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42 – New Work Style
Lern- und Beteiligungsformate zur Einbindung und
Information von 160.000 Kollegen/-innen im Rollout
Sebastian Hollmann | Harald Schirmer
www.continental-corporation.com
Public
42 - New Work Style Campaign
2MO365 | Future Work & Change © Continental AG
25 September 2018
› office productivity
› attractive IT environment
› global collaboration
› digital & mobile work style
to provide an easy, attractive & efficient
work environment for our employees
Why Office 365?
Public
42 - New Work Style Campaign 25 September 2018
MO365 | Future Work & Change © Continental AG 3
A common goal
Culture
Development
New
Learning
Environment
Tools
Frame
Conditions
Culture Development
• OUR BASICS
• Leadership development
• OCM (Leading Change)
• CBS
• Working Out Loud
• Diversity …
Frame Conditions
• Flexibility Engagement Campaign
• Mobile Work
• Part Time & Flextime
• Sabbatical
Tools
• O365 - Migration New Work Style
• ConNext
• LMS
• Windows 10 …
Environment
• Infrastructure
• Workplace of the Future
• Room concepts
• Collaboration spaces
• Devices
New Learning
• GUIDE Network
• CoachNet, Knowledge Broker
• New Learning at Continental
Future
Work
Public
42 - New Work Style Campaign 25 September 2018
4MO365 | Future Work & Change © Continental AG
Public
42 - New Work Style Campaign 25 September 2018
MO365 | Future Work & Change © Continental AG 5
Objective of this project
Office 365 is a change project to establish
a new, efficient and user-friendly work style
based on Office 365 digital capabilities
Public
42 - New Work Style Campaign
We want to ensure the desired
future work style
is easier to be adopted
than the existing one to be continued!
25 September 2018
6MO365 | Future Work & Change © Continental AG
Public
42 - New Work Style Campaign
MO365 | Future Work & Change © Continental AG 7
25 September 2018
Project Timeline
Dec 17 – Apr 18
Business Pilots
12,000+ participants
Test implementation,
feedback, improvement
Tests & Improvement
Core team + Extended IT team
+ GUIDEs ~2200 participants
ensuring IT internal service and prepare New Work Style / learning
Technical
Implementation
enhance cross boundary
collaboration
2016
Deep Dive
Project
Evaluation
July 16th 2018
Global Roll Out & Migration
up to 8000 employees per week
location by location
5 month “co-existence”
201920182017
Implement Validate
Pilots
Global Roll Out
GUIDEs + IT +
Small Groups
Continuous evergreen updates, testing and Implementation
Prepare global Roll Out
Rollout completed
end of 2018
Public
42 - New Work Style Campaign
Personalized information coordinated centrally
including migration time, requirements,
to do’s, background, support and learning options
via emails, landing page and wizard
Local Evergreen Teams drive de-central
communication and adoption measures
Adapted to local culture, plant situation, language, specifics
Diverse communication measures coordinated
centrally across various channels and media types
(Newsletters, Videos, Flyer, Poster, Presentations, …)
Communication via three levels
We want to ensure maximum reach, relevance and fit
8
Personal
level
Local
level
Global
level
Ensure relevant impact (minimum effort, cover real needs)
PUSH > PULL
Next to this communication,
our goal is to establish
more & more “PULL”
communication, curiosity and
intrinsic motivated adoption.
