SlideShare a Scribd company logo
Savvas Kampouridis 
Lead Platform Architect 
The world’s most 
trusted service for 
ship tracking 
Open Coffee, Athens 
12 Sep 2014
Timeline 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
2008 2009 2010 2011 2012 2013 2014 
MILLIONS 
Monthly Pageviews 
14 Jan 2012 
Costa 
Concordia 
Nov 2013 
Website 
“upgrade” 
Jul 2014 
Costa 
Concordia
The Team
The Source 
Managing a network of 
1,700+ AIS receiving stations 
Receiver 
Antenna
SAT-AIS 
For mid-ocean coverage
Wide reach 
65/85k vessels visible at any time 
115k vessels reporting daily 
400k vessels in database
Global coverage 
9 mil km2 of coastal areas 
All major ports and routes
Core Features 
Freemium model
Premium Features 
For subscribers
Premium Features 
For subscribers
Coming soon 
POIs and 
Geofencing 
Vessel stats & 
Intelligence 
Business 
Directory 
Route 
Planning 
Social 
extensions 
Domain 
awareness 
services 
…
Global audience 
5+ million monthly unique visitors 
from almost every country in the world 
Top countries 
USA 
Netherlands 
Germany 
United Kingdom 
Ukraine 
Greece 
Norway 
Russia
Vibrant community 
500,000 registered users 
1.5 million vessel photos
Big data 
250M positions received daily 
50M positions recorded daily 
20G positions archived 
API 
• Vessels in an area 
• Vessel tracks 
• Port calls 
• Vessel photos 
…
Next steps: Useful tools for industry verticals 
Shipping Engineering Bunkering Energy 
Logistics Defense Transportation Telecoms 
Dredging Fishing Insurance Ports 
…
Revenue streams 
Ads, 28% 
Mobile, 27% 
Data, 18% 
Subscriptions, 26%
Who wants a free iOS app? 
49EPKPELM6ET 
WXWLHLNXX736 
4637JX76TRN6 
RPMH9Y7JR4F6 
LLLN7AXMTNM4 
6Y4FMJY7JXR3 
9JKP4ALNPEY4 
TMEPTKFY63NE 
3A3493XHWPP7 
YTMJKTEPKH3F 
:012023401234567890123456789
www.MarineTraffic.com 
facebook.com/MarineTraffic 
twitter.com/MarineTraffic 
plus.google.com/MarineTraffic 
Savvas Kampouridis 
savvas.kampouridis@marinetraffic.com

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Marine Traffic by Savvas Kampouridis

Editor's Notes

  1. Παρακολουθούμε τις θέσεις των πλοίων στην ανοιχτή θάλασσα, τα ποτάμια και τις λίμνες του κόσμου. Εμφανίζουμε τις θέσεις και τις πορείες των πλοίων σε πραγματικό χρόνο σε χάρτη.
  2. 2007: ξεκίνησε σαν ένα πείραμα 2008: ελάχιστοι σταθμοί – κάλυψη μόνο στο Αιγαίο 2009: Φιλοσοφία open platform, με βοήθεια από της κοινότητας των ραδιοερασιτεχνών, κάλυψη στην Ευρώπη+ 2010: Σταθμοί σε πολλά σημεία του κόσμου 2011: Έχει γίνει σημείο αναφοράς 2013: Μιλάμε πλέον για παγκόσμια κάλυψη Upgrade: Δεν εκτιμήθηκε από όλους, αλλά γρήγορα ανταποκριθήκαμε και ανακάμψαμε Τώρα: Real-time active users record: 16k, 6.2M unique users, τον Ιούλιο 2014 λόγω Costa Concordia.
  3. Σήμερα η ομάδα του ΜΤ πάνω αποτελείται από περισσότερους 20 επιστήμονες και επαγγελματίες με παρουσία σε Ελλάδα, Αγγλία, Ελβετία, Κανάριες Νήσους....(και πού αλλού?)
