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PERSONAL BRAND EXPLORATION
Sandra Lazaro - Lugo
Project & Portfolio I: Week 1
November 23, 2023
My name is Sandra Lazaro - Lugo and I am 21 years
old. I was born and raised in Arcadia, Florida and
grew up in a loving hispanic family.
I am the third eldest of six siblings, which has taught
me to be a quick and creative problem solver. Despite
the challenges I’ve faced in the past , I have become a
strong and courageous woman.
My passion for singing has brought me to this
industry, where I hope to help others expand their
music careers. I want to showcase a different side of
the music industry - a world full of creativity and
endless possibilities.
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Artist Manager
• Marketing manager
• Music Directors and composer
BRAND ARCHETYPE - I embody
the qualities of the Magician - also
known as the inventor, transformer,
and visionary.I make dreams a reality. I
have the ability to captivate people's
attention and bring about positive
change.
Music business models and management for Music Indus
Picture Relevant
to Your Industry
Goes Here
[FOUNDERS,DIRECTORS,MANAGERS]
TARGET AUDIENCE
PARK JIN-YOUNG
Outreach Plan:
• I will complete my degree here at Full Sail. Get one
to two years of experience as a intern. Apply for a
opening at his company.
PROFILE
PICTURE [FOUNDER] at [JYP
ENTERTAINMENT]
Crossing rain
Outreach Plan:
• I will complete my degree here at Full Sail. Apply
for a opening as an intern at their company.
PROFILE
PICTURE
[artist, song writers] at [Pono
Entertainment]
Outreach Plan:
• I will complete my degree here at Full Sail. Get one
to two years of experience as a intern. Apply for a
opening at her company.
[Founder] at [KQ
Entertainment]
Kim Gyu-uk
GOALS
Short Term:
(Immediately After Graduation, YEAR)
• One of my primary objectives is to obtain an internship. I will work towards
achieving this goal by improving my efficiency, time management skills and by
applying for open positions .
‣ My goal is to achieve it by November 18, 2025. Some obstacles can be not
completing my education on time and not having the skills needed to
obtain a position that will expand my knowledge in the music industry.
Mid Term: (YEAR)
• I aspire to grow professionally and grow my network.
‣ I have from the beginning of my internship to September 25 of 2026 to
have accomplished this gaol. I believe that growing professionally and
having a 50% increase in my network by this time should count as reaching
my gaol.
Long Term: (YEAR)
• I am determined to secure a job at Pono Entertainment or JYP Entertainment.
‣ I plan to have a successful position by two months after my internship is
over. The company’s are either found out of the country or out in a island.
This could lead to high moving expenses, homesick, and possible language
barriers. To prevent this I will secure an artist management position,
obtain a work visa, and save enough money to cover all moving expenses.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
The ability to work with media
SOFT
HARD
/ Adept /
Communication Adept
Creativity / Expert
Problem solving / Adept
Music licensing
SOFT
HARD
Novice /
Production Process Novice /
Artistic talent Adept /
Attention to detail Adept /
I help artist develop in their music career
by advising in creative decisions and
negotiations.
PROMISE
CREDENTIALS
Work Experience:
• UPS Team Member
• ESOL Paraprofessional
Education:
• High school diploma
• Music Business, B.S., Full Sail University (Exp. one year)
Volunteer work:
• I have done volunteer work at local
schools and at local festivals.
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Melanie wagers
Industry Experience:
• None
Education:
• South College Bachelor of Health Sciences, Pre -
Physician Assistant, Full Sail University Bachelors,
Music Business
Leadership Experience:
• Does not say in the profile
Skills and Proficiencies:
• Music Law
Sandra Lazaro - Lugo
AKA Ocean
Overall Online Presence:
• She has 25 connections. Her liked has an URL.
• Grade: Average of 100
HEADSHOT
Industry Experience:
• None
Education:
• Bachelors in Music Business
Leadership Experience:
• None
Skills and Proficiencies:
• Media
• Communication
• Creativity
Overall Online Presence:
• I don’t have connections nor a customised banner. I
have no experience in this industry. And I have no
URL.
• Grade: Poor 2 of 100
Competition
Leticia Van Riel
Noteworthy Experience:
• She has worked as a junior agent at MN2S Agency
• She has also worked at IMD Agency
Sandra Lazaro - Lugo
Industry Experience:
• Industry experience goes here
Education:
• Masters in events marketing management at Royal
Holloway University
Skills and Proficiencies:
• Management skills
• entrepreneur
Overall Online Presence:
• She has 2,912. Her profile has a promotional
headshot. She has high education, experience, and
network. She has her own management agency.
• Grade: Superior 100 of 100
Industry Experience:
• None
Education:
• Bachelors in Music Business
Leadership Experience:
• None
Skills and Proficiencies:
• Media
• Communication
• Creativity
Overall Online Presence:
• I don’t have connections nor a customised banner. I
have no experience in this industry. And I have no
URL.
