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Mobile Money. Marketing on the
Go
Florian Lehwald
KissMyAds GmbH
Why Mobile?
• Reach people in bed, on the bus and on the toilet
(Source: common sense)
• Smart phones have made men sit down on the
toilet, something women failed to achieve over
centuries (Source: invented)
• By the end of 2013, 1.4 Billion people will use
their smartphones (Source: ABI Research)
• In Germany, 49% of people aged 14+ use their
mobile device any time, any place (Source:
BVDW)
Reach people in bed, on the bus and on the toilet
(Source: common sense)
Smart phones have made men sit down on the toilet,
something women failed to achieve over centuries
(Source: Stolen)
By the end of 2013, 1.4 Billion people will use their
smartphones
(Source: ABI Research)
In Germany, 49% of people aged 14+ use their mobile
device any time, any place
(Source: BVDW)
Why Mobile?
• Reach people in bed, on the bus and on the toilet
(Source: common sense)
• Smart phones have made men sit down on the
toilet, something women failed to achieve over
centuries (Source: invented)
• By the end of 2013, 1.4 Billion people will use
their smartphones (Source: ABI Research)
• In Germany, 49% of people aged 14+ use their
mobile device any time, any place (Source:
BVDW)
Mobile App Install Tracking is Key to Succeeding
in Marketing
Track where your Installs are coming from
Track actions in your App and understand
your marketing channels
Think about it as a key element
If you mess it up and need tracking later, you
need an app store update – loss of conversion
Why Mobile?
• Reach people in bed, on the bus and on the toilet
(Source: common sense)
• Smart phones have made men sit down on the
toilet, something women failed to achieve over
centuries (Source: invented)
• By the end of 2013, 1.4 Billion people will use
their smartphones (Source: ABI Research)
• In Germany, 49% of people aged 14+ use their
mobile device any time, any place (Source:
BVDW)
Use the space you have!
Use descriptive Keywords
Communicate through your screenshots
A/B – Test Description, Screenshots and Icons
Why Mobile?
• Reach people in bed, on the bus and on the toilet
(Source: common sense)
• Smart phones have made men sit down on the
toilet, something women failed to achieve over
centuries (Source: invented)
• By the end of 2013, 1.4 Billion people will use
their smartphones (Source: ABI Research)
• In Germany, 49% of people aged 14+ use their
mobile device any time, any place (Source:
BVDW)
There are 50+ CPC networks for mobile
Do you know your budget?
Bid, Test and optimize
Be creative, Split-Test creatives
Use pre-landers and never stop to optimize
Why Mobile?
• Reach people in bed, on the bus and on the toilet
(Source: common sense)
• Smart phones have made men sit down on the
toilet, something women failed to achieve over
centuries (Source: invented)
• By the end of 2013, 1.4 Billion people will use
their smartphones (Source: ABI Research)
• In Germany, 49% of people aged 14+ use their
mobile device any time, any place (Source:
BVDW)
Think of Performance Marketing as
Distribution, while CPC is advertising
No stray loss, good targeting and
Tracking possibilities
Run promotions and support your
affiliate partners in any way
Why Mobile?
• Reach people in bed, on the bus and on the toilet
(Source: common sense)
• Smart phones have made men sit down on the
toilet, something women failed to achieve over
centuries (Source: invented)
• By the end of 2013, 1.4 Billion people will use
their smartphones (Source: ABI Research)
• In Germany, 49% of people aged 14+ use their
mobile device any time, any place (Source:
BVDW)
Why not?
Be creative
Use mobile optimized landingpages
Why Mobile?
