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Marketing Vision Consulting LLC
Marketing Vision Consulting is a global consulting
company, which specializes in the development and
commercialization of products and services in the life
science - pharmaceuticals, biotechnology, diagnostics,
medical devices - and healthcare industry.
We provide global commercialization excellence.
Marketing Vision Consulting LLC
In the new world of healthcare, with a plethora of stakeholders and decisionmakers, the Marketing Vision Consulting approach leverages a deep
understanding of the complexity of the life-science and healthcare industry.
We strongly believe that there is a need to infuse commercial input and
customer insight in the early stages and throughout the product/service
lifecycle. We also believe in realizing synergies achieved by collaboration of
key business functions throughout the process. We take special pride in our
track record of numerous successful launches in various therapeutic areas
and business settings.
The Marketing Vision Consulting team comprises of accomplished
commercial, research, clinical and medical professionals who average
20+ years of life-science and healthcare industry experience across a number
of business and therapeutic areas. The MVC team provides the depth of
functional expertise, business savvy and strategic insight to help you address
your needs and realize your goals.
MVC Commercialization Excellence
PRODUCT
DEVELOPMENT

• New Product
Ideation & Gap
Analysis
• TPP
Development
• Technology
Transfer

MEDICAL
AFFAIRS

• TPP
Development
• Clinical Design
Development
• Technology
Transfer

MARKET
RESEARCH

• Exploratory
Research
• Competitive
Landscape
Research
• Market Sizing
Research

MARKETING

Phase I

• Concept
Evaluation &
Opportunity
Assessment
• Competitive
Landscape /
Market
Assessment

Phase IIa

Phase IIb

Phase III

Launch

Growth /
Maturity

• Clinical
Development
Planning
• New Product
Planning
• Technology
Transfer

• Product Strategy
Development
• Project
Management
• Team Leadership
& Facilitation

• New Product
Proposals
• Business &
Financial
Planning
• Team Leadership
& Facilitation

• Regulatory
Registration
Planning
• Project
Management

• Business Cases
• Portfolio
Management
• Lifecycle
Management

• Clinical
Operations
• Medical &
Safety
Monitoring
• Medical Strategy
Development

• Advocacy & KOL
Development
• Publication
Strategy
• Education of
Internal
Stakeholders

• Medical
Strategies
• Scientific
Meetings
• Medical
Information &
Communication

• Sales Scientific
Training
• Medical
Promotional
Support
• Medical /
Regulatory
Alignment

• Sales Scientific
Training
• Medical
Promotional
Support
• Phase IV Strategy
Development

•
•
•
•

• Branding
Research
• Creative
Campaign
Development
• Message
Development

• Wargaming
• DTC
Opportunity
Assessment
• ATU
• Message Recall

• Salesforce
Effectiveness
• Promotional
Material/Effort
Assessment

• Targeting
• Positioning
• Brand
Development
• Promotional
Campaign
Development
• Resource
Allocation

• Launch
Readiness
• Budgeting
• HCP/Patient/Pay
er Marketing
• Multi-channel
Marketing
• KPIs

• Brand Planning
• Portfolio
Optimization
• Commercial
Effectiveness
• Lifecycle
Management
• LoE Strategy

• Unmet Needs
Assessment
• Commercial
Assessment
• Treatment
Algorithm &
Patient flow
fine Target
Audiences &
Targets
• Commercial
Assessment
• New Product
Development
• Due Diligence
• Investors
Relationship

Segmentation
Targeting
Positioning
Pricing &
Reimbursement
• Formulary
Positioning
• KOL Influence
Mapping
• Market Sizing &
Forecasting
• Lifecycle
Strategy Planning
• KOL & Advocacy
Development
• Communication
Strategy Planning
MARKETING VISION CONSULTING
COMMERCIALIZATION SERVICES
Product Development
 New Product Planning /
Product Strategy
Development
 New Product Ideation &
Gap Analysis
 TPP Development
 Regulatory Registration
Planning
 Technology Transfer
 Business Cases

