVICES
IoT
CLOUD
ANALYTICS
SECURITY
DATA
CENTER
SERVERS
DEVICES
API
SOCIAL
MOBILE
Connected
Devices
36T
Network API
Services
35ZB
Data
5
But Imagine If…
Or…
6
Or…
7
8
Silicon Without Software is Just Sand
9
Software is Vital to Intel’s Vision
If it’s smart and connected, it’s best with Intel
Operating Systems
10
Software @ Intel
CPU
GPU
2D Camera
3D Camera
Sensors
Security
Audio
Comms
Drivers
Applications & Developer Programs
Middleware, Runtimes & APIs
Developer Tools
* Other brands and names are the property of their respective owners.
11
Amplifying the Benefits of Moore’s Law
Lower
Cost
Faster
TTM
Longer
Battery Life
Amazing
Experiences
Effective Developer
Tools & Programs
Optimized
Platform SW & Apps
Unique Platform
Capabilities
Deeper
Insights
Higher
Scalability
12
Intel + Android
WORLD’S #1
Merchant Supplier of
Tablet Apps Processors
OVER 200
Tablet and Phone
Platforms Worldwide
* Other brands and names are the property of their respective owners.
13
Operating Systems and Runtimes
FIRST
64-Bit Kernel for
Android*
TOP
Linux* kernel
contributor
* Other brands and names are the property of their respective owners.
14
Enabling Amazing Experiences Outside
Intel® RealSense™
Rear-Facing Camera
15
IR
Sensor
Color
Sensor
IR Laser
Projector
R200
Imaging Processor
IR
Sensor
Create the Applications
That Shape and Enable Innovation
16
Intel® Media
Server Studio
Intel®
Parallel Studio XE
Intel®
System Studio
Intel® INDE
(Integrated Native
Developer Experience)
Intel® XDK
17
Development Resources:
§  Get tools, tech articles & code samples
Business Resources:
§  Access direct consumer sales channels,
co-marketing opportunities & funding
Engaged Community:
§  Connect with Intel experts and industry
peers to share knowledge, get support,
and build relationships
One Source: Intel® Developer Zone
Visit: software.intel.com
More than 10M unique developer visitors per year and 6500 Partners’ ISVs
18
SOLUTIONS
FORA
MULTI-OSWORLD
19
Installed Base Choices
2010	
  
2015	
  
	
  -­‐	
  	
  	
  	
   	
  1.0	
  	
   	
  2.0	
  	
   	
  3.0	
  	
   	
  4.0	
  	
   	
  5.0	
  	
  
Billions
Device	
  Installed	
  Base	
  by	
  OS	
  
(PCs,	
  tablets,	
  mobile	
  phones)	
  
Source: Gartner, Intel
* Other brands and names are the property of their respective owners.
20
App Horse Race
* Other brands and names are the property of their respective owners.
Source: Vision Mobile
Intel® XDK
21
All-in-one HTML5 development
environment for mobile apps
Speed time-to-market
•  Quick-start templates
•  Device emulation
•  On-device debugging
•  CPU & memory profiling
One-click build that targets
•  Android*
•  iOS*
•  Windows*
•  And more
Create great app experiences
•  Responsive performance
•  Access sensors, camera,
other device features
Games Business Consumer Messaging
* Other brands and names are the property of their respective owners.
Typical Native App Development Approach
22
ANDROID
APP
iOS
APP
ANDROID TEAM
Android Studio
Android UI
Designer
Java
Developers
Dev
Systems
Dev
Systems
XCode
iOS UI
Designer
ObjC / Swift
Developers
iOS TEAM
§  Different feature priorities
§  Different code → defects
§  Different release cadences
§  Different team skills
* Other brands and names are the property of their respective owners.
Dev
Systems
Android
UI Designer
iOS UI
Designer
Imagine If…
One app logic codebase
One development language
One development IDE
One development system
Android and iOS apps with
native UI, performance, and
use of full platform capabilities
23
ONE TEAM
Android Studio
Java
Developers
Dev
Systems
Dev
Systems
AND
—
OR
ANDROID APP
iOS APP
* Other brands and names are the property of their respective owners.
Demo Time: Stolen Car Hunter
24* Other brands and names are the property of their respective owners.
25
Analyzing Multi-OS “Readiness”
Visit: analyzer.migeran.com
95%PORTABLE
100%
65%
26
Create Java-based iOS apps
•  Develop & Deploy in
Android Studio on Windows or Mac
•  Design Native iOS UI in
Android Studio or XCode
•  Debug On-Device or Simulator
•  Access Objective-C Language
Features and 100% iOS platform API
•  Automatically Generate
High-Performance Native Bindings
Multi-OS Engine: Announcing Early Access
* Other brands and names are the property of their respective owners.
Comparing Multi-OS Solutions
27
Solution
Option
Primary
Development
Language
Runtime
Requires
Learning
3rd-Party API
Full Access to
Native UI &
Platform Caps
Full
UI Code
Reuse
Full
Core Logic
Code Reuse
Intel® XDK HTML5/JS
Cordova
Crosswalk
No No Yes Yes
Multi-OS
Engine
Java
Android
ART
No Yes No Yes
Option “R” Java Proprietary No Yes No Yes
Option “X” C# Mono No Yes No Yes
Option “Q” C/C++ Proprietary Yes No Yes Yes
* Other brands and names are the property of their respective owners.
28
Architect your apps
for easy multi-OS
deployment
Utilize the right tools
that match your
skills & needs
Apply for
Multi-OS Engine
beta
Learn more at Intel booth,
XDK class (Friday 11:00am)
INDE class (Friday 2:45pm)
Visit: software.intel.com/intel-inde-multi-os-early-access
WHATWILLWECREATETOGETHER
OVERTHENEXT50YEARS?
29
How software creates the sizzle on mobile silicon