check http://links.conti.de/42
MO365 | Future Work & Change © Continental AG
25 September 2018
Public
42 - New Work Style Campaign
Communication roadmap overviewInformInvolveActivate
2017 2018 2019
Roll OutValidation
MO 365 engagement campaign
▪42 community
▪Open calls
▪Conferences
▪Management
information
▪42 community
▪ThinkTank
▪GUIDEs
▪Organizational
Coordinator Events
▪LET Events
▪Videos
▪Posters, Flyer
▪Standart PPT
▪Newsletters
▪Intranet
▪Pilot Roadshows
▪Future Work Week
▪Bar Camps
▪tube42:
project video channel
▪Video Series
▪Full Marketing in all channels
(own MO 365 branding)
▪Regular status reporting
▪LET & GUIDE welcome actions
▪Travellers guide to the future
▪Give aways (e.g. MO 365 WebCam)
▪MO 365 ConNext profile
▪NWS Social Support with MO BOT
▪Rollout examples
▪New Work Style
Best Practices
▪Lessons
learned
▪Ongoing
change
communication
LET & GUIDE – Week One actions
▪GUIDEs as
permanent
role
MO365 | Future Work & Change © Continental AG 9
25 September 2018
Pilot
share. work. collaborate. campaign
Travellers Guide to the Future (before: First Day Experience)
Continuous presentation on conferences, events and personal stakeholder management
Public
42 - New Work Style Campaign
10
25 September 2018
MO365 | Future Work & Change © Continental AG
Communication – Change – Learning
a holistic engagement approach
inform
involve
activate
Building
Trust
Progressive
Attractive
Get active /
Physical
Participate /
Virtual
Basics /
Traditional
25 September 2018
MO365 | Future Work & Change © Continental AG 11
New ways
of working
Public
42 - New Work Style Campaign 25 September 2018
MO365 | Future Work & Change © Continental AG 12
O365
learning options
new work style
TOOLFINDER
project
Video Channel
External Learning
by Microsoft & others
Public
42 - New Work Style Campaign
Projekt-Community „42“ als zentrale Anlaufstelle (1/2)
In der Community findet man alle Optionen auf einen Click
25 September 2018
13MO365 | Future Work & Change © Continental AG
Leitmotiv „42“
In Anlehnung an Douglas Adams‘
„The Hitchhiker‘s Guide through
the Galaxy“ nehmen wir unsere
Kollegen/-innen mit auf die Reise
Maskottchen „MO“
Mit Roboter „MO“ haben wir der
neuen digitalen Arbeitswelt ein
sympatisches Gesicht gegeben
Traveller‘s Guide
Analog zum Hitchhiker‘s Guide
enthält der „Traveller‘s Guide“
alle notwendigen Informationen
Public
42 - New Work Style Campaign
Projekt-Community „42“ als zentrale Anlaufstelle (2/2)
In der Community findet man alle Optionen auf einen Click
25 September 2018
14MO365 | Future Work & Change © Continental AG
Lern-/Beteiligungsformate
Auf der Community-Startseite
finden sich mehr als 2 Dutzend
Lern- und Beteiligungsformate
Social Project Management
Alle Projektdokumente werden
über die Community transparent
gemacht – jeder kann sich so
informieren, wie er es braucht
Change Agent Netzwerk
GUIDEs, Knowledge Broker und
Local Evergreen Team erlauben
Partizipation für alle Mitarbeiter
Public
42 - New Work Style Campaign
MO365 | Future Work & Change © Continental AG 15
25 September 2018
Public
42 - New Work Style Campaign
The Local Evergreen Teams enable Continental‘s
Transformation to NEW WORK STYLE
25 September 2018
16MO365 | Future Work & Change © Continental AG
BOARD COMMITMENT FOR GLOBAL GUIDE NETWORK
PROMOTION ON INTERNAL MEDIA
ConNext (Executive community, NWS O365, Corporate & local communities) & Print media (Conti intern, local newsletters)
GUIDEs
Sponsors
(Location Heads)
Local IT
Human
Relations
Local COM
Public
42 - New Work Style Campaign 25 September 2018
MO365 | Future Work & Change © Continental AG 17
Local Evergreen Teams (LETs)
Plant/Location Manager
as Door-Opener for LETs
GUIDEs HR IT CBS Communication
Kick off agile
collaboration team
regular progress
engagements
on demand
topic bar camps
Sponsors
Team
Governance
Actions
The local team:
› engage
› guide
› empower
› enable
As global network:
› learn
› share
› exchange
To business:
› advocacy
› educate
› ensure resources
based on Freedom To Act
Public
42 - New Work Style Campaign
Impressionen der Umsetzung (1/3)
Die Local Evergreen Teams sind zentraler Erfolgsfaktor
25 September 2018
18MO365 | Future Work & Change © Continental AG
Public
42 - New Work Style Campaign
Impressionen der Umsetzung (2/3)
Das kreative Potenzial kennt (fast) keine Grenzen
25 September 2018
19MO365 | Future Work & Change © Continental AG
Public
42 - New Work Style Campaign
Impressionen der Umsetzung (3/3)
Jeder Standort hat maximale Freiheit bei der Umsetzung
25 September 2018
20MO365 | Future Work & Change © Continental AG
Public
42 - New Work Style Campaign
In the digital world,
quality and efficiency
comes from
sharing
meaningful content in
trust-based networks
25 September 2018
21MO365 | Future Work & Change © Continental AG

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Lern- und Beteiligungsformate "42 - New Work Style"

  • 1. Bitte decken Sie die schraffierte Fläche mit einem Bild ab. Please cover the shaded area with a picture. (24,4 x 7,6 cm) 42 – New Work Style Lern- und Beteiligungsformate zur Einbindung und Information von 160.000 Kollegen/-innen im Rollout Sebastian Hollmann | Harald Schirmer www.continental-corporation.com
  • 2. Public 42 - New Work Style Campaign 2MO365 | Future Work & Change © Continental AG 25 September 2018 › office productivity › attractive IT environment › global collaboration › digital & mobile work style to provide an easy, attractive & efficient work environment for our employees Why Office 365?