  4. Όλα τα μεγάλα πλοία (εμπορικά, κρουαζιερόπλοια κλπ) επιβάλλεται να εκπέμπουν τη θέση τους, την ταχύτητα και πληροφορίες ταξιδίου όπως προορισμό μέσω του συστήματος AIS (Automatic Identification System). To AIS είναι ένα δημόσιο και ανοιχτό σύστημα. Σε αυτό στηρίζεται και η λειτουργία του ΜΤ. Το ΜΤ λαμβάνει αυτά τα σήματα και τα προωθεί στο κεντρικό σύστημα επεξεργασίας, από όπου και προβάλλονται στις διάφορες πλατφόρμες.
  5. Με τη βοήθεια της πολύ μεγάλης μας κοινότητάς έχουμε δημιουργήσει ένα δίκτυο δεκτών ανά το κόσμο που συλλέγει δεδομένα AIS και μας τα προωθεί. Ο ίδιος ο σταθμός AIS αποτελείται από τη κεραία VHF, το δέκτη AIS, ο οποίος είναι συνδεδεμένος στο Internet.
  6. Η ακτίνα λήψης ενός τυπικού δέκτη AIS είναι γύρω στα 50nm. Αυτό σημαίνει ότι όταν ένα πλοίο απομακρύνεται από τις ακτές, δεν μπορούμε πλέον να το «δούμε». Οπότε η κάλυψη του δικτύου των δεκτών μας μοιάζει κάπως έτσι.
  7. Για να λύσουμε αυτό το πρόβλημα χρησιμοποιούμε δορυφόρους με ειδικούς δέκτες για να συλλέγουμε δεδομένα μακριά από τις ακτές.
  8. Έτσι λοιπόν, η κάλυψή μας με την προσθήκη των δορυφορικών δεδομένων βελτιώνεται αρκετά! (αυτά τα δεδομένα είναι διαθέσιμα μόνο σε συνδρομητές)
  9. Και, ναι, υπάρχουν περισσότερα πλοία εκεί έξω απ’ όσα ίσως θα περίμενε κανείς… Έτσι, κατά μέσο όρο, ανά πάσα στιγμή βλέπουμε ζωντανά στο χάρτη 65 χιλ πλοία ή 85 χιλ και με τα δορυφορικά δεδομένα. Πριν λίγες ημέρες είχαμε και ρεκόρ κάλυψης, με 72 και 90 χιλ αντίστοιχα!
  10. Έτσι, μπορούμε να μιλάμε για πραγματικά παγκόσμια κάλυψη. Καθώς καλύπτουμε όλα τα ευρέως χρησιμοποιούμενα shipping lanes και περισσότερα από 5,000 λιμάνια. Βλέπετε: global density map που έχει προκύψει από καταγεγραμμένες θέσεις πλοίων 6 μηνών.
  11. Χρήστες απολαμβάνουν υπηρεσίες Παρακολούθηση στόλου σε πραγματικό χρόνο Ιστορικά πορείας πλοίου - Animated tracks Alerts για Εισοδο-εξοδο από λιμάνι ΕΤΑ πλοίου Παρακολούθηση αφίξεων/αναχωρήσεων σε λιμάνια
  12. …αλλά και έξτρα πληροφορίες και δυνατότητες μόνο για συνδρομητές, όπως: Particulars Εταιρείες Πλοιοκτήτρια-Μανατζερ Στοιχεία κατασκευής Στοιχεία μηχανής Κλπ
  13. Ναυτικούς χάρτες
  14. Συνεχώς αναπτύσσουμε νέα εργαλεία και υπηρεσίες, όπως για παράδειγμα geofencing σε σημεία αναφοράς ορισμένα από τους χρήστες μας. Social: ενίσχυση του sharing μεταξύ της κοινότητας, αλλά και check-in στα πλοία (foursquare… εεεμ swarm)
  15. Αυτές οι υπηρεσίες έχουν προσελκύσει ένα εξαιρετικά diverse κοινό, από επαγγελματίες και εταιρικές οντότητες, μέχρι αρχές κρατών. Από συζύγους ή μητέρες ναυτικών που τηλεφωνούν για να μάθουν πού είναι ο άντρας τους, μέχρι λάτρεις του shipspotting που χρησιμοποιούν την εφαρμογή για να εντοπίζουν και να απαθανατίζουν σκάφη σε όλα τα σημεία του πλανήτη. Από χειριστές search-and-rescue ελικοπτέρων που χρησιμοποιούν το ΜΤ σε iPad στο πεδίο μέχρι την αμερικανική ακτοφυλακή που μας ζήτησε βοήθεια για να εντοπίσει ποιο βαπόρι συγκρούστηκε σε γέφυρα του San Francisco.
