The document is an advertisement for the 2002 Mazda Tribute SUV that encourages readers to test drive the vehicle before July 15th, 2002 and receive a $35 gift certificate. It highlights that Car and Driver magazine rated the Tribute number one in its class and that the SUV has the "soul of a sports car." It concludes by stating that the $35 gift certificate is just the beginning of the pleasures one can experience by test driving a new Mazda Tribute.
The document is an advertisement for the 2002 Mazda Tribute SUV that encourages readers to test drive the vehicle before July 15th, 2002 and receive a $35 gift certificate. It highlights that Car and Driver magazine rated the Tribute number one in its class and that the SUV has the "soul of a sports car." It concludes by stating that the $35 gift certificate is just the beginning of the pleasures one can experience by test driving a new Mazda Tribute.
The document outlines the marketing plan for the 2004 Mazda vehicle. It discusses the overview and various marketing strategies that will be used including advertising/promotions, direct marketing, public relations, the Mazda state program, internet marketing, point of sale initiatives, parts/accessories, product/pricing approaches, pre-sell programs, and alternative cover designs. The plan covers high level details on the different marketing channels and tactics that will be implemented to promote the 2004 Mazda vehicle line.
The document outlines the marketing plan for the 2004 Mazda vehicle. It discusses the overview and various marketing strategies that will be used including advertising/promotions, direct marketing, public relations, the Mazda state program, internet marketing, point of sale initiatives, parts/accessories, product/pricing approaches, pre-sell programs, and alternative cover designs. The plan covers high level details on the different marketing channels and tactics that will be implemented to promote the 2004 Mazda vehicle line.