SlideShare a Scribd company logo
awree social 
MARKETING IN THE 
CONNECTED AGE 
SUCCEEDING IN A DIGITAL WORLD WITH A NEW MARKETING MIX 
SIMON KEMP • WFA • WE ARE SOCIAL • #PROJECTRECONNECT 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 1
WFA • We Are Social @WFAReconnect • @wearesocialsg • 2
ABOUT PROJECT RECONNECT! 
Project Reconnect is an initiative led 
by the WFA to listen to what people 
really want from brands and marketing. 
We hope it gives marketers practical 
guidance to help ensure their behaviours 
reflect what people want and expect. 
~ Will Gilroy, World Federation of Advertisers! 
“ 
FIND OUT MORE: PROJECT-RECONNECT.COM 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 3
WFA • We Are Social @WFAReconnect • @wearesocialsg • 4

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? 
WHAT WILL DEFINE BEST-PRACTICE 
MARKETING IN THE FUTURE? 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 5
WE ASKED INDUSTRY INFLUENCERS AND 
THEIR NETWORKS VIA SOCIAL MEDIA 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 6
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RECURRING THEMES: THE 3 NEW PS 
PURPOSE PRINCIPLES 
DON’T JUST MAKE 
BETTER THINGS; 
MAKE THINGS BETTER 
USE YOUR BRAND’S 
VALUES TO DELIVER 
MEANINGFUL VALUE 
PARTICIPATION 
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PEOPLE; ENGAGE 
AND INVOLVE THEM 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 9
#1 A PURPOSE 
IS MORE COMPELLING THAN! 
A PRODUCT 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 10
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“ 
differentiate a product 
on a utilitarian basis in 
a saturated market. 
Steven Tannanson • @StevenTannanson 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 11
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LONGER OFFERS SUSTAINABLE ADVANTAGE 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 12

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“ 
Today’s brands can’t 
just sell ‘things’. They must 
stand for something more. 
Peter Firth • @PJFirth 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 13
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WFA • We Are Social @WFAReconnect • @wearesocialsg • 14
“ 
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product. If you define yourself 
by the product you make, you 
limit your purpose. Your purpose 
should be about maximising 
the value for the customer. 
Jakob Widerberg  • @jwiderberg 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 15
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MAKE THINGS 
BETTER 
VS 
MAKE BETTER 
THINGS 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 17
Consumers in countries 
where consumerism is 
advanced are craving 
alternatives that make 
them feel good. 
David Armano  • @armano 
“ 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 18
SOME BRANDS WITH A HIGHER PURPOSE 
THE BODY 
SHOP 
AGAINST ANIMAL 
TESTING 
SEVENTH 
GENERATION 
A CLEANER 
HOME AND A 
CLEANER WORLD 
PATAGONIA 
ENVIRONMENTAL 
AND SOCIETAL 
RESPONSIBILITY 
TOMS 
ONE-FOR-ONE 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 19
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PURPOSE CAN TRANSCEND CATEGORIES 
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HOWEVER, A BRAND’S PURPOSE DOESN’T 
NEED TO BE ABOUT SAVING THE WORLD 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 21
RED BULL: REDEFINING THE LIMITS 
OF PERCEIVED HUMAN POTENTIAL 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 22
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WFA • We Are Social @WFAReconnect • @wearesocialsg • 23
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WFA • We Are Social @WFAReconnect • @wearesocialsg • 25
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Jiunn Ngee  • @watthesuck 
“ 
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ATTRACTION – “I’M AWARE” vs “I CARE” 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 53
MARKETING’S TASK IS TO ENGAGE PEOPLE 
WITH THE BRAND, NOT JUST ITS COMMS 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 54
“ 
The brand’s role is no 
longer just to broadcast, 
but to listen, participate 
and inspire actions. 
Juliet Chen  • @julietchen 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 55
WE NEED TO THINK OF PEOPLE AS PART OF 
OUR BRANDS, NOT AS OUR ‘CONSUMERS’ 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 56

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“ 
It’s all about making 
people feel cherished – 
establishing deeper, more 
meaningful relationships. 
Kelvin Ang • @9VARZ 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 57
MARKETING SHOULD CO-CREATE 
MUTUAL VALUE, NOT SIMPLY SELL STUFF 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 58
Sir John Hegarty “ 
I’ve always sought 
ideas that are inclusive. 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 59
EXAMPLES OF INCLUSIVE MARKETING 
DELL STARBUCKS 
IDEASTORM MY STARBUCKS IDEA 
LAY’S 
DO US A FLAVOUR 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 60

