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Lights, Camera, Advocacy:
Digital Storytelling for Your Library
#pla2016
#ts4libs
Crystal Schimpf
@crystalschimpf
Ginny Mies
@g1nny
Photo: Peter Trimming, http://www.geograph.org.uk/photo/2094742
Photo: http://9gag.com/gag/3910684/storyteller-squirrel-is-storytelling
Photo: iStockPhoto
Type Goal
General Awareness
Action-Driven Fundraising
Political Vote Yes
Library Advocacy
Pleasant Hill Public Library
https://youtu.be/FVl4DSKNBOU
Setting an Advocacy Goal
What are you trying to accomplish?
What is the community need?
Who is your audience?
How can they help?
Why does it matter?
Examples: Digital Storytelling for Advocacy
Digital Storytelling for Advocacy
5 Examples
1. 
2. 
3. 
4. 
5. 
Examples: Digital Storytelling for Advocacy
Digital Storytelling for Advocacy
5 Examples
1.  Awareness: Libraries Transform
2. 
3. 
4. 
5. 
Examples: Digital Storytelling for Advocacy
Awareness: Libraries Transform
Pickering Public Library
Examples: Digital Storytelling for Advocacy
Digital Storytelling for Advocacy
5 Examples
1.  Awareness: Libraries Transform
2.  Awareness: Day in the Life
3. 
4. 
5. 
Examples: Digital Storytelling for Advocacy
Awareness: Day in the Life
Anythink Libraries
Examples: Digital Storytelling for Advocacy
Digital Storytelling for Advocacy
5 Examples
1.  Awareness: Libraries Transform
2.  Awareness: Day in the Life
3.  Action: New Library Building
4. 
5. 
Examples: Digital Storytelling for Advocacy
Action: New Library
Pleasant Hill Public Library
Examples: Digital Storytelling for Advocacy
Digital Storytelling for Advocacy
5 Examples
1.  Awareness: Libraries Transform
2.  Awareness: Day in the Life
3.  Action: New Library Building
4.  Action: Summer Reading Program
5. 
Examples: Digital Storytelling for Advocacy
Action: Summer Reading Program
Seattle Public Library
Examples: Digital Storytelling for Advocacy
Digital Storytelling for Advocacy
5 Examples
1.  Awareness: Libraries Transform
2.  Awareness: Day in the Life
3.  Action: New Library Building
4.  Action: Summer Reading Program
5.  Vote Yes: Best Kept Secret in Town
Examples: Digital Storytelling for Advocacy
Vote Yes: Best Kept Secret
Southeast Steuben County Library
Examples: Digital Storytelling for Advocacy
Digital Storytelling for Advocacy
5 Examples
1.  Awareness: Summer Reading Program
2.  Awareness: Libraries Transform
3.  Action: New Library Building
4.  Action: Summer Reading Program
5.  Vote Yes: Best Kept Secret in Town
Tip #1:
Storymining
•  Ask your patrons and staff
•  You might already know it
•  Focus on one impactful thing
Image: The Magic Tuba Pixie, https://www.flickr.com/photos/the-magic-tuba-pixie/4137160460
Tip #2:
Show a
transformation
Tip #3:
Have a hero
Dog
Saves
Library
Image: https://www.flickr.com/photos/silent7seven/331535486
The Story of Self
The Story of Us
The Story of Now
Tip #4:
Know your story
paradigm
Then you can
start fixing it
Tip #5:
Put it on paper
Tip source: Pixar
Collect, Organize, Script
•  Storyboard
•  Script
•  Production schedule
•  Log your shots
Pick Your Platform
Image: https://awitchsdream.wordpress.com/2014/11/06/the-hogwarts-express/
Pick Your Platform
Platform Video Limit
Vine 6 seconds
Instagram 60 seconds
YouTube 15 minutes
Facebook 20 minutes
Vimeo
Free: 500 MB/wk
Plus: 5GB/wk
Pro: Unlimited
Equipment Checklist
ü  Camera
ü  Microphone
ü  Tripod
ü  Lights
ü  Storage
Image: http://www.quickmeme.com/meme/3pfqly
Budget #1: Low ($)
Camera
Personal Smartphone
MoviePro/FiLMiC Pro App
$0
$5-$10
Tripod DIY Binder Clip Tripod $3-5
Microphone Movo PM10 Lavalier $15-20
Lights
Clamp Light/Halogen Bulb
Reflectors
$13
$11
TOTAL $35-60
Budget #2: Medium-High ($$$)
Camera
Point-and-shoot
DSLR
$200-500
$400+
Tripod Joby GorillaPod $15-50
Microphone Shotgun microphone $80-$200
Lights
DIY Lighting Kit
Fancierstudio
$100
$140
TOTAL $400-$900
Video Editing Tools
Free Paid
Windows Movie Maker Adobe Premiere Elements
Apple iMovie Corel VideoStudio Pro
YouTube’s Video Editor Final Cut Pro
Lightworks Free Lightworks Pro
Marketing and Promotion
•  Share on social media
•  Reach out
•  Ask others to share
•  Tweet it at celebrities
•  Contact websites and
newsletters
M. N. Spear Memorial Library
Shutesbury, MA
Storytelling & Advocacy Resources
Turning the Page – PLA
Citizens-Save-Libraries Power Guide – UfL
Vote Libraries – EveryLibrary
TechSoup for Libraries
Crystal Schimpf
Kixal, LLC
crystal@kixal.com
@crystalschimpf

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