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Marketing Terms
You Must Know
A/B Testing
This is the process of comparing two variations of a
single variable to determine which performs best in
order to help improve marketing efforts.
This is often done in email marketing (with variations in the subject line or
copy), calls-to-action (variations in colors or verbiage), and landing pages
(variations in content).
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Analytics
Analytics is looking at the data of your marketing
initiatives (website visitor reports, social, PPC, etc.),
analyzing the trends, and developing actionable insights
to make better informed marketing decisions.
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API
APIs or Application Programming Interface are a series
of rules in computer programming. It allows an
application to extract information from a service.
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B2B
(Business-to-Business)
An adjective used to describe companies that sell to
other businesses.
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B2C
(Business-to-Consumer)
An adjective used to describe companies that sell
directly to consumers.
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Blogging
Blogging is a core component of inbound marketing, as
it can accomplish several initiatives simultaneously --
like website traffic growth, thought leadership, and lead
generation.
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Business Blogging
Business blogging retains all the attributes of "regular"
blogging, but adds a tasty layer of marketing strategy on
top.
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Bottom of the Funnel
The bottom of the funnel refers to a stage of the buying
process leads reach when they’re just about to close as
new customers.
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Bounce Rate (website)
A high bounce rate generally leads to poor conversion
rates.
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Bounce Rate (Email)
A high bounce rate generally means your lists are
out-of-date or purchased.
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Buyer Persona
A fictional character which we used to create to
represent a user type that might use a site.
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Call-to-Action
A call-to-action (CTA) is a text link, button, image, or
some type of web link leads visitor to landing page.
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CAN-SPAM
CAN-SPAM stands for "Controlling the Assault of
Non-Solicited Pornography and Marketing."
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CASL
CASL covers email, texts, instant messages, and
automated cell phone messages sent to computers and
phones in Canada.
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Churn Rate
A metric that measures how many customers you retain
and at what value.
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Click Through Rate (CTR)
The percentage of your audience that advances (or
clicks through) from one part of your website to the next
step of your marketing campaign.
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Closed-Loop Marketing
The practice of closed-loop marketing is being able to
execute, track and show how marketing efforts have
impacted bottom-line business growth.
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Conversion Path
A conversion path is a series of website-based events
that facilitate lead capture.
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Content
In relation to inbound marketing, content is a piece of
information that exists for the purpose of being digested
(not literally), engaged with, and shared.
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Content Management
System (CMS)
A web application designed to make it easy for
non-technical users to create, edit, and manage a
website.
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Content Optimization
System (COS)
A COS is basically a CMS (Content Management
System), but optimized to deliver customers the most
personalized web experience possible.
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Context
If content is king, then context is queen. Serving up
valuable content is important, but ensuring that it’s
customized for the right audience is equally (if not more)
important.
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Conversion Rate
The percentage of people who completed a desired
action on a single web page.
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Conversion Rate
Optimization (CRO)
CRO is most often applied to web page or landing page
optimization, but it can also be applied to social media,
CTAs, and other parts of your marketing.
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Cost-per-Lead (CPL)
The amount it costs your marketing organization to
acquire a lead.
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Crowdsourced Content
Creating own content can take more time than one has
to lend to it , which is where crowdsourcing comes into
play. Allowing subject matter experts, customers, or
freelancers to create your content for you is a prime way
to get more quality content published in less time.
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Customer Acquisition
Cost (CAC)
Your total Sales and Marketing cost.
1. Add up program or advertising spend + salaries +
commissions + bonuses + overhead.
2. Divide by the number of new customers in that time
period.
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Customer Relationship
Management (CRM)
A set of software programs that let companies keep
track of everything they do with their existing and
potential customers.
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CSS
CSS stands for Cascading Style Sheets. Used to
decorate one website.
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Dynamic Content
A way to display different messaging on your website
based.
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Ebook
An electronic book which is always available in digital
form contains with story, informations, data, images.
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Editorial Calendar
Maintaining an editorial calendar will keep you more
organized and show you any gaps you may have in your
content library. It also helps ensure you're doing the
right things for your personas and not going way
off-track with the topics you're covering.
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Email
It’s a core component of marketing because it’s a direct
connection to a contact’s inbox. With great power comes
great responsibility, meaning it’s important for marketers
to not abuse the email relationship with a contact
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Engagement Rate
A popular social media metric used to describe the
amount of interaction -- Likes, shares, comments.