 Clinical Development
Planning
 Portfolio Management
 Lifecycle Management
 Project Management –
Project Timelines, Team
Leadership & Facilitation
 Business & Financial
Planning / Budget
Planning & Forecasting
Medical Strategic Management
 Clinical Development & Operations
 Medical & Safety Monitoring
 Medical Affairs Platform Development - Information,
Conferences, Media
 Sales Scientific Training / Steering Committees
 Medical Strategies - Key Opinion Leader
Development, Advisory Boards, Publication Strategy
 Medical / Regulatory Collaboration
 Medical Promotional Support
 Medical Writing
 Phase IV Strategy Development
Market Research
 Exploratory Research
 Competitive Landscape
Research
 Commercial Assessment
 Treatment Algorithm &
Patient Flow
 Segmentation / Targeting
Research (Physician/Patient,
Attitudinal/Behavioral)
 Positioning
 Branding Research
 Promotional Campaign
Development
 Message Development

 Key Opinion Leader (KOL)
Influence Mapping
 Pricing & Reimbursement
Research
 Formulary Positioning
 Wargaming
 DTC Opportunity Assessment
 Awareness, Trial, Usage (ATU)
Study
 Message Recall
 Salesforce Effectiveness
 Promotional Material/Efforts
Assessment
Marketing
 Concept Evaluation & Opportunity
Assessment
 Competitive Landscape / Market
Assessment & Sizing
 Forecasting
 Business Analysis & Planning
 New Business Development
 Strategic Marketing & Planning
(Segmentation/Targeting, Positioning,
Pricing, Distribution)
 New Product Planning &
Commercialization
 Product Lifecycle Development &
Portfolio Optimization

 Brand Development
 Key Opinion Leader & Advocacy
Development & Management
 Launch Readiness / Brand
Planning
 Medical & HCP Marketing
 Consumer & Patient Marketing
 Managed Markets Marketing
 Multi-Channel Marketing
 Metrics / KPI Development
 Commercial Effectiveness &
Resource Optimization
 Customer Satisfaction
Assessment
Therapeutic Area Expertise
Ophthalmology

Cardiovascular

Medical Devices
Metabolics (Diabetes/Obesity)
Women’s Health
Central Nervous System Disorders
Diagnostics

GI Disorders
Antivirals/HIV
Sports Physiology
& Rehabilitation

Nutritional Health
Respiratory

Anti-infectives

Immunology

Wound Management
Dermatology & Skin Care

Oncology

Nursing
Nephrology

Transplantation

Urology

Cough & Cold Preparations
Inflammatory Disorders
Pain Disorders & Management
Collaborations
Marketing Vision Consulting LLC
Contact Us:
Maria Vrentzou
T: 908-340-6054
E-mail: Maria@Marketing-Vision-Consulting.com
Visit our website:
www.marketing-vision-consulting.com

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Market Vision Consulting Ccommercialization Excellence 10.9.13