  • 3. Public 42 - New Work Style Campaign 25 September 2018 MO365 | Future Work & Change © Continental AG 3 A common goal Culture Development New Learning Environment Tools Frame Conditions Culture Development • OUR BASICS • Leadership development • OCM (Leading Change) • CBS • Working Out Loud • Diversity … Frame Conditions • Flexibility Engagement Campaign • Mobile Work • Part Time & Flextime • Sabbatical Tools • O365 - Migration New Work Style • ConNext • LMS • Windows 10 … Environment • Infrastructure • Workplace of the Future • Room concepts • Collaboration spaces • Devices New Learning • GUIDE Network • CoachNet, Knowledge Broker • New Learning at Continental Future Work
  • 4. Public 42 - New Work Style Campaign 25 September 2018 4MO365 | Future Work & Change © Continental AG
  • 5. Public 42 - New Work Style Campaign 25 September 2018 MO365 | Future Work & Change © Continental AG 5 Objective of this project Office 365 is a change project to establish a new, efficient and user-friendly work style based on Office 365 digital capabilities
  • 6. Public 42 - New Work Style Campaign We want to ensure the desired future work style is easier to be adopted than the existing one to be continued! 25 September 2018 6MO365 | Future Work & Change © Continental AG
  • 7. Public 42 - New Work Style Campaign MO365 | Future Work & Change © Continental AG 7 25 September 2018 Project Timeline Dec 17 – Apr 18 Business Pilots 12,000+ participants Test implementation, feedback, improvement Tests & Improvement Core team + Extended IT team + GUIDEs ~2200 participants ensuring IT internal service and prepare New Work Style / learning Technical Implementation enhance cross boundary collaboration 2016 Deep Dive Project Evaluation July 16th 2018 Global Roll Out & Migration up to 8000 employees per week location by location 5 month “co-existence” 201920182017 Implement Validate Pilots Global Roll Out GUIDEs + IT + Small Groups Continuous evergreen updates, testing and Implementation Prepare global Roll Out Rollout completed end of 2018
  • 8. Public 42 - New Work Style Campaign Personalized information coordinated centrally including migration time, requirements, to do’s, background, support and learning options via emails, landing page and wizard Local Evergreen Teams drive de-central communication and adoption measures Adapted to local culture, plant situation, language, specifics Diverse communication measures coordinated centrally across various channels and media types (Newsletters, Videos, Flyer, Poster, Presentations, …) Communication via three levels We want to ensure maximum reach, relevance and fit 8 Personal level Local level Global level Ensure relevant impact (minimum effort, cover real needs) PUSH > PULL Next to this communication, our goal is to establish more & more “PULL” communication, curiosity and intrinsic motivated adoption. check http://links.conti.de/42 MO365 | Future Work & Change © Continental AG 25 September 2018
  • 9. Public 42 - New Work Style Campaign Communication roadmap overviewInformInvolveActivate 2017 2018 2019 Roll OutValidation MO 365 engagement campaign ▪42 community ▪Open calls ▪Conferences ▪Management information ▪42 community ▪ThinkTank ▪GUIDEs ▪Organizational Coordinator Events ▪LET Events ▪Videos ▪Posters, Flyer ▪Standart PPT ▪Newsletters ▪Intranet ▪Pilot Roadshows ▪Future Work Week ▪Bar Camps ▪tube42: project video channel ▪Video Series ▪Full Marketing in all channels (own MO 365 branding) ▪Regular status reporting ▪LET & GUIDE welcome actions ▪Travellers guide to the future ▪Give aways (e.g. MO 365 WebCam) ▪MO 365 ConNext profile ▪NWS Social Support with MO BOT ▪Rollout examples ▪New Work Style Best Practices ▪Lessons learned ▪Ongoing change communication LET & GUIDE – Week One actions ▪GUIDEs as permanent role MO365 | Future Work & Change © Continental AG 9 25 September 2018 Pilot share. work. collaborate. campaign Travellers Guide to the Future (before: First Day Experience) Continuous presentation on conferences, events and personal stakeholder management
