This document discusses a Salesforce webinar on using Salesforce and Heroku. It includes: - Introductions from Peter Chittum, Developer Evangelist at Salesforce, and Raouf Aimeur, Principle Solution Engineer at Salesforce. - Information on creating free developer accounts for Salesforce and Heroku. - An overview of using Salesforce and Heroku together, including developing locally with IDEs like Eclipse, deploying code between environments, and retrieving data with SOQL. - A discussion of mobile app development options like native, hybrid, and HTML5 approaches and the Salesforce mobile SDK. The document concludes with a reminder that any services or

1. More Salesforce
MBF2 – Salesforce Webinar

2. Peter Chittum
Developer Evangelist
Salesforce
@pchittum
github.com/pchittum
Raouf Aimeur
Principle Solution Engineer
Salesforce

3. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking
statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves
incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections
of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for
future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and
customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate
our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that
could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter
ended January 31, 2015. This document and others are available on the SEC Filings section of the Investor Information section of our
Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not
be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are
currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

4. Reminders

5. Sign in for a DE account :
1- developer.salesforce.com/signup
2- Fill out the form
Username must be unique
Create a Force.com Developer Edition account

6. How to create a free Heroku account ?
Sign in for an account :
1- www.heroku.com/
2- Click Sign Up in the upper right corner
3- Fill out the form

7. Learning Force.com and Heroku
Salesforce Trailhead Online Learning
developer.salesforce.com/trailhead
Many more resources at:
developer.salesforce.com
jr0cket’s Heroku Tutorial
agileforce.co.uk/heroku-workshop/
Many more resources at:
devcenter.heroku.com

8. Projects Basics

9. Set Up Your Org for Development
§ Session and Password Settings
§ Developer Login IP Whitelist

10. IDE Options
§ Eclipse IDE: Plugin by Salesforce
https://developer.salesforce.com/page/Force.com_IDE
§ Sublime Text 3: Plugin by MavensMate
http://mavensmate.com/

11. Local Project Artifacts
src
MyObject__c.object
...
MyApexClass.cls
MyApexClass.cls-meta.xml
...
classes (code)
objects (data model)
package.xml

12. Save from IDE
§ Automatic on local Save
§ Code is Compiled at Server
§ References Checked

13. Deploy to Different Environment
§ From IDE
§ Package
§ workbench.developerforce.com
Test/Prod
Dev

14. Retrieving Data

15. Data Model and the Force.com Platform
§ sObject:
– Table-like data structure
• Records
• Fields
– Extensible
– Queryable/Updatable
– Relationships
§ Automatic Features:
– User Interface
– Security
• CRUD
• Field-level
• Record-level (ACL)
– REST & SOAP APIs
– Mobile

16. Standard Data Model
§ Standard Objects
– Account
– Contact
– Lead
– Opportunity
– Case
– …
§ Standard Fields
– Id
– Name
– CreatedBy/Date
– LastModifiedBy/Date
– OwnerId
– IsDeleted
– …

17. Extensible Data Model
§ Custom Objects
– Workshop__c
– Room__c
– …
§ Custom Fields
– Status__c
– Type__c
– Start_Time__c
– End_Time__c
– …

18. Relationships: The Predefined Join
§ RDBMS
– Join at runtime
with SQL or
view
§ Force.com
– Predefined join
at design-time
– Similar to
integrity
constraints

19. Master-DetailLookup
Relationship Types
NeverOptional
Cascade
Clear Field/Block/
Cascade*
Nullability
Delete Behavior
Child Inherits from Parent
Independent Parent/
Child
225
Record Sharing
Access
Max Allowed Fields

20. Demo Use Case:
– Workshops and Rooms

21. SOQL
§ Salesforce Object Query Language
§ SQL-like syntax
§ Queries the Force.com Object Layer
§ Used in:
– Apex
– Developer Tools (Developer Console, Eclipse, Workbench, …)
– API (REST, SOAP, Bulk, …)