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Evergreen Content
Evergreen content is content that continues to provide
value to readers no matter when they stumble upon it.
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Facebook
Facebook is a social network founded by Mark
Zuckerberg in 2005.
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Form
The place your page visitors will supply information in
exchange for your offer.
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Friction
Any element of your website that is confusing,
distracting, or causes stress for visitors, causing them to
leave your page.
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Google+
A social network that allows you to join and create
circles, founded by Google. Now discontinued.
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Hashtag
Hashtags are a way for you and your readers to tie
public conversations on Twitter, Facebook, and
Instagram together.
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HTML
This is short for HyperText Markup Language, a
language used to write web pages.
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Inbound Marketing
Inbound marketing refers to marketing activities that
draw visitors in, rather than marketers having to go out
to get prospects' attention.
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Inbound Link
An inbound link is a link coming from another site to
your own website. "Inbound" is generally used by the
person receiving the link.
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Infographic
A highly visual piece of content that is very popular
among digital marketers as a way of relaying complex
concepts in a simple and visual way.
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Instagram
A photo and video sharing app, currently more popular
than Facebook.
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JavaScript
JavaScript is a programming language that lets web
developers design interactive sites.
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Key Performance Indicator
(KPI)
A type of performance measurement companies use to
evaluate an employee's or an activity's success.
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Keyword
The keywords are the topics that web pages get indexed
for in search results by engines like Google, Yahoo, and
Bing.
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Landing Page
A landing page is a website page containing a form that
is used for lead generation.
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Lead
A person or company who's shown interest in a product
or service in some way, shape, or form.
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Lead Nurturing
Sometimes referred to as “drip marketing,” lead
nurturing is the practice of developing a series of
communications (emails, social media messages, etc.)
that seek to qualify a lead, keep it engaged, and
gradually push it down the sales funnel.
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LinkedIn
LinkedIn is a business-oriented social networking site
used for professional networking. Now acquired by
Microsoft.
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Lifecycle Stages
These divisions serve as a way to describe the
relationship you have with your audience, and can
generally be broken down into three stages: awareness,
evaluation, and purchase.
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Lifetime Value (LTV)
A prediction of the net profit attributed to the entire
future relationship with a customer.
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Long-Tail Keyword
A long-tail keyword is a very targeted search phrase that
contains three or more words.
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LTV:CAC
The ratio of lifetime value (LTV) to customer acquisition
cost (CAC). Once you have the LTV and the CAC,
compute the ratio of the two.
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Marketing Automation
Think of marketing automation as the platform with
associated tools and analytics to develop a lead
nurturing strategy.
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Microsite
Microsites are used when marketers want to create a
different online experience for their audience separate
from their main website.
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Middle of the Funnel
This refers to the stage that a lead enters after
identifying a problem. Now they’re looking to conduct
further research to find a solution to the problem.
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Mobile Marketing
Mobile marketing refers to the practice of optimizing
marketing for mobile devices to provide visitors with
time- and location- sensitive, personalized information
for promoting goods, services, and ideas.
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Mobile Optimization
Mobile optimization means designing and formatting
your website so that it’s easy to read and navigate from
a mobile device.
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Monthly Recurring
Revenue (MRR)
The amount of revenue a subscription-based business
receives per month.
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Native Advertising
A type of online advertising that takes on the form and
function of the platform it appears on. Its purpose is to
make ads feel less like ads, and more like part of the
conversation.
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Net Promoter Score (NPS)
The NPS is derived from a simple survey designed to
help you determine how loyal your customers are to
your business.
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News Feed
A news feed is an online feed full of news sources. On
Facebook, the News Feed is the homepage of users'
accounts where they can see all the latest updates from
their friends.
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No-Follow Link
A no-follow link is used when a website does not want to
pass search engine authority to another webpage.
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Offer
Offers are content assets that live behind a form on a
landing page. Their primary purpose is to help
marketers generate leads for your business.
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On-Page Optimization
This type of SEO is based solely on a webpage and the
various elements within the HTML.
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Off-Page Optimization
Off-page SEO refers to incoming links and other outside
factors that impact how a web page is indexed in search
results.
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Page View
A request to load a single web page on the internet.
Marketers use them to analyze their website and to see
if any change on the webpage results in more or fewer
page views.
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Pay-per-Click (PPC)
PPC ads are used to direct traffic to the advertiser's
website, and PPC is used to assess the cost
effectiveness and profitability of your paid advertising
campaigns.
