Managing Your Members Using a Membership Portal.pdf

Managing Your
Members Using a
Membership Portal
Kyle Barkins & Julian Gerace
Tapp Network
11.19.2024

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Agenda
➔ Introduction to Tapp Network
➔ What is a Membership Portal?
➔ The Beneﬁts of a Member Portal
➔ Conclusion & Next Steps

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Introductions
Kyle Barkins
Co-Founder
Tapp Network
Kyle is the co-founder of Tapp Network, has a background of more
than 20 years in marketing and application development. His
experience includes launching more than 250 websites and
automating the online lead generation process for over 1000
professionals. His previous projects have also included the
syndication of clip-able, shareable, searchable broadcast videos to
more than 40 million viewers per month, as well as the development
and deployment of a number of educational and communication
platforms for nonprofits in 8 different languages and in over 200
countries.
Julian Gerace is the Digital Solutions Manager at Tapp
Network. With over 8 years of experience in digital
marketing, Julian is an expert in developing and
executing data-driven marketing strategies that
increase his client’s efficiency and effectiveness. He is
skilled in various digital marketing disciplines, including
search engine optimization, web development and
integration, social media marketing, and email
automation. Julian is passionate about using digital
marketing to make a positive impact in the nonprofit
sector, and he has worked with dozens of nonprofits to
help them achieve their fundraising and engagement
goals.
Julian Gerace
Digital Solutions Manager
Tapp Network

Empowering Organizations for Good
Problem We Solve
Our Why
How We Innovate and Impact
We transform your visionary goals into digital
realities, empowering nonprofits and
government agencies to thrive in today's
dynamic world.
In the new Age of Acceleration, many nonprofits and government
agencies are challenged by a lack of digital infrastructure. This gap
inhibits their ability to keep pace and effectively support the most
vulnerable populations.
Tapp’s mission is more than just business growth; it's about driving
digital innovation across rapidly expanding sectors. We strive to
transfer our knowledge, tools, and technology to government
agencies and nonprofits that are tackling society's most pressing
challenges.
We achieve this by harnessing the power of artificial intelligence,
developing high-impact websites, software, and data-driven
campaigns. Our AI-enabled digital transformation strategies
enhance the positive impact of the organizations we serve and
amplify their engagement with the communities they support.
www.tappnetwork.com

Global Innovation Leaders

Community-driven Impact

How We Can Help You - Learn More Here
Strategy
Start with a technology audit and
digital marketing game-plan to
accelerate your growth and market
share within your sector.
Integration & Migration
Build bridges and knock down silos
with simple and painless CRM
integrations and migrations that are
seamless to your team.
E- Commerce
We deploy the transactional services
and software you need to increase
sales across all your audience touch
points.
SEO and Content
Marketing
Build bridges and knock down silos
with simple and painless CRM
integrations and migrations that are
seamless to your team.
HubSpot
Implementation
Ensure a smooth and successful
transition from an alternative solution
to HubSpot, without all the
headaches.
Creative and Branding
Make your brand stand out from your
competitors to reach the right
customers with the right message.
Web and APP
Development
With our 20+ years of experience, we
know your 24/7 salesperson must be
beautiful, functional, and optimized
for your goals.
Sales Enablement
We can help you close the loop
between your marketing and sales
teams—and more desirable deals.
Inbound Marketing
We provide the complete solution to
increasing leads, revenue, and brand
authority as a Platinum Hubspot
Partner
Social Media Marketing
One of the most effective ways to
engage inﬂuencers, customers and
prospects to drive brand awareness,
followers, and sales
Paid Media
TAPP makes your budget go further
with a targeted approach to reaching
your buyer personas in search and
social.
Public Relations
Deﬁning the right audience and
media channels to build regional and
national brand recognition as well as
thought leadership.

Portal vs Website
● A website provides information
and drives users to convert on
program, event, or donation
pages.
● A portal is a part of your website
that requires a registration to
access extra content, discounts &
beneﬁts, and community.

Member Experience
Portals provide secure and private online spaces for members who
desire a more interactive and personalized experience.
Revenue
Member portals are an opportunity for a new source of funding. This
follows the trend towards subscription-based revenue models.
Control
You have no control over external platforms choices in design or
functionality. Often organizations can’t get all the their necessary
features on one existing platform.
The growing importance of online community and
engagement for nonprofits?

5 Key Benefits of a Membership Portal

1. Enhancing Member
Engagement
Tending to your existing audience is just as
important as growing with new supporters.

Engagement Benefits
• Facilitates deeper connections between members
- Member portals allow people in highly specific niches build
community. Don’t discount proximity!
• Enables members to collaborate, connect, and
support each other
- Generalness isn’t a benefit in portal, you want it to be focused
on your organization and the work it does (or the work the
people interested in your organization do).
• Provides personalized, gated content and experiences
- Add value to the information you provide and work you do
while building your mailing lists and engaged audiences.

