SlideShare a Scribd company logo
# K N O W C R U N C H | K N O W C R U N C H . C O M
Live marketing
SOCIAL MEDIA MARKETING STRATEGY
2
# K N O W C R U N C H | K N O W C R U N C H . C O M
LIVE MARKETING
Όταν ένα brand επωφελείται από
posts ή γεγονότα και συμμετέχει με
posts ή περιεχόμενο.
60% των χρηστών το βρίσκουν cool όταν γίνεται.
# K N O W C R U N C H | K N O W C R U N C H . C O M
Γιατί κάνουμε live
marketing
4
# K N O W C R U N C H | K N O W C R U N C H . C O M
ΓΙΑΤΙ ΚΑΝΟΥΜΕ LIVE MARKETING
Είναι ένας τρόπος για να κάνουμε
έμμεσο και όχι άμεσο brand
awareness & building.
5
# K N O W C R U N C H | K N O W C R U N C H . C O M
ΓΙΑΤΙ ΚΑΝΟΥΜΕ LIVE MARKETING
Οι καταναλωτές/
χρήστες δεν
θέλουν συνεχές
promotional
content.
*Sprout Social Index
(bonus files)
Too much
promotional content
# K N O W C R U N C H | K N O W C R U N C H . C O M
Πώς κάνουμε live
marketing
# K N O W C R U N C H | K N O W C R U N C H . C O M
LIVE MARKETING
Παρακολουθούμε
Keywords σχετικά με το θέμα μας.
Βρίσκουμε δημόσια post
Που έχουν το keyword που
ψάχνουμε.
Σχολιάζουμε στο post
Με το επίσημο account μας.
Δημιουργούμε περιεχόμενο
ειδικά για την περίσταση
Εκμεταλλευόμαστε τα γεγονότα.
Δημιουργούμε awareness
Social listening Live marketing
# K N O W C R U N C H | K N O W C R U N C H . C O M
Live marketing με
απάντηση στα posts των
άλλων
9
# K N O W C R U N C H | K N O W C R U N C H . C O M
LIVE MARKETING ΑΠΑΝΤΗΣΗ: VISIT GREECE
10
# K N O W C R U N C H | K N O W C R U N C H . C O M
LIVE MARKETING ΑΠΑΝΤΗΣΗ: ΜΠΟYΚΟΥΡΑΣ
11
# K N O W C R U N C H | K N O W C R U N C H . C O M
LIVE MARKETING ΑΠΑΝΤΗΣΗ: E-FOOD & ΜΠΟΥΚΟΥΡΑΣ
12
# K N O W C R U N C H | K N O W C R U N C H . C O M
LIVE MARKETING ΜΕ ΔΗΜΟΣΙΕΥΣΗ ΣΧΕΤΙΚΟΥ CONTENT
Το Twitter για το
Facebook.
Facebook down.
13
# K N O W C R U N C H | K N O W C R U N C H . C O M
LIVE MARKETING ΜΕ ΔΗΜΟΣΙΕΥΣΗ ΣΧΕΤΙΚΟΥ CONTENT
14
LIVE MARKETING ΜΕ ΔΗΜΟΣΙΕΥΣΗ ΣΧΕΤΙΚΟΥ CONTENT
H Audi στο Twitter.

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Live marketing

  • 1. # K N O W C R U N C H | K N O W C R U N C H . C O M Live marketing SOCIAL MEDIA MARKETING STRATEGY
  • 2. 2 # K N O W C R U N C H | K N O W C R U N C H . C O M LIVE MARKETING Όταν ένα brand επωφελείται από posts ή γεγονότα και συμμετέχει με posts ή περιεχόμενο. 60% των χρηστών το βρίσκουν cool όταν γίνεται.
  • 3. # K N O W C R U N C H | K N O W C R U N C H . C O M Γιατί κάνουμε live marketing
  • 4. 4 # K N O W C R U N C H | K N O W C R U N C H . C O M ΓΙΑΤΙ ΚΑΝΟΥΜΕ LIVE MARKETING Είναι ένας τρόπος για να κάνουμε έμμεσο και όχι άμεσο brand awareness & building.
  • 5. 5 # K N O W C R U N C H | K N O W C R U N C H . C O M ΓΙΑΤΙ ΚΑΝΟΥΜΕ LIVE MARKETING Οι καταναλωτές/ χρήστες δεν θέλουν συνεχές promotional content. *Sprout Social Index (bonus files) Too much promotional content
  • 6. # K N O W C R U N C H | K N O W C R U N C H . C O M Πώς κάνουμε live marketing
  • 7. # K N O W C R U N C H | K N O W C R U N C H . C O M LIVE MARKETING Παρακολουθούμε Keywords σχετικά με το θέμα μας. Βρίσκουμε δημόσια post Που έχουν το keyword που ψάχνουμε. Σχολιάζουμε στο post Με το επίσημο account μας. Δημιουργούμε περιεχόμενο ειδικά για την περίσταση Εκμεταλλευόμαστε τα γεγονότα. Δημιουργούμε awareness Social listening Live marketing
  • 8. # K N O W C R U N C H | K N O W C R U N C H . C O M Live marketing με απάντηση στα posts των άλλων
  • 9. 9 # K N O W C R U N C H | K N O W C R U N C H . C O M LIVE MARKETING ΑΠΑΝΤΗΣΗ: VISIT GREECE
  • 10. 10 # K N O W C R U N C H | K N O W C R U N C H . C O M LIVE MARKETING ΑΠΑΝΤΗΣΗ: ΜΠΟYΚΟΥΡΑΣ
  • 11. 11 # K N O W C R U N C H | K N O W C R U N C H . C O M LIVE MARKETING ΑΠΑΝΤΗΣΗ: E-FOOD & ΜΠΟΥΚΟΥΡΑΣ
  • 12. 12 # K N O W C R U N C H | K N O W C R U N C H . C O M LIVE MARKETING ΜΕ ΔΗΜΟΣΙΕΥΣΗ ΣΧΕΤΙΚΟΥ CONTENT Το Twitter για το Facebook. Facebook down.
  • 13. 13 # K N O W C R U N C H | K N O W C R U N C H . C O M LIVE MARKETING ΜΕ ΔΗΜΟΣΙΕΥΣΗ ΣΧΕΤΙΚΟΥ CONTENT
  • 14. 14 LIVE MARKETING ΜΕ ΔΗΜΟΣΙΕΥΣΗ ΣΧΕΤΙΚΟΥ CONTENT H Audi στο Twitter.