• Reach people in bed, on the bus and on the toilet
(Source: common sense)
• Smart phones have made men sit down on the
toilet, something women failed to achieve over
centuries (Source: invented)
• By the end of 2013, 1.4 Billion people will use
their smartphones (Source: ABI Research)
• In Germany, 49% of people aged 14+ use their
mobile device any time, any place (Source:
BVDW)
With CPA Networks, you can also include banners
in your app and monetize your own traffic
Know your audience and present the right ads
Make money on autopilot
KissMyAds @ Heureka, May 2013

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KissMyAds @ Heureka, May 2013

  • 1. Mobile Money. Marketing on the Go Florian Lehwald KissMyAds GmbH
  • 2. Why Mobile? • Reach people in bed, on the bus and on the toilet (Source: common sense) • Smart phones have made men sit down on the toilet, something women failed to achieve over centuries (Source: invented) • By the end of 2013, 1.4 Billion people will use their smartphones (Source: ABI Research) • In Germany, 49% of people aged 14+ use their mobile device any time, any place (Source: BVDW) Reach people in bed, on the bus and on the toilet (Source: common sense) Smart phones have made men sit down on the toilet, something women failed to achieve over centuries (Source: Stolen) By the end of 2013, 1.4 Billion people will use their smartphones (Source: ABI Research) In Germany, 49% of people aged 14+ use their mobile device any time, any place (Source: BVDW)
  • 3. Why Mobile? • Reach people in bed, on the bus and on the toilet (Source: common sense) • Smart phones have made men sit down on the toilet, something women failed to achieve over centuries (Source: invented) • By the end of 2013, 1.4 Billion people will use their smartphones (Source: ABI Research) • In Germany, 49% of people aged 14+ use their mobile device any time, any place (Source: BVDW) Mobile App Install Tracking is Key to Succeeding in Marketing Track where your Installs are coming from Track actions in your App and understand your marketing channels Think about it as a key element If you mess it up and need tracking later, you need an app store update – loss of conversion
  • 4. Why Mobile? • Reach people in bed, on the bus and on the toilet (Source: common sense) • Smart phones have made men sit down on the toilet, something women failed to achieve over centuries (Source: invented) • By the end of 2013, 1.4 Billion people will use their smartphones (Source: ABI Research) • In Germany, 49% of people aged 14+ use their mobile device any time, any place (Source: BVDW) Use the space you have! Use descriptive Keywords Communicate through your screenshots A/B – Test Description, Screenshots and Icons
  • 5. Why Mobile? • Reach people in bed, on the bus and on the toilet (Source: common sense) • Smart phones have made men sit down on the toilet, something women failed to achieve over centuries (Source: invented) • By the end of 2013, 1.4 Billion people will use their smartphones (Source: ABI Research) • In Germany, 49% of people aged 14+ use their mobile device any time, any place (Source: BVDW) There are 50+ CPC networks for mobile Do you know your budget? Bid, Test and optimize Be creative, Split-Test creatives Use pre-landers and never stop to optimize
  • 6. Why Mobile? • Reach people in bed, on the bus and on the toilet (Source: common sense) • Smart phones have made men sit down on the toilet, something women failed to achieve over centuries (Source: invented) • By the end of 2013, 1.4 Billion people will use their smartphones (Source: ABI Research) • In Germany, 49% of people aged 14+ use their mobile device any time, any place (Source: BVDW) Think of Performance Marketing as Distribution, while CPC is advertising No stray loss, good targeting and Tracking possibilities Run promotions and support your affiliate partners in any way
  • 7.
  • 8. Why Mobile? • Reach people in bed, on the bus and on the toilet (Source: common sense) • Smart phones have made men sit down on the toilet, something women failed to achieve over centuries (Source: invented) • By the end of 2013, 1.4 Billion people will use their smartphones (Source: ABI Research) • In Germany, 49% of people aged 14+ use their mobile device any time, any place (Source: BVDW) Why not? Be creative Use mobile optimized landingpages
  • 9.
  • 10. Why Mobile? • Reach people in bed, on the bus and on the toilet (Source: common sense) • Smart phones have made men sit down on the toilet, something women failed to achieve over centuries (Source: invented) • By the end of 2013, 1.4 Billion people will use their smartphones (Source: ABI Research) • In Germany, 49% of people aged 14+ use their mobile device any time, any place (Source: BVDW) With CPA Networks, you can also include banners in your app and monetize your own traffic Know your audience and present the right ads Make money on autopilot