Skip to main content
UploadLanguage (EN)Support
BusinessMobileSocial MediaMarketingTechnologyArt & PhotosCareerDesignEducationPresentations & Public SpeakingGovernment & NonprofitHealthcareInternetLawLeadership & ManagementAutomotiveEngineeringSoftwareRecruiting & HRRetailSalesServicesScienceSmall Business & EntrepreneurshipFoodEnvironmentEconomy & FinanceData & AnalyticsInvestor RelationsSportsSpiritualNews & PoliticsTravelSelf ImprovementReal EstateEntertainment & HumorHealth & MedicineDevices & HardwareLifestyle
Cherubim Mawuli Amenyedor, profile picture
Uploaded byCherubim Mawuli Amenyedor
63 views

Leveraging U.S. AI Technology for Business Success: Practical Strategies and Workflows

Explore how AI platforms like ChatGPT and Gemini can transform marketing, sales, operations, and strategy with effective prompting and workflows for immediate business impact.

Business◦
Related topics:
Business Intelligence•
Download to read offline
Cherubim Amenyedor (Digital Mawuli) Leveraging U.S AI Technology for Business Success Leveraging U.S Leveraging U.S AI Technology for AI Technology for Business Success Business Success From AI curiosity to practical business advantage
What you will leave with: What you will leave with: What you will leave with: - Understand some leading AI platforms, ChatGPT and Gemini - Identify use cases for your business, profession and community - Apply beginner and advanced prompting techniques - Walk out with one AI workflow you can use immediately
AI and Generative AI in Plain Terms AI and Generative AI in Plain Terms AI and Generative AI in Plain Terms Machine learning and deep learning systems learn from data Generative AI creates text, images, code and analysis Today this shows up as ChatGPT and Gemini AI is machines doing tasks that need human intelligence
Meet ChatGPT by OpenAI Meet ChatGPT by OpenAI Meet ChatGPT by OpenAI - Write, research, analyse, code, learn and plan - Works with files, spreadsheets, web search and projects - Treat it as a capable thinking partner, not an all-knowing oracle A generative AI assistant that helps you think and execute
Where it creates Value Where it creates Value Where it creates Value - Marketing: campaigns, content calendars, brand messaging - Sales: proposals, emails, lead research and follow ups - Operations and finance: SOPs, summaries, budget analysis - Strategy: SWOT, competitor analysis and scenario planning Practical business use cases across the organisation
Build Systems, Not just Answers Build Systems, Not just Answers Build Systems, Not just Answers Keep context together. Files, instructions, and chats live in one place so ChatGPT stays on‑topic and helps you stay organized. Switch devices seamlessly. Start on your phone, continue on the web, or vice versa. Repeatable workflows. Reuse your project for multi-threaded or recurring tasks like weekly research or content drafts.
Meet Gemini by Google Meet Gemini by Google Meet Gemini by Google - Works across text, images, audio, video and code - Lives inside Gmail, Docs, Sheets, Slides, Drive and Meet - Major advantage is AI where your work already happens A multimodal AI family built into the Google ecosystem
Where it creates Value Where it creates Value Where it creates Value - Gmail: draft, summarise and find replies - Docs: draft, rewrite and improve writing - Sheets: formulas, analysis, tables and charts - Slides and Drive: build content and summarise across documents AI embedded in the tools teams already use
From Question to Research Report From Question to From Question to Research Report Research Report - Understands the question and builds a research plan - Searches many sources and analyses the information - Great for market intelligence and export market research - A starting point for decisions, not a replacement for due diligence
Best Tool for the Task Best Tool for the Task Best Tool for the Task - Both excel at writing, strategy, analysis and coding - Gemini leads for Gmail, Docs and Sheets workflows - ChatGPT projects support long running work - Be loyal to the outcome, not the tool
AI Is More Than Chat AI Is More Than Chat AI Is More Than Chat - Creation, analysis, research and transformation - Automation of repeated processes into workflows - Agents that complete multi step tasks - Integration into the systems where work happens Think in capabilities, not just conversation
What Prompt Engineering Really Is What Prompt Engineering Really Is What Prompt Engineering Really Is - Designing and refining instructions for better results - Built on clarity, specificity and context - Right size complex requests and refine as you go
The Basic 5-Part Prompt The Basic 5-Part Prompt The Basic 5-Part Prompt C — Context What does the AI need to know? T — Task What do you want it to do? R — Role What perspective or expertise should it use? F — Format What should the output look like? C — Constraints What limitations should it respect? Formula: ROLE + CONTEXT + TASK + FORMAT + CONSTRAINTS A simple formula anyone can use
