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MARKETING ASPECT
MARKET DESCRIPTION
Burger is one of the most important sources of taste and nutrients in every
Filipino household. PANCAKE BURGER WITH BANANA BLOSSOM PATTY
responds to every Filipino's need for refined local and worldwide vital components to
worldwide vital components in order to promote innovative and nutritious burger
products for all Filipinos. It is dedicated to enhancing the client experience in ways
they believe few in the industry have to do Its primary goal is not to just raise brand
knowledge and name recognition; most importantly, it endeavors to raise awareness
of healthy alternatives of burger products.
PANCAKE BURGER WITH BANANA BLOSSOM PATTY used percentage to
find answers to the following questions. After the survey was conducted, the result of
the data gathered is presented as follows in the order arranged according to the
questions in the survey questionnaire.
RESULTS OF THE SURVEY
Question 1: What are the respondents’ profile?
Figure 1 reflect the profile of the respondents according to Gender. Among
the 50 respondents who participated in the survey, 26 or 52% of them are male
while 24 or 48% are female.
Question 2: Are you fond of eating burger?
Respondents' Gender
Female
48%
Male
52%
Male
Femal
Figure 1
Number of Respondents who are Fond
of Eating Bread
2%
98%
YES
NOT MUCH
Figure 2
Figure 2 shows that the greater majority or exactly 49 or 98% of the respondents
are in agreement that they are fond of eating burger. Only 1 or 2% of the 50
respondents said that they do not eat that much burger.
Question 2.2: How often do you eat burger?
According to the survey conducted, 34 or 68% of the 50 respondents eat burger
at least once a day. On the other hand, only 16 or 32% out of the 50 respondents said
that they consume burger at least twice a day.
Question 3: How much do you usually spend for burger? Please check (/) the
column which corresponds to your answer.
Frequency of Burger Consumption
Twice a day
32% Once a day
68%
Once a day Twice a day
Figure 3
Figure 4 shows the respondents' expenditures on burger in Philippine peso. The
graph indicates that 20 or 40% of the respondents are usually spent an average
amount of 21-50 pesos every day on burger products. On the other hand, 17 or 34%
of the respondents only spent 16-20 pesos in daily consumption of burger products.
While only 13 or 26% of the respondents usually spent 5-15 pesos on burger products.
Question 5: How many pieces of burger do you usually buy?
Figure 5 shows the number of burger purchased by respondent in a day. The pie
graph above reflects that 23 or 46% out of 50 of the respondents purchase an average
of 6- 10 pieces of burger daily. 12 or 24% of the respondents purchase at 11-15 pieces
of burger daily. Only 15 or 30% of the respondents purchase 1-5 pieces of bread daily.
Question 6: Where do you usually buy your burger?
Respondents' Expenditures on Burger in
Philippine Peso
26%
40%
34%
5-15 Php
16-20 Php
21-50 Php
Figure 4
6
Figure 6 shows the sources where respondents purchase burger. The graph
indicated that 21 or 42% of the respondents buy their burger at Jollibee while 15 or 30
% purchase their burger at Minute burger. On the other hand, 14 or 28% of the
respondents purchase their burger products at Mang Tinapay.
Question 7: If PANCAKE BURGER WITH BANANA PATTY will offer in
Zamboanga City, are you willing to try and patronize it?
Figure 7 shows the number of respondents willing to patronize nutritious burger
in Zamboanga City. It reflects 100% or a unanimous vote of all 50 respondents that
indicates they are willing to patronize a bakeshop that offers new flavor and nutritious
bread will open in SCC Central School Canteen, Zamboanga City.