  • 10. Public 42 - New Work Style Campaign 10 25 September 2018 MO365 | Future Work & Change © Continental AG Communication – Change – Learning a holistic engagement approach inform involve activate Building Trust Progressive Attractive Get active / Physical Participate / Virtual Basics / Traditional
  • 11. 25 September 2018 MO365 | Future Work & Change © Continental AG 11 New ways of working
  • 12. Public 42 - New Work Style Campaign 25 September 2018 MO365 | Future Work & Change © Continental AG 12 O365 learning options new work style TOOLFINDER project Video Channel External Learning by Microsoft & others
  • 13. Public 42 - New Work Style Campaign Projekt-Community „42“ als zentrale Anlaufstelle (1/2) In der Community findet man alle Optionen auf einen Click 25 September 2018 13MO365 | Future Work & Change © Continental AG Leitmotiv „42“ In Anlehnung an Douglas Adams‘ „The Hitchhiker‘s Guide through the Galaxy“ nehmen wir unsere Kollegen/-innen mit auf die Reise Maskottchen „MO“ Mit Roboter „MO“ haben wir der neuen digitalen Arbeitswelt ein sympatisches Gesicht gegeben Traveller‘s Guide Analog zum Hitchhiker‘s Guide enthält der „Traveller‘s Guide“ alle notwendigen Informationen
  • 14. Public 42 - New Work Style Campaign Projekt-Community „42“ als zentrale Anlaufstelle (2/2) In der Community findet man alle Optionen auf einen Click 25 September 2018 14MO365 | Future Work & Change © Continental AG Lern-/Beteiligungsformate Auf der Community-Startseite finden sich mehr als 2 Dutzend Lern- und Beteiligungsformate Social Project Management Alle Projektdokumente werden über die Community transparent gemacht – jeder kann sich so informieren, wie er es braucht Change Agent Netzwerk GUIDEs, Knowledge Broker und Local Evergreen Team erlauben Partizipation für alle Mitarbeiter
  • 15. Public 42 - New Work Style Campaign MO365 | Future Work & Change © Continental AG 15 25 September 2018
  • 16. Public 42 - New Work Style Campaign The Local Evergreen Teams enable Continental‘s Transformation to NEW WORK STYLE 25 September 2018 16MO365 | Future Work & Change © Continental AG BOARD COMMITMENT FOR GLOBAL GUIDE NETWORK PROMOTION ON INTERNAL MEDIA ConNext (Executive community, NWS O365, Corporate & local communities) & Print media (Conti intern, local newsletters) GUIDEs Sponsors (Location Heads) Local IT Human Relations Local COM
  • 17. Public 42 - New Work Style Campaign 25 September 2018 MO365 | Future Work & Change © Continental AG 17 Local Evergreen Teams (LETs) Plant/Location Manager as Door-Opener for LETs GUIDEs HR IT CBS Communication Kick off agile collaboration team regular progress engagements on demand topic bar camps Sponsors Team Governance Actions The local team: › engage › guide › empower › enable As global network: › learn › share › exchange To business: › advocacy › educate › ensure resources based on Freedom To Act
  • 18. Public 42 - New Work Style Campaign Impressionen der Umsetzung (1/3) Die Local Evergreen Teams sind zentraler Erfolgsfaktor 25 September 2018 18MO365 | Future Work & Change © Continental AG
  • 19. Public 42 - New Work Style Campaign Impressionen der Umsetzung (2/3) Das kreative Potenzial kennt (fast) keine Grenzen 25 September 2018 19MO365 | Future Work & Change © Continental AG
  • 20. Public 42 - New Work Style Campaign Impressionen der Umsetzung (3/3) Jeder Standort hat maximale Freiheit bei der Umsetzung 25 September 2018 20MO365 | Future Work & Change © Continental AG
  • 21. Public 42 - New Work Style Campaign In the digital world, quality and efficiency comes from sharing meaningful content in trust-based networks 25 September 2018 21MO365 | Future Work & Change © Continental AG