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PPC(2)
PPC, (or Pay-Per-Click) is an advertising technique in
which an advertiser puts an ad in an advertising venue
(like Google AdWords or Facebook), and pays that
venue each time a visitor clicks on the ad.
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Pinterest
Pinterest is a visual social network typically used by
ecommerce marketers.
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Qualified Lead
A contact that opted in to receive communication from
your company.
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QR Code
A QR code is Quick Response code
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Responsive Design
This is the practice of developing a website that adapts
accordingly to how someone is viewing it.
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Return on Investment (ROI)
A performance measure used to evaluate the efficiency
and profitability of an investment, or to compare the
efficiency and profitability of multiple investments.
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Retweet
Re-Sharing of another tweets.
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Search Engine
Optimization (SEO)
The process which makes a website enriched and
appears easily on search list.
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Sender Score
An email marketing term that refers to a reputation
rating from 0-100 for every outgoing mail server IP
address. Mail servers will check your Sender Score
before deciding what to do with your emails.
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Service Level Agreement
(SLA)
The Marketing SLA defines expectations Sales has for
Marketing with regards to lead quantity and lead quality,
while the Sales SLA defines the expectations Marketing
has for Sales on how deeply and frequently Sales will
pursue each qualified lead.
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Small-to-Medium
Business (SMB)
Which companies have 10 to 500 employees.
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Smarketing
A fun phrase used to refer to the practice of aligning
Sales and Marketing efforts.
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Snapchat
A social app which allows users to send and receive
photos and videos which are available for 24 hours only.
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Social Media
Social Media is a core component of Inbound Marketing.
Such as Facebook, Twitter, YouTube, LinkedIn and
Google+ are examples of social media networks which
are being used by us.
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Social Proof
Social proof refers to a psychological phenomenon in
which people seek direction from those around them to
determine how they are supposed to act or think in a
given situation.
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Software-as-a-Service
(SaaS)
A software which stores all information in cloud.
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Top of the Funnel
Top of the funnel refers to the very first stage of the
buying process. Leads at this stage are just identifying a
problem that they have and are looking for more
information.
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Twitter
Twitter is a Social media and micro-blogging platform.
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Unique Visitor
Who visits a certain website more than once.
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URL
Uniform Resource Locator. The address of a piece of
information that we can found on the web.
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User Experience (UX)
The web experiences which is experienced by users.
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User Interface (UI)
Allows us to control a software application or hardware
device.
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Viral Content
This content which has become wildly popular across
the world sharing through websites.
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Website
A website is a set of some interconnected web pages. It
includes a homepage, some other pages.
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Word-of-Mouth (WOM)
The passing of information from person to person.
Technically, the term refers to oral communication, but
today it refers to online communication, as well.
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Workflow
A workflow is ar way to describe a lead nurturing
campaign. It’s a set of triggers and events that move a
lead through the nurturing process.
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XML Sitemap
An XML sitemap is a file of code that lives on your web
server and lists all of the relevant URLs that are in the
structure of your website.
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YouTube
Through YouTube we can share, view and upload
videos and through which we can promote.
www.hypedhaka.com
THANK YOU
www.hypedhaka.com
Let us know if you have learned
something new!

