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LINKEDINBEST
Thank you for nominating the 
businesses and organizations that have 
inspired you this year! We’re excited to 
learn from and celebrate the 10 Best 
LinkedIn Company Pages of 2014!
INTRODUCING THE BEST 
LINKEDIN COMPANY PAGES OF 2014! 
Evernote 
The Nature 
Conservancy 
Dell 
Marketo 
Hootsuite 
Procter & 
Gamble 
L’Oréal 
Tesla Motors 
Luxottica 
Group 
Wells Fargo
Dell 
By leveraging Sponsored 
Updates and its robust 
targeting capabilities, Dell 
is able to reach beyond 
their followers and share 
their valuable content with 
even more of their target 
audience. 
Tip: Sponsor your best 
content to reach even 
more of the world’s 
professionals directly in 
the LinkedIn feed. 
» Visit Dell’s Company Page 
How You’re Connected 
Careers 
Dell Showcase Pages 
Since 1984, Dell has played a critical role in enabling more affordable and accessible technology 
around the world. As an end-to-end computing solutions company, Dell continues to transform 
computing... see more 
Recent Updates 
Dell Technology should give you a competitive advantage. That’s our core belief. It’s how startups 
become unstoppable and growing companies become global leaders. More at http://dell.to/1tJzRkp 
Dell 
Is technology your competitive advantage? 
youtube.com • Powering businesses and communities is 
the reason we come to work every day. Dell leaders across the 
globe talk about our commitment to help you grow and thrive in a 
connected world. 
Dell 
For decades, IT security has been viewed as an inhibitor 
for business. That doesn’t have to be the case -- learn why 
better security is better business: http://dell.to/1sNoQEA 
Sponsored 
Dell 
How would a chocolate factory grow and thrive with our end-to-end 
solutions? Get a flavor for the vision here: http://lnkd.in/bq5e2FA 
Sponsored 
Dell Solutions for Smooth Success 
youtube.com • Henry uses unique Dell 
IT solutions (mobility, security, big data, and 
cloud) to help his chocolate business grow. 
So he’s free to focus on the tough stuff. Or 
in this case, the sweet stuff.
Evernote 
When Evernote released 
a new feature, they 
posted an update and 
pinned it. By pinning this 
update to the top of their 
Recent Updates section, 
they ensured that their 
Company Page visitors 
saw the exciting news. 
Tip: Feature your most 
valuable content by 
pinning an update to the 
top of your Company 
Page’s Recent Updates 
section. 
Evernote 
How You’re Connected 
Careers 
Evernote Showcase Page 
» Visit Evernote’s Company Page 
Evernote apps and products make modern life manageable, by letting you easily collect and find 
everything that matters. Our products hep you remember everything, communicate effectively and 
get... see more 
Recent Updates 
Recent Updates 
Evernote The workspace for working together. http://lnkd.in/bcshjqf 
Evernote Work Chat 
youtube.com · Work Chat is a new feature in Evernote that 
connects you to the people that help you achieve more, all without 
leaving your workspace. Do your work, share your work, and talk 
about your work in one place. Learn more. 
Recent Updates 
Evernote The workspace for working together. http://lnkd.in/bcshjqf 
Evernote Work Chat 
youtube.com · Work Chat is a new feature in Evernote that 
connects you to the people that help you achieve more, all without 
leaving your workspace. Do your work, share your work, and talk 
about your work in one place. Learn more.
Hootsuite 
Media Inc. 
Hootsuite is very familiar 
with their audience. By 
posting updates with 
helpful tips and insights 
around social media, they 
continuously provide 
value to their followers. 
Tip: Share content 
that is valuable to your 
audience and answers 
questions or solves 
problems they may have. 
» Visit Hootsuite Media Inc.’s Company Page 
Hootsuite Media Inc. To help you understand social media videos and increase your chances of 
getting your videos shared, we have created this complete guide to social videos and where it fits 
in your marketing plan. http://ow.ly/EhVn1 
A Guide to Social Video, and Where it Fits in Your 
Marketing Plan 
ow.ly • Here’s how to include social videos in your social 
media marketing plan and how to use social video. 