• Grade: Poor 2 of 100
BRAND POSITION
For [artist ] who [need help in developing
their career], I provide support and over
see that the artist meets their gaols
because I believe that everyone should
have someone to be there supporting and
cheering them on their journey.]
“OCEAN”
NETWORKING &
MARKETING
Industry Events & Organisation
• Latin Grammys
‣ 2026
• MIDEM
‣ 2027 in France
• APAP
‣ 2025 in New York City
Digital Marketing
• Primary Content: Use social Media to events to come,
day to day life, and tips and opportunities for artist.
• Primary Tools: I would use Instagram, Facebook,
twitter, Youtube, and other social media services to
help me expand my brand.
• Website: I will use to share content and build
connections.
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor
• I want to find a mentor who has experience in this
industry and is filled with creativity. This mentor
should also be friendly and supportive.
Formal Education
• Music Business Bachelors degree by October
2025
Technical Skills
• The ability to work with media by October 2025
• Communication skills October 2025
• Management Skills by October 2025
Soft Skills
• Artistic talent by October 2025
• Attention to detail by March 2024
• Problem Solving By July 2024
Sandra Lazaro -Lugo AkA : Ocean
You know how most companies find it hard to someone who can supportive and
optimistic about helping their artist? Well, as a artist manager I create an open, safe, and
creative space where artist can develop new projects and expand their careers. In fact, I
have always done that in my past jobs, during volunteering, and with individuals that
have asked for my help in projects.
REFERENCES
Instagram @Crossingrain 2023
https://www.instagram.com/crossingrain/
Instagram @leticiavanriel 2023
https://www.instagram.com/leticiavanriel/?hl=en
MIBEM +24 2023 https://www.midem.com/
Professional Associations, Organisations, and Societies
2023 N.D. https://www.berklee.edu/career-
center/professional-associations#Business
LvR Management ANNA | Sama’ Abdulhadi | Victor Ruiz
2023 https://linktr.ee/LvRManagement
Image Google Music Business Certificate Program 2023
https://www.uclaextension.edu/entertainment/music/certifi
cate/music-business
Google Image Rhythm of the rain - Midweek
https://www.midweek.com/crossing-rain-nice-to-meet-you/
Linkedin Melanie Wagers Profile 2023
file:///Users/sandralazaro-lugo/Downloads/Profile.pdf
Bahng Entertainment 2022 Hannah Bahng
https://twitter.com/BahngEnt
JYP Entertainment 2023 https://www.jype.com/

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Lazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptx

  • 1. PERSONAL BRAND EXPLORATION Sandra Lazaro - Lugo Project & Portfolio I: Week 1 November 23, 2023
  • 2. My name is Sandra Lazaro - Lugo and I am 21 years old. I was born and raised in Arcadia, Florida and grew up in a loving hispanic family. I am the third eldest of six siblings, which has taught me to be a quick and creative problem solver. Despite the challenges I’ve faced in the past , I have become a strong and courageous woman. My passion for singing has brought me to this industry, where I hope to help others expand their music careers. I want to showcase a different side of the music industry - a world full of creativity and endless possibilities. Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Artist Manager • Marketing manager • Music Directors and composer BRAND ARCHETYPE - I embody the qualities of the Magician - also known as the inventor, transformer, and visionary.I make dreams a reality. I have the ability to captivate people's attention and bring about positive change. Music business models and management for Music Indus Picture Relevant to Your Industry Goes Here
  • 4. [FOUNDERS,DIRECTORS,MANAGERS] TARGET AUDIENCE PARK JIN-YOUNG Outreach Plan: • I will complete my degree here at Full Sail. Get one to two years of experience as a intern. Apply for a opening at his company. PROFILE PICTURE [FOUNDER] at [JYP ENTERTAINMENT] Crossing rain Outreach Plan: • I will complete my degree here at Full Sail. Apply for a opening as an intern at their company. PROFILE PICTURE [artist, song writers] at [Pono Entertainment] Outreach Plan: • I will complete my degree here at Full Sail. Get one to two years of experience as a intern. Apply for a opening at her company. [Founder] at [KQ Entertainment] Kim Gyu-uk
  • 5. GOALS Short Term: (Immediately After Graduation, YEAR) • One of my primary objectives is to obtain an internship. I will work towards achieving this goal by improving my efficiency, time management skills and by applying for open positions . ‣ My goal is to achieve it by November 18, 2025. Some obstacles can be not completing my education on time and not having the skills needed to obtain a position that will expand my knowledge in the music industry. Mid Term: (YEAR) • I aspire to grow professionally and grow my network. ‣ I have from the beginning of my internship to September 25 of 2026 to have accomplished this gaol. I believe that growing professionally and having a 50% increase in my network by this time should count as reaching my gaol. Long Term: (YEAR) • I am determined to secure a job at Pono Entertainment or JYP Entertainment. ‣ I plan to have a successful position by two months after my internship is over. The company’s are either found out of the country or out in a island. This could lead to high moving expenses, homesick, and possible language barriers. To prevent this I will secure an artist management position, obtain a work visa, and save enough money to cover all moving expenses.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: The ability to work with media SOFT HARD / Adept / Communication Adept Creativity / Expert Problem solving / Adept Music licensing SOFT HARD Novice / Production Process Novice / Artistic talent Adept / Attention to detail Adept /
