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Local Search On a Dime  Dev Basu, CEO Powered by Search Inc.  [email_address]   1-866-762-0001 Making Sense of Local SEO @devbasu  @poweredbysearch |  www.poweredbysearch.com  |  www.devbasu.com
Who is Powered by Search? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Spend Time + Money on Local Search? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Proof – 80% Screen Domination
And It’s Not Just for Google
Local Search Isn’t Limited to Search Engines Vertical Local Search + Social Review Portals Image Courtesy:  www.davidmihm.com
Step 1: Optimize Your Website  Localize + Optimize Your Website ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step 1: Optimize Your Website  What If I Don’t Have a Website?  http://www.expand2web.com/blog/smallbiz-pricing/
Step 2: Claim Your Listings  How to Take Ownership if Your Business Data http://getlisted.org
Step 2: Claim Your Listings  Ensure Name, Address, Phone # Accuracy Main Search Engines  https://www.google.com/lbc   http://searchmarketing.yahoo.com/local/business.php https://ssl.bing.com/listings/ListingCenter.aspx 3 rd  Party Providers  https://my.superpages.com/spweb/products/business-listing https://selfenroll.citysearch.com/ http://list.infousa.com/dbupdate.htm http://www.insiderpages.com/advertiser/find_business http://webapp.localeze.com/bizreg/add.aspx http://www.openlist.com/update/ http://www.yelp.com/  http://local.botw.org/ http://www.yellowpages.com/sp/advertise/
Step 3: Populate Listings to 100% Add Categories,  Services, Images, Videos, Reviews, Coupons
Step 3: Populate Listings to 100% Add Services, Images, Videos, Reviews, Coupons Courtesy: Blumenthals.org/blog
Step 4: Get Links to Your Listings - $30/Year Local Search Folks Call These Citations
Step 4: Get Links to Your Listings - $30/Year Local Search Folks Call These Citations
Beyond Basic Promotion  Google Local Listing Ads + Google Adwords Local Ads  **Currently Only In San Francisco & San Diego
Summary + Action Items ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You.  Local Search On a Dime  Dev Basu, CEO Powered by Search Inc.  @devbasu  | @poweredbysearch |  www.poweredbysearch.com  |  www.devbasu.com   Local Search On a Dime  Dev Basu, CEO Powered by Search Inc.  hello@poweredbysearch.com  1-866-762-0001

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Local Search On A Dime - SES Chicago 2009

  • 1. Local Search On a Dime Dev Basu, CEO Powered by Search Inc. [email_address] 1-866-762-0001 Making Sense of Local SEO @devbasu @poweredbysearch | www.poweredbysearch.com | www.devbasu.com
  • 2.
  • 3.
  • 4. More Proof – 80% Screen Domination
  • 5. And It’s Not Just for Google
  • 6. Local Search Isn’t Limited to Search Engines Vertical Local Search + Social Review Portals Image Courtesy: www.davidmihm.com
  • 7.
  • 8. Step 1: Optimize Your Website What If I Don’t Have a Website? http://www.expand2web.com/blog/smallbiz-pricing/
  • 9. Step 2: Claim Your Listings How to Take Ownership if Your Business Data http://getlisted.org
  • 10. Step 2: Claim Your Listings Ensure Name, Address, Phone # Accuracy Main Search Engines https://www.google.com/lbc http://searchmarketing.yahoo.com/local/business.php https://ssl.bing.com/listings/ListingCenter.aspx 3 rd Party Providers https://my.superpages.com/spweb/products/business-listing https://selfenroll.citysearch.com/ http://list.infousa.com/dbupdate.htm http://www.insiderpages.com/advertiser/find_business http://webapp.localeze.com/bizreg/add.aspx http://www.openlist.com/update/ http://www.yelp.com/ http://local.botw.org/ http://www.yellowpages.com/sp/advertise/
  • 11. Step 3: Populate Listings to 100% Add Categories, Services, Images, Videos, Reviews, Coupons
  • 12. Step 3: Populate Listings to 100% Add Services, Images, Videos, Reviews, Coupons Courtesy: Blumenthals.org/blog
  • 13. Step 4: Get Links to Your Listings - $30/Year Local Search Folks Call These Citations
  • 14. Step 4: Get Links to Your Listings - $30/Year Local Search Folks Call These Citations
  • 15. Beyond Basic Promotion Google Local Listing Ads + Google Adwords Local Ads **Currently Only In San Francisco & San Diego
  • 16.
  • 17. Thank You. Local Search On a Dime Dev Basu, CEO Powered by Search Inc. @devbasu | @poweredbysearch | www.poweredbysearch.com | www.devbasu.com Local Search On a Dime Dev Basu, CEO Powered by Search Inc. hello@poweredbysearch.com 1-866-762-0001