Recommended for you

PEOPLE ARE MORE ENGAGED WHEN 
THEY’RE ACTIVELY INVOLVED IN CREATION 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 61
“ 
Labour increases people’s 
valuation of products, not 
just for those who profess 
an interest in “do-it-yourself” 
projects, but even for those 
who are relatively uninterested. 
Dan Ariely, “The IKEA Effect” 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 62
WE CAN NOW EVEN CO-OPT CONSUMERS 
IN A BRAND’S VERY BIRTH AND INCEPTION 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 63
CROWDFUNDING A BRAND’S INCEPTION 
KICKSTARTER INDIEGOGO 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 64

Recommended for you

MAKE THINGS 
PEOPLE WANT 
VS 
MAKE PEOPLE 
WANT THINGS 
John Willshire • @willsh! 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 65
DEMOCRATIC BRANDS: OF THE PEOPLE, 
BY THE PEOPLE, FOR THE PEOPLE 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 66
CONCLUSION 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 67
“ 
[great marketing] is 
genuine, people-centric, 
and showcases an actionable 
cause by the company. 
Geoffrey Yeow  • @geoffyeow 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 68

Recommended for you

ACTIONS FOR BETTER MARKETING 
PURPOSE PRINCIPLES 
DON’T JUST MAKE 
BETTER THINGS; 
MAKE THINGS BETTER 
USE YOUR BRAND’S 
VALUES TO DELIVER 
MEANINGFUL VALUE 
PARTICIPATION 
DON’T INTERRUPT 
PEOPLE; ENGAGE 
AND INVOLVE THEM 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 69
WHAT DO YOU THINK DEFINES BEST PRACTICE 
MARKETING IN TODAY’S CONNECTED WORLD? 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 70
SHARE YOUR THOUGHTS:! 
#PROJECTRECONNECT 
@WFARECONNECT 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 71
GET MORE TIPS AND INSIGHT: 
WEARESOCIAL.SG 
WFA • We Are Social @WFAReconnect • @wearesocialsg • 72

Recommended for you

WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. 
WE HELP BRANDS TO LISTEN TO, UNDERSTAND, 
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. 
WE’RE ALREADY HELPING MANY OF THE WORLD’S 
TOP BRANDS, INCLUDING ADIDAS, UNILEVER, 
DIAGEO, NESTLÉ, HEINZ, AND LVMH. 
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU 
TOO, CALL US ON +65 6423 1051, OR EMAIL 
US AT SAYHELLO@WEARESOCIAL.SG. 
FIND OUT MORE AT WEARESOCIAL.SG. 
We Are Social Making Friends  Influencing People • 45
WE ARE SOCIAL SINGAPORE 
SIMON KEMP, REGIONAL MANAGING PARTNER 
@WEARESOCIALSG 
SAYHELLO@WEARESOCIAL.SG 
+65 6423 1051 
HTTP://WEARESOCIAL.SG 
We Are Social wearesocial.sg • @wearesocialsg • 233

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Marketing in the Connected Age

