SlideShare a Scribd company logo
Garson, Segal, Steinmetz, Fladgate LLP
USA: 164 West 25th Street, Suite 11R, New York, NY 10001
UK: Chambers of William Clegg QC, 2 Bedford Row, London, WC1R 4BU
www.GS2Law.com
Robert Garson ◊
Thomas Segal ˆ
Michael Steinmetz *
Chris Fladgate °
Stephen Greenwald
John Lane ∝
Kevin Murphy
Timothy Kendal ◊
Ilan Ben Avraham ∇
Kevin Kehrli
Michael Smaila
Chris Han
Rushelle Bailey
Andrea Timpone
Tel: +1 (212) 380-3623
Fax: +1 (347) 537-4540
A d d i t i o n a l B a r M e m b e r s h i p s
◊ England and Wales
ˆ Paris
* New Jersey
∝ Patent Bar
° Victoria (Australia)
∇ Israel
E m a i l : r g @ g s 2 l a w . c o m
January 4, 2018
By Federal Express:
Logan Paul
8383 Wilshire Boulevard
Beverly Hills, California 90211
Monica B. Richman
Dentons US LLP
P.O. Box #061080
Chicago, Illinois 60606
Maverick Media
c/o Hansen Jacobson et al
450 North Roxbury Drive, 8th
Floor
Beverly Hills, California 90210
Susan Wojcicki
Google LLC
1600 Amphitheatre Parkway
Mountain View, California 94043
Re: Tarnishment and Dilution of Maverick Apparel’s Name.
Dear Mr. Paul,
We represent the interests of Maverick Apparel, LLC (“Maverick Apparel”) a leading manufacturer
and clothing company that prides itself on building wholesome apparel brands for juniors and
children. As you are undoubtedly aware, Maverick Apparel was established in 2005 and whose
founder already had amassed a decade of experience in the fashion industry.
Over the years, and long before the deep creative process that must have led to your naming a
brand after your pet parrot, Maverick Apparel built itself to be a respectable and reputable source
of apparel in the United States, Canada and Mexico. To this end, Maverick Apparel has invested a
substantial amount of time and capital to develop the Maverick Apparel name. Moreover,
Maverick Apparel and its founder have a strong ethical corporate philosophy where success,
charitable endeavors and actions work in harmony.
In its reputational building strategy however, Maverick Apparel did not cater for its name being
hijacked, in full, by a vlogger catering to his evident lowest common denominator narcissism and
who champions his scrotal injuries as a badge of pride in his quest of making an historical record
of inanity.
Over these past months, Maverick Apparel has noticed a rapid and significant decline in its sales,
reputation and goodwill of the Maverick Apparel brand as a direct result of your repulsive,
abhorrent and mutton-headed conduct. In choosing to promulgate yourself and your maw-wallop
across social media and champion yourself as an object of ridicule, hatred and contempt, you have
simultaneously infected and injured the good name of Maverick Apparel.
Continuation Page
2
Maverick by Logan Paul (hereinafter “MLP”) and Maverick Apparel (“Maverick”) trademarks are
confusingly similar but moreover because you have embedded the term ‘Maverick Apparel’ as the
title of the domain https://shoploganpaul.com and into the Twitter meta tags, consumers have
been confused, deceived and misled that you are affiliated with our client’s brand.
If the mere appropriation of the trademark were not enough, the base and despicable mores that
you choose to pursue, have caused the cancellation of orders due to the fact that Maverick
Apparel is thought to be selling MLP merchandise. Often, MLP marketing and advertisements
simply use the word “Maverick.” Not only are the trademarks similar, each trademark is marketed
to junior consumers as an apparel brand with connections to Beverly Hills. Importantly, many of
your followers are members of Maverick Apparel’s same customer-base.
