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Killer
Social Media

Marketing
Ideas
From Top Brands
Wednesday, November 6, 13

1
1
What	
  is	
  the	
  anatomy	
  of	
  killer	
  
social	
  media	
  content?	
  
Take	
  a	
  look	
  at	
  these	
  top	
  brands	
  
to	
  see	
  what	
  they’re	
  doing	
  right.

2
Wednesday, November 6, 13

2
Tenets of Killer Social Media Content
Strong Graphics
Share	
  high-­‐quality,	
  
visually	
  interes3ng
images

Great Hooks

Killer
Social Media
Content

Clear Identity
Use	
  social	
  media	
  as	
  
a	
  way	
  to	
  solidify	
  
brand	
  iden3ty

*

Get	
  fans	
  to	
  click	
  links	
  
to	
  brand-­‐created	
  blog	
  
posts	
  &	
  ar3cles

Rich Engagement
Ask	
  ques3ons	
  that	
  
will	
  generate	
  
conversa3on
3

Wednesday, November 6, 13

3
Examples of...
Strong Graphics

4
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5
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6
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What They Did Well:
•Products shown in fun, creative ways
•Images were large and striking
•Little text was included
•Photos connected with audience
9
Wednesday, November 6, 13

9
Examples of...
Great Hooks

10
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11
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What They Did Well:
•Twitter cards/media were activated
•Room was left to promote retweets
•Words weren’t shortened (“you” not
“u”)

•Hashtags used sparingly
15
Wednesday, November 6, 13

15
Examples of...
Clear Identity

16
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17
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What They Did Well:
•Displayed identifiable personality
•Created custom, branded graphics
•Posted highly sharable content
•Highlighted fan involvement
21
Wednesday, November 6, 13

21
Examples of...
Rich Engagement

22
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What They Did Well:
•Used photos to illustrate questions
•Provided multiple answer options
•Asked relatable opinion questions
•Replied to responses
27
Wednesday, November 6, 13

27
Finally, a few
interesting social
media statistics
to keep in
mind...
28
Wednesday, November 6, 13

28
Social Media Marketing Facts

751 million

Facebook users
access the site
from their
mobile device
Source: JeffBullas.com
Wednesday, November 6, 13

Animated GIFs
are the most
engaging type of
post on Google+

Food is the top
category
discussed on
Pinterest at 57%

29
29
GET IN TOUCH!

lo!
Hel

*
Social Media Consulting

www.BeASocialClimber.com
lisa@beasocialclimber.com
407-­‐796-­‐2233
twi$er.com/LisaMParkin
plus.google.com/lisamparkin
5224	
  West	
  State	
  Road	
  46	
  #151,	
  Sanford,	
  FL	
  32771
30
Wednesday, November 6, 13

30
Brought	
  to	
  you	
  by	
  :
*

www.BeASocialClimber.com

Take Your Social Media
to the Next Level...

Wednesday, November 6, 13

31

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Killer Social Media Marketing Ideas From Top Brands