  • 1. awree social MARKETING IN THE CONNECTED AGE SUCCEEDING IN A DIGITAL WORLD WITH A NEW MARKETING MIX SIMON KEMP • WFA • WE ARE SOCIAL • #PROJECTRECONNECT WFA • We Are Social @WFAReconnect • @wearesocialsg • 1
  • 2. WFA • We Are Social @WFAReconnect • @wearesocialsg • 2
  • 3. ABOUT PROJECT RECONNECT! Project Reconnect is an initiative led by the WFA to listen to what people really want from brands and marketing. We hope it gives marketers practical guidance to help ensure their behaviours reflect what people want and expect. ~ Will Gilroy, World Federation of Advertisers! “ FIND OUT MORE: PROJECT-RECONNECT.COM WFA • We Are Social @WFAReconnect • @wearesocialsg • 3
  • 4. WFA • We Are Social @WFAReconnect • @wearesocialsg • 4
  • 5. ? WHAT WILL DEFINE BEST-PRACTICE MARKETING IN THE FUTURE? WFA • We Are Social @WFAReconnect • @wearesocialsg • 5
  • 6. WE ASKED INDUSTRY INFLUENCERS AND THEIR NETWORKS VIA SOCIAL MEDIA WFA • We Are Social @WFAReconnect • @wearesocialsg • 6
  • 7. ALL INPUTS WERE CONTRIBUTED BY THE GLOBAL MARKETING COMMUNITY WFA • We Are Social @WFAReconnect • @wearesocialsg • 7
  • 8. WFA • We Are Social @WFAReconnect • @wearesocialsg • 8
  • 9. RECURRING THEMES: THE 3 NEW PS PURPOSE PRINCIPLES DON’T JUST MAKE BETTER THINGS; MAKE THINGS BETTER USE YOUR BRAND’S VALUES TO DELIVER MEANINGFUL VALUE PARTICIPATION DON’T INTERRUPT PEOPLE; ENGAGE AND INVOLVE THEM WFA • We Are Social @WFAReconnect • @wearesocialsg • 9
  • 10. #1 A PURPOSE IS MORE COMPELLING THAN! A PRODUCT WFA • We Are Social @WFAReconnect • @wearesocialsg • 10
  • 11. It’s difficult to “ differentiate a product on a utilitarian basis in a saturated market. Steven Tannanson • @StevenTannanson WFA • We Are Social @WFAReconnect • @wearesocialsg • 11
  • 12. PRODUCT DIFFERENTIATION ALONE NO LONGER OFFERS SUSTAINABLE ADVANTAGE WFA • We Are Social @WFAReconnect • @wearesocialsg • 12
  • 13. “ Today’s brands can’t just sell ‘things’. They must stand for something more. Peter Firth • @PJFirth WFA • We Are Social @WFAReconnect • @wearesocialsg • 13
  • 14. TO SUCCEED IN THE FUTURE, BRANDS NEED TO ENGAGE PEOPLE’S HEADS AND HEARTS WFA • We Are Social @WFAReconnect • @wearesocialsg • 14
  • 15. “ Value is not locked inside the product. If you define yourself by the product you make, you limit your purpose. Your purpose should be about maximising the value for the customer. Jakob Widerberg • @jwiderberg WFA • We Are Social @WFAReconnect • @wearesocialsg • 15
  • 16. WE NEED TO MOVE FROM A PRODUCT PROPOSITION TO A BRAND PURPOSE WFA • We Are Social @WFAReconnect • @wearesocialsg • 16
  • 17. MAKE THINGS BETTER VS MAKE BETTER THINGS WFA • We Are Social @WFAReconnect • @wearesocialsg • 17
  • 18. Consumers in countries where consumerism is advanced are craving alternatives that make them feel good. David Armano • @armano “ WFA • We Are Social @WFAReconnect • @wearesocialsg • 18
  • 19. SOME BRANDS WITH A HIGHER PURPOSE THE BODY SHOP AGAINST ANIMAL TESTING SEVENTH GENERATION A CLEANER HOME AND A CLEANER WORLD PATAGONIA ENVIRONMENTAL AND SOCIETAL RESPONSIBILITY TOMS ONE-FOR-ONE WFA • We Are Social @WFAReconnect • @wearesocialsg • 19
  • 20. WHEN MANAGED EFFECTIVELY, A BRAND’S PURPOSE CAN TRANSCEND CATEGORIES WFA • We Are Social @WFAReconnect • @wearesocialsg • 20
  • 21. HOWEVER, A BRAND’S PURPOSE DOESN’T NEED TO BE ABOUT SAVING THE WORLD WFA • We Are Social @WFAReconnect • @wearesocialsg • 21
  • 22. RED BULL: REDEFINING THE LIMITS OF PERCEIVED HUMAN POTENTIAL WFA • We Are Social @WFAReconnect • @wearesocialsg • 22
  • 23. GOLDIEBLOX: INSPIRING GIRLS TO EXPLORE BROADER HORIZONS WFA • We Are Social @WFAReconnect • @wearesocialsg • 23