2. Streamlining Member Management
• Centralize member data, registrations, and payments
• Automate routine tasks like renewals, notifications, and access control
• Gain valuable insights into member behavior and engagement
Save time,
Automate!

3. Diversified Revenue
Streams
• Offer tiered membership levels with unique
benefits
For example, if you have 4 big events a year, a
membership benefit can be reduced price or free access
to tickets. Special events, information, and more can all
be great additions to members.
• Offer premium content, courses, or event
access to members
You no longer need to rely just on donations and grants.
This provides flexibility in how your supporters want to
engage with your organization.

Developing &
Sharing
Knowledge
Continuous
Engagement
Turning
individuals
into groups
What makes an organization authoritative?

4. Improved Brand
Authority
• The important resources you share in a
portal aren’t lost in the mix of other content or
brands.
• An active and engaging space means
people will look to you as a source of quality
and up-to-date information.
• Making your organization a place where
people can come together, you increase your
advocacy power.

5. Enhanced Member
Retention
• Provide ongoing value to members
Members will stay engaged longer when compared to
organizations with static sites and opportunities.
• Make it easy for members to renew and
continue their support
Access and payment are managed instantly, rather than
relying on a staff member to respond.
• Ability for members to directly connect with
the organization beyond filling out forms
No more email! No more forms! Communicate directly
with members privately and publicly.

BuddyBoss
• Profiles
• Member connections
• Groups
• Forums
• LMS integration

Memberpress
• Paid Accounts and Subscriptions
• Tiered and Team Memberships
• Gated Content

• Virtual Storefront
• Product and physical item support
• Tiered and Team Memberships
• Gated Content
WooCommerce

Caregiving Organization
Users can purchase training materials and access a member
community.
- WooCommerce, WooCommerce Teams, BuddyBoss.
Search and Rescue Organization
Member organizations use their email to log into the website for extra
resources.
- Single-sign-on (SSO).
Literacy Organization
Professionals sign up to collaborate on documents, share events with
the community, and connect with each other in groups and forums.
- Buddyboss, Memberpress.
Tech and Integration Possibilities

Member Portal & Website Services
For TechSoup Members

Webinar Special: Custom Member
Portal
Let Tapp Network empower your NPO by helping you establish a
centralized community hub to foster a collective impact!
● Connect, engage, and empower members by providing them
access to resources and the ability to collaborate remotely
● Control of the conversation with confidence, knowing you fully
own the dialogue and the data!
● Customize and Brand the experience to match your mission
● Includes features like, Member directory, Events Calendar,
Resource Center, Activity Feeds, Community forums, and
more...
Intended Audience
Nonprofits who have or want to launch a membership portal to
support community, volunteers, groups, or other membership
functions.
Starting at
$5,000
Schedule a Consultation
*Contact us before Friday, November 22, 2024

Growth Driven Custom
Website Development
Utilizing the Growth Driven Design methodology, we
partner with nonprofits to develop a website strategy,
design and build a custom WordPress website, and
optimize a long-term approach tailored to your
organization’s goals.
Intended Audience
Nonprofits who have outgrown their current CMS, would
like to redesign an existing WordPress site, or are
seeking systems integrations such as member portals,
ecommerce, or donor management.
Starting at
$15,000

Website Maintenance Services
Starting at
$899/mo
Keeping a website running smoothly is not an easy job! Our
website maintenance services are designed to ensure your site
is always performing at its best. From broken links to building
new pages for your fundraising event, you’ll have access to the
technical experts and can submit requests to make those
repairs or turn that creative website idea into a reality.
Your dedicated Account Manager will ensure the successful
delivery of requests. Requests are managed through our
ticketing system and timelines will be provided within 48 hours
of receiving any request.
Dedicated
Account Manager
Available
9am–8pm EST
No Contract.
Cancel Anytime.

Essentials Package PLUS
Creating new website graphics, tweaking website templates fixing
web design errors, updating website fonts for better design and
readability or website speed optimization.
Access to our design and UX team to build out custom web pages,
landing pages, or setting up your donation intake or payment
provider.
NONPROFIT UPGRADE PACKAGE
$899/month
starting at
Upgrade Package PLUS
Custom applications, custom integrations, plugin development,
integrations with automation systems, UI/UX designed for highly
customized pages.
NONPROFIT PREMIUM PACKAGE
$1,299
starting at

Hosting & Security
for WordPress Websites

Hosting & Security
Starting at
$124/mo
Website Security and Hosting is a TechSoup subscription
service for hosting and securing your organization's
website on the WordPress platform.
What’s Included:
● Let's Encrypt SSL (Secure Sockets Layer) certificate
installation
● Nightly website backups
● Website patches and updates
● Managed PHP version updates
● Cloudflare CDN (content delivery network)
● DNS setup and management
● Caching tools
● Security monitoring, malware scanning, and firewall to
keep websites from being compromised or attacked

Ready to Get Started?
Book a Consultation!
Get Started

Thank You!
Tapp Network
info@tappnetwork.com
tappnetwork.com

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