Since you have chosen also to associate your personal name with Maverick, your personal
reputation is closely woven to the apparel brand. However, you have sought very hard to erode
any goodwill in your name by your social media campaign which has become a parade of
intolerance.
Demonstrating the contradistinction between yourself and Maverick Apparel – While Maverick
Apparel’s founder was raising over hundreds of thousands of dollars for children’s charities in his
spare time, you have been monetizing the nadir of video logs and profiting from the disgust that
they attract.
To date, your name, Logan Paul, has become synonymous with racist, anti-Asian, and homophobic
sentiments, and most recently, a belligerent insensitivity to suicide. While you continue to invite
the public’s revulsion you are equally tarnishing the public’s opinion of Maverick Apparel.
Your recent activities have caused widespread media concern, all which impact directly upon
Maverick Apparel such as:
“Why Logan Paul Should Really Worry Us,” Vanity Fair, (January 2, 2018)
“When Keeping It Real Goes Wrong: Logan Paul,” Forbes, (January 2, 2018)
“YouTube Star Logan Paul Has A History of Making Controversial Comments” Daily News, (January
2, 2018)
Further, YouTube videos include images of you wearing MLP merchandise that consumers
wrongly associated with Maverick Apparel. Among the YouTube videos, is one that features a
suicide, which has heightened the public’s absolute embarrassment of Logan Paul and anything
ostensibly associated with him, including the Maverick trademark. There is no doubt that You
Tube’s review and approach to monitoring offensive conduct on its service systemically failed,
whether by design or gross negligence. In fact, even a prominent YouTube trusted flagger program
member has publicly expressed disbelief that the video was reviewed and left in place, absent any
age restrictions.
In advance of YouTube’s late response promptly to remove to your offensive video, it had been
viewed more than 6 million times and which has exacerbated the current and ongoing harm to
Maverick Apparel.
Continuation Page
3
Our client has received a high volume of complaints from customers requesting to return their
purchases from Maverick by Logan Paul under the impression that the companies are one and the
same. Without cessation and remediation, Maverick Apparel will continue to lose its customer
following and the integrity of its brand that it has taken years to build.
As a senior user and pursuant to Lanham Act §43, common law prohibits the tarnishment or
dilution of the Maverick Apparel trademark. It is unquestionable that as a direct result of a false
and confused affiliation between you, MLP and Maverick Apparel, the Maverick Apparel
trademark has been tarnished.
Based on the foregoing, we demand that you:
1) immediately cease your infringing and flagrant use of the Maverick trademark;
2) provide to our client a full and complete accounting of all revenue derived from the
Maverick by Logan Paul brand to date; and
3) provide to our client a full and complete accounting of all advertising revenue derived
from the offending suicide video and the apology video posted by yourself which,
allegedly, you chose to also monetize through advertising.
By dint of your actions, the current estimate of Maverick Apparel’s damages to date is
$4,000,000.00 and the harm is ongoing. Given the gravity of the situation, we anticipate
compliance with the foregoing within seven (7) days or Maverick Apparel will avail itself of any
and all remedies available.
All rights expressly reserved.
Yours sincerely,
Robert Garson

