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MARKETING CAREER:
how to get your
first marketing job
Victoria Rusnac
CMO at CAROL bike
Instructor at ACTA School
FREE WEBINAR
YOUR WEBINAR HOST
Victoria: CMO and Marketing Instructor
Corporations
Start-ups
Join our community
MARKETING CAREER: get your first job in marketing
MARKETING CAREER:
how to get your
first marketing job
Victoria Rusnac
CMO at CAROL bike
Instructor at ACTA School
FREE WEBINAR
My story: Career jumping, hiring and coaching
Multiple career jumps:
▪ Countries: Moldova, the Dominican Republic, the UK
▪ Size: Corporates, start-ups, scale-ups
▪ Specialisation: product marketing, digital marketing, brand & content
▪ Industries: FMCG, Telecom, E-commerce, EdTech, Fitness & health
▪ Employment type: employee, freelancer, consultant, coach
Passion:
▪ Grow purpose-driven businesses
▪ Explain marketing
▪ Career coaching
MARKETING CAREER: get your first job in marketing
AGENDA
Stand out
Learn new skills
Unconventional
strategies
Jobs
Marketing jobs
Marketing skills
You
Pitch
Skills-based CV
DIGITAL MARKETING: select the right channel mix
MARKETING CAREER: get your first job in marketing
Your pitch
Your Pitch
“What do you do?”
“Tell me about yourself”
Sitations:
• Interviewing
• Networking
MARKETING CAREER: get your first job in marketing
The structure of an elevator pitch
• Who are you?
• What do you do?
• Current or last job
• University and major
• What are you passionate about?
• What makes you different?
MARKETING CAREER: get your first job in marketing
Let’s meet Jane
My name is Jane and I’m studying English Literature
at the University of Manchester, where I’ve
volunteered as Head Editor for the university
magazine.
I’m currently an intern at The Copy Club, where I’m
using my creativity and copywriting skills to write
emails and social media content.
I love copywriting and creative photography, and I
want to continue growing in the content marketing
field.
MARKETING CAREER: get your first job in marketing
Pitch: How to improve?
Prepare several versions:
• Be ready with a 20-second and a 1-2 minute pitch.
• Prepare a few variations for different roles and contexts.
Practice:
• Read your pitch out loud – does it sound natural?
• Record yourself
• Practice your pitch with friends and classmates
Skills-based
CV
Recruiters spend on average
6-8 seconds looking at a CV.
MARKETING CAREER: get your first job in marketing
For Marketing Executive roles, I was
getting 500 applications in 3 days!
MARKETING CAREER: get your first job in marketing
CV snippet: Before
Social Media Executive at Untapped
My role involved creating content (mainly motion graphics) for the company's
website and some of their projects, as well as working on Instagram assets for
their social media and the Instagram profiles of their clients. Moreover, I was
present at their meetings with clients and gained experience in developing
digital marketing strategies, as well as gaining an understanding of the process
of brand image development.
MARKETING CAREER: get your first job in marketing
Social Media Executive at Untapped
Untapped is a social media agency with clients such as NatWest, Virgin
Startup and General Assembly.
• Social media management: Created the design assets for posts and
stories; wrote copy and scheduled on Instagram; analysed trends and
insights.
• Video content creation: Filmed and edited video content; enriched
filmed videos with motion graphics elements using Adobe Premier Pro.
• Account management: Contributed to successful client meetings by
suggesting social media tactics and trends.
MARKETING CAREER: get your first job in marketing
CV snippet: After
Social Media Executive at Untapped
My role involved creating content (mainly
motion graphics) for the company's
website and some of their projects, as well
as working on Instagram assets for their
social media and the Instagram profiles of
their clients. Moreover, I was present at
their meetings with clients and gained
experience in developing digital marketing
strategies, as well as gaining an
understanding of the process of brand
image development.
Social Media Executive at Untapped
Untapped is a social media agency with clients such
as NatWest, Virgin Startup, and General Assembly
• Social media management: Created the design
assets for posts and stories; wrote copy and
scheduled on Instagram; analysed trends and
insights.
• Video content creation: Filmed and edited video
content; enriched filmed videos with motion
graphics elements using Adobe Premier Pro.
• Account management: Contributed to successful
client meetings by suggesting social media
tactics and trends.
MARKETING CAREER: get your first job in marketing
CV Comparison
Recruiters and hiring managers are looking for skills.