Hootsuite Media Inc. 
How You’re Connected 
Careers 
Recent Updates
L’Oréal 
L’Oréal humanizes 
their brand and sparks 
conversations by 
asking questions and 
celebrating milestones 
with their followers. 
Tip: Start discussions 
with and among your 
followers by asking 
questions, sharing short 
quizzes, and celebrating 
company wins. 
» Visit L’Oréal’s Company Page 
L’ Oréal 
The world leader in beauty, L’Oréal is present in 130 countries on five continents. 
Our 28 international Brands include Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint 
Laurent Beauté, Ralph... see more 
Recent Updates 
L’Oréal We are inspired by YOU!... Join us for our 500,000 followers celebrations here: 
http://lnkd.in/d5Hd7JW Thank you for following L’Oréal on LinkedIn! 
How You’re Connected 
Careers 
L’ Oréal What type of music makes you more productive? 
Answer with your LinkedIn profile here: http://lnkd.in/dRJRqbE 
Jane Doe soft electronic 
John Doe Electronic 
Inspired by You! Thank You to our 500,000 L’Oréal 
Followers on LinkedIn #whatinspiresyou 
youtube.com • Where does your inspiration and 
motivation come from? As we celebrate 500,000 
LinkedIn followers, discover our inspiration canvas... 
L’ Oréal We just passed 500,000 Followers on LinkedIn–and is the first 
surprise we have prepared! Thank you for following L’Oréal on LinkedIn!
Luxottica 
Group 
Luxottica Group does 
an incredible job of 
getting the most from 
their Career Page. Not 
only do they post job 
openings, but they 
also share and upload 
content that highlights 
their company culture. 
Tip: Attract top talent 
by leveraging the 
Careers Page on your 
Company Page. 
» Visit Luxottica Group’s Company Page 
» Visit Luxottica Group’s Career Page 
Luxottica Group Careers 
WHO WE ARE 
Luxottica aims to guarantee its employees the widest possible freedom of choice in 
exploring the organization. We believe that the real key to the company’s success 
lies in the people’s capacity to take on different roles within the organization. 
Our headquarters are located in Milan and our career opportunities are all around 
the world. 
Apply now to start a wonderful professional experience in Luxottica: we are waiting 
for you! 
“Luxottica is the place where you can 
fulfill your dreams” / Meet Anthea Muir 
luxottica.com • Are you wondering what 
being a Luxottica means? 
Luxottica Group Meet Anthea Muir, General Manager retail Optical 
of Greater China. From New Zealand through Australia and Shanghai, 
Anthea has been working in Luxottica for 17 years and she had 9 different 
leading roles in the company.
Marketo 
When sharing content, 
Marketo adds additional 
value by including images 
or thumbnails that directly 
relate to the update. 
Tip: Make sure the 
images or thumbnails 
posted with your 
updates are relevant to 
the content being 
shared, since they 
further convey your 
message. 
» Visit Marketo’s Company Page 
How You’re Connected 
Recent Updates 
Careers 
Marketo 
Marketo is the leader in digital marketing software and solutions. Our mission is simple: to 
help marketers master the art and science of digital marketing. 
As such, we’ve built the most... see more 
Cards Against Marketing Madness – 
Marketo.com 
marketo.com • If you’re battling in the 
trenches of marketing mayhem, Cards Against 
Marketing Madness is your game. 
Marketo What kind of card game would Don Draper play in 2014? Download 
the latest version of Cards Against Marketing Madness before your holiday 
party weekend begins! 
4 Content Marketing Productivity Killers 
blog.marketo.com • Being a content marketer is 
hard. Read on for the top 4 productivity killers and 
how you can rise above them. 
Marketo Escape the grim reaper! Don’t let these 4 productivity killers be the death of 
your content marketing programs.
