SlideShare a Scribd company logo
WEAR THE BRACELET                                                          Sign the Pledge
             Wear this bracelet for the rest of 2012.                Joseph Kony is one of the world’s worst war criminals and I support
Use the unique ID number to register online and track your impact.   the international effort to arrest him, disarm the LRA and bring the
                                                                                              child soldiers home.
                             Goal:
               200,000 people wearing the bracelet                   Sign the pledge online if you haven’t already, and get all your friends
                                                                       and family to do the same. The more people on board, the better.
                   www. ko n y2 0 12 .c o m




                                                                                                  Goal:
                                                                                      200,000 signatures by may 1st

                                                                                          www.kon y 2 01 2 .com
Share the film: kony 2012                                                FAME and power
  Share the link. Burn a DVD. Show it to everyone you know.
                                                               We’ve chosen 20 culturemakers and 12 policymakers who have little
                          Goal:                               in common except the scope of their influence. They represent diverse
                    500,000 online views                        cultural and political perspectives. But this is one thing they can all
                                                               agree on. Lady Gaga and George W. Bush may be unlikely allies, but
                                                                                that is what KONY 2012 is all about.
                www. ko n y2 0 12 .c o m
                                                                It can feel like celebrities and politicians tell us what to do and how
                                                              to live, but in reality they owe their fame and power to us. Whether in
                                                              ticket sales or ballot counts their success is measured by our approval.

                                                                                      We are the masses.

                                                                      If our leaders know that we want to see Kony stopped,
                                                                                     they will make it a priority.

                                                              We will make them notice. We will find common ground. And we won’t
                                                                              quit until LRA atrocities have ended.

                                                                                          Permanently.
CULTUREMAKERS                                                                             Policymakers
                   When they speak, the world listens                                                         When they agree, change happens

                                                                 sample tweet:                                                                  sample tweet:
                                                                 @oprah                                                                         @THEBUSHCENTER




                                   GEORGE CLOONEY                       ANGELINA JOLIE
OPRAH            MARK ZUCKERBERG   #GeorgeClooney    LADY GAGA          #AngelinaJolie
@OPRAH           FACEBOOK.COM/ZUCK #KONY2012         @LADYGAGA          # KONY2012


                                                                                          GEORGE W BUSH       KAY GRANGER       PATRICK LEAHY     BILL CLINTON
                                                                                          @THEBUSHCENTER      @REPKAYGRANG-     @SENATORLEAHY     @CLINTONTWEET




JUSTIN BIEBER    Rihanna            JAY-Z            BILL GATES         RICK WARREN
@ JUSTINBIEBER   @Rihanna           @S_C_            @BILLGATES         @RICKWARREN




                                                                                          CONDOLEEZZA RICE    JOHN KERRY        MITT ROMNEY       HARRY REID
                                                                                          @ CONDOLEEZZARICE   @JOHNKERRY        @MITTROMNEY       @SENATORREID

BILL O’REILLY    BEN AFFLECK        ELLEN DEGENRES   STEPHEN COLBERT     WARREN BUFFETT
@OREILLYFACTOR   @EASTCONGONEWS     @THEELLENSHOW    @STEPHENATHOME      @W_BUFFETT




TAYLOR SWIFT     RYAN SEACREST      TIM TEBOW        RUSH LIMBAUGH       BONO             STEPHEN HARPER      JOHN BOEHNER      BAN KI MOON       ILEANA ROS-LEHTINEN
@TAYLORSWIFT13   @RYANSEACREST      @TIMTEBOW        @RUSHLIMBAUGH       @ONEcampaign     @PMHARER            @SPEAKERBOEHNER   @UN               @ROSLEHTINEN

                               www. ko ny 2 0 12 .c o m                                                             www.kon y 2 01 2 .com
hit the streets                                                                                       join forces
KONY 2012 needs to permeate every level of public consciousness.                             We have street teams living in the following cities.
                             Goal:                                                        They’re going huge and they need your help. Hit them up.
               1,000,000 campaign posters, signs,
               and stickers posted around the U.S.                     N EW YO R K CIT Y                        WASHINGTON D.C.                              LOS ANGELES
                          Get it all at:
                                                                               @KONY2012NYC                              @KONY2012DC                                @KONY2012LA
                                                                     NYCStreetTeam@invisiblechildren.com       DCStreetTeam@invisiblechildren.com         LAStreetTeam@invisiblechildren.com
                www. ko n y2 0 12 .c o m
                                                                             CHICAGO                                      AU STIN                                SAN DIEGO
                                                                            @KONY2012Chicago                            @KONY2012ATX                            @KONY2012SanDiego
                                                                   ChicagoStreetTeam@invisiblechildren.com    AustinStreetTeam@invisiblechildren.com   SanDiegoStreetTeam@invisiblechildren.com




                                                                                                             www.kon y 2 01 2 .com
SHOW UP
      Posters, pledges, and tweets are going to go a long way, but
   nothing is more powerful than meeting with someone face-to-face.

