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Dr. Cable Green
Director of
Global Learning
cable@creativecommons.org

twitter: @cgreen
Open Education:
The Business
and Policy Case for OER
Dr. Cable Green
Director of Global Learning
cable@creativecommons.org
@cgreen
Except where otherwise noted, this work is licensed under:
http://creativecommons.org/licenses/by/3.0
CC BY

Children Reading Pratham Books and Akshara By Ryan Lobo http://www.flickr.com/photos/prathambooks/3291
(1) Demand for Higher
Education
“Nearly one-third of the world’s
population (29.3%) is under
15. Today there are 158 million
people enrolled in tertiary
education1. Projections
suggest that that participation
will peak at 263 million2 in
2025. Accommodating the
additional 105 million students
would require more than four
major universities (30,000
students) to open every week
By: COL
for the next fifteen years.
1 ISCED levels 5 & 6 UNESCO Institute of Statistics figures
2 British

Council and IDP Australia projections

http://www.col.org/SiteCollectio
s/JohnDaniel_2008_3x5.jpg
(2) Student Debt  / Perceived Value

(3) Affordances of Digital Things
Cost of “Copy”
For one 250 page book:
• Copy by hand - $1,000
• Copy by print on demand - $4.90
• Copy by computer - $0.00084
CC BY: David Wiley, BYU
Cost of “Distribute”
For one 250 page book:
• Distribute by mail - $5.20
• $0 with print-on-demand (2000+ copies)

• Distribute by internet - $0.00072
CC BY: David Wiley, BYU
Copy and Distribute (and storage)
are “Free”
This changes everything

CC BY: David Wiley, BYU
Movies, TV Shows, Songs, and
Textbooks
Movies and TV Shows:
• Amazon Prime – $6.59/month
($79/year) for access to 10,000 movies
and TV shows
• Netflix – $7.99/month for access to
20,000 movies and TV shows
• Hulu Plus – $7.99/month for access to
45,000 movies and TV shows
CC BY: David Wiley: http://opencontent.org/blog/archives/2348
Movies, TV Shows, Songs, and
Textbooks
Music:
• Spotify – $9.99/month for access to 15
million songs
• Rhapsody – $14.99/month for access
to 14 million songs

CC BY: David Wiley: http://opencontent.org/blog/archives/2348
CC BY ND / Delta Initiative / http://tinyurl.com/bw3ztnt
(4) Open Educational Resources
including:
open courseware
open textbooks
CC BY-NC-ND

Dreaming Girls Head By: Elfleda http://www.flickr.com/photos/carolinespics/1531
http://www.capetowndeclaration.org
By: UNESCO: http://www.moveoneinc.com/blog/wp-
Nonprofit organization
Free copyright licenses
Founded in 2001
Operates worldwide
Step 1: Choose Conditions
Attribution

ShareAlike

NonCommercial

NoDerivatives
Step 2: Receive a License
most free

least free
Wikipedia: Over 77,000 contributors working
on over 22 million articles in 285 languages
175+ Million CC Licensed Photos on Flickr

3
CERN releases photos under a Creative Commons License CC3
Europeana: 30M metadata items under CC0,
5 million digital object with PDM and 2.8
million digital objects under one of the CC
licenses
http://www.flickr.com/photos/22240293@N05/3735172478/in/set-72157621681117648

By: Francisco Diez
Higher Ed
Primary
Open Educational Resources (OER)
OER are teaching, learning,
and research materials in any
medium that reside in the
public domain or have been
released under an open
license that permits their free
use and re-purposing by
others.
Search & Discovery
Translations & Accessibility
Customization & Affordability
5 Challenges of OER (for another day):
(1) Faculty Doesn't Know what To Do with OER
(2) Not Everyone Trusts Free Resources
(3) Expectations Around OER Quality are High
(4) Institutional Processes Aren't Always Flexible
(5) No Effective Discovery and Assessment OER
Tool

http://campustechnology.com/Articles/2013/04/24/5-Hurdles-to-OER-
/ Open Textbooks
There is a direct relationship between
textbook costs and student success
60%+ do not purchase textbooks
at some point due to cost
35% take fewer courses due
to textbook cost
31% choose not to register for
a course due to textbook cost
23% regularly go without
textbooks due to cost

14% have dropped a
course due to textbook cost
10% have withdrawn from a
course due to textbook cost













Source: 2012 student survey
by Florida Virtual Campus

www.projectkaleidoscope.org
The Vision



100% of students have
100% free, digital access to all materials on day
1
Drive student success by
designing, adopting, measuring and
improving OER-based courses
www.projectkaleidoscope.org
CC-BY licensed textbooks
for 110 university courses
WA Community Colleges:
• We must get rid of our “not invented
here” attitude regarding others’ content
– move to: "proudly borrowed from there"