Make their lives easier by creating a skills-based
description of your CV.
Recruiters care about transferable skills and not tasks you
managed in the past.
MARKETING CAREER: get your first job in marketing
More tips for CVs
• Tailor your CV to the job
• Ensure excellent spelling
• Explain what the company does
• Explain any gaps
• Always present CV in PDF
• Hobbies: Show your personality
• Update LinkedIn and align to CV
• Share the skills you want to learn
MARKETING CAREER: get your first job in marketing
Jobs
in
marketing
MARKETING CAREER: get your first job in marketing
B2B
B2C
B2B2C
Size
Industry
Segments
Specialization
Size
• Corporate
• Scale-up
• Start-up
MARKETING CAREER: get your first job in marketing
Industry
§ FMCG / CPG
§ Consulting
§ Agency
§ Banking
§ Telecom
§ FinTech
§ Charity
§ E-commerce
§ SaaS
MARKETING CAREER: get your first job in marketing
MARKETING CAREER: get your first job in marketing
Segments
B2C
Brand marketing
Content production
SEO
Paid search
Affiliates
Email marketing
Website management
Social media marketing
Community management
Influencer marketing
Data analytics
B2B
Demand generation
Lead generation
Events and webinars
Content marketing
Digital marketing
Email marketing
Website management
Account-based marketing
Field marketing
MARKETING CAREER: get your first job in marketing
Specialisation – Artist
The creative and qualitative tasks in
marketing, such as positioning the
brand, content creation, developing
marketing materials and storytelling,
and executing media campaigns
MARKETING CAREER: get your first job in marketing
MARKETING CAREER: get your first job in marketing
MARKETING CAREER: get your first job in marketing
Specialisation – Artist
MARKETING CAREER: get your first job in marketing
• Brand Manager
• Communications Managers
• Content Marketing Manager
• PR Manager
• Copywriter
• Designer
• Social Media Manager
• Website Executive
Specialisation – Scientists
MARKETING CAREER: get your first job in marketing
The analytical and quantitative tasks in
marketing, in particular user acquisition
strategies, analytics, and other
optimisations.
Specialisation – Scientists
• Paid Acquisition Manager
• Paid Search Executive
• Paid Social Media Executive
• SEO Manager
• Analyst
• Email Marketing Executive
• Growth Marketing Executive
• Product Marketing Manager
MARKETING CAREER: get your first job in marketing
Focus & specialise
MARKETING CAREER: get your first job in marketing
B2B
B2C
B2B2C
Size
Industry
Segments
Specialization
Just one career jump at a time!
MARKETING CAREER: get your first job in marketing
B2B
B2C
B2B2C
Size
Industry
Segments
Specialization
Marketing
Skills
MARKETING CAREER: get your first job in marketing
MARKETING CAREER: get your first job in marketing
Super Bonus!
Job Market Research from ACTA School
Purpose
• Fuel the development
of our Digital
Marketing course
• Enable students to
enrich their CVs using
the skills and their
descriptions
MARKETING CAREER: get your first job in marketing
Learn
new skills
Learn new skills and get a certificate
PAID COURSES
• General Assembly
• Copyhacker
MARKETING CAREER: get your first job in marketing
Udemy, Skillshare, Coursera, edX, Google, Facebook, and HubSpot
FREE COURSES
• Google Digital Garage
• HubSpot
• Google Analytics Academy
• Meta Footprint
• CXL Foundations
Read a blog post here
Learn new skills by reading
Blogs and online resources
Read a blog post here
Books
Read a blog post here
MARKETING CAREER: get your first job in marketing
MARKETING CAREER: get your first job in marketing
Learn new skills by creating your portfolio
Create your Digital Marketing portfolio as a
website to showcase your skills.
§ Showcase your marketing skills
§ Stand out from the crowd
§ Get shortlisted for jobs
§ Increase your confidence in your digital
marketing skills
Download Portfolio Guide
”
Portfolios are everything, promises are
nothing. Do the work.
Chase Jarvis
BRAND MARKETING: build a digital-first brand
Learn new skills
by creating your
portfolio
MARKETING CAREER: get your first job in marketing
Learn new skills by
networking
What comes to mind when I say networking?
How many early-career marketers have
approached me for career advice?
MARKETING CAREER: get your first job in marketing
Learn new skills by networking
§ Start talking with everyone you can.
