SlideShare a Scribd company logo
Marketing
  The process of planning and executing the
  conception, pricing, promotion, and
  distribution of ideas, goods and services to
  create exchanges that satisfy individual
  and organizational objectives.
MARKETING SATIFIES NEEDS
Need: These are the fundamental needs,such as food, water,
air, shelter, clothing. Beyong the purely physical requirements,
people also need recreation, education, love, social
belongingness, entertainment and social status.
Want: The desire to satisfy needs in
specific ways that are culturally and
socially influence influenced.
Benefit: The outcome sought by a customer that motivates buying behavior.

Demand: Customers desire for products coupled with the resources to obtain them.
Consumer: Is the ultimate user of a good or service. Consumers
can be individuals or organizations, whether a company,
government, sorority, or charity and all with different needs.
Customer Satisfaction: The extent to which a product's perceived performance matches a buyers
expectations. If the product's performance falls shore, of expectations, the buyer is dissatisfied.
If performance matches or exceeds expectations the buyer is satisfied, or delighted.
Market: All of the customers and potential customers who share a
common Need that a specific product can satisfy, who have the
resources to exchange for it, who are willing to make the exchange,
and who have the authority to make the exchange.
Marketplace: Any location or medium to conduct exchange.
MARKETING IS AN EXCHANGE OF VALUE

Exchange : The process by which some transfer of value occurs
between a buyer and a seller.

Monetary Transaction: Currency (cash, check, credit card) is
surrendered in return for a good or service.
ALMOST ANYTHING CAN BE
      MARKETED
Product: A tangible good, service, idea, or some combination of these
that satisfies consumer or business customer needs through the
exchange process.

Consumer good: The goods individual consumers purchase for
personal or family use.

Services: Intangible products that are exchange directly from the
producer to the customer.

Industrial Good: Goods bought by individuals or organizations for
further processing or for use in doing business.
Marketing is the whole business seen
from the customer’s point of view



                       -Peter Drucker
Next

More Related Content

Viewers also liked

Viewers also liked (18)

Mācību vajadzības un mācību ieguvumi
Mācību vajadzības un mācību ieguvumiMācību vajadzības un mācību ieguvumi
Mācību vajadzības un mācību ieguvumi
 
Personality
PersonalityPersonality
Personality
 
Mgt 101 planning
Mgt 101   planningMgt 101   planning
Mgt 101 planning
 
Pricing
PricingPricing
Pricing
 
Nordea prakse velo kultūras iedzīvināšanā uzņēmumā
Nordea prakse velo kultūras iedzīvināšanā uzņēmumāNordea prakse velo kultūras iedzīvināšanā uzņēmumā
Nordea prakse velo kultūras iedzīvināšanā uzņēmumā
 
SEB grupas soļošanas kampaņa darbinieku veselības uzturēšanai
SEB grupas soļošanas kampaņa darbinieku veselības uzturēšanaiSEB grupas soļošanas kampaņa darbinieku veselības uzturēšanai
SEB grupas soļošanas kampaņa darbinieku veselības uzturēšanai
 
Perception
PerceptionPerception
Perception
 
Veicināt darbinieku vides saglabāšanas apziņu
Veicināt darbinieku vides saglabāšanas apziņuVeicināt darbinieku vides saglabāšanas apziņu
Veicināt darbinieku vides saglabāšanas apziņu
 
Atklātu iepirkumu sludināšana
Atklātu iepirkumu sludināšanaAtklātu iepirkumu sludināšana
Atklātu iepirkumu sludināšana
 
"Apskāvienu" sistēma darbinieku motivēšanai
"Apskāvienu" sistēma darbinieku motivēšanai"Apskāvienu" sistēma darbinieku motivēšanai
"Apskāvienu" sistēma darbinieku motivēšanai
 
Manual aidip neonatal
Manual aidip neonatalManual aidip neonatal
Manual aidip neonatal
 
Organizing
OrganizingOrganizing
Organizing
 
Excluir tráfico interno en Google Analytics sin filtros
Excluir tráfico interno en Google Analytics sin filtrosExcluir tráfico interno en Google Analytics sin filtros
Excluir tráfico interno en Google Analytics sin filtros
 
