Case study on crisis communications using social mediaDebbie Weil
Case study prepared for MBA students at Fairleigh Dickinson University.
The Social Media Mindset: Why Companies Who “Get It” Will Thrive in the Era of
Citizen Marketing and Citizen Journalism
Case Study Discussion: Crisis Communications and Southwest Airlines’ blog
Case study on crisis communications using social mediaDebbie Weil
Case study prepared for MBA students at Fairleigh Dickinson University.
The Social Media Mindset: Why Companies Who “Get It” Will Thrive in the Era of
Citizen Marketing and Citizen Journalism
Case Study Discussion: Crisis Communications and Southwest Airlines’ blog
Jagannadham Thunuguntla, equity head of SMC Capitals Ltd, cites heavy selling, coupled with no follow- up buying as the reasons for the lacklustre listing of NHPC. NHPC's IPO price was 30 times its earnings per share ( EPS). " In fact, well- established companies like NTPC are available at much lower valuations. Hence, there was no follow- up buying from the investors on NHPC listing," Thunuguntla explained.
The Jumpstart Our Business Startups Act (JOBS Act) was enacted in April 2012 and opened the door to additional fundraising options for small to mid-sized companies. One major result of the Act is the creation of a virtual “IPO on-ramp.” This technique encourages emerging growth companies to make initial public offerings (IPOs) of equity shares to raise the funds needed to hire workers and scale up their operations. The law also expands the use of “crowdfunding,” private offerings, and direct communications to investors to inform them of investment opportunities. Some provisions are effective now; others are awaiting additional interpretive guidance. This Messenger explains the new options available to companies and the timetables for issuance of related rules.
Jagannadham Thunuguntla, equity head of SMC Capitals Ltd, cites heavy selling, coupled with no follow- up buying as the reasons for the lacklustre listing of NHPC. NHPC's IPO price was 30 times its earnings per share ( EPS). " In fact, well- established companies like NTPC are available at much lower valuations. Hence, there was no follow- up buying from the investors on NHPC listing," Thunuguntla explained.
The Jumpstart Our Business Startups Act (JOBS Act) was enacted in April 2012 and opened the door to additional fundraising options for small to mid-sized companies. One major result of the Act is the creation of a virtual “IPO on-ramp.” This technique encourages emerging growth companies to make initial public offerings (IPOs) of equity shares to raise the funds needed to hire workers and scale up their operations. The law also expands the use of “crowdfunding,” private offerings, and direct communications to investors to inform them of investment opportunities. Some provisions are effective now; others are awaiting additional interpretive guidance. This Messenger explains the new options available to companies and the timetables for issuance of related rules.