More Related Content

More from EverythingPR

Mitsubishi, Squire Patton Boggs & Sidley Austin: Gross Misconduct in Californ...
Mitsubishi, Squire Patton Boggs & Sidley Austin: Gross Misconduct in Californ...Mitsubishi, Squire Patton Boggs & Sidley Austin: Gross Misconduct in Californ...
Mitsubishi, Squire Patton Boggs & Sidley Austin: Gross Misconduct in Californ...
EverythingPR
 
State of Utah Seeks Social Media Agency To Increase Tourism
State of Utah Seeks Social Media Agency To Increase Tourism State of Utah Seeks Social Media Agency To Increase Tourism
State of Utah Seeks Social Media Agency To Increase Tourism
EverythingPR
 
Tsimhoni Vs. Tsimhoni: Full Court Documents In The Tale Of The Jailed Michiga...
Tsimhoni Vs. Tsimhoni: Full Court Documents In The Tale Of The Jailed Michiga...Tsimhoni Vs. Tsimhoni: Full Court Documents In The Tale Of The Jailed Michiga...
Tsimhoni Vs. Tsimhoni: Full Court Documents In The Tale Of The Jailed Michiga...
EverythingPR
 
Tsimhoni Vs. Tsimhoni: Full Court Documents In The Tale Of The Jailed Michiga...
Tsimhoni Vs. Tsimhoni: Full Court Documents In The Tale Of The Jailed Michiga...Tsimhoni Vs. Tsimhoni: Full Court Documents In The Tale Of The Jailed Michiga...
Tsimhoni Vs. Tsimhoni: Full Court Documents In The Tale Of The Jailed Michiga...
EverythingPR
 
Motion for show cause 3.26.15 redacted print
Motion for show cause 3.26.15 redacted printMotion for show cause 3.26.15 redacted print
Motion for show cause 3.26.15 redacted print
EverythingPR
 
Maya Eibschitz Tsimhoni v. Omer Tsimhoni - Order & motion to show cause 2.23 ...
Maya Eibschitz Tsimhoni v. Omer Tsimhoni - Order & motion to show cause 2.23 ...Maya Eibschitz Tsimhoni v. Omer Tsimhoni - Order & motion to show cause 2.23 ...
Maya Eibschitz Tsimhoni v. Omer Tsimhoni - Order & motion to show cause 2.23 ...
EverythingPR
 
New york city cab lawsuit official ruling - Everything PR
New york city cab lawsuit official ruling - Everything PRNew york city cab lawsuit official ruling - Everything PR
New york city cab lawsuit official ruling - Everything PR
EverythingPR
 
Cupid's Undie Run NYC talking place February 13, 2016 is seeking an Event Man...
Cupid's Undie Run NYC talking place February 13, 2016 is seeking an Event Man...Cupid's Undie Run NYC talking place February 13, 2016 is seeking an Event Man...
Cupid's Undie Run NYC talking place February 13, 2016 is seeking an Event Man...
EverythingPR
 
Cystic Fibrosis Foundation - Request for Proposal - Public Relations RFP
Cystic Fibrosis Foundation - Request for Proposal - Public Relations RFPCystic Fibrosis Foundation - Request for Proposal - Public Relations RFP
Cystic Fibrosis Foundation - Request for Proposal - Public Relations RFP
EverythingPR
 
Siruv Judgement of Contempt Vs. Mr. Barry and Mrs. Barry Septimus
Siruv Judgement of Contempt Vs. Mr. Barry and Mrs. Barry SeptimusSiruv Judgement of Contempt Vs. Mr. Barry and Mrs. Barry Septimus
Siruv Judgement of Contempt Vs. Mr. Barry and Mrs. Barry Septimus
EverythingPR
 
Siruv%2c judgment of contempt versus mr. barry and mrs. bonnie septimus 03.2015
Siruv%2c judgment of contempt versus mr. barry and mrs. bonnie septimus 03.2015Siruv%2c judgment of contempt versus mr. barry and mrs. bonnie septimus 03.2015
Siruv%2c judgment of contempt versus mr. barry and mrs. bonnie septimus 03.2015
EverythingPR
 
California Travel & Tourism Commission Issues Request for Proposal UK Marketi...
California Travel & Tourism Commission Issues Request for Proposal UK Marketi...California Travel & Tourism Commission Issues Request for Proposal UK Marketi...
California Travel & Tourism Commission Issues Request for Proposal UK Marketi...
EverythingPR
 
Visit Williamsburg PR Agency Request for Proposal - RFP
Visit Williamsburg PR Agency Request for Proposal - RFPVisit Williamsburg PR Agency Request for Proposal - RFP
Visit Williamsburg PR Agency Request for Proposal - RFP
EverythingPR
 
Puma Cheated And Deceived Parigi Group - Lawsuit
Puma Cheated And Deceived Parigi Group - LawsuitPuma Cheated And Deceived Parigi Group - Lawsuit
Puma Cheated And Deceived Parigi Group - Lawsuit
EverythingPR
 
Editor Showcase Request For Proposal - PR Agency RFP
Editor Showcase Request For Proposal - PR Agency RFPEditor Showcase Request For Proposal - PR Agency RFP
Editor Showcase Request For Proposal - PR Agency RFP
EverythingPR
 