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How software creates the sizzle on mobile silicon

  • 2. 2 50 Years of Moore’s Law
  • 3. 3 Moore’s Law in Perspective 1965 1975 1985 1995 2005 2015 Intel® Core™ Duo 65 nm 151M transistors 5th Gen Intel® Core™ 14 nm 1.9B transistors Intel® Pentium® (P55C) 0.28 μm 4.5M transistors Intel® 8088 3 μm 29K transistors Intel® 4004 10 μm 2.3K transistors
  • 4. 4 The Next Five Years 50B CLOUDDEVICES IoT CLOUD ANALYTICS SECURITY DATA CENTER SERVERS DEVICES API SOCIAL MOBILE Connected Devices 36T Network API Services 35ZB Data
  • 9. 9 Software is Vital to Intel’s Vision If it’s smart and connected, it’s best with Intel
  • 10. Operating Systems 10 Software @ Intel CPU GPU 2D Camera 3D Camera Sensors Security Audio Comms Drivers Applications & Developer Programs Middleware, Runtimes & APIs Developer Tools * Other brands and names are the property of their respective owners.
  • 11. 11 Amplifying the Benefits of Moore’s Law Lower Cost Faster TTM Longer Battery Life Amazing Experiences Effective Developer Tools & Programs Optimized Platform SW & Apps Unique Platform Capabilities Deeper Insights Higher Scalability
  • 12. 12 Intel + Android WORLD’S #1 Merchant Supplier of Tablet Apps Processors OVER 200 Tablet and Phone Platforms Worldwide * Other brands and names are the property of their respective owners.
  • 13. 13 Operating Systems and Runtimes FIRST 64-Bit Kernel for Android* TOP Linux* kernel contributor * Other brands and names are the property of their respective owners.
  • 15. Intel® RealSense™ Rear-Facing Camera 15 IR Sensor Color Sensor IR Laser Projector R200 Imaging Processor IR Sensor
  • 16. Create the Applications That Shape and Enable Innovation 16 Intel® Media Server Studio Intel® Parallel Studio XE Intel® System Studio Intel® INDE (Integrated Native Developer Experience) Intel® XDK
  • 17. 17 Development Resources: §  Get tools, tech articles & code samples Business Resources: §  Access direct consumer sales channels, co-marketing opportunities & funding Engaged Community: §  Connect with Intel experts and industry peers to share knowledge, get support, and build relationships One Source: Intel® Developer Zone Visit: software.intel.com More than 10M unique developer visitors per year and 6500 Partners’ ISVs
  • 19. 19 Installed Base Choices 2010   2015    -­‐          1.0      2.0      3.0      4.0      5.0     Billions Device  Installed  Base  by  OS   (PCs,  tablets,  mobile  phones)   Source: Gartner, Intel * Other brands and names are the property of their respective owners.
  • 20. 20 App Horse Race * Other brands and names are the property of their respective owners. Source: Vision Mobile
  • 21. Intel® XDK 21 All-in-one HTML5 development environment for mobile apps Speed time-to-market •  Quick-start templates •  Device emulation •  On-device debugging •  CPU & memory profiling One-click build that targets •  Android* •  iOS* •  Windows* •  And more Create great app experiences •  Responsive performance •  Access sensors, camera, other device features Games Business Consumer Messaging * Other brands and names are the property of their respective owners.
  • 22. Typical Native App Development Approach 22 ANDROID APP iOS APP ANDROID TEAM Android Studio Android UI Designer Java Developers Dev Systems Dev Systems XCode iOS UI Designer ObjC / Swift Developers iOS TEAM §  Different feature priorities §  Different code → defects §  Different release cadences §  Different team skills * Other brands and names are the property of their respective owners. Dev Systems
  • 23. Android UI Designer iOS UI Designer Imagine If… One app logic codebase One development language One development IDE One development system Android and iOS apps with native UI, performance, and use of full platform capabilities 23 ONE TEAM Android Studio Java Developers Dev Systems Dev Systems AND — OR ANDROID APP iOS APP * Other brands and names are the property of their respective owners.
  • 24. Demo Time: Stolen Car Hunter 24* Other brands and names are the property of their respective owners.
  • 25. 25 Analyzing Multi-OS “Readiness” Visit: analyzer.migeran.com 95%PORTABLE 100% 65%
  • 26. 26 Create Java-based iOS apps •  Develop & Deploy in Android Studio on Windows or Mac •  Design Native iOS UI in Android Studio or XCode •  Debug On-Device or Simulator •  Access Objective-C Language Features and 100% iOS platform API •  Automatically Generate High-Performance Native Bindings Multi-OS Engine: Announcing Early Access * Other brands and names are the property of their respective owners.
  • 27. Comparing Multi-OS Solutions 27 Solution Option Primary Development Language Runtime Requires Learning 3rd-Party API Full Access to Native UI & Platform Caps Full UI Code Reuse Full Core Logic Code Reuse Intel® XDK HTML5/JS Cordova Crosswalk No No Yes Yes Multi-OS Engine Java Android ART No Yes No Yes Option “R” Java Proprietary No Yes No Yes Option “X” C# Mono No Yes No Yes Option “Q” C/C++ Proprietary Yes No Yes Yes * Other brands and names are the property of their respective owners.
  • 28. 28 Architect your apps for easy multi-OS deployment Utilize the right tools that match your skills & needs Apply for Multi-OS Engine beta Learn more at Intel booth, XDK class (Friday 11:00am) INDE class (Friday 2:45pm) Visit: software.intel.com/intel-inde-multi-os-early-access