§ Find 10 people who have done the job you want. Reach out to them and ask
them to explain their roles and the skills needed for it.
§ Find 10 people who have hired people doing the job you want. Secure
informational interviews.
§ Find at least 10 people who have reached the top of their profession in your
area. Learn which road they travelled down to get to where they are.
MARKETING CAREER: get your first job in marketing
Learn new skills by networking
Show gratitude.
Digest what you learn.
Follow up with your network.
MARKETING CAREER: get your first job in marketing
Learn new skills by:
§ Getting a certificate
§ Learning from online blogs and books
§ Creating your Digital Marketing portfolio
§ Networking
MARKETING CAREER: get your first job in marketing
Unconventional
strategies
Strategies: Long before applying
1. Create a networking group
2. Build a social media community
3. Freelancing
4. Side-hustle
5. Charity and volunteering
6. Build your profile
MARKETING CAREER: get your first job in marketing
§ Research the company. Read a blog post here.
§ Create a cover letter
§ Share ideas
§ Video cover letter
§ TikTok cover letter
§ Connect with HR/Hiring Manager while applying
§ Provide value
Strategies: During application
MARKETING CAREER: get your first job in marketing
Show that you will work extra hard
• Share ideas:
• Send via email the marketing research you have done
• Share ideas on the areas that the potential job will cover
• Use the company’s template
• Marketing skills
• Share your plan to learn the skill you are missing
Show your love and passion for the company and manager
• State specific, non-common, and non-obvious observations
• Ask original questions
Strategies: During interviews
MARKETING CAREER: get your first job in marketing
Career Action Plan:
Create an action plan on how you plan to get a
job in marketing, which can include:
1. Decide on the type of roles you want to pursue
2. Find 10-20 jobs aligned to your ambition
3. Map the skills required by the roles
4. Improve your CV (and LinkedIn) to show the skills
you have
5. Map a plan to acquire the skills you don’t have
6. Select 1-2 unconventional strategies to pursue
Hands-on
Project
Brand You
MARKETING CAREER: get your first job in marketing
THANK YOU FOR JOINING!
NEXT STEPS:
We will share the presentation, job
market research, and video
recording with you
MARKETING CAREER:
how to get your
first marketing job
Victoria Rusnac
CMO at CAROL bike
Instructor at ACTA School
FREE WEBINAR
Q&A

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MARKETING CAREER: How to land your first marketing job

  • 1. MARKETING CAREER: how to get your first marketing job Victoria Rusnac CMO at CAROL bike Instructor at ACTA School FREE WEBINAR
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  • 3. YOUR WEBINAR HOST Victoria: CMO and Marketing Instructor Corporations Start-ups
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  • 5. Join our community MARKETING CAREER: get your first job in marketing
  • 6. MARKETING CAREER: how to get your first marketing job Victoria Rusnac CMO at CAROL bike Instructor at ACTA School FREE WEBINAR
  • 7. My story: Career jumping, hiring and coaching Multiple career jumps: ▪ Countries: Moldova, the Dominican Republic, the UK ▪ Size: Corporates, start-ups, scale-ups ▪ Specialisation: product marketing, digital marketing, brand & content ▪ Industries: FMCG, Telecom, E-commerce, EdTech, Fitness & health ▪ Employment type: employee, freelancer, consultant, coach Passion: ▪ Grow purpose-driven businesses ▪ Explain marketing ▪ Career coaching MARKETING CAREER: get your first job in marketing
  • 8. AGENDA Stand out Learn new skills Unconventional strategies Jobs Marketing jobs Marketing skills You Pitch Skills-based CV DIGITAL MARKETING: select the right channel mix MARKETING CAREER: get your first job in marketing
  • 10. Your Pitch “What do you do?” “Tell me about yourself” Sitations: • Interviewing • Networking MARKETING CAREER: get your first job in marketing
  • 11. The structure of an elevator pitch • Who are you? • What do you do? • Current or last job • University and major • What are you passionate about? • What makes you different? MARKETING CAREER: get your first job in marketing
  • 12. Let’s meet Jane My name is Jane and I’m studying English Literature at the University of Manchester, where I’ve volunteered as Head Editor for the university magazine. I’m currently an intern at The Copy Club, where I’m using my creativity and copywriting skills to write emails and social media content. I love copywriting and creative photography, and I want to continue growing in the content marketing field. MARKETING CAREER: get your first job in marketing