Marketing & PR RFP: Union Square Partnership
Marketing & PR RFP: Union Square PartnershipMarketing & PR RFP: Union Square Partnership
Marketing & PR RFP: Union Square Partnership
EverythingPR
 
Turkish Airlines Inside PR Work
Turkish Airlines Inside PR WorkTurkish Airlines Inside PR Work
Turkish Airlines Inside PR Work
EverythingPR
 
RFP: I love NY Seeking PR Firm for State's Iconic I Love NY Campaign
RFP: I love NY Seeking PR Firm for State's Iconic I Love NY CampaignRFP: I love NY Seeking PR Firm for State's Iconic I Love NY Campaign
RFP: I love NY Seeking PR Firm for State's Iconic I Love NY Campaign
EverythingPR
 

More from EverythingPR (18)

Mitsubishi, Squire Patton Boggs & Sidley Austin: Gross Misconduct in Californ...
Mitsubishi, Squire Patton Boggs & Sidley Austin: Gross Misconduct in Californ...Mitsubishi, Squire Patton Boggs & Sidley Austin: Gross Misconduct in Californ...
Mitsubishi, Squire Patton Boggs & Sidley Austin: Gross Misconduct in Californ...
 
State of Utah Seeks Social Media Agency To Increase Tourism
State of Utah Seeks Social Media Agency To Increase Tourism State of Utah Seeks Social Media Agency To Increase Tourism
State of Utah Seeks Social Media Agency To Increase Tourism
 
Tsimhoni Vs. Tsimhoni: Full Court Documents In The Tale Of The Jailed Michiga...
Tsimhoni Vs. Tsimhoni: Full Court Documents In The Tale Of The Jailed Michiga...Tsimhoni Vs. Tsimhoni: Full Court Documents In The Tale Of The Jailed Michiga...
Tsimhoni Vs. Tsimhoni: Full Court Documents In The Tale Of The Jailed Michiga...
 
Tsimhoni Vs. Tsimhoni: Full Court Documents In The Tale Of The Jailed Michiga...
Tsimhoni Vs. Tsimhoni: Full Court Documents In The Tale Of The Jailed Michiga...Tsimhoni Vs. Tsimhoni: Full Court Documents In The Tale Of The Jailed Michiga...
Tsimhoni Vs. Tsimhoni: Full Court Documents In The Tale Of The Jailed Michiga...
 
Motion for show cause 3.26.15 redacted print
Motion for show cause 3.26.15 redacted printMotion for show cause 3.26.15 redacted print
Motion for show cause 3.26.15 redacted print
 
Maya Eibschitz Tsimhoni v. Omer Tsimhoni - Order & motion to show cause 2.23 ...
Maya Eibschitz Tsimhoni v. Omer Tsimhoni - Order & motion to show cause 2.23 ...Maya Eibschitz Tsimhoni v. Omer Tsimhoni - Order & motion to show cause 2.23 ...
Maya Eibschitz Tsimhoni v. Omer Tsimhoni - Order & motion to show cause 2.23 ...
 
New york city cab lawsuit official ruling - Everything PR
New york city cab lawsuit official ruling - Everything PRNew york city cab lawsuit official ruling - Everything PR
New york city cab lawsuit official ruling - Everything PR
 
Cupid's Undie Run NYC talking place February 13, 2016 is seeking an Event Man...
Cupid's Undie Run NYC talking place February 13, 2016 is seeking an Event Man...Cupid's Undie Run NYC talking place February 13, 2016 is seeking an Event Man...
Cupid's Undie Run NYC talking place February 13, 2016 is seeking an Event Man...
 