The Nature 
Conservancy 
The Nature Conservancy 
drives engagement and 
ensures that their content 
stands out by posting 
compelling rich media or 
thumbnails. 
Tip: Make your updates 
stand out by posting 
images or rich media 
that is eye-catching. 
The Nature Conservancy Coral reefs reduce wave energy by 97% reducing risk of 
storms, sea level rise to 200 million people. New study; http://nature.ly/1qAyetC 
The Nature Conservancy The Nature Conservancy and Neutrogena® 
Naturals want your support in protecting the earth’s most precious resource: 
water. Do you know how much water you use in a day? http://nature. 
ly/1uwWsb 
The mission of The Nature Conservancy is to conserve the lands and waters on which all life 
depends. 
We’re proud of what we’ve accomplished since our founding in 1951: The Nature 
Conservancy has… see more 
The Nature Conservancy 
» Visit The Nature Conservancy’s Company Page 
Recent Updates 
How You’re Connected 
Careers
Procter & 
Gamble 
Procter & Gamble took a 
step further and created 
a Showcase Page for 
their Secret Deodorant 
brand. With a Company 
and Showcase Page, 
they’re able to engage 
and share relevant 
content with their two 
target audiences. 
Tip: Accentuate different 
business entities with a 
Showcase Page. 
Procter & Gamble 
Secret Deodorant 
Recent Updates 
As the world’s largest multinational consumer goods company, Procter & Gamble co. (P&G, NYSE: PG) 
Secret Clinical Strength can help keep you 100% Fearless at 
work. Check out the stories, videos and other content below for 
more ways to stay fearless. 
Website 
http://www.secret.com 
Industry 
Consumer Goods 
Followers 
How You’re Connected 
Careers 
is the 4th largest corporation in the 
» Visit Procter & Gamble’s Company Page 
» Visit Secret Deodorant Showcase Page
Tesla 
Motors 
Tesla Motors shares their 
latest announcements 
and gives a sneak peek 
of what’s to come from 
their brand on their 
Company Page. 
Tip: Leverage your 
updates to share 
exciting news and 
exclusive content 
about your company. 
Tesla’s goal is to accelerate the world’s transition to electric mobility with a full range of increasingly 
affordable electric cars. Palo Alto, California-based Tesla designs and manufactures... see more 
Tesla Motors Location-based suspension, real-time traffic-based navigation, commute advice, 
and a smart calendar. Read about the new software features we’re enabling for Model S owners. 
Software v6.0 for Model S 
teslamotors.com - Today, we’re announcing details about new 
software being delivered to Model S customers through an over- 
Tesla Motors Tonight, we announced Dual Motor Model S and Autopilot. Available for order 
now: 60D,85D, and P85D. P85D accelerates from 0 to 60 mph in 3.2 seconds. The fastest 
accelerating production four-door car ever. 60D and 85D provide all wheel traction and gain 10 
miles of highway range compared to their rear motor Model S counterparts. Every new Model S 
has Autopilot hardware. More details to come. 
Model S Design Studio | Tesla Motors 
teslamotors.com - Model S is the world’s first premium electric 
sedan. Designed from the ground up as an electric car, Model S 
provides an unprecedented driving range of up to 300 miles and can 
accelerate from 0 to 60 in 5.6 seconds without burning a drop of… 
Tesla Motors 
Recent Updates 
How You’re Connected 
Careers 
» Visit Tesla Motors’ Company Page 
Tesla Motors Model S has received a 5-star safety rating from the European New Car 
Assessment Program:
Wells 
Fargo 
Instead of sharing every 
update with all of their 
followers, Wells Fargo 
targets updates by 
location to deliver a more 
relevant and localized 
experience. Target by 
company size, industry, 
function, seniority, 
geography, and language 
preference. 
Tip: Make your content 
even more relevant by 
leveraging targeted 
updates. 
Wells Fargo Are you near the SF Ferry Building? Visit our pop-up 
@ Justin Herman Plaza from 11-6:30 for great giveaways and try 
Apple Pay. Can’t make it? Come see us in Union Square from 12-3. 
