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Entrepreneur Failures 
From failure to success
How to overcome 
entrepreneur failures ? 
I know, I improve, I make better
Florian UGHETTO 
● 28 year-old 
● Creation of 2 companies 
● Creation of 1 foundation 
● International Experience 
● Business Developper 
● Over 5 years in Digital Marketing
JoomGeek 
● Digital Marketing Agency 
● Dozens of clients 
● Inbound marketing specialists 
● Adwords certified 
● In house applications
1- Understand your failures 
Discover and analyse them
How you know it’s wrong ? 
Keep questioning 
yourself 
Don’t just rely on others, 
ask yourself what’s 
wrong
How you know it’s wrong ? 
Ask them 
They know you more than 
you can imagine
How you know it’s wrong ? 
Look around 
You’re not so unique !
What failures you’ll face ? 
You. 
1. Skills 
2. Behaviours 
3. Personality
What failures you’ll face ? 
Business / Market 
1. Idea not yet bankable 
2. Market not ready 
3. Not the right moment
What failures you’ll face ? 
Team 
1. No cohesion 
2. No complementary skills 
3. No management
1- Understand your failures 
Yourself, Friends, Partners, Entrepreneurs have to tell you 
what’s wrong in your team, the market and yourself.
2 - From negative to positive 
Get the most of out it
?
Know your weakness 
List them 
1. List 
2. Categorize 
3. Double check
Know your weakness 
Learn 
1. How you recognize them 
2. What does it affect 
3. Who told you
Know your weakness 
Look around 
1. What other people do 
2. How do they do 
3. How do they improve
Improve 
Do it 
1. Harder 
2. Stronger 
3. Smarter
Improve 
Test 
1. Try 
2. Try 
3. And try again
Improve 
Analyse 
1. Keep what’s work 
2. Remove the rest 
3. And try again
2 - From negative to positive 
Know what’s wrong and make it works
3 - One path among others 
Find yours, this is mine
Brief Summary 
2008 2009 2010 2011 2012 2013 2014
My mistakes 
BAD 
1. Experience 
2. Business Skills 
3. Team management 
4. Time management 
5. Business Model 
GOOD 
1. Motivation
Consequences 
Mistakes 
1. Experience 
2. Business Skills 
3. Team management 
4. Time management 
5. Business Model 
Project Impact 
1. Daily mistakes 
2. No income 
3. Lose teams 
4. Waste my time 
5. Idea > Business
Solutions 
Issues 
1. Experience 
2. Business Skills 
3. Team management 
4. Time management 
5. Business Model 
Improvements 
1. Got new jobs 
2. Sales 
3. Project Manager 
4. Study 
5. Business plan
3- One path among other 
Don’t give up, don’t give up, don’t give up, 
don’t give up, don’t give up, don’t give up 
because ..
Keep in touch 
● florian@joomgeek.com 
● @JoomGeek 
● http://www.joomgeek.com
Questions ?

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JoomGeek Lecture - How to overcome Entrepreneur Failure

  • 1. Entrepreneur Failures From failure to success
  • 2. How to overcome entrepreneur failures ? I know, I improve, I make better
  • 3.
  • 4. Florian UGHETTO ● 28 year-old ● Creation of 2 companies ● Creation of 1 foundation ● International Experience ● Business Developper ● Over 5 years in Digital Marketing
  • 5. JoomGeek ● Digital Marketing Agency ● Dozens of clients ● Inbound marketing specialists ● Adwords certified ● In house applications
  • 6. 1- Understand your failures Discover and analyse them
  • 7.
  • 8. How you know it’s wrong ? Keep questioning yourself Don’t just rely on others, ask yourself what’s wrong
  • 9. How you know it’s wrong ? Ask them They know you more than you can imagine
  • 10. How you know it’s wrong ? Look around You’re not so unique !
  • 11. What failures you’ll face ? You. 1. Skills 2. Behaviours 3. Personality
  • 12. What failures you’ll face ? Business / Market 1. Idea not yet bankable 2. Market not ready 3. Not the right moment
  • 13. What failures you’ll face ? Team 1. No cohesion 2. No complementary skills 3. No management
  • 14.
  • 15. 1- Understand your failures Yourself, Friends, Partners, Entrepreneurs have to tell you what’s wrong in your team, the market and yourself.
  • 16. 2 - From negative to positive Get the most of out it
  • 17. ?
  • 18. Know your weakness List them 1. List 2. Categorize 3. Double check
  • 19. Know your weakness Learn 1. How you recognize them 2. What does it affect 3. Who told you
  • 20. Know your weakness Look around 1. What other people do 2. How do they do 3. How do they improve
  • 21.
  • 22. Improve Do it 1. Harder 2. Stronger 3. Smarter
  • 23. Improve Test 1. Try 2. Try 3. And try again
  • 24. Improve Analyse 1. Keep what’s work 2. Remove the rest 3. And try again
  • 25. 2 - From negative to positive Know what’s wrong and make it works
  • 26. 3 - One path among others Find yours, this is mine
  • 27. Brief Summary 2008 2009 2010 2011 2012 2013 2014
  • 28. My mistakes BAD 1. Experience 2. Business Skills 3. Team management 4. Time management 5. Business Model GOOD 1. Motivation
  • 29. Consequences Mistakes 1. Experience 2. Business Skills 3. Team management 4. Time management 5. Business Model Project Impact 1. Daily mistakes 2. No income 3. Lose teams 4. Waste my time 5. Idea > Business
  • 30. Solutions Issues 1. Experience 2. Business Skills 3. Team management 4. Time management 5. Business Model Improvements 1. Got new jobs 2. Sales 3. Project Manager 4. Study 5. Business plan
  • 31. 3- One path among other Don’t give up, don’t give up, don’t give up, don’t give up, don’t give up, don’t give up because ..
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  • 34. Keep in touch ● florian@joomgeek.com ● @JoomGeek ● http://www.joomgeek.com