Cystic Fibrosis Foundation - Request for Proposal - Public Relations RFP
Cystic Fibrosis Foundation - Request for Proposal - Public Relations RFPCystic Fibrosis Foundation - Request for Proposal - Public Relations RFP
Cystic Fibrosis Foundation - Request for Proposal - Public Relations RFP
 
Siruv Judgement of Contempt Vs. Mr. Barry and Mrs. Barry Septimus
Siruv Judgement of Contempt Vs. Mr. Barry and Mrs. Barry SeptimusSiruv Judgement of Contempt Vs. Mr. Barry and Mrs. Barry Septimus
Siruv Judgement of Contempt Vs. Mr. Barry and Mrs. Barry Septimus
 
Siruv%2c judgment of contempt versus mr. barry and mrs. bonnie septimus 03.2015
Siruv%2c judgment of contempt versus mr. barry and mrs. bonnie septimus 03.2015Siruv%2c judgment of contempt versus mr. barry and mrs. bonnie septimus 03.2015
Siruv%2c judgment of contempt versus mr. barry and mrs. bonnie septimus 03.2015
 
California Travel & Tourism Commission Issues Request for Proposal UK Marketi...
California Travel & Tourism Commission Issues Request for Proposal UK Marketi...California Travel & Tourism Commission Issues Request for Proposal UK Marketi...
California Travel & Tourism Commission Issues Request for Proposal UK Marketi...
 
Visit Williamsburg PR Agency Request for Proposal - RFP
Visit Williamsburg PR Agency Request for Proposal - RFPVisit Williamsburg PR Agency Request for Proposal - RFP
Visit Williamsburg PR Agency Request for Proposal - RFP
 
Puma Cheated And Deceived Parigi Group - Lawsuit
Puma Cheated And Deceived Parigi Group - LawsuitPuma Cheated And Deceived Parigi Group - Lawsuit
Puma Cheated And Deceived Parigi Group - Lawsuit
 
Editor Showcase Request For Proposal - PR Agency RFP
Editor Showcase Request For Proposal - PR Agency RFPEditor Showcase Request For Proposal - PR Agency RFP
Editor Showcase Request For Proposal - PR Agency RFP
 
Marketing & PR RFP: Union Square Partnership
Marketing & PR RFP: Union Square PartnershipMarketing & PR RFP: Union Square Partnership
Marketing & PR RFP: Union Square Partnership
 
Turkish Airlines Inside PR Work
Turkish Airlines Inside PR WorkTurkish Airlines Inside PR Work
Turkish Airlines Inside PR Work
 
RFP: I love NY Seeking PR Firm for State's Iconic I Love NY Campaign
RFP: I love NY Seeking PR Firm for State's Iconic I Love NY CampaignRFP: I love NY Seeking PR Firm for State's Iconic I Love NY Campaign
RFP: I love NY Seeking PR Firm for State's Iconic I Love NY Campaign
 

Recently uploaded

Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........
anissageorge9890
 
Cracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptxCracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptx
Workforce Group
 
A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024
Dubiz
 
YouTube Automation Step-by-step Guide.pdf
YouTube Automation Step-by-step Guide.pdfYouTube Automation Step-by-step Guide.pdf
YouTube Automation Step-by-step Guide.pdf
grizzyhuncho
 
AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...
Auxis Consulting & Outsourcing
 
Luxury Lifestyle Summit 2024 - Sponsorship
Luxury Lifestyle Summit 2024 - SponsorshipLuxury Lifestyle Summit 2024 - Sponsorship
Luxury Lifestyle Summit 2024 - Sponsorship
uitdiedosfinance
 
2024 BPMN MIWG Capability Demonstration
2024  BPMN MIWG Capability Demonstration2024  BPMN MIWG Capability Demonstration
2024 BPMN MIWG Capability Demonstration
Denis Gagné
 
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Philip M Caputo
 
STEPIC Innovations 2026 futurism publications
STEPIC Innovations 2026 futurism publicationsSTEPIC Innovations 2026 futurism publications
STEPIC Innovations 2026 futurism publications
mcynthus
 
Benefits of Hiring Gen X Compared to Gen Z and Millennials.pptx
Benefits of Hiring Gen X Compared to Gen Z and Millennials.pptxBenefits of Hiring Gen X Compared to Gen Z and Millennials.pptx
Benefits of Hiring Gen X Compared to Gen Z and Millennials.pptx
Brian Frerichs
 
California Carpet Stewardship Program Q1 2024
California Carpet Stewardship Program Q1 2024California Carpet Stewardship Program Q1 2024
California Carpet Stewardship Program Q1 2024
Carpet America Recovery Effort
 