  • 7. I help artist develop in their music career by advising in creative decisions and negotiations. PROMISE
  • 8. CREDENTIALS Work Experience: • UPS Team Member • ESOL Paraprofessional Education: • High school diploma • Music Business, B.S., Full Sail University (Exp. one year) Volunteer work: • I have done volunteer work at local schools and at local festivals. Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Melanie wagers Industry Experience: • None Education: • South College Bachelor of Health Sciences, Pre - Physician Assistant, Full Sail University Bachelors, Music Business Leadership Experience: • Does not say in the profile Skills and Proficiencies: • Music Law Sandra Lazaro - Lugo AKA Ocean Overall Online Presence: • She has 25 connections. Her liked has an URL. • Grade: Average of 100 HEADSHOT Industry Experience: • None Education: • Bachelors in Music Business Leadership Experience: • None Skills and Proficiencies: • Media • Communication • Creativity Overall Online Presence: • I don’t have connections nor a customised banner. I have no experience in this industry. And I have no URL. • Grade: Poor 2 of 100
  • 10. Competition Leticia Van Riel Noteworthy Experience: • She has worked as a junior agent at MN2S Agency • She has also worked at IMD Agency Sandra Lazaro - Lugo Industry Experience: • Industry experience goes here Education: • Masters in events marketing management at Royal Holloway University Skills and Proficiencies: • Management skills • entrepreneur Overall Online Presence: • She has 2,912. Her profile has a promotional headshot. She has high education, experience, and network. She has her own management agency. • Grade: Superior 100 of 100 Industry Experience: • None Education: • Bachelors in Music Business Leadership Experience: • None Skills and Proficiencies: • Media • Communication • Creativity Overall Online Presence: • I don’t have connections nor a customised banner. I have no experience in this industry. And I have no URL. • Grade: Poor 2 of 100
  • 11. BRAND POSITION For [artist ] who [need help in developing their career], I provide support and over see that the artist meets their gaols because I believe that everyone should have someone to be there supporting and cheering them on their journey.] “OCEAN”
  • 12. NETWORKING & MARKETING Industry Events & Organisation • Latin Grammys ‣ 2026 • MIDEM ‣ 2027 in France • APAP ‣ 2025 in New York City Digital Marketing • Primary Content: Use social Media to events to come, day to day life, and tips and opportunities for artist. • Primary Tools: I would use Instagram, Facebook, twitter, Youtube, and other social media services to help me expand my brand. • Website: I will use to share content and build connections. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I want to find a mentor who has experience in this industry and is filled with creativity. This mentor should also be friendly and supportive. Formal Education • Music Business Bachelors degree by October 2025 Technical Skills • The ability to work with media by October 2025 • Communication skills October 2025 • Management Skills by October 2025 Soft Skills • Artistic talent by October 2025 • Attention to detail by March 2024 • Problem Solving By July 2024
  • 14. Sandra Lazaro -Lugo AkA : Ocean You know how most companies find it hard to someone who can supportive and optimistic about helping their artist? Well, as a artist manager I create an open, safe, and creative space where artist can develop new projects and expand their careers. In fact, I have always done that in my past jobs, during volunteering, and with individuals that have asked for my help in projects.
  • 15. REFERENCES Instagram @Crossingrain 2023 https://www.instagram.com/crossingrain/ Instagram @leticiavanriel 2023 https://www.instagram.com/leticiavanriel/?hl=en MIBEM +24 2023 https://www.midem.com/ Professional Associations, Organisations, and Societies 2023 N.D. https://www.berklee.edu/career- center/professional-associations#Business LvR Management ANNA | Sama’ Abdulhadi | Victor Ruiz 2023 https://linktr.ee/LvRManagement Image Google Music Business Certificate Program 2023 https://www.uclaextension.edu/entertainment/music/certifi cate/music-business Google Image Rhythm of the rain - Midweek https://www.midweek.com/crossing-rain-nice-to-meet-you/ Linkedin Melanie Wagers Profile 2023 file:///Users/sandralazaro-lugo/Downloads/Profile.pdf Bahng Entertainment 2022 Hannah Bahng https://twitter.com/BahngEnt JYP Entertainment 2023 https://www.jype.com/

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.