TAUSUG FAMOUS DISH AND DELICACIES
TAUSUG FAMOUS DISH AND DELICACIESTAUSUG FAMOUS DISH AND DELICACIES
TAUSUG FAMOUS DISH AND DELICACIES
 
Latvijas Loto interešu konflikta un viesmīlības politikas vadlīnijas
Latvijas Loto interešu konflikta un viesmīlības politikas vadlīnijasLatvijas Loto interešu konflikta un viesmīlības politikas vadlīnijas
Latvijas Loto interešu konflikta un viesmīlības politikas vadlīnijas
 
Atbalsts bērnu uzraudzībai darbiniekiem ar nestandarta darba laiku
Atbalsts bērnu uzraudzībai darbiniekiem ar nestandarta darba laikuAtbalsts bērnu uzraudzībai darbiniekiem ar nestandarta darba laiku
Atbalsts bērnu uzraudzībai darbiniekiem ar nestandarta darba laiku
 
Motivācijas formula. Draugiem Group.
Motivācijas formula. Draugiem Group.Motivācijas formula. Draugiem Group.
Motivācijas formula. Draugiem Group.
 
Nodokļu aspekti: vai viegli būt labam darba devējam?
Nodokļu aspekti: vai viegli būt labam darba devējam?Nodokļu aspekti: vai viegli būt labam darba devējam?
Nodokļu aspekti: vai viegli būt labam darba devējam?
 

Similar to Marketing introduction

Marketing - Philip Kotler Ch 1
Marketing - Philip Kotler Ch 1Marketing - Philip Kotler Ch 1
Marketing - Philip Kotler Ch 1
Mazhar Masood
 
L1 introduction to marketing mm i
L1   introduction to marketing mm iL1   introduction to marketing mm i
L1 introduction to marketing mm i
Kinshook Chaturvedi
 
MKT-001_PPT01-1.MARKETING-AND-ITS-CONCEPTS-Copy.pptx
MKT-001_PPT01-1.MARKETING-AND-ITS-CONCEPTS-Copy.pptxMKT-001_PPT01-1.MARKETING-AND-ITS-CONCEPTS-Copy.pptx
MKT-001_PPT01-1.MARKETING-AND-ITS-CONCEPTS-Copy.pptx
dicunugunma755
 
Introduction To Marketing Mm I
Introduction To Marketing Mm IIntroduction To Marketing Mm I
Introduction To Marketing Mm I
Nitin Shukla
 
Basics of marketing managemnt
Basics of marketing managemntBasics of marketing managemnt
Basics of marketing managemnt
Priyanka Roy
 
Fundamental Of Marketing For Orientation
Fundamental Of Marketing For OrientationFundamental Of Marketing For Orientation
Fundamental Of Marketing For Orientation
Holostik India Ltd.
 

Similar to Marketing introduction (20)

MARKETING AND ITS CORE CONCEPTS
MARKETING AND ITS CORE CONCEPTSMARKETING AND ITS CORE CONCEPTS
MARKETING AND ITS CORE CONCEPTS
 
Introduction Of Marketing
Introduction Of MarketingIntroduction Of Marketing
Introduction Of Marketing
 
CH 1.ppt
CH 1.pptCH 1.ppt
CH 1.ppt
 
lecture 1 marketing 2023.pptx
lecture 1 marketing 2023.pptxlecture 1 marketing 2023.pptx
lecture 1 marketing 2023.pptx
 
Lecture 1
Lecture 1Lecture 1
Lecture 1
 
Marketing - Philip Kotler Ch 1
Marketing - Philip Kotler Ch 1Marketing - Philip Kotler Ch 1
Marketing - Philip Kotler Ch 1
 
L1 introduction to marketing mm i
L1   introduction to marketing mm iL1   introduction to marketing mm i
L1 introduction to marketing mm i
 
basics of marketing
 basics of marketing basics of marketing
basics of marketing
 
marketing mgmt Topic 7
 marketing mgmt  Topic 7  marketing mgmt  Topic 7
marketing mgmt Topic 7
 
MKT-001_PPT01-1.MARKETING-AND-ITS-CONCEPTS-Copy.pptx
MKT-001_PPT01-1.MARKETING-AND-ITS-CONCEPTS-Copy.pptxMKT-001_PPT01-1.MARKETING-AND-ITS-CONCEPTS-Copy.pptx
MKT-001_PPT01-1.MARKETING-AND-ITS-CONCEPTS-Copy.pptx
 