Corporate Governance for South African Mining Companies
Corporate Governance for South African Mining CompaniesCorporate Governance for South African Mining Companies
Corporate Governance for South African Mining Companies
James AH Campbell
 
Test Bank For Principles Of Cost Accounting, 17th Edition Edward J. Vander...
Test Bank For Principles Of Cost Accounting, 	  17th Edition Edward J. Vander...Test Bank For Principles Of Cost Accounting, 	  17th Edition Edward J. Vander...
Test Bank For Principles Of Cost Accounting, 17th Edition Edward J. Vander...
kevinkariuki227
 
ShotOniPhone campaign by Vancy macwan.pptx
ShotOniPhone campaign by Vancy macwan.pptxShotOniPhone campaign by Vancy macwan.pptx
ShotOniPhone campaign by Vancy macwan.pptx
macwanvancy
 
Restaurant Chiraz Sindbad Hotel Hammamet
Restaurant Chiraz Sindbad Hotel HammametRestaurant Chiraz Sindbad Hotel Hammamet
Restaurant Chiraz Sindbad Hotel Hammamet
rihabkorbi24
 
Virtual Production Tool Set and Technologies Redefining Cinema.pdf
Virtual Production Tool Set and Technologies Redefining Cinema.pdfVirtual Production Tool Set and Technologies Redefining Cinema.pdf
Virtual Production Tool Set and Technologies Redefining Cinema.pdf
virtualproduction38
 
84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf
84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf
84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf
ahmed614380
 
AI and Best Use Cases for Your Personal Life.pptx
AI and Best Use Cases for Your Personal Life.pptxAI and Best Use Cases for Your Personal Life.pptx
AI and Best Use Cases for Your Personal Life.pptx
Brian Frerichs
 
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdfEN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
ivanparu86
 
Maximise your Business Potential: Annual Planning Workshop
Maximise your Business Potential: Annual Planning WorkshopMaximise your Business Potential: Annual Planning Workshop
Maximise your Business Potential: Annual Planning Workshop
chris908327
 

Recently uploaded (20)

Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........
 
Cracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptxCracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptx
 
A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024
 
YouTube Automation Step-by-step Guide.pdf
YouTube Automation Step-by-step Guide.pdfYouTube Automation Step-by-step Guide.pdf
YouTube Automation Step-by-step Guide.pdf
 
AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...
 
Luxury Lifestyle Summit 2024 - Sponsorship
Luxury Lifestyle Summit 2024 - SponsorshipLuxury Lifestyle Summit 2024 - Sponsorship
Luxury Lifestyle Summit 2024 - Sponsorship
 
2024 BPMN MIWG Capability Demonstration
2024  BPMN MIWG Capability Demonstration2024  BPMN MIWG Capability Demonstration
2024 BPMN MIWG Capability Demonstration
 
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
 
STEPIC Innovations 2026 futurism publications
STEPIC Innovations 2026 futurism publicationsSTEPIC Innovations 2026 futurism publications
STEPIC Innovations 2026 futurism publications
 
Benefits of Hiring Gen X Compared to Gen Z and Millennials.pptx
Benefits of Hiring Gen X Compared to Gen Z and Millennials.pptxBenefits of Hiring Gen X Compared to Gen Z and Millennials.pptx
Benefits of Hiring Gen X Compared to Gen Z and Millennials.pptx
 
California Carpet Stewardship Program Q1 2024
California Carpet Stewardship Program Q1 2024California Carpet Stewardship Program Q1 2024
California Carpet Stewardship Program Q1 2024
 
Corporate Governance for South African Mining Companies
Corporate Governance for South African Mining CompaniesCorporate Governance for South African Mining Companies
Corporate Governance for South African Mining Companies
 
Test Bank For Principles Of Cost Accounting, 17th Edition Edward J. Vander...
Test Bank For Principles Of Cost Accounting, 	  17th Edition Edward J. Vander...Test Bank For Principles Of Cost Accounting, 	  17th Edition Edward J. Vander...
Test Bank For Principles Of Cost Accounting, 17th Edition Edward J. Vander...
 