Banking for refugees and paving a 
pathway to financial success 
stories.wellsfargobank.com - With help 
from a volunteer, Wells Fargo hired a 
refugee from Burma to provide specialized 
banking for refugees 
Wells Fargo Turning passion into action, a team in Iowa is helping 
refugees pave a pathway to success. Read their story. 
» Visit Wells Fargo’s Company Page 
Wells Fargo 
Welcome to our LinkedIn page! Wells Fargo & Company is a diversified financial services 
company providing banking, insurance, investments, mortgage, and consumer and 
commercial finance through... see more 
How You’re Connected 
Careers
Want to take your Company Page to the 
next level? Try putting the 10 tips from 
these pages to use, and your page may 
just land a spot on next year’s list! 
For even more tips and insights, access 
all of our Company Page content here.

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Best LinkedIn Company Pages in 2014

  • 2. Thank you for nominating the businesses and organizations that have inspired you this year! We’re excited to learn from and celebrate the 10 Best LinkedIn Company Pages of 2014!
  • 3. INTRODUCING THE BEST LINKEDIN COMPANY PAGES OF 2014! Evernote The Nature Conservancy Dell Marketo Hootsuite Procter & Gamble L’Oréal Tesla Motors Luxottica Group Wells Fargo
  • 4. Dell By leveraging Sponsored Updates and its robust targeting capabilities, Dell is able to reach beyond their followers and share their valuable content with even more of their target audience. Tip: Sponsor your best content to reach even more of the world’s professionals directly in the LinkedIn feed. » Visit Dell’s Company Page How You’re Connected Careers Dell Showcase Pages Since 1984, Dell has played a critical role in enabling more affordable and accessible technology around the world. As an end-to-end computing solutions company, Dell continues to transform computing... see more Recent Updates Dell Technology should give you a competitive advantage. That’s our core belief. It’s how startups become unstoppable and growing companies become global leaders. More at http://dell.to/1tJzRkp Dell Is technology your competitive advantage? youtube.com • Powering businesses and communities is the reason we come to work every day. Dell leaders across the globe talk about our commitment to help you grow and thrive in a connected world. Dell For decades, IT security has been viewed as an inhibitor for business. That doesn’t have to be the case -- learn why better security is better business: http://dell.to/1sNoQEA Sponsored Dell How would a chocolate factory grow and thrive with our end-to-end solutions? Get a flavor for the vision here: http://lnkd.in/bq5e2FA Sponsored Dell Solutions for Smooth Success youtube.com • Henry uses unique Dell IT solutions (mobility, security, big data, and cloud) to help his chocolate business grow. So he’s free to focus on the tough stuff. Or in this case, the sweet stuff.
  • 5. Evernote When Evernote released a new feature, they posted an update and pinned it. By pinning this update to the top of their Recent Updates section, they ensured that their Company Page visitors saw the exciting news. Tip: Feature your most valuable content by pinning an update to the top of your Company Page’s Recent Updates section. Evernote How You’re Connected Careers Evernote Showcase Page » Visit Evernote’s Company Page Evernote apps and products make modern life manageable, by letting you easily collect and find everything that matters. Our products hep you remember everything, communicate effectively and get... see more Recent Updates Recent Updates Evernote The workspace for working together. http://lnkd.in/bcshjqf Evernote Work Chat youtube.com · Work Chat is a new feature in Evernote that connects you to the people that help you achieve more, all without leaving your workspace. Do your work, share your work, and talk about your work in one place. Learn more. Recent Updates Evernote The workspace for working together. http://lnkd.in/bcshjqf Evernote Work Chat youtube.com · Work Chat is a new feature in Evernote that connects you to the people that help you achieve more, all without leaving your workspace. Do your work, share your work, and talk about your work in one place. Learn more.
