SlideShare a Scribd company logo
lululemon athletica
        A presentation on
  lululemon athletica’s Culture

         Presented by Team lulu (3)
Justin Breton - Hank Chow - Jenna Cristello
   Galin Ma - Alexis Smith - Erin Thomas
                                http://icr.vo.llnwd.net/o1/IDM_Hosting/VAR/Lulu/lulu_2007_review.html


                                                                                                        1
“The beauty of our culture lies not just in

what it brings to our company, but in what

  it brings to lives of the individuals who

            work at lululemon.”

-Chip Wilson, lululemon athletica Founder




                                               2
Organizational
        Culture:
   The values and assumptions
shared within an organization - the
        DNA of a company


                                      3
Law of Attraction
Individuals will attract aspects, qualities, and
people that reflect the type of person they are.

Used in hiring, training, and day-to-day
activities

Self-development

  Extensive library, Bryan Tracy CDs,
  Landmark Forum, goal setting


                                                   4
5
Community

Complimentary fitness and yoga classes

Local fitness “ambassadors”

  Research and Development

In-store hub of health and fitness news -
community board



                                           6
Corporate Social
   Responsibility
Grassroots marketing

Environmentally sustainable practices

  Re-useable shopping bags, in-store recycling,
  elimination of cardboard for shipping

Recycling program implemented in malls



                                                  7
lululemon mission:


“Provide components for people to live
healthier, longer, and more fun lives.”




                                          8
lululemon vision:


“To elevate the world from mediocrity
             to greatness.”




                                        9

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Lululemon Athletica Culture

  • 1. lululemon athletica A presentation on lululemon athletica’s Culture Presented by Team lulu (3) Justin Breton - Hank Chow - Jenna Cristello Galin Ma - Alexis Smith - Erin Thomas http://icr.vo.llnwd.net/o1/IDM_Hosting/VAR/Lulu/lulu_2007_review.html 1
  • 2. “The beauty of our culture lies not just in what it brings to our company, but in what it brings to lives of the individuals who work at lululemon.” -Chip Wilson, lululemon athletica Founder 2
  • 3. Organizational Culture: The values and assumptions shared within an organization - the DNA of a company 3
  • 4. Law of Attraction Individuals will attract aspects, qualities, and people that reflect the type of person they are. Used in hiring, training, and day-to-day activities Self-development Extensive library, Bryan Tracy CDs, Landmark Forum, goal setting 4
  • 5. 5
  • 6. Community Complimentary fitness and yoga classes Local fitness “ambassadors” Research and Development In-store hub of health and fitness news - community board 6
  • 7. Corporate Social Responsibility Grassroots marketing Environmentally sustainable practices Re-useable shopping bags, in-store recycling, elimination of cardboard for shipping Recycling program implemented in malls 7
  • 8. lululemon mission: “Provide components for people to live healthier, longer, and more fun lives.” 8
  • 9. lululemon vision: “To elevate the world from mediocrity to greatness.” 9