• Content is not a strategic advantage
• Nor can we (or our students) afford it
English Composition I
• 60,000+ enrollments / year
• x $175 textbook
• = $10.5 Million every year
English Composition I
• 55,000+ enrollments / year
• x $175 textbook
•=

+
$9.6

Million every year
http://opencourselibrary.org
Does it make any sense WA State and
K-12 Districts together spend
$130M/year
on textbooks and the results are:
• Books are (on average) 7-10 years out of
date
• Paper only / no digital versions.
• Students can’t write / highlight in books
• Students can’t keep books at end of
year
• All rights reserved… teachers can’t
(5) Open Policy
Current educational resource funding cycle does not
maximize dissemination, economic efficiency, social impact

Government RFPs
announced,
education grants
awarded

Slowed learning,
poor return on
public investment

Educational
resources
produced

Public granted little
or no reuse rights

Peer
review
limited to
grantee's
institution

Public does not
know about
education
resources

Copyright with
grantee, no
obligation to share

Content only used
at grantee
institution
Optimized educational resource funding cycle maximizes
public access, economic efficiency, social impact

Government RFPs
announced, open
license
requirements
included,
education grants
awarded

Educational
resources
produced

Accelerated
Public granted full
learning, maximum
reuse rights
return on public
investment

Peer
review
broadene
d to
education
communit
y

Public knows
about education
resources

Copyright vests
with grantee, all
resources openly
licensed

Content used by
grantee and
beyond
When the Marginal Cost of Sharing is $0…
- educators have an ethical obligation to share
- governments need to get maximum ROI by
requiring publicly funded resources be openly
licensed resources
- governments and educators need openly
licensed content: (a) so you can revise & remix
(b) buying and maintaining is cheaper than
leasing (w/time bombs)
$500 million – Round 2
($2 billion over four years)
White House issues directive supporting
public access to publicly funded research
California Community Colleges require
Creative Commons Attribution for
Chancellor’s Office Grants & Contracts
Publicly funded
resources should be
openly licensed
resources.
openpolicynetwork.org
Institute for Open Leadership
CC BY

massive change By: sookie
U.S. House Appropriations Committee draft FY2012
Labor, Health and Human Services funding bill
SEC. 124. None of the funds made available by this Act
for the Department of Labor may be used to develop
new courses, modules, learning materials, or projects in
carrying out education or career job training grant
programs unless the Secretary of Labor certifies,
after a comprehensive market-based analysis, that
such courses, modules, learning materials, or projects
are not otherwise available for purchase or licensing
in the marketplace or under development for
students who require them to participate in such
education or career job training grant programs.
http://appropriations.house.gov/UploadedFiles/FY_2012_Final_LHHSE.pdf
U.S. House Appropriations Committee draft FY2012
Labor, Health and Human Services funding bill
SEC. 124. None of the funds made available by this Act
for the Department of Labor may be used to develop
new courses, modules, learning materials, or projects in
carrying out education or career job training grant
programs unless the Secretary of Labor certifies,
after a comprehensive market-based analysis, that
such courses, modules, learning materials, or projects
are not otherwise available for purchase or licensing
in the marketplace or under development for
students who require them to participate in such
education or career job training grant programs.
http://appropriations.house.gov/UploadedFiles/FY_2012_Final_LHHSE.pdf
CC BY-NC-ND

046: Rule #2: See Rule #1 By: William Couch
http://www.flickr.com/photos/wcouch/226861055
By Michael Gwyther-Jones
http://www.flickr.com/photos/12587661@N06/
7906811250/

CC BY
Only ONE thing Matters:
• Efficient use of public funds to
increase student success and
access to quality educational
materials.
• Everything else (including all
existing business models) is
secondary.
Faculty: My ask of you:

Before you order your textbook(s)
for next semester… please look
at Open Textbooks and other OER
Can you reduce / remove
student textbook costs? (session)
College Leadership: My ask of you:

- Add OER / OA to strategic plans
- Open Policy on discretionary grant
- Support faculty: time/money
- Make it a college-wide conversatio
- Make heroes out of open leaders
- Track & report cost savings, KPIs
the opposite of open isn’t “closed”
the opposite of open is “broken”

Attribution: John Wilbanks
Dr. Cable Green
Director of
Global Learning
cable@creativecommons.org

twitter: @cgreen
Credits
● Open Policy Network slides – from Tim Vollmer @ Creative Commons
● Big idea Icon - from the Noun Project, Public Domain
● Blueprint Icon - by Dimitry Sokolov, from The Noun Project - CC BY
● Check List Icon - by fabrice dubuy, from The Noun Project - CC BY
● Hackathon - by Iconathon 2012 - CC0
● Question Icon - by Rémy Médard, from The Noun Project - CC BY