Miljonlotteriet needed a new marketing strategy in 2014. The objective was to emotionalize the brand. We did this with real winners, Rita & Maud who won jackpot 6,3 million. The result from campaign that was released summer 2014: Best observation ever, best awareness ever, best preference ever.
Miljonlotteriet needed a new marketing strategy in 2014. The objective was to emotionalize the brand. We did this with real winners, Rita & Maud who won jackpot 6,3 million. The result from campaign that was released summer 2014: Best observation ever, best awareness ever, best preference ever.