Weak Prompt vs Strong Prompt Weak Prompt vs Strong Prompt Weak Prompt vs Strong Prompt Example: Marketing Weak prompt: “Write a post about my business.” Strong prompt: Role: You are a Ghanaian digital marketing strategist specialising in SMEs. Context: I run a small premium shea-butter skincare business in Accra. Our customers are professional women aged 25–45 who value natural products. Task: Create a 7-day social media campaign designed to generate product enquiries. Format: Give me a table with Day, Post Idea, Caption, Call-to-Action and Visual Idea. Constraints: Use clear Ghanaian English, avoid exaggerated health claims, and keep each caption under 100 words.
Prompt Engineering - Iteration Prompt Engineering - Iteration Prompt Engineering - Iteration Instead of: “That's not what I wanted.” Try: “The response is too generic. Rewrite it using these three customer segments…” Or: “Give me three alternatives.” Or: “Ask me five questions before producing the final answer.” Or: “Identify the assumptions you made and explain which ones need confirmation.”
Step 1 — Define the objective What business outcome are we trying to achieve? Step 2 — Provide context What does the AI need to know? Step 3 — Define the process What steps should it follow? Step 4 — Define evaluation criteria What makes the result good? Step 5 — Define the output What should the final deliverable look like? Step 6 — Review What needs human verification? From Prompts to Workflows From Prompts to Workflows From Prompts to Workflows
Advanced Prompt Pattern Advanced Prompt Pattern Advanced Prompt Pattern You are an experienced business strategy consultant advising an Food & Beverage SME in Ghana. Business: [describe business] Objective: [desired business outcome] Target customer: [customer] Current situation: [context] Constraints: [budget, staff, geography, timeline] Analyse the situation and: Analyse the situation and: 1.Identify the key challenges. 2.Identify opportunities. 3.Develop three strategic options. 4.Compare the options by cost, risk, speed and potential impact. 5.Recommend the strongest option. 6.Identify assumptions that require validation. 7.Provide a 30/60/90-day implementation plan. Present the result in a concise executive table followed by your reasoning.
Ask AI to ask you questions Ask AI to ask you questions Ask AI to ask you questions Sometimes the best prompt is: “Before answering, ask me the five most important questions you need answered to produce a high-quality recommendation.” This is useful when: Starting a business Developing a marketing plan Hiring Designing a product Planning an investment Creating a strategy Writing a proposal Principle: Better context → Better reasoning → Better output
Ask AI to ask you questions Ask AI to ask you questions Ask AI to ask you questions Prompt: “Review your previous response as a critical business adviser. Identify weaknesses, unsupported assumptions, missing information and potential risks. Then produce an improved version.” Or: “Act as a skeptical investor. What would make you reject this business proposal?” Or: “Act as my customer. What would make this marketing message unconvincing?” AI becomes: Creator + Critic + Editor
MultiModal AI: Don’t just type MultiModal AI: Don’t just type MultiModal AI: Donʼt just type - Photos: analyse packaging and suggest improvements - Spreadsheets: surface the biggest revenue trends - PDFs: summarise long reports for executives - Voice and video: turn notes and interviews into plans and insights
Human Judgment Plus AI Capability Human Judgment Plus AI Capability Human Judgment Plus AI Capability The edge is knowing how to use AI better than rivals AI brings speed, pattern recognition, drafting and summarising Humans bring judgment, context, ethics, relationships and decisions The winning combination pairs strengths
Trust, Verify and Use AI Responsibly Trust, Verify and Use AI Responsibly Trust, Verify and Use AI Responsibly Watch for wrong facts, invented citations and outdated information Ask: fact or interpretation, what evidence, is it current Do not upload sensitive customer, financial or confidential data Higher stakes demand stronger human review, so trust but verify AI can sound confident and still be wrong
Sub-Saharan Africaʼs $30 Billion Dollar Opportunity Sub-Saharan Africa’s $30 Billion Dollar Opportunity Sub-Saharan Africaʼs $30 Billion Dollar Opportunity AI Could Add Significant Economic Value to Africa. Google's Digital Opportunity of Africa work has projected that AI could contribute approximately: US$30 BILLION to the economy of Sub-Saharan Africa by 2030. Google argues that unlocking this opportunity depends on skills, resources and responsible use of AI.
Thank You! digitalmawuli@gmail.com cherubim@strimpe.com 0202152447
Demo