  • 6. Hootsuite Media Inc. Hootsuite is very familiar with their audience. By posting updates with helpful tips and insights around social media, they continuously provide value to their followers. Tip: Share content that is valuable to your audience and answers questions or solves problems they may have. » Visit Hootsuite Media Inc.’s Company Page Hootsuite Media Inc. To help you understand social media videos and increase your chances of getting your videos shared, we have created this complete guide to social videos and where it fits in your marketing plan. http://ow.ly/EhVn1 A Guide to Social Video, and Where it Fits in Your Marketing Plan ow.ly • Here’s how to include social videos in your social media marketing plan and how to use social video. Hootsuite Media Inc. How You’re Connected Careers Recent Updates
  • 7. L’Oréal L’Oréal humanizes their brand and sparks conversations by asking questions and celebrating milestones with their followers. Tip: Start discussions with and among your followers by asking questions, sharing short quizzes, and celebrating company wins. » Visit L’Oréal’s Company Page L’ Oréal The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 28 international Brands include Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph... see more Recent Updates L’Oréal We are inspired by YOU!... Join us for our 500,000 followers celebrations here: http://lnkd.in/d5Hd7JW Thank you for following L’Oréal on LinkedIn! How You’re Connected Careers L’ Oréal What type of music makes you more productive? Answer with your LinkedIn profile here: http://lnkd.in/dRJRqbE Jane Doe soft electronic John Doe Electronic Inspired by You! Thank You to our 500,000 L’Oréal Followers on LinkedIn #whatinspiresyou youtube.com • Where does your inspiration and motivation come from? As we celebrate 500,000 LinkedIn followers, discover our inspiration canvas... L’ Oréal We just passed 500,000 Followers on LinkedIn–and is the first surprise we have prepared! Thank you for following L’Oréal on LinkedIn!
  • 8. Luxottica Group Luxottica Group does an incredible job of getting the most from their Career Page. Not only do they post job openings, but they also share and upload content that highlights their company culture. Tip: Attract top talent by leveraging the Careers Page on your Company Page. » Visit Luxottica Group’s Company Page » Visit Luxottica Group’s Career Page Luxottica Group Careers WHO WE ARE Luxottica aims to guarantee its employees the widest possible freedom of choice in exploring the organization. We believe that the real key to the company’s success lies in the people’s capacity to take on different roles within the organization. Our headquarters are located in Milan and our career opportunities are all around the world. Apply now to start a wonderful professional experience in Luxottica: we are waiting for you! “Luxottica is the place where you can fulfill your dreams” / Meet Anthea Muir luxottica.com • Are you wondering what being a Luxottica means? Luxottica Group Meet Anthea Muir, General Manager retail Optical of Greater China. From New Zealand through Australia and Shanghai, Anthea has been working in Luxottica for 17 years and she had 9 different leading roles in the company.
  • 9. Marketo When sharing content, Marketo adds additional value by including images or thumbnails that directly relate to the update. Tip: Make sure the images or thumbnails posted with your updates are relevant to the content being shared, since they further convey your message. » Visit Marketo’s Company Page How You’re Connected Recent Updates Careers Marketo Marketo is the leader in digital marketing software and solutions. Our mission is simple: to help marketers master the art and science of digital marketing. As such, we’ve built the most... see more Cards Against Marketing Madness – Marketo.com marketo.com • If you’re battling in the trenches of marketing mayhem, Cards Against Marketing Madness is your game. Marketo What kind of card game would Don Draper play in 2014? Download the latest version of Cards Against Marketing Madness before your holiday party weekend begins! 4 Content Marketing Productivity Killers blog.marketo.com • Being a content marketer is hard. Read on for the top 4 productivity killers and how you can rise above them. Marketo Escape the grim reaper! Don’t let these 4 productivity killers be the death of your content marketing programs.