ShotOniPhone campaign by Vancy macwan.pptx
ShotOniPhone campaign by Vancy macwan.pptxShotOniPhone campaign by Vancy macwan.pptx
ShotOniPhone campaign by Vancy macwan.pptx
 
Restaurant Chiraz Sindbad Hotel Hammamet
Restaurant Chiraz Sindbad Hotel HammametRestaurant Chiraz Sindbad Hotel Hammamet
Restaurant Chiraz Sindbad Hotel Hammamet
 
Virtual Production Tool Set and Technologies Redefining Cinema.pdf
Virtual Production Tool Set and Technologies Redefining Cinema.pdfVirtual Production Tool Set and Technologies Redefining Cinema.pdf
Virtual Production Tool Set and Technologies Redefining Cinema.pdf
 
84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf
84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf
84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf
 
AI and Best Use Cases for Your Personal Life.pptx
AI and Best Use Cases for Your Personal Life.pptxAI and Best Use Cases for Your Personal Life.pptx
AI and Best Use Cases for Your Personal Life.pptx
 
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdfEN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
 
Maximise your Business Potential: Annual Planning Workshop
Maximise your Business Potential: Annual Planning WorkshopMaximise your Business Potential: Annual Planning Workshop
Maximise your Business Potential: Annual Planning Workshop
 