22. From SQL to SOQL
§ At first may look familiar
§ Important differences
§ Learn the differences
§ Use good data design practices

23. From SQL to SOQL: The Familiar Bits
§ Table-like structure
§ Similar query syntax
§ Indexed
§ Transactional
§ Triggers
SELECT Id, Name,
Capacity__c
FROM Room__c
WHERE Capacity__c > 10

24. From SQL to SOQL: Immediate Differences
§ No select *
§ No views
§ SOQL is read-only
§ Limited indexes
§ Object-relational mapping is automatic
§ Schema changes protected

25. From SQL to SOQL: Differences To Learn
§ sObjects are not actually tables – multi-tenant
environment
§ Relationship metadata
– Management of referential integrity
– Predefines joins
– Relationship query syntax
§ Query usage explicitly metered
– API Batch Limits
– Apex Governor Limits

26. The __c and __r Suffixes
Room__c
Workshop__c
Id
Id
Room__c
Room__r
Workshops__r Type:
List<Workshop__c>
Type: Id
Type: Room__c
1-M

27. Relationship Query: Child to Parent
SELECT Id, Name, Room__c,
Room__r.Id,
Room__r.Capacity__c
FROM Workshop__c
WHERE Status__c = ‘Open’
[
{
"Id": "a0145000000aBf4AAE",
"Name": "Yoga for Beginners",
"Room__c": "a00vn000000dU3dAAE",
"Room__r": {
"Id": "a00vn000000dU3dAAE",
"Capacity__c": 10
}
},
{
"Id": "a0145000000aBf4AAE",
"Name": "Yoga for Beginners",
"Room__c": "",
"Room__r": {}
}, ...
]

28. Relationship Query: Parent to Child
SELECT Id, Name,
(SELECT Id, Status__c
FROM Workshops__r)
FROM Room__c
WHERE Capacity__c > 10
[
{
"Id": "a00vn000000dU3dAAE",
"Name": "Salon 1 West",
"Workshops__r": [
{
"Id": "a0145000000aBf4AAE",
"Status__c": "Open"
},
{
"Id": "a0145000000aBd4AAE",
"Status__c": "Full"
}
]
}, ...
]

29. Querying for Intersection
Select Id, Name,
Room__r.Name,
Room__r.Capacity__c
FROM Workshop__c
WHERE
Room__r.Capacity__c > 8
[
{
"Id": "a0145000000aBf4AAE",
"Name": "Yoga for Beginners",
"Room__c": "a00vn000000dU3dAAE",
"Room__r": {
"Id": "a00vn000000dU3dAAE",
"Capacity__c": 10
}
},
{...},
...
]

30. Aggregate Queries
SELECT
COUNT(Id) rmCount,
MAX(Capacity__c) maxRmCap,
Configuration__c
FROM Room__c
GROUP BY Configuration__c
[
{
"rmCount": 4,
"maxRmCap": 6,
"Configuration__c": "Classroom"
},
{
"rmCount": 2,
"maxRmCap": 10,
"Configuration__c": "Theatre"
},
...
]

31. Demo Use Case:
– Find a tally of empty spaces
being held for workshops that
are not actively enrolling
delegates

32. Heroku and
Salesforce

33. Heroku Resources
§ Create a simple Java App
agileforce.co.uk/heroku-workshop
§ node.js sample App
github.com/jeffdonthemic/node-nforce-demo

34. Mobile SDK

35. Single
Platform
Multiple
Platforms
NativeAdvanced UI interactions
Fastest performance
App Store distribution
HybridWeb developer skills
Access to native platform
App Store distribution
Full
Capability
Partial
Capability
HTML5Web developer skills
Instant updates
Unrestricted distribution

36. Mobile SDK Guide
§ Mobile SDK
developer.salesforce.com/mobile

37. Questions

38. Thank You

39. Appendix