Figure 6
NUMBER OF RESPONDENTS WILLING TO
PATRONIZE NUTRITIOUS BREAD IN TETUAN,
ZAMBOANGA CITY
80
40
20
10
0
Category
YES
NO
NO
7
COMPETITOR PRODUCTS OFFER
Name Best seller
Jollibee( Freemont Food
Corporation)
Burgers
Sphagetti
Palabok
ChickenJoy
Burger
Steak
Mang Tinapay Chiffon bread
Egg Pie
Ensaymada ube
Monggo loaf
Slice bread
Minute Burger Burger
8

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MARKETING-ASPECT.docx

  • 2. MARKET DESCRIPTION Burger is one of the most important sources of taste and nutrients in every Filipino household. PANCAKE BURGER WITH BANANA BLOSSOM PATTY responds to every Filipino's need for refined local and worldwide vital components to worldwide vital components in order to promote innovative and nutritious burger products for all Filipinos. It is dedicated to enhancing the client experience in ways they believe few in the industry have to do Its primary goal is not to just raise brand knowledge and name recognition; most importantly, it endeavors to raise awareness of healthy alternatives of burger products. PANCAKE BURGER WITH BANANA BLOSSOM PATTY used percentage to find answers to the following questions. After the survey was conducted, the result of the data gathered is presented as follows in the order arranged according to the questions in the survey questionnaire.
  • 3. RESULTS OF THE SURVEY Question 1: What are the respondents’ profile? Figure 1 reflect the profile of the respondents according to Gender. Among the 50 respondents who participated in the survey, 26 or 52% of them are male while 24 or 48% are female. Question 2: Are you fond of eating burger? Respondents' Gender Female 48% Male 52% Male Femal Figure 1 Number of Respondents who are Fond of Eating Bread 2% 98% YES NOT MUCH Figure 2
  • 4. Figure 2 shows that the greater majority or exactly 49 or 98% of the respondents are in agreement that they are fond of eating burger. Only 1 or 2% of the 50 respondents said that they do not eat that much burger. Question 2.2: How often do you eat burger? According to the survey conducted, 34 or 68% of the 50 respondents eat burger at least once a day. On the other hand, only 16 or 32% out of the 50 respondents said that they consume burger at least twice a day. Question 3: How much do you usually spend for burger? Please check (/) the column which corresponds to your answer. Frequency of Burger Consumption Twice a day 32% Once a day 68% Once a day Twice a day Figure 3
  • 5. Figure 4 shows the respondents' expenditures on burger in Philippine peso. The graph indicates that 20 or 40% of the respondents are usually spent an average amount of 21-50 pesos every day on burger products. On the other hand, 17 or 34% of the respondents only spent 16-20 pesos in daily consumption of burger products. While only 13 or 26% of the respondents usually spent 5-15 pesos on burger products. Question 5: How many pieces of burger do you usually buy? Figure 5 shows the number of burger purchased by respondent in a day. The pie graph above reflects that 23 or 46% out of 50 of the respondents purchase an average of 6- 10 pieces of burger daily. 12 or 24% of the respondents purchase at 11-15 pieces of burger daily. Only 15 or 30% of the respondents purchase 1-5 pieces of bread daily. Question 6: Where do you usually buy your burger? Respondents' Expenditures on Burger in Philippine Peso 26% 40% 34% 5-15 Php 16-20 Php 21-50 Php Figure 4
  • 6. 6 Figure 6 shows the sources where respondents purchase burger. The graph indicated that 21 or 42% of the respondents buy their burger at Jollibee while 15 or 30 % purchase their burger at Minute burger. On the other hand, 14 or 28% of the respondents purchase their burger products at Mang Tinapay. Question 7: If PANCAKE BURGER WITH BANANA PATTY will offer in Zamboanga City, are you willing to try and patronize it? Figure 7 shows the number of respondents willing to patronize nutritious burger in Zamboanga City. It reflects 100% or a unanimous vote of all 50 respondents that indicates they are willing to patronize a bakeshop that offers new flavor and nutritious bread will open in SCC Central School Canteen, Zamboanga City. Figure 6 NUMBER OF RESPONDENTS WILLING TO PATRONIZE NUTRITIOUS BREAD IN TETUAN, ZAMBOANGA CITY 80 40 20 10 0 Category YES NO NO
  • 7. 7 COMPETITOR PRODUCTS OFFER Name Best seller Jollibee( Freemont Food Corporation) Burgers Sphagetti Palabok ChickenJoy Burger Steak Mang Tinapay Chiffon bread Egg Pie Ensaymada ube Monggo loaf Slice bread Minute Burger Burger
  • 8. 8