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Marketing to
Homeschoolers
with Social Media
Jimmie Lanley
iHomeschool Network
Myth #1 Social Media is Free
It takes time or money
to do it well.
Myth #2 Social Media Sells Products
Your site has the buy
button & shopping cart.
Social media can
● point
● lead
● expose
Myth #3 Social Media is Instant
Social media
requires a long-
term
vision.
But it can snowball
exponentially.
Homeschool
Audience
Social Media
Preferences
Facebook is for
friends and
family.
Pinterest is for
● bookmarking
● research
● wishlists
● window shopping
Homeschool Audience
Social Media
Preferences
● Blogs
● YouTube
● Podcasts
● Hangouts
are for information & encouragement
Homeschool
Audience
Social Media
Preferences
The best social media is also found in search.
Examples: YouTube videos, Pinterest boards,
Google Plus posts, blog posts, and podcasts
Email still
works!
● newsletters
● drip
campaigns
● blog feeds
(NOT eblasts)
Want More Info?
email Jimmie at
info@ihomeschoolnetwork.com
& see the knowledge base at
ihomeschoolnetwork.com

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