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12/6/2012   Jump Online Fundraising Webinar   1
4%
                                                          7%




                                                     14%
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                                      Online
                                                                     61%
                                                     14%
                                     Events

                                      Face-to-face

                                      Direct Mail

                                      Phone

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eMail Capture                                     Clear donate now,
                                                  and monthly etc
                                                  options


    12/6/2012   Jump Online Fundraising Webinar              6
Use images




Other types of giving
options




    12/6/2012           Jump Online Fundraising Webinar                7
Welcome
                                                      User Visits
                    Email / First
                                                       Website
                      e-news




            Confirmation
              Email /                                          Enters email
             Additional                                          address
               fields



                                    Thank You /
                                    Notification
                                       page
12/6/2012                    Jump Online Fundraising Webinar                  8
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GEN Y                                  BOOMERS
                   •Trendsetters                                  •Frequent
                •Early Adopters                              internet users
              •Willingness to try                    •Less likely to upload
            new social networks                            Videos or listen
                                                                to podcasts




                            GEN X                                  CIVICS
            •Similar to Gen Y but                       •More passive on
            not as quick to adopt                            social media
            •More ‘regular’ users                    •50% using Facebook
                       of LinkedIn                           and YouTube




12/6/2012          Jump Online Fundraising Webinar                            11
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•
•




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We work exclusively with non-profits to bring online and other
       channels together for successful community building, branding,
       retention, renewals, acquisition, stewardship and advocacy
       campaigning

       Have worked with some of the most demanding, best of breed
       clients including Canadian Cancer Society, Greenpeace, Amnesty
       International, UNICEF, Sick Kids Foundation, Make-A-Wish
       Foundation, The New York Public Library and many more!


12/6/2012                     Jump Online Fundraising Webinar            32
12/6/2012   Jump Online Fundraising Webinar   33
Our goal is to help your organization have a record breaking online
     fundraising year! …And teach you key elements to the online
     fundraising process along the way. This will help your organization
     build the tools, knowledge and capacity to continue with online
     success for years to come!




12/6/2012                     Jump Online Fundraising Webinar              34
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            
            
            
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12/6/2012       Jump Online Fundraising Webinar   35
Feb-May                    Jun-Sep                       Oct-Jan
             Introduction to                                        Email list growth
                                      Welcome emails
            Online Fundraising                                          tactics
              Donation form          Fundraising email              Preparing holiday
                 launch                appeal series               fundraising appeals
            Connecting to your      Reporting /tracking             Integrating with
             offline database         best practices               offline fundraising
                                          Continue                      Continue
            eNewsletter launch
                                        eNewsletters                  eNewsletters



12/6/2012                        Jump Online Fundraising Webinar                         36
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    12/6/2012   Jump Online Fundraising Webinar   37
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12/6/2012   Jump Online Fundraising Webinar   39

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Jump Webinar

  • 1. 12/6/2012 Jump Online Fundraising Webinar 1
  • 2. 4%  7% 14%  Online 61% 14%  Events Face-to-face Direct Mail Phone  12/6/2012 Jump Online Fundraising Webinar 2
  • 3.    12/6/2012 Jump Online Fundraising Webinar 3
  • 4.   12/6/2012 Jump Online Fundraising Webinar 4
  • 5.          12/6/2012 Jump Online Fundraising Webinar 5
  • 6. eMail Capture Clear donate now, and monthly etc options 12/6/2012 Jump Online Fundraising Webinar 6
  • 7. Use images Other types of giving options 12/6/2012 Jump Online Fundraising Webinar 7
  • 8. Welcome User Visits Email / First Website e-news Confirmation Email / Enters email Additional address fields Thank You / Notification page 12/6/2012 Jump Online Fundraising Webinar 8
  • 9.      12/6/2012 Jump Online Fundraising Webinar 9
  • 10. 12/6/2012 Jump Online Fundraising Webinar 10
  • 11. GEN Y BOOMERS •Trendsetters •Frequent •Early Adopters internet users •Willingness to try •Less likely to upload new social networks Videos or listen to podcasts GEN X CIVICS •Similar to Gen Y but •More passive on not as quick to adopt social media •More ‘regular’ users •50% using Facebook of LinkedIn and YouTube 12/6/2012 Jump Online Fundraising Webinar 11
  • 12.     12/6/2012 Jump Online Fundraising Webinar 12
  • 13.     12/6/2012 Jump Online Fundraising Webinar 13
  • 14. 12/6/2012 Jump Online Fundraising Webinar 14
  • 15. • • 12/6/2012 Jump Online Fundraising Webinar 15
  • 16.   12/6/2012 Jump Online Fundraising Webinar 16
  • 17. 12/6/2012 Jump Online Fundraising Webinar 17
  • 18. 12/6/2012 Jump Online Fundraising Webinar 18
  • 19.        12/6/2012 Jump Online Fundraising Webinar 19
  • 20. 12/6/2012 Jump Online Fundraising Webinar 20
  • 21.        12/6/2012 Jump Online Fundraising Webinar 21
  • 22. 12/6/2012 Jump Online Fundraising Webinar 22
  • 23.       12/6/2012 Jump Online Fundraising Webinar 23
  • 24.      12/6/2012 Jump Online Fundraising Webinar 24
  • 25.      12/6/2012 Jump Online Fundraising Webinar 25
  • 26. 12/6/2012 Jump Online Fundraising Webinar 26
  • 27. 12/6/2012 Jump Online Fundraising Webinar 27
  • 28.    12/6/2012 Jump Online Fundraising Webinar 28
  • 29. 12/6/2012 Jump Online Fundraising Webinar 29
  • 30. 12/6/2012 Jump Online Fundraising Webinar 30
  • 31. 12/6/2012 Jump Online Fundraising Webinar 31
  • 32. We work exclusively with non-profits to bring online and other channels together for successful community building, branding, retention, renewals, acquisition, stewardship and advocacy campaigning Have worked with some of the most demanding, best of breed clients including Canadian Cancer Society, Greenpeace, Amnesty International, UNICEF, Sick Kids Foundation, Make-A-Wish Foundation, The New York Public Library and many more! 12/6/2012 Jump Online Fundraising Webinar 32
  • 33. 12/6/2012 Jump Online Fundraising Webinar 33
  • 34. Our goal is to help your organization have a record breaking online fundraising year! …And teach you key elements to the online fundraising process along the way. This will help your organization build the tools, knowledge and capacity to continue with online success for years to come! 12/6/2012 Jump Online Fundraising Webinar 34
  • 35.         12/6/2012 Jump Online Fundraising Webinar 35
  • 36. Feb-May Jun-Sep Oct-Jan Introduction to Email list growth Welcome emails Online Fundraising tactics Donation form Fundraising email Preparing holiday launch appeal series fundraising appeals Connecting to your Reporting /tracking Integrating with offline database best practices offline fundraising Continue Continue eNewsletter launch eNewsletters eNewsletters 12/6/2012 Jump Online Fundraising Webinar 36
  • 37.         12/6/2012 Jump Online Fundraising Webinar 37
  • 38. 12/6/2012 Jump Online Fundraising Webinar 38
  • 39. 12/6/2012 Jump Online Fundraising Webinar 39