  • 24. #2 BRAND VALUES ARE MORE COMPELLING THAN! PRODUCT VALUE WFA • We Are Social @WFAReconnect • @wearesocialsg • 24
  • 25. PEOPLE CONSISTENTLY CITE AUTHENTICITY AS A CORE ELEMENT OF GREAT MARKETING WFA • We Are Social @WFAReconnect • @wearesocialsg • 25
  • 26. SOME VALUES-BASED BRANDS INNOCENT DRINKS HONEST TEA BUFFER BEN JERRY’S WFA • We Are Social @WFAReconnect • @wearesocialsg • 26
  • 27. MEANWHILE, MOST COMPLAINTS IN SOCIAL MEDIA RELATE TO MISLEADING CLAIMS WFA • We Are Social @WFAReconnect • @wearesocialsg • 27
  • 28. PEOPLE AREN’T FOOLS; THEY SEE THROUGH BRAND BRAVADO AND PROPAGANDA WFA • We Are Social @WFAReconnect • @wearesocialsg • 28
  • 29. “ I am convinced that [brands] who keep to their promises and avoid “marketing bullshit” are gaining preference. Lydia van den Brink • @lydiaseabird WFA • We Are Social @WFAReconnect • @wearesocialsg • 29
  • 30. WHEN THE EMPEROR IS NAKED, IT DOESN’T TAKE LONG FOR THE NEWS TO SPREAD WFA • We Are Social @WFAReconnect • @wearesocialsg • 30
  • 31. HOWEVER, IT SEEMS NO-ONE EXPECTS BRANDS TO BE PERFECT ALL THE TIME WFA • We Are Social @WFAReconnect • @wearesocialsg • 31
  • 32. PEOPLE SEEM WILLING TO FORGIVE BRANDS WHO ADMIT THEIR MISTAKES WFA • We Are Social @WFAReconnect • @wearesocialsg • 32
  • 33. Johnson Johnson’s Tylenol recall was transparent, and that boosted confidence. Jiunn Ngee • @watthesuck “ WFA • We Are Social @WFAReconnect • @wearesocialsg • 33
  • 34. THE WAY A BRAND DEALS WITH ITS ISSUES IS MORE IMPORTANT THAN THE ACTUAL ISSUES WFA • We Are Social @WFAReconnect • @wearesocialsg • 34
  • 35. “ Transparency is most critical, and has most leverage – positive or negative – at crisis points. MFG • @mfg_i WFA • We Are Social @WFAReconnect • @wearesocialsg • 35
  • 36. CONSEQUENTLY, WHAT THE BRAND DOES IS FAR MORE IMPORTANT THAN WHAT IT SAYS WFA • We Are Social @WFAReconnect • @wearesocialsg • 36
  • 37. “ [Great marketing] is embodied in actions, beyond statements. Doing it, not just saying it. Jakob Widerberg • @jwiderberg WFA • We Are Social @WFAReconnect • @wearesocialsg • 37
  • 38. THAT MAY SEEM OBVIOUS, BUT TOO MANY BRANDS PRIORITISE CLAIMS OVER ACTION WFA • We Are Social @WFAReconnect • @wearesocialsg • 38
  • 39. “ Brands tend to ignore what’s obvious and authentic, [and instead go for] what’s cool. Wong Yi Wei • @lackadaisygirl WFA • We Are Social @WFAReconnect • @wearesocialsg • 39
  • 40. ? SO HOW DO PEOPLE EXPECT BRANDS TO ACT? WFA • We Are Social @WFAReconnect • @wearesocialsg • 40
  • 41. “ The best advertising appeals to people’s emotions and values. Steven Tannason • @StevenTannason WFA • We Are Social @WFAReconnect • @wearesocialsg • 41
  • 42. THERE ARE MANY SIMILARITIES TO THE TRAITS THAT DEFINE POPULAR PEOPLE WFA • We Are Social @WFAReconnect • @wearesocialsg • 42
  • 43. WE’VE ALREADY SEEN THE VALUE OF TRANSPARENCY, SINCERITY AND INTEGRITY WFA • We Are Social @WFAReconnect • @wearesocialsg • 43
  • 44. HUMOUR: WE’RE HAPPY TO GIVE OUR ATTENTION TO BRANDS THAT ENTERTAIN US WFA • We Are Social @WFAReconnect • @wearesocialsg • 44
  • 45. GENEROSITY: THE WILLINGNESS TO GIVE BEFORE ASKING SOMETHING IN RETURN WFA • We Are Social @WFAReconnect • @wearesocialsg • 45
  • 46. “ Learning something is the top motivator for driving engagement. Google WFA • We Are Social @WFAReconnect • @wearesocialsg • 46
  • 47. “ The depth of knowledge that HubSpot shares through their blog posts adds a lot of value to me. Arif Khan • @arifkhan7 WFA • We Are Social @WFAReconnect • @wearesocialsg • 47
  • 48. WFA • We Are Social @WFAReconnect • @wearesocialsg • 48
  • 49. EMPATHY: THE ABILITY TO CONNECT WITH REAL PEOPLE AND ‘BEHAVE LIKE ONE OF US’ WFA • We Are Social @WFAReconnect • @wearesocialsg • 49