  • 10. The Nature Conservancy The Nature Conservancy drives engagement and ensures that their content stands out by posting compelling rich media or thumbnails. Tip: Make your updates stand out by posting images or rich media that is eye-catching. The Nature Conservancy Coral reefs reduce wave energy by 97% reducing risk of storms, sea level rise to 200 million people. New study; http://nature.ly/1qAyetC The Nature Conservancy The Nature Conservancy and Neutrogena® Naturals want your support in protecting the earth’s most precious resource: water. Do you know how much water you use in a day? http://nature. ly/1uwWsb The mission of The Nature Conservancy is to conserve the lands and waters on which all life depends. We’re proud of what we’ve accomplished since our founding in 1951: The Nature Conservancy has… see more The Nature Conservancy » Visit The Nature Conservancy’s Company Page Recent Updates How You’re Connected Careers
  • 11. Procter & Gamble Procter & Gamble took a step further and created a Showcase Page for their Secret Deodorant brand. With a Company and Showcase Page, they’re able to engage and share relevant content with their two target audiences. Tip: Accentuate different business entities with a Showcase Page. Procter & Gamble Secret Deodorant Recent Updates As the world’s largest multinational consumer goods company, Procter & Gamble co. (P&G, NYSE: PG) Secret Clinical Strength can help keep you 100% Fearless at work. Check out the stories, videos and other content below for more ways to stay fearless. Website http://www.secret.com Industry Consumer Goods Followers How You’re Connected Careers is the 4th largest corporation in the » Visit Procter & Gamble’s Company Page » Visit Secret Deodorant Showcase Page
  • 12. Tesla Motors Tesla Motors shares their latest announcements and gives a sneak peek of what’s to come from their brand on their Company Page. Tip: Leverage your updates to share exciting news and exclusive content about your company. Tesla’s goal is to accelerate the world’s transition to electric mobility with a full range of increasingly affordable electric cars. Palo Alto, California-based Tesla designs and manufactures... see more Tesla Motors Location-based suspension, real-time traffic-based navigation, commute advice, and a smart calendar. Read about the new software features we’re enabling for Model S owners. Software v6.0 for Model S teslamotors.com - Today, we’re announcing details about new software being delivered to Model S customers through an over- Tesla Motors Tonight, we announced Dual Motor Model S and Autopilot. Available for order now: 60D,85D, and P85D. P85D accelerates from 0 to 60 mph in 3.2 seconds. The fastest accelerating production four-door car ever. 60D and 85D provide all wheel traction and gain 10 miles of highway range compared to their rear motor Model S counterparts. Every new Model S has Autopilot hardware. More details to come. Model S Design Studio | Tesla Motors teslamotors.com - Model S is the world’s first premium electric sedan. Designed from the ground up as an electric car, Model S provides an unprecedented driving range of up to 300 miles and can accelerate from 0 to 60 in 5.6 seconds without burning a drop of… Tesla Motors Recent Updates How You’re Connected Careers » Visit Tesla Motors’ Company Page Tesla Motors Model S has received a 5-star safety rating from the European New Car Assessment Program:
  • 13. Wells Fargo Instead of sharing every update with all of their followers, Wells Fargo targets updates by location to deliver a more relevant and localized experience. Target by company size, industry, function, seniority, geography, and language preference. Tip: Make your content even more relevant by leveraging targeted updates. Wells Fargo Are you near the SF Ferry Building? Visit our pop-up @ Justin Herman Plaza from 11-6:30 for great giveaways and try Apple Pay. Can’t make it? Come see us in Union Square from 12-3. Banking for refugees and paving a pathway to financial success stories.wellsfargobank.com - With help from a volunteer, Wells Fargo hired a refugee from Burma to provide specialized banking for refugees Wells Fargo Turning passion into action, a team in Iowa is helping refugees pave a pathway to success. Read their story. » Visit Wells Fargo’s Company Page Wells Fargo Welcome to our LinkedIn page! Wells Fargo & Company is a diversified financial services company providing banking, insurance, investments, mortgage, and consumer and commercial finance through... see more How You’re Connected Careers
  • 14. Want to take your Company Page to the next level? Try putting the 10 tips from these pages to use, and your page may just land a spot on next year’s list! For even more tips and insights, access all of our Company Page content here.