  • 13. Pitch: How to improve? Prepare several versions: • Be ready with a 20-second and a 1-2 minute pitch. • Prepare a few variations for different roles and contexts. Practice: • Read your pitch out loud – does it sound natural? • Record yourself • Practice your pitch with friends and classmates
  • 15. Recruiters spend on average 6-8 seconds looking at a CV. MARKETING CAREER: get your first job in marketing
  • 16. For Marketing Executive roles, I was getting 500 applications in 3 days! MARKETING CAREER: get your first job in marketing
  • 17. CV snippet: Before Social Media Executive at Untapped My role involved creating content (mainly motion graphics) for the company's website and some of their projects, as well as working on Instagram assets for their social media and the Instagram profiles of their clients. Moreover, I was present at their meetings with clients and gained experience in developing digital marketing strategies, as well as gaining an understanding of the process of brand image development. MARKETING CAREER: get your first job in marketing
  • 18. Social Media Executive at Untapped Untapped is a social media agency with clients such as NatWest, Virgin Startup and General Assembly. • Social media management: Created the design assets for posts and stories; wrote copy and scheduled on Instagram; analysed trends and insights. • Video content creation: Filmed and edited video content; enriched filmed videos with motion graphics elements using Adobe Premier Pro. • Account management: Contributed to successful client meetings by suggesting social media tactics and trends. MARKETING CAREER: get your first job in marketing CV snippet: After
  • 19. Social Media Executive at Untapped My role involved creating content (mainly motion graphics) for the company's website and some of their projects, as well as working on Instagram assets for their social media and the Instagram profiles of their clients. Moreover, I was present at their meetings with clients and gained experience in developing digital marketing strategies, as well as gaining an understanding of the process of brand image development. Social Media Executive at Untapped Untapped is a social media agency with clients such as NatWest, Virgin Startup, and General Assembly • Social media management: Created the design assets for posts and stories; wrote copy and scheduled on Instagram; analysed trends and insights. • Video content creation: Filmed and edited video content; enriched filmed videos with motion graphics elements using Adobe Premier Pro. • Account management: Contributed to successful client meetings by suggesting social media tactics and trends. MARKETING CAREER: get your first job in marketing CV Comparison
  • 20. Recruiters and hiring managers are looking for skills. Make their lives easier by creating a skills-based description of your CV. Recruiters care about transferable skills and not tasks you managed in the past. MARKETING CAREER: get your first job in marketing
  • 21. More tips for CVs • Tailor your CV to the job • Ensure excellent spelling • Explain what the company does • Explain any gaps • Always present CV in PDF • Hobbies: Show your personality • Update LinkedIn and align to CV • Share the skills you want to learn MARKETING CAREER: get your first job in marketing
  • 23. MARKETING CAREER: get your first job in marketing B2B B2C B2B2C Size Industry Segments Specialization
  • 24. Size • Corporate • Scale-up • Start-up MARKETING CAREER: get your first job in marketing
  • 25. Industry § FMCG / CPG § Consulting § Agency § Banking § Telecom § FinTech § Charity § E-commerce § SaaS MARKETING CAREER: get your first job in marketing
  • 26. MARKETING CAREER: get your first job in marketing Segments B2C Brand marketing Content production SEO Paid search Affiliates Email marketing Website management Social media marketing Community management Influencer marketing Data analytics B2B Demand generation Lead generation Events and webinars Content marketing Digital marketing Email marketing Website management Account-based marketing Field marketing MARKETING CAREER: get your first job in marketing
  • 27. Specialisation – Artist The creative and qualitative tasks in marketing, such as positioning the brand, content creation, developing marketing materials and storytelling, and executing media campaigns MARKETING CAREER: get your first job in marketing MARKETING CAREER: get your first job in marketing MARKETING CAREER: get your first job in marketing
  • 28. Specialisation – Artist MARKETING CAREER: get your first job in marketing • Brand Manager • Communications Managers • Content Marketing Manager • PR Manager • Copywriter • Designer • Social Media Manager • Website Executive
  • 29. Specialisation – Scientists MARKETING CAREER: get your first job in marketing The analytical and quantitative tasks in marketing, in particular user acquisition strategies, analytics, and other optimisations.
