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Facebook Dynamics & 10 Basic Learnings

The document outlines key dynamics for Facebook fan pages, emphasizing how interaction and engagement affect post visibility in newsfeeds. It provides ten essential learnings for effective fan page management, such as the importance of personal connection, timeliness of posts, and engaging content that includes humor and contests. Following these strategies can strengthen audience loyalty and drive positive brand conversations.

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    Facebook  Dynamics  &     10  Basic      Learnings
Dynamics  that  you  should  know  about  Fanpages Affinity Time  Decay Weight
Dynamics  that  you  should  know  about  Fanpages Affinity Determined  by  the  amount  of   interaction  between  any  two  given   Facebook  users.  the  more  you   interact  with  a  fan,  the  more  likely   your  posts  will  show  up  in  that  fan’s   newsfeed.
Dynamics  that  you  should  know  about  Fanpages In  a  Post,  A  share,  for  example,  carries   more  weight  than  a  comment,  a   comment  is  weightier  than  a  Like Weight and  a  Like  ‘weighs’  more  than  a  click   on  the  post.
Dynamics  that  you  should  know  about  Fanpages Time  Decay Refers  to  post  timeliness.  Like  any   piece  of  news,  the  older  it  becomes,  the   less  relevant  and  important  it  is,  thus   less  likely  to  appear  in  newsfeeds.
10  Basic  Learnings
#1 Be personal : Make it connect with people. Talk as agony aunt or fun loving team mate.
#2 Relate each picture with your services to solve the dual purpose of making it visually attractive & selling your services
#3 Contest launched should have clear role definition. Make prizes real or virtual but remember to include it.
#4 It's okay to be humorous at times
#5 Put across your employees at times : Show your corporate culture, it helps to strengthen the connect with the audience.
#6 Remember & respond to the comments made by followers on your priority basis
#7  Mind  the  Time Make your post fall in the right time & with the known or researched demographics. Learn about the hours of the day & hours of the time.
#8  Frequency  Note Half life of your post is in the first 3 hours. So push & post new update once you see the interest of your audience weening off.
#9  Ask  Questions Discussing events shows your audience about your connection with the current world & recent happenings. Make  Sure  you  ask  question  within  YOUR  Brand  Guidelines
#10  Mixed  Bag Mix & match your content to directly link with people. Photos of happy customers, employees, case studies, humorous jokes, Polls for fun or research, fill in the caption. New product tips & Run a contest.
How  it  Helps?
This  Helps  to Build loyalty, engagement and brand experience
This  Helps  to Strengthen the emotional connection with the brand by building relationship
This  Helps  to Harness social currency to drive buzz
This  Helps  to Encourage positive conversations to drive advocacy
This  Helps  to Strengthen the emotional connection with the brand by building relationship
This  Helps  to Harness social currency to drive buzz
This  Helps  to Encourage positive conversations to drive advocacy
Thank you honey@mediazo.com +91.9811396858 www.mediazo.com