The document discusses how marketing teams can utilize Jira reports within Confluence for better campaign management and monitoring of progress from other teams. It highlights the limitations of native Jira charts in Confluence and introduces a custom charts macro from the Atlassian marketplace that allows for more flexible reporting. Two examples of useful reports for marketing teams are provided: project status of issues and upcoming releases, facilitating insights for marketing initiatives.

1. Jira Reports for
Marketing Teams
Working in
Confluence

2. 2
Jira Reports for Marketing Teams Working in Confluence
Jira Reports for Marketing Teams Working in
Confluence
Although there are growing numbers of marketing teams using Jira for managing
campaigns and content in a more agile way, platforms like Asana, Trello, and
Monday.com are still very popular.
Of course, even if the marketing team isn’t working in Jira, other teams will be. And the
marketing team have to have eyes on what those teams are up to.
For example, they’ll need to know progress on new features and releases from the
product team because they’ll need to start marketing them. And the best way of seeing
that progress is by looking at Jira reports.

3. 3
Jira Reports for Marketing Teams Working in Confluence
No Jira? Yes Confluence
All the teams in your organization are likely to be using Confluence; it acts as an intranet as
well as a digital substitute for the office for remote workers. And your marketing team is
probably using it day to day to plan and produce content. I know ours is. I wrote this blog in
Confluence.
What’s great is that Jira and Confluence are both Atlassian products, meaning they’re easily
integrated so you can see Jira data on Confluence pages.
That said, the native capabilities are limited (and that’s being kind). There is a Jira charts
macro that lets you build pie charts, a two-dimensional statistics table, and a created vs
resolved issues line graph on a Confluence page. But there are two big problems with it.
One: the customization options are basically non-existent. Two: if your marketing team
doesn’t have access to Jira (which they probably won’t if they don’t work in it), all the charts
will be blank. Useful, eh?

4. 4
Jira Reports for Marketing Teams Working in Confluence
No Jira? Yes Confluence
As is so often the case, it’s the Atlassian Marketplace to the rescue. Custom Jira
Charts for Confluence is a Marketplace macro that lets you make whatever kind of
chart you want – funnel charts, tile charts, 2D stacked bar charts – and customize
colors, labels, descriptions, and how the data is ordered.
Most importantly, Custom Charts’ User Impersonation feature lets you load reports
onto a Confluence page using a Jira user’s account permissions. Therefore, if the
marketing team doesn’t have access to a Jira project, they’ll still be able to see data
about the project in Confluence.
Here are 2 examples of Jira reports that you could make that your marketing team
would find useful.

5. 5
Jira Reports for Marketing Teams Working in Confluence
1. Project Status of Issues
The Custom Charts Issue List below is displaying issues and their status in a
development project, showing what’s coming up for one of our apps, Live Input
Macros.
All you do to make this list is search for your desired project in the Source field and
click on it. Then the Issue List macro will load all issues associated with the project
onto your Confluence page.
You can then sort the issues by preference and monitor their overall status and
progress. This enables the marketing team to get a heads up as to what features may
need to be marketed and when.

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Jira Reports for Marketing Teams Working in Confluence
2. Upcoming Releases
This Custom Charts 2D grouped bar chart offers a visual insight into the development
team’s progress on their Jira epics, i.e. product releases. The Chart By dropdown is
set to the Epic Link field and the Group By dropdown is set to the Status Category.
You can see that the “Code Block Macro” release is mostly complete, with only 2
items in progress, nothing in “to do”, and 8 items completed.
This means the marketing team should start thinking about a marketing campaign for
this release.
You can show or hide epics you are/not interested in using additional customization
settings.