Joke pictures
- 1. Joke Pictures 4hourworkweek.com – Tim Ferriss and Chad Mureta contest
- 2. Market Research - category: entertainment Why? I think this category has a huge potential, I observed than one can hit top charts very fast. Besides that, who doesn’t like fun? - main competitor (app to emulate): Snap Chop
- 3. More „why” • Specification of Joke Pictures enables to develop it within 5000$ budget. • The code can be used to develop other similar apps in future (more on that later). • It is an „evergreen” market. • Social media shows, that people love and often „use” funny pictures, they also like to make fun of other people (just watch what’s posted on your friend’s Fb).
- 4. App Store Statistics Snap Chop is in top 100 apps in entertainment category. We can see, that it’s position is pretty stable. Moreover, it hit best rankings at the moment (late April). As I’m Preparing this report, it is number 2 in App Store U.S. entertainment.
- 5. Reviews I’ve checked bad reviews of Snap Chop to check what can be improved about it:
- 6. Presenting...Joke Pictures 1. Picture Choose a picture Take a new pic Upload from camera roll Search Google
- 7. Frame 2. Text Choose a text Choose joke text Put your own text
- 8. Frame 3. Adjust In this section, user will be able to adjust image (resize, move, crop) and caption (resize, move, colour). In addition, one will be able to choose different fonts.
- 9. Frame 4. Save. Save your Joke Picture
- 10. Frame 5. Share! Share your Joke Picture! Facebook Twitter E-mail MMS
- 11. K.I.S.S. The main purpose of the app is to entertain people and enable them to make fun of friends by adding a funny text. Ability to post it on Facebook/Twitter can help the app to go viral. People like funny and often stupid pictures, they often comment those too.
- 12. Basic improvements • Font customization (resize, move, color, different fonts). • Image adjustment (crop, move, resize). • Cenzored mode (a switch which selects only cenzored funny texts).
- 13. More improvements • Ability to put memes faces on pictures!
- 14. Monetization • Free app – advertisements • In-app purchase: - remove ads - more funny texts - more fonts - more memes faces - exclusive pack of images
- 15. Similar apps? • I wanted to choose an app that would enable me to develop similar apps using the same code. So what could I create with this code? - Joke Pictures Sports Edition – make fun of famous sport starts (plenty of my friends post such things on Fb, especially in soccer category). - Joke Pictures Animals Edition – as above. - Joke Pictures Celebrities etc.
- 16. Extras Why „Joke Pictures” name? These are the amounts of montly global and local searches in US for „joke pictures” (broad match) To help market the app, I’d also ask the user (push notification) for a review on App Store after he opens the app more than 3 times.
- 17. Other marketing tools I’d use several other marketing tools like cross promotion, „more apps” tab, press releases, keyword and decription changes and etc. This is a big topic, then I won’t describe my whole marketing strategy here.
- 18. Thanks! I hoped you liked my presentation!