   And we have to do just that. Kony 2012 must be represented at every
single presidential campaign event. And we need to host at least 100 local
                 lobby meetings to get Congress on board.

Find political events near you and register online at www.KONY2012.com.

    We will give you the step-by-step of everything you need to know.
                        It’s easier than you think.

                  Goal: 100 campaign events attended
                 Goal: 100 local lobby meetings attended




                                                                                            november 3rd
                                                                                          The world’s largest simultaneous dance marathon.
                                                                               It will break records, last all night, and raise money to rehabilitate the
                                                                             children who have escaped the LRA. It’s happening in cities across the U.S.

                                                                                        Register online and connect with your street teams.




                                                                                           INVI SIBLECHILD R EN .COM/DAN CE
WHY KONY                                                               WHY NOW
                      Why Kony
         The LRA has no popular support. Everyone can agree                                       Current situation:
                     that Kony must be stopped.
                                                                           U.S. military advisers are currently deployed in Central Africa on a
                                                                           “time-limited” mission. Invisible Children has been working towards
    Joseph Kony is the world’s worst war criminal.                         this for 8 years. If Kony isn’t captured this year, the window will be gone.

       He leads a violent cult of abducted fighters called the             We are taking action to ensure these two things:
                     Lord’s Resistance Army (LRA).
                                                                           1) That Joseph Kony is known as the World’s Worst War Criminal.
                He abducts children from their homes.
                                                                           2) That the U.S. military advisers support the Ugandan Army 	
             He forces them to be soldiers and sex slaves,
                                                                              until Kony has been captured and the LRA has been
               to murder and mutilate their neighbors.
                                                                              completely disarmed. They need to follow through and finish 	
                                                                              what they have started.
        and in 2005 he became the first man indicted by the ICC.           Does Invisible Children endorse a political party or
                                                                           candidate?
                             LRA STATS:                                    No. Invisible Children is a bi-partisan, 501(c)3 nonprofit
                                                                           organization. We have seen that everyone, regardless of political
    26+                      30,000+                      440,000          beliefs, can agree that Joseph Kony needs to be arrested.
years of violenCe         children abducted             people currently   What happens if Kony is Captured or killed?
                                                        displaced across
                                                                           This campaign is advocating for the arrest of Joseph Kony so that he
                                                           3 countries     can be tried for his crimes in an international court.

                                                                           Kony’s capture would not only end his ongoing atrocities, but it
                                                                           would also set a strong precedent for the future of international
                                                                           criminal justice. However, if Kony is killed during the ongoing op-
                                                                           eration, it would still be a victory for the hundreds of thousands of
                                                                           innocent people living in fear. That said, it would not necessarily
                                                                           result in the immediate end of the LRA. Once Joseph Kony and his
                                                                           top commanders are removed from the battlefield, and the LRA is
                                                                           completely disarmed, reuniting families and rehabilitation will be
                                                                           the first priority.

                                                                           Invisible Children has constructed the first and only child
                                                                           rehabilitation center in the LRA affected region in DR Congo. The
                                                                           center is currently treating the most traumatized children.

                                                                           Is Invisible Children encouraging illegal activity in
                                                                           the posting of KONY 2012 campaign materials?

                                                                           No. Don’t do anything illegal. Don’t get arrested.
                                                                           Research your city’s rules about posting campaign
                                                                           materials and use common sense.
Kony2012 zine