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Marketing Terms You Must Know

  • 2. A/B Testing This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). www.hypedhaka.com
  • 3. Analytics Analytics is looking at the data of your marketing initiatives (website visitor reports, social, PPC, etc.), analyzing the trends, and developing actionable insights to make better informed marketing decisions. www.hypedhaka.com
  • 4. API APIs or Application Programming Interface are a series of rules in computer programming. It allows an application to extract information from a service. www.hypedhaka.com
  • 5. B2B (Business-to-Business) An adjective used to describe companies that sell to other businesses. www.hypedhaka.com
  • 6. B2C (Business-to-Consumer) An adjective used to describe companies that sell directly to consumers. www.hypedhaka.com
  • 7. Blogging Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. www.hypedhaka.com
  • 8. Business Blogging Business blogging retains all the attributes of "regular" blogging, but adds a tasty layer of marketing strategy on top. www.hypedhaka.com
  • 9. Bottom of the Funnel The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. www.hypedhaka.com
  • 10. Bounce Rate (website) A high bounce rate generally leads to poor conversion rates. www.hypedhaka.com
  • 11. Bounce Rate (Email) A high bounce rate generally means your lists are out-of-date or purchased. www.hypedhaka.com
  • 12. Buyer Persona A fictional character which we used to create to represent a user type that might use a site. www.hypedhaka.com
  • 13. Call-to-Action A call-to-action (CTA) is a text link, button, image, or some type of web link leads visitor to landing page. www.hypedhaka.com
  • 14. CAN-SPAM CAN-SPAM stands for "Controlling the Assault of Non-Solicited Pornography and Marketing." www.hypedhaka.com
  • 15. CASL CASL covers email, texts, instant messages, and automated cell phone messages sent to computers and phones in Canada. www.hypedhaka.com
  • 16. Churn Rate A metric that measures how many customers you retain and at what value. www.hypedhaka.com
  • 17. Click Through Rate (CTR) The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. www.hypedhaka.com
  • 18. Closed-Loop Marketing The practice of closed-loop marketing is being able to execute, track and show how marketing efforts have impacted bottom-line business growth. www.hypedhaka.com
  • 19. Conversion Path A conversion path is a series of website-based events that facilitate lead capture. www.hypedhaka.com
  • 20. Content In relation to inbound marketing, content is a piece of information that exists for the purpose of being digested (not literally), engaged with, and shared. www.hypedhaka.com
  • 21. Content Management System (CMS) A web application designed to make it easy for non-technical users to create, edit, and manage a website. www.hypedhaka.com
  • 22. Content Optimization System (COS) A COS is basically a CMS (Content Management System), but optimized to deliver customers the most personalized web experience possible. www.hypedhaka.com
  • 23. Context If content is king, then context is queen. Serving up valuable content is important, but ensuring that it’s customized for the right audience is equally (if not more) important. www.hypedhaka.com
  • 24. Conversion Rate The percentage of people who completed a desired action on a single web page. www.hypedhaka.com
  • 25. Conversion Rate Optimization (CRO) CRO is most often applied to web page or landing page optimization, but it can also be applied to social media, CTAs, and other parts of your marketing. www.hypedhaka.com
  • 26. Cost-per-Lead (CPL) The amount it costs your marketing organization to acquire a lead. www.hypedhaka.com
  • 27. Crowdsourced Content Creating own content can take more time than one has to lend to it , which is where crowdsourcing comes into play. Allowing subject matter experts, customers, or freelancers to create your content for you is a prime way to get more quality content published in less time. www.hypedhaka.com
  • 28. Customer Acquisition Cost (CAC) Your total Sales and Marketing cost. 1. Add up program or advertising spend + salaries + commissions + bonuses + overhead. 2. Divide by the number of new customers in that time period. www.hypedhaka.com
  • 29. Customer Relationship Management (CRM) A set of software programs that let companies keep track of everything they do with their existing and potential customers. www.hypedhaka.com
  • 30. CSS CSS stands for Cascading Style Sheets. Used to decorate one website. www.hypedhaka.com
  • 31. Dynamic Content A way to display different messaging on your website based. www.hypedhaka.com
  • 32. Ebook An electronic book which is always available in digital form contains with story, informations, data, images. www.hypedhaka.com
  • 33. Editorial Calendar Maintaining an editorial calendar will keep you more organized and show you any gaps you may have in your content library. It also helps ensure you're doing the right things for your personas and not going way off-track with the topics you're covering. www.hypedhaka.com
  • 34. Email It’s a core component of marketing because it’s a direct connection to a contact’s inbox. With great power comes great responsibility, meaning it’s important for marketers to not abuse the email relationship with a contact www.hypedhaka.com
