SlideShare a Scribd company logo
Lean +
Marketing =
   Luuuurve
The way many new
companies approach
     marketing
Lean Startup
       Process




Build | Measure | Learn
Build

 The MVI:
 Minimum Viable
 Investment
Build




    Explore in a canoe,
   not an aircraft carrier
Build




Work
creative-er,
not pricier
Build




  Tread lightly on
  engineering resources
Measure




Start early and
stay focused
Measure

   Your Key Performance
                Indicator



 What pays your bills?
Measure


          Go deep
            in the
           funnel
Measure




 Have a goal that is
 specific and time-bound
Measure




  Know how much you’re
 willing to pay for success
Measure

  Make tracking part
  of the product plan
Measure




Everything’s
trackable	
  
Learn




        Create a
        hypothesis
Learn




  Control the conditions
     with split tests
Learn




  But if you can’t do a split,
    control what you can
Learn




 Check results
 regularly & record
 outcomes for posterity
Learn

Pump the
good, dump
the bad
SUCCESS.

                                  Beth Morgan
                                  @bethmorgan
                    beth@MarketingNerdistry.com
Photo credits by slide: 1,yogendra174; 2, Lourdes Nightingale; 3, aussiegall; 4, JD Hancock; 5, Bluenose Canoehead; 7, kalavinka; 8, dasjabbadas; 9, Brenda Starr;
       10, wheredidyoubuythat.com; 11, mararie; 12, Ed Yourdon; 13, theiry49; 14, Michael Kappel; 15, peaceplusone; 16, shar ka; 17, pixyliao; 18, tomkellyphoto

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