Marketing Introduction - Concepts and Needs
Marketing Introduction - Concepts and NeedsMarketing Introduction - Concepts and Needs
Marketing Introduction - Concepts and Needs
 
Ch#5 Marketing.pptx
Ch#5 Marketing.pptxCh#5 Marketing.pptx
Ch#5 Marketing.pptx
 
Matakuliah matrikulasi introductions.ppt
Matakuliah matrikulasi introductions.pptMatakuliah matrikulasi introductions.ppt
Matakuliah matrikulasi introductions.ppt
 
Introduction To Marketing Mm I
Introduction To Marketing Mm IIntroduction To Marketing Mm I
Introduction To Marketing Mm I
 
Basics of marketing managemnt
Basics of marketing managemntBasics of marketing managemnt
Basics of marketing managemnt
 
Introduction to Marketing.pdf
Introduction to Marketing.pdfIntroduction to Marketing.pdf
Introduction to Marketing.pdf
 
Fundamental Of Marketing For Orientation
Fundamental Of Marketing For OrientationFundamental Of Marketing For Orientation
Fundamental Of Marketing For Orientation
 
Principles of Marketing.pptx
Principles of Marketing.pptxPrinciples of Marketing.pptx
Principles of Marketing.pptx
 
Chapter 5ppt small business and their importance.pptx
Chapter 5ppt small business and their importance.pptxChapter 5ppt small business and their importance.pptx
Chapter 5ppt small business and their importance.pptx
 
Marketing management
Marketing managementMarketing management
Marketing management
 

Recently uploaded

What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...
AnaBeatriz125525
 

Recently uploaded (20)

Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
 
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
 
What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An Explainer
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?
 
PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsPitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for Startups
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
The Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfThe Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdf
 
Understanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and EmployeesUnderstanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and Employees
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings release
 
TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024
 
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptxUnveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptx
 
Using Generative AI for Content Marketing
Using Generative AI for Content MarketingUsing Generative AI for Content Marketing
Using Generative AI for Content Marketing
 
Potato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfPotato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdf
 
The Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
The Ultimate Guide to IPTV App Development Process_ Step-By-Step InstructionsThe Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
The Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
 
IPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best ServiceIPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best Service
 

Marketing introduction

  • 1. Marketing The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.
  • 3. Need: These are the fundamental needs,such as food, water, air, shelter, clothing. Beyong the purely physical requirements, people also need recreation, education, love, social belongingness, entertainment and social status.
  • 4. Want: The desire to satisfy needs in specific ways that are culturally and socially influence influenced.
  • 5. Benefit: The outcome sought by a customer that motivates buying behavior. Demand: Customers desire for products coupled with the resources to obtain them.
  • 6. Consumer: Is the ultimate user of a good or service. Consumers can be individuals or organizations, whether a company, government, sorority, or charity and all with different needs.
  • 7. Customer Satisfaction: The extent to which a product's perceived performance matches a buyers expectations. If the product's performance falls shore, of expectations, the buyer is dissatisfied. If performance matches or exceeds expectations the buyer is satisfied, or delighted.
  • 8. Market: All of the customers and potential customers who share a common Need that a specific product can satisfy, who have the resources to exchange for it, who are willing to make the exchange, and who have the authority to make the exchange.
  • 9. Marketplace: Any location or medium to conduct exchange.
  • 10. MARKETING IS AN EXCHANGE OF VALUE Exchange : The process by which some transfer of value occurs between a buyer and a seller. Monetary Transaction: Currency (cash, check, credit card) is surrendered in return for a good or service.
  • 11. ALMOST ANYTHING CAN BE MARKETED
  • 12. Product: A tangible good, service, idea, or some combination of these that satisfies consumer or business customer needs through the exchange process. Consumer good: The goods individual consumers purchase for personal or family use. Services: Intangible products that are exchange directly from the producer to the customer. Industrial Good: Goods bought by individuals or organizations for further processing or for use in doing business.
  • 13. Marketing is the whole business seen from the customer’s point of view -Peter Drucker
  • 14. Next