  • 35. Engagement Rate A popular social media metric used to describe the amount of interaction -- Likes, shares, comments. www.hypedhaka.com
  • 36. Evergreen Content Evergreen content is content that continues to provide value to readers no matter when they stumble upon it. www.hypedhaka.com
  • 37. Facebook Facebook is a social network founded by Mark Zuckerberg in 2005. www.hypedhaka.com
  • 38. Form The place your page visitors will supply information in exchange for your offer. www.hypedhaka.com
  • 39. Friction Any element of your website that is confusing, distracting, or causes stress for visitors, causing them to leave your page. www.hypedhaka.com
  • 40. Google+ A social network that allows you to join and create circles, founded by Google. Now discontinued. www.hypedhaka.com
  • 41. Hashtag Hashtags are a way for you and your readers to tie public conversations on Twitter, Facebook, and Instagram together. www.hypedhaka.com
  • 42. HTML This is short for HyperText Markup Language, a language used to write web pages. www.hypedhaka.com
  • 43. Inbound Marketing Inbound marketing refers to marketing activities that draw visitors in, rather than marketers having to go out to get prospects' attention. www.hypedhaka.com
  • 44. Inbound Link An inbound link is a link coming from another site to your own website. "Inbound" is generally used by the person receiving the link. www.hypedhaka.com
  • 45. Infographic A highly visual piece of content that is very popular among digital marketers as a way of relaying complex concepts in a simple and visual way. www.hypedhaka.com
  • 46. Instagram A photo and video sharing app, currently more popular than Facebook. www.hypedhaka.com
  • 47. JavaScript JavaScript is a programming language that lets web developers design interactive sites. www.hypedhaka.com
  • 48. Key Performance Indicator (KPI) A type of performance measurement companies use to evaluate an employee's or an activity's success. www.hypedhaka.com
  • 49. Keyword The keywords are the topics that web pages get indexed for in search results by engines like Google, Yahoo, and Bing. www.hypedhaka.com
  • 50. Landing Page A landing page is a website page containing a form that is used for lead generation. www.hypedhaka.com
  • 51. Lead A person or company who's shown interest in a product or service in some way, shape, or form. www.hypedhaka.com
  • 52. Lead Nurturing Sometimes referred to as “drip marketing,” lead nurturing is the practice of developing a series of communications (emails, social media messages, etc.) that seek to qualify a lead, keep it engaged, and gradually push it down the sales funnel. www.hypedhaka.com
  • 53. LinkedIn LinkedIn is a business-oriented social networking site used for professional networking. Now acquired by Microsoft. www.hypedhaka.com
  • 54. Lifecycle Stages These divisions serve as a way to describe the relationship you have with your audience, and can generally be broken down into three stages: awareness, evaluation, and purchase. www.hypedhaka.com
  • 55. Lifetime Value (LTV) A prediction of the net profit attributed to the entire future relationship with a customer. www.hypedhaka.com
  • 56. Long-Tail Keyword A long-tail keyword is a very targeted search phrase that contains three or more words. www.hypedhaka.com
  • 57. LTV:CAC The ratio of lifetime value (LTV) to customer acquisition cost (CAC). Once you have the LTV and the CAC, compute the ratio of the two. www.hypedhaka.com
  • 58. Marketing Automation Think of marketing automation as the platform with associated tools and analytics to develop a lead nurturing strategy. www.hypedhaka.com
  • 59. Microsite Microsites are used when marketers want to create a different online experience for their audience separate from their main website. www.hypedhaka.com
  • 60. Middle of the Funnel This refers to the stage that a lead enters after identifying a problem. Now they’re looking to conduct further research to find a solution to the problem. www.hypedhaka.com
  • 61. Mobile Marketing Mobile marketing refers to the practice of optimizing marketing for mobile devices to provide visitors with time- and location- sensitive, personalized information for promoting goods, services, and ideas. www.hypedhaka.com
  • 62. Mobile Optimization Mobile optimization means designing and formatting your website so that it’s easy to read and navigate from a mobile device. www.hypedhaka.com
  • 63. Monthly Recurring Revenue (MRR) The amount of revenue a subscription-based business receives per month. www.hypedhaka.com
  • 64. Native Advertising A type of online advertising that takes on the form and function of the platform it appears on. Its purpose is to make ads feel less like ads, and more like part of the conversation. www.hypedhaka.com
  • 65. Net Promoter Score (NPS) The NPS is derived from a simple survey designed to help you determine how loyal your customers are to your business. www.hypedhaka.com
  • 66. News Feed A news feed is an online feed full of news sources. On Facebook, the News Feed is the homepage of users' accounts where they can see all the latest updates from their friends. www.hypedhaka.com