  • 30. Specialisation – Scientists • Paid Acquisition Manager • Paid Search Executive • Paid Social Media Executive • SEO Manager • Analyst • Email Marketing Executive • Growth Marketing Executive • Product Marketing Manager MARKETING CAREER: get your first job in marketing
  • 31. Focus & specialise MARKETING CAREER: get your first job in marketing B2B B2C B2B2C Size Industry Segments Specialization
  • 32. Just one career jump at a time! MARKETING CAREER: get your first job in marketing B2B B2C B2B2C Size Industry Segments Specialization
  • 34. MARKETING CAREER: get your first job in marketing
  • 35. MARKETING CAREER: get your first job in marketing
  • 36. Super Bonus! Job Market Research from ACTA School Purpose • Fuel the development of our Digital Marketing course • Enable students to enrich their CVs using the skills and their descriptions MARKETING CAREER: get your first job in marketing
  • 38. Learn new skills and get a certificate PAID COURSES • General Assembly • Copyhacker MARKETING CAREER: get your first job in marketing Udemy, Skillshare, Coursera, edX, Google, Facebook, and HubSpot FREE COURSES • Google Digital Garage • HubSpot • Google Analytics Academy • Meta Footprint • CXL Foundations Read a blog post here
  • 39. Learn new skills by reading Blogs and online resources Read a blog post here Books Read a blog post here MARKETING CAREER: get your first job in marketing
  • 40. MARKETING CAREER: get your first job in marketing Learn new skills by creating your portfolio Create your Digital Marketing portfolio as a website to showcase your skills. § Showcase your marketing skills § Stand out from the crowd § Get shortlisted for jobs § Increase your confidence in your digital marketing skills Download Portfolio Guide
  • 41. ” Portfolios are everything, promises are nothing. Do the work. Chase Jarvis BRAND MARKETING: build a digital-first brand
  • 42. Learn new skills by creating your portfolio MARKETING CAREER: get your first job in marketing
  • 43. Learn new skills by networking What comes to mind when I say networking?
  • 44. How many early-career marketers have approached me for career advice? MARKETING CAREER: get your first job in marketing
  • 45. Learn new skills by networking § Start talking with everyone you can. § Find 10 people who have done the job you want. Reach out to them and ask them to explain their roles and the skills needed for it. § Find 10 people who have hired people doing the job you want. Secure informational interviews. § Find at least 10 people who have reached the top of their profession in your area. Learn which road they travelled down to get to where they are. MARKETING CAREER: get your first job in marketing
  • 46. Learn new skills by networking Show gratitude. Digest what you learn. Follow up with your network. MARKETING CAREER: get your first job in marketing
  • 47. Learn new skills by: § Getting a certificate § Learning from online blogs and books § Creating your Digital Marketing portfolio § Networking MARKETING CAREER: get your first job in marketing
  • 49. Strategies: Long before applying 1. Create a networking group 2. Build a social media community 3. Freelancing 4. Side-hustle 5. Charity and volunteering 6. Build your profile MARKETING CAREER: get your first job in marketing
  • 50. § Research the company. Read a blog post here. § Create a cover letter § Share ideas § Video cover letter § TikTok cover letter § Connect with HR/Hiring Manager while applying § Provide value Strategies: During application MARKETING CAREER: get your first job in marketing
  • 51. Show that you will work extra hard • Share ideas: • Send via email the marketing research you have done • Share ideas on the areas that the potential job will cover • Use the company’s template • Marketing skills • Share your plan to learn the skill you are missing Show your love and passion for the company and manager • State specific, non-common, and non-obvious observations • Ask original questions Strategies: During interviews MARKETING CAREER: get your first job in marketing
  • 52. Career Action Plan: Create an action plan on how you plan to get a job in marketing, which can include: 1. Decide on the type of roles you want to pursue 2. Find 10-20 jobs aligned to your ambition 3. Map the skills required by the roles 4. Improve your CV (and LinkedIn) to show the skills you have 5. Map a plan to acquire the skills you don’t have 6. Select 1-2 unconventional strategies to pursue Hands-on Project Brand You MARKETING CAREER: get your first job in marketing
  • 53. THANK YOU FOR JOINING! NEXT STEPS: We will share the presentation, job market research, and video recording with you
  • 54. MARKETING CAREER: how to get your first marketing job Victoria Rusnac CMO at CAROL bike Instructor at ACTA School FREE WEBINAR
  • 55. Q&A