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Kony2012 zine

  • 1.
  • 2. WEAR THE BRACELET Sign the Pledge Wear this bracelet for the rest of 2012. Joseph Kony is one of the world’s worst war criminals and I support Use the unique ID number to register online and track your impact. the international effort to arrest him, disarm the LRA and bring the child soldiers home. Goal: 200,000 people wearing the bracelet Sign the pledge online if you haven’t already, and get all your friends and family to do the same. The more people on board, the better. www. ko n y2 0 12 .c o m Goal: 200,000 signatures by may 1st www.kon y 2 01 2 .com
  • 3. Share the film: kony 2012 FAME and power Share the link. Burn a DVD. Show it to everyone you know. We’ve chosen 20 culturemakers and 12 policymakers who have little Goal: in common except the scope of their influence. They represent diverse 500,000 online views cultural and political perspectives. But this is one thing they can all agree on. Lady Gaga and George W. Bush may be unlikely allies, but that is what KONY 2012 is all about. www. ko n y2 0 12 .c o m It can feel like celebrities and politicians tell us what to do and how to live, but in reality they owe their fame and power to us. Whether in ticket sales or ballot counts their success is measured by our approval. We are the masses. If our leaders know that we want to see Kony stopped, they will make it a priority. We will make them notice. We will find common ground. And we won’t quit until LRA atrocities have ended. Permanently.
  • 4. CULTUREMAKERS Policymakers When they speak, the world listens When they agree, change happens sample tweet: sample tweet: @oprah @THEBUSHCENTER GEORGE CLOONEY ANGELINA JOLIE OPRAH MARK ZUCKERBERG #GeorgeClooney LADY GAGA #AngelinaJolie @OPRAH FACEBOOK.COM/ZUCK #KONY2012 @LADYGAGA # KONY2012 GEORGE W BUSH KAY GRANGER PATRICK LEAHY BILL CLINTON @THEBUSHCENTER @REPKAYGRANG- @SENATORLEAHY @CLINTONTWEET JUSTIN BIEBER Rihanna JAY-Z BILL GATES RICK WARREN @ JUSTINBIEBER @Rihanna @S_C_ @BILLGATES @RICKWARREN CONDOLEEZZA RICE JOHN KERRY MITT ROMNEY HARRY REID @ CONDOLEEZZARICE @JOHNKERRY @MITTROMNEY @SENATORREID BILL O’REILLY BEN AFFLECK ELLEN DEGENRES STEPHEN COLBERT WARREN BUFFETT @OREILLYFACTOR @EASTCONGONEWS @THEELLENSHOW @STEPHENATHOME @W_BUFFETT TAYLOR SWIFT RYAN SEACREST TIM TEBOW RUSH LIMBAUGH BONO STEPHEN HARPER JOHN BOEHNER BAN KI MOON ILEANA ROS-LEHTINEN @TAYLORSWIFT13 @RYANSEACREST @TIMTEBOW @RUSHLIMBAUGH @ONEcampaign @PMHARER @SPEAKERBOEHNER @UN @ROSLEHTINEN www. ko ny 2 0 12 .c o m www.kon y 2 01 2 .com
  • 5. hit the streets join forces KONY 2012 needs to permeate every level of public consciousness. We have street teams living in the following cities. Goal: They’re going huge and they need your help. Hit them up. 1,000,000 campaign posters, signs, and stickers posted around the U.S. N EW YO R K CIT Y WASHINGTON D.C. LOS ANGELES Get it all at: @KONY2012NYC @KONY2012DC @KONY2012LA NYCStreetTeam@invisiblechildren.com DCStreetTeam@invisiblechildren.com LAStreetTeam@invisiblechildren.com www. ko n y2 0 12 .c o m CHICAGO AU STIN SAN DIEGO @KONY2012Chicago @KONY2012ATX @KONY2012SanDiego ChicagoStreetTeam@invisiblechildren.com AustinStreetTeam@invisiblechildren.com SanDiegoStreetTeam@invisiblechildren.com www.kon y 2 01 2 .com
  • 6.
  • 7. SHOW UP Posters, pledges, and tweets are going to go a long way, but nothing is more powerful than meeting with someone face-to-face. And we have to do just that. Kony 2012 must be represented at every single presidential campaign event. And we need to host at least 100 local lobby meetings to get Congress on board. Find political events near you and register online at www.KONY2012.com. We will give you the step-by-step of everything you need to know. It’s easier than you think. Goal: 100 campaign events attended Goal: 100 local lobby meetings attended november 3rd The world’s largest simultaneous dance marathon. It will break records, last all night, and raise money to rehabilitate the children who have escaped the LRA. It’s happening in cities across the U.S. Register online and connect with your street teams. INVI SIBLECHILD R EN .COM/DAN CE
  • 8. WHY KONY WHY NOW Why Kony The LRA has no popular support. Everyone can agree Current situation: that Kony must be stopped. U.S. military advisers are currently deployed in Central Africa on a “time-limited” mission. Invisible Children has been working towards Joseph Kony is the world’s worst war criminal. this for 8 years. If Kony isn’t captured this year, the window will be gone. He leads a violent cult of abducted fighters called the We are taking action to ensure these two things: Lord’s Resistance Army (LRA). 1) That Joseph Kony is known as the World’s Worst War Criminal. He abducts children from their homes. 2) That the U.S. military advisers support the Ugandan Army He forces them to be soldiers and sex slaves, until Kony has been captured and the LRA has been to murder and mutilate their neighbors. completely disarmed. They need to follow through and finish what they have started. and in 2005 he became the first man indicted by the ICC. Does Invisible Children endorse a political party or candidate? LRA STATS: No. Invisible Children is a bi-partisan, 501(c)3 nonprofit organization. We have seen that everyone, regardless of political 26+ 30,000+ 440,000 beliefs, can agree that Joseph Kony needs to be arrested. years of violenCe children abducted people currently What happens if Kony is Captured or killed? displaced across This campaign is advocating for the arrest of Joseph Kony so that he 3 countries can be tried for his crimes in an international court. Kony’s capture would not only end his ongoing atrocities, but it would also set a strong precedent for the future of international criminal justice. However, if Kony is killed during the ongoing op- eration, it would still be a victory for the hundreds of thousands of innocent people living in fear. That said, it would not necessarily result in the immediate end of the LRA. Once Joseph Kony and his top commanders are removed from the battlefield, and the LRA is completely disarmed, reuniting families and rehabilitation will be the first priority. Invisible Children has constructed the first and only child rehabilitation center in the LRA affected region in DR Congo. The center is currently treating the most traumatized children. Is Invisible Children encouraging illegal activity in the posting of KONY 2012 campaign materials? No. Don’t do anything illegal. Don’t get arrested. Research your city’s rules about posting campaign materials and use common sense.