  • 1.
  • 2. Marketing Vision Consulting LLC Marketing Vision Consulting is a global consulting company, which specializes in the development and commercialization of products and services in the life science - pharmaceuticals, biotechnology, diagnostics, medical devices - and healthcare industry. We provide global commercialization excellence.
  • 3. Marketing Vision Consulting LLC In the new world of healthcare, with a plethora of stakeholders and decisionmakers, the Marketing Vision Consulting approach leverages a deep understanding of the complexity of the life-science and healthcare industry. We strongly believe that there is a need to infuse commercial input and customer insight in the early stages and throughout the product/service lifecycle. We also believe in realizing synergies achieved by collaboration of key business functions throughout the process. We take special pride in our track record of numerous successful launches in various therapeutic areas and business settings. The Marketing Vision Consulting team comprises of accomplished commercial, research, clinical and medical professionals who average 20+ years of life-science and healthcare industry experience across a number of business and therapeutic areas. The MVC team provides the depth of functional expertise, business savvy and strategic insight to help you address your needs and realize your goals.
  • 5. PRODUCT DEVELOPMENT • New Product Ideation & Gap Analysis • TPP Development • Technology Transfer MEDICAL AFFAIRS • TPP Development • Clinical Design Development • Technology Transfer MARKET RESEARCH • Exploratory Research • Competitive Landscape Research • Market Sizing Research MARKETING Phase I • Concept Evaluation & Opportunity Assessment • Competitive Landscape / Market Assessment Phase IIa Phase IIb Phase III Launch Growth / Maturity • Clinical Development Planning • New Product Planning • Technology Transfer • Product Strategy Development • Project Management • Team Leadership & Facilitation • New Product Proposals • Business & Financial Planning • Team Leadership & Facilitation • Regulatory Registration Planning • Project Management • Business Cases • Portfolio Management • Lifecycle Management • Clinical Operations • Medical & Safety Monitoring • Medical Strategy Development • Advocacy & KOL Development • Publication Strategy • Education of Internal Stakeholders • Medical Strategies • Scientific Meetings • Medical Information & Communication • Sales Scientific Training • Medical Promotional Support • Medical / Regulatory Alignment • Sales Scientific Training • Medical Promotional Support • Phase IV Strategy Development • • • • • Branding Research • Creative Campaign Development • Message Development • Wargaming • DTC Opportunity Assessment • ATU • Message Recall • Salesforce Effectiveness • Promotional Material/Effort Assessment • Targeting • Positioning • Brand Development • Promotional Campaign Development • Resource Allocation • Launch Readiness • Budgeting • HCP/Patient/Pay er Marketing • Multi-channel Marketing • KPIs • Brand Planning • Portfolio Optimization • Commercial Effectiveness • Lifecycle Management • LoE Strategy • Unmet Needs Assessment • Commercial Assessment • Treatment Algorithm & Patient flow fine Target Audiences & Targets • Commercial Assessment • New Product Development • Due Diligence • Investors Relationship Segmentation Targeting Positioning Pricing & Reimbursement • Formulary Positioning • KOL Influence Mapping • Market Sizing & Forecasting • Lifecycle Strategy Planning • KOL & Advocacy Development • Communication Strategy Planning
  • 7. Product Development  New Product Planning / Product Strategy Development  New Product Ideation & Gap Analysis  TPP Development  Regulatory Registration Planning  Technology Transfer  Business Cases  Clinical Development Planning  Portfolio Management  Lifecycle Management  Project Management – Project Timelines, Team Leadership & Facilitation  Business & Financial Planning / Budget Planning & Forecasting
  • 8. Medical Strategic Management  Clinical Development & Operations  Medical & Safety Monitoring  Medical Affairs Platform Development - Information, Conferences, Media  Sales Scientific Training / Steering Committees  Medical Strategies - Key Opinion Leader Development, Advisory Boards, Publication Strategy  Medical / Regulatory Collaboration  Medical Promotional Support  Medical Writing  Phase IV Strategy Development
  • 9. Market Research  Exploratory Research  Competitive Landscape Research  Commercial Assessment  Treatment Algorithm & Patient Flow  Segmentation / Targeting Research (Physician/Patient, Attitudinal/Behavioral)  Positioning  Branding Research  Promotional Campaign Development  Message Development  Key Opinion Leader (KOL) Influence Mapping  Pricing & Reimbursement Research  Formulary Positioning  Wargaming  DTC Opportunity Assessment  Awareness, Trial, Usage (ATU) Study  Message Recall  Salesforce Effectiveness  Promotional Material/Efforts Assessment
  • 10. Marketing  Concept Evaluation & Opportunity Assessment  Competitive Landscape / Market Assessment & Sizing  Forecasting  Business Analysis & Planning  New Business Development  Strategic Marketing & Planning (Segmentation/Targeting, Positioning, Pricing, Distribution)  New Product Planning & Commercialization  Product Lifecycle Development & Portfolio Optimization  Brand Development  Key Opinion Leader & Advocacy Development & Management  Launch Readiness / Brand Planning  Medical & HCP Marketing  Consumer & Patient Marketing  Managed Markets Marketing  Multi-Channel Marketing  Metrics / KPI Development  Commercial Effectiveness & Resource Optimization  Customer Satisfaction Assessment
  • 11. Therapeutic Area Expertise Ophthalmology Cardiovascular Medical Devices Metabolics (Diabetes/Obesity) Women’s Health Central Nervous System Disorders Diagnostics GI Disorders Antivirals/HIV Sports Physiology & Rehabilitation Nutritional Health Respiratory Anti-infectives Immunology Wound Management Dermatology & Skin Care Oncology Nursing Nephrology Transplantation Urology Cough & Cold Preparations Inflammatory Disorders Pain Disorders & Management
  • 13. Marketing Vision Consulting LLC Contact Us: Maria Vrentzou T: 908-340-6054 E-mail: Maria@Marketing-Vision-Consulting.com Visit our website: www.marketing-vision-consulting.com