  16. Έτσι, τo MT έχει προσελκύσει μια ιδιαίτερα ενεργή κοινότητα χρηστών. Έχουμε μισό εκατομμύριο εγγεγραμμένους χρήστες. Οι χρήστες μας έχουν ανεβάσει στο ΜΤ περισσότερες από 1,5Μ φωτογραφίες, μερικές εκ των οποίων, όπως βλέπετε είναι άκρως εντυπωσιακές.
  17. ΜΤ σημαίνει big data. Δεχόμαστε 250Μ θέσεις πλοίων κάθε μέρα, εκ των οποίων κατόπιν δειγματοληψίας αποθηκεύουμε 50Μ θέσεις και εξ αυτών παράγουμε port calls, tracks, density maps κλπ. Έχουμε επίσης αναπτύξει API για τη πρόσβαση των πελατών μας στα δεδομένα μας. Μέσω του API μπορεί κάποιος να αντλήσει πλοία σε συγκεκριμένη περιοχή ή ανά τύπο, πορεία πλοίου, port calls, φωτογραφίες για τα πλοία, αλλά και να διαχειριστεί τους προσωπικούς του στόλους και τα alerts που επιθυμεί να λαμβάνει. Το API μας βρίσκεται σε συνεχή ανάπτυξη βάσει των αναγκών των πελατών μας. Παραδείγματα εφαρμογών Από: Data integration σε ERP συστήματα μεγάλων εταιρικών πελατών, όπως πετρελαϊκές ή κατασκευαστές ηλεκτρονικών συσκευών που παρακολουθούν live τη θέση των προϊόντων τους πάνω στα αντίστοιχα πλοία και συντονίζουν τα logistics τους. ‘Εως γιγαντοοθόνη στα κεντρικά αυτοκινητοβιομηχανίας με live παρουσίαση πλοίων με αυτοκινήτα και εξαρτήματα. Όσοι επιθυμείτε να πειραματιστείτε με το API μας μπορείτε να με βρείτε μετά τη παρουσίαση.
  18. Στους μελλοντικούς μας στόχους είναι η ανάπτυξη εξειδικευμένων εφαρμογών για τα σημαντικά segments του maritime cluster. Εξαιρετικά diverse αγορά με ιδιαίτερες ανάγκες σε κάθε περίπτωση. Όλες όμως τελικά καταλήγουν στα πρωτογενή δεδομένα: πού βρίσκεται το βαπόρι ανά πάσα στιγμή και τι αντιμετωπίζει: προσέγγιση σε λιμάνια, πορεία, αναμενόμενες αφίξεις, καταστάσεις ανάγκης, στατιστικά στοιχεία, είτε χωρικά είτε χρονικά είτε ποιοτικά, επίδραση των καιρικών φαινομένων στη ναυτιλία, ερευνητική δραστηριότητα.
  19. Ένα υποσύνολο υπηρεσιων μας είναι διαθέσιμο μέσω native apps για όλες τις δημοφιλείς mobile πλατφόρμες (εκτός ΒΒ), και ως Windows 8.1 native app. Έχουμε installation rate της τάξης των 1000 downloads κάθε μέρα συνολικά για όλες τις πλατφόρμες. Fun trivia: Οι νορβηγοί είναι οι καλύτεροί μας πελάτες!
  20. Και επειδή θα με ρωτήσετε «και πώς βγάζετε λεφτά;»… Το business model μας στηρίζεται σε 4 σχεδόν ισοδύναμα revenue streams On-site Διαφήμιση Mobile Apps Συνδρομητικές υπηρεσίες API Services Λοιπόν... Πόσοι έχετε iPhone εδώ μέσα; … Οκ… Αν θέλετε το MT δωρεάν, think fast!
  21. Για όσους δεν κατάλαβαν, αυτά είναι promo codes για την εφαρμογή μας (redeem @ Appstore). Προσοχή ποιο κωδικό θα διαλέξετε! Αν τον έχει διαλέξει κι άλλος παίζετε Σε αυτό το διαγωνισμό οφελειμένοι είναι όσοι έχουν καλή όραση, ή καλή κάμερα!