Maverick Apparel Demands Logan Paul Stop Using Maverick Name

  • 1. Garson, Segal, Steinmetz, Fladgate LLP USA: 164 West 25th Street, Suite 11R, New York, NY 10001 UK: Chambers of William Clegg QC, 2 Bedford Row, London, WC1R 4BU www.GS2Law.com Robert Garson ◊ Thomas Segal ˆ Michael Steinmetz * Chris Fladgate ° Stephen Greenwald John Lane ∝ Kevin Murphy Timothy Kendal ◊ Ilan Ben Avraham ∇ Kevin Kehrli Michael Smaila Chris Han Rushelle Bailey Andrea Timpone Tel: +1 (212) 380-3623 Fax: +1 (347) 537-4540 A d d i t i o n a l B a r M e m b e r s h i p s ◊ England and Wales ˆ Paris * New Jersey ∝ Patent Bar ° Victoria (Australia) ∇ Israel E m a i l : r g @ g s 2 l a w . c o m January 4, 2018 By Federal Express: Logan Paul 8383 Wilshire Boulevard Beverly Hills, California 90211 Monica B. Richman Dentons US LLP P.O. Box #061080 Chicago, Illinois 60606 Maverick Media c/o Hansen Jacobson et al 450 North Roxbury Drive, 8th Floor Beverly Hills, California 90210 Susan Wojcicki Google LLC 1600 Amphitheatre Parkway Mountain View, California 94043 Re: Tarnishment and Dilution of Maverick Apparel’s Name. Dear Mr. Paul, We represent the interests of Maverick Apparel, LLC (“Maverick Apparel”) a leading manufacturer and clothing company that prides itself on building wholesome apparel brands for juniors and children. As you are undoubtedly aware, Maverick Apparel was established in 2005 and whose founder already had amassed a decade of experience in the fashion industry. Over the years, and long before the deep creative process that must have led to your naming a brand after your pet parrot, Maverick Apparel built itself to be a respectable and reputable source of apparel in the United States, Canada and Mexico. To this end, Maverick Apparel has invested a substantial amount of time and capital to develop the Maverick Apparel name. Moreover, Maverick Apparel and its founder have a strong ethical corporate philosophy where success, charitable endeavors and actions work in harmony. In its reputational building strategy however, Maverick Apparel did not cater for its name being hijacked, in full, by a vlogger catering to his evident lowest common denominator narcissism and who champions his scrotal injuries as a badge of pride in his quest of making an historical record of inanity. Over these past months, Maverick Apparel has noticed a rapid and significant decline in its sales, reputation and goodwill of the Maverick Apparel brand as a direct result of your repulsive, abhorrent and mutton-headed conduct. In choosing to promulgate yourself and your maw-wallop across social media and champion yourself as an object of ridicule, hatred and contempt, you have simultaneously infected and injured the good name of Maverick Apparel.
  • 2. Continuation Page 2 Maverick by Logan Paul (hereinafter “MLP”) and Maverick Apparel (“Maverick”) trademarks are confusingly similar but moreover because you have embedded the term ‘Maverick Apparel’ as the title of the domain https://shoploganpaul.com and into the Twitter meta tags, consumers have been confused, deceived and misled that you are affiliated with our client’s brand. If the mere appropriation of the trademark were not enough, the base and despicable mores that you choose to pursue, have caused the cancellation of orders due to the fact that Maverick Apparel is thought to be selling MLP merchandise. Often, MLP marketing and advertisements simply use the word “Maverick.” Not only are the trademarks similar, each trademark is marketed to junior consumers as an apparel brand with connections to Beverly Hills. Importantly, many of your followers are members of Maverick Apparel’s same customer-base. Since you have chosen also to associate your personal name with Maverick, your personal reputation is closely woven to the apparel brand. However, you have sought very hard to erode any goodwill in your name by your social media campaign which has become a parade of intolerance. Demonstrating the contradistinction between yourself and Maverick Apparel – While Maverick Apparel’s founder was raising over hundreds of thousands of dollars for children’s charities in his spare time, you have been monetizing the nadir of video logs and profiting from the disgust that they attract. To date, your name, Logan Paul, has become synonymous with racist, anti-Asian, and homophobic sentiments, and most recently, a belligerent insensitivity to suicide. While you continue to invite the public’s revulsion you are equally tarnishing the public’s opinion of Maverick Apparel. Your recent activities have caused widespread media concern, all which impact directly upon Maverick Apparel such as: “Why Logan Paul Should Really Worry Us,” Vanity Fair, (January 2, 2018) “When Keeping It Real Goes Wrong: Logan Paul,” Forbes, (January 2, 2018) “YouTube Star Logan Paul Has A History of Making Controversial Comments” Daily News, (January 2, 2018) Further, YouTube videos include images of you wearing MLP merchandise that consumers wrongly associated with Maverick Apparel. Among the YouTube videos, is one that features a suicide, which has heightened the public’s absolute embarrassment of Logan Paul and anything ostensibly associated with him, including the Maverick trademark. There is no doubt that You Tube’s review and approach to monitoring offensive conduct on its service systemically failed, whether by design or gross negligence. In fact, even a prominent YouTube trusted flagger program member has publicly expressed disbelief that the video was reviewed and left in place, absent any age restrictions. In advance of YouTube’s late response promptly to remove to your offensive video, it had been viewed more than 6 million times and which has exacerbated the current and ongoing harm to Maverick Apparel.
  • 3. Continuation Page 3 Our client has received a high volume of complaints from customers requesting to return their purchases from Maverick by Logan Paul under the impression that the companies are one and the same. Without cessation and remediation, Maverick Apparel will continue to lose its customer following and the integrity of its brand that it has taken years to build. As a senior user and pursuant to Lanham Act §43, common law prohibits the tarnishment or dilution of the Maverick Apparel trademark. It is unquestionable that as a direct result of a false and confused affiliation between you, MLP and Maverick Apparel, the Maverick Apparel trademark has been tarnished. Based on the foregoing, we demand that you: 1) immediately cease your infringing and flagrant use of the Maverick trademark; 2) provide to our client a full and complete accounting of all revenue derived from the Maverick by Logan Paul brand to date; and 3) provide to our client a full and complete accounting of all advertising revenue derived from the offending suicide video and the apology video posted by yourself which, allegedly, you chose to also monetize through advertising. By dint of your actions, the current estimate of Maverick Apparel’s damages to date is $4,000,000.00 and the harm is ongoing. Given the gravity of the situation, we anticipate compliance with the foregoing within seven (7) days or Maverick Apparel will avail itself of any and all remedies available. All rights expressly reserved. Yours sincerely, Robert Garson