  • 50. VS BRAND BELIEFS ESTABLISH MORE ENDURING DIFFERENTIATION THAN PRODUCT BENEFITS WFA • We Are Social @WFAReconnect • @wearesocialsg • 50
  • 51. #3 PARTICIPATION IS MORE EFFECTIVE THAN! PROMOTION WFA • We Are Social @WFAReconnect • @wearesocialsg • 51
  • 52. TOO MUCH OF TODAY’S MARKETING IS ABOUT GRABBING PEOPLE’S ATTENTION WFA • We Are Social @WFAReconnect • @wearesocialsg • 52
  • 53. VS BUT WE’RE CONFUSING ATTENTION WITH ATTRACTION – “I’M AWARE” vs “I CARE” WFA • We Are Social @WFAReconnect • @wearesocialsg • 53
  • 54. MARKETING’S TASK IS TO ENGAGE PEOPLE WITH THE BRAND, NOT JUST ITS COMMS WFA • We Are Social @WFAReconnect • @wearesocialsg • 54
  • 55. “ The brand’s role is no longer just to broadcast, but to listen, participate and inspire actions. Juliet Chen • @julietchen WFA • We Are Social @WFAReconnect • @wearesocialsg • 55
  • 56. WE NEED TO THINK OF PEOPLE AS PART OF OUR BRANDS, NOT AS OUR ‘CONSUMERS’ WFA • We Are Social @WFAReconnect • @wearesocialsg • 56
  • 57. “ It’s all about making people feel cherished – establishing deeper, more meaningful relationships. Kelvin Ang • @9VARZ WFA • We Are Social @WFAReconnect • @wearesocialsg • 57
  • 58. MARKETING SHOULD CO-CREATE MUTUAL VALUE, NOT SIMPLY SELL STUFF WFA • We Are Social @WFAReconnect • @wearesocialsg • 58
  • 59. Sir John Hegarty “ I’ve always sought ideas that are inclusive. WFA • We Are Social @WFAReconnect • @wearesocialsg • 59
  • 60. EXAMPLES OF INCLUSIVE MARKETING DELL STARBUCKS IDEASTORM MY STARBUCKS IDEA LAY’S DO US A FLAVOUR WFA • We Are Social @WFAReconnect • @wearesocialsg • 60
  • 61. PEOPLE ARE MORE ENGAGED WHEN THEY’RE ACTIVELY INVOLVED IN CREATION WFA • We Are Social @WFAReconnect • @wearesocialsg • 61
  • 62. “ Labour increases people’s valuation of products, not just for those who profess an interest in “do-it-yourself” projects, but even for those who are relatively uninterested. Dan Ariely, “The IKEA Effect” WFA • We Are Social @WFAReconnect • @wearesocialsg • 62
  • 63. WE CAN NOW EVEN CO-OPT CONSUMERS IN A BRAND’S VERY BIRTH AND INCEPTION WFA • We Are Social @WFAReconnect • @wearesocialsg • 63
  • 64. CROWDFUNDING A BRAND’S INCEPTION KICKSTARTER INDIEGOGO WFA • We Are Social @WFAReconnect • @wearesocialsg • 64
  • 65. MAKE THINGS PEOPLE WANT VS MAKE PEOPLE WANT THINGS John Willshire • @willsh! WFA • We Are Social @WFAReconnect • @wearesocialsg • 65
  • 66. DEMOCRATIC BRANDS: OF THE PEOPLE, BY THE PEOPLE, FOR THE PEOPLE WFA • We Are Social @WFAReconnect • @wearesocialsg • 66
  • 67. CONCLUSION WFA • We Are Social @WFAReconnect • @wearesocialsg • 67
  • 68. “ [great marketing] is genuine, people-centric, and showcases an actionable cause by the company. Geoffrey Yeow • @geoffyeow WFA • We Are Social @WFAReconnect • @wearesocialsg • 68
  • 69. ACTIONS FOR BETTER MARKETING PURPOSE PRINCIPLES DON’T JUST MAKE BETTER THINGS; MAKE THINGS BETTER USE YOUR BRAND’S VALUES TO DELIVER MEANINGFUL VALUE PARTICIPATION DON’T INTERRUPT PEOPLE; ENGAGE AND INVOLVE THEM WFA • We Are Social @WFAReconnect • @wearesocialsg • 69
  • 70. WHAT DO YOU THINK DEFINES BEST PRACTICE MARKETING IN TODAY’S CONNECTED WORLD? WFA • We Are Social @WFAReconnect • @wearesocialsg • 70
  • 71. SHARE YOUR THOUGHTS:! #PROJECTRECONNECT @WFARECONNECT WFA • We Are Social @WFAReconnect • @wearesocialsg • 71
  • 72. GET MORE TIPS AND INSIGHT: WEARESOCIAL.SG WFA • We Are Social @WFAReconnect • @wearesocialsg • 72
  • 73. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG. We Are Social Making Friends Influencing People • 45
  • 74. WE ARE SOCIAL SINGAPORE SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 233