  • 67. No-Follow Link A no-follow link is used when a website does not want to pass search engine authority to another webpage. www.hypedhaka.com
  • 68. Offer Offers are content assets that live behind a form on a landing page. Their primary purpose is to help marketers generate leads for your business. www.hypedhaka.com
  • 69. On-Page Optimization This type of SEO is based solely on a webpage and the various elements within the HTML. www.hypedhaka.com
  • 70. Off-Page Optimization Off-page SEO refers to incoming links and other outside factors that impact how a web page is indexed in search results. www.hypedhaka.com
  • 71. Page View A request to load a single web page on the internet. Marketers use them to analyze their website and to see if any change on the webpage results in more or fewer page views. www.hypedhaka.com
  • 72. Pay-per-Click (PPC) PPC ads are used to direct traffic to the advertiser's website, and PPC is used to assess the cost effectiveness and profitability of your paid advertising campaigns. www.hypedhaka.com
  • 73. PPC(2) PPC, (or Pay-Per-Click) is an advertising technique in which an advertiser puts an ad in an advertising venue (like Google AdWords or Facebook), and pays that venue each time a visitor clicks on the ad. www.hypedhaka.com
  • 74. Pinterest Pinterest is a visual social network typically used by ecommerce marketers. www.hypedhaka.com
  • 75. Qualified Lead A contact that opted in to receive communication from your company. www.hypedhaka.com
  • 76. QR Code A QR code is Quick Response code www.hypedhaka.com
  • 77. Responsive Design This is the practice of developing a website that adapts accordingly to how someone is viewing it. www.hypedhaka.com
  • 78. Return on Investment (ROI) A performance measure used to evaluate the efficiency and profitability of an investment, or to compare the efficiency and profitability of multiple investments. www.hypedhaka.com
  • 79. Retweet Re-Sharing of another tweets. www.hypedhaka.com
  • 80. Search Engine Optimization (SEO) The process which makes a website enriched and appears easily on search list. www.hypedhaka.com
  • 81. Sender Score An email marketing term that refers to a reputation rating from 0-100 for every outgoing mail server IP address. Mail servers will check your Sender Score before deciding what to do with your emails. www.hypedhaka.com
  • 82. Service Level Agreement (SLA) The Marketing SLA defines expectations Sales has for Marketing with regards to lead quantity and lead quality, while the Sales SLA defines the expectations Marketing has for Sales on how deeply and frequently Sales will pursue each qualified lead. www.hypedhaka.com
  • 83. Small-to-Medium Business (SMB) Which companies have 10 to 500 employees. www.hypedhaka.com
  • 84. Smarketing A fun phrase used to refer to the practice of aligning Sales and Marketing efforts. www.hypedhaka.com
  • 85. Snapchat A social app which allows users to send and receive photos and videos which are available for 24 hours only. www.hypedhaka.com
  • 86. Social Media Social Media is a core component of Inbound Marketing. Such as Facebook, Twitter, YouTube, LinkedIn and Google+ are examples of social media networks which are being used by us. www.hypedhaka.com
  • 87. Social Proof Social proof refers to a psychological phenomenon in which people seek direction from those around them to determine how they are supposed to act or think in a given situation. www.hypedhaka.com
  • 88. Software-as-a-Service (SaaS) A software which stores all information in cloud. www.hypedhaka.com
  • 89. Top of the Funnel Top of the funnel refers to the very first stage of the buying process. Leads at this stage are just identifying a problem that they have and are looking for more information. www.hypedhaka.com
  • 90. Twitter Twitter is a Social media and micro-blogging platform. www.hypedhaka.com
  • 91. Unique Visitor Who visits a certain website more than once. www.hypedhaka.com
  • 92. URL Uniform Resource Locator. The address of a piece of information that we can found on the web. www.hypedhaka.com
  • 93. User Experience (UX) The web experiences which is experienced by users. www.hypedhaka.com
  • 94. User Interface (UI) Allows us to control a software application or hardware device. www.hypedhaka.com
  • 95. Viral Content This content which has become wildly popular across the world sharing through websites. www.hypedhaka.com
  • 96. Website A website is a set of some interconnected web pages. It includes a homepage, some other pages. www.hypedhaka.com
  • 97. Word-of-Mouth (WOM) The passing of information from person to person. Technically, the term refers to oral communication, but today it refers to online communication, as well. www.hypedhaka.com
  • 98. Workflow A workflow is ar way to describe a lead nurturing campaign. It’s a set of triggers and events that move a lead through the nurturing process. www.hypedhaka.com
  • 99. XML Sitemap An XML sitemap is a file of code that lives on your web server and lists all of the relevant URLs that are in the structure of your website. www.hypedhaka.com
  • 100. YouTube Through YouTube we can share, view and upload videos and through which we can promote. www.hypedhaka.com
  • 101. THANK YOU www.hypedhaka.com Let us know if you have learned something new!