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Startup ecosystem in Kraków, Poland
and an intro to contextual computing.
Jakub Krzych
CEO & Co-Founder
Estimote, Inc.
European Entrepreneurship and Innovation at Stanford
26th of January, 2015
@jimiasty
About me
• Graduated physics and computer science 

on Jagiellonian University in Kraków

• Started career as a software developer

• First founded company sold to largest 

CEE Media Group, Warsaw Stock listed

• Founded Estimote, Inc. in 2012 

and graduated YCombinator in 2013
Poland
• 38.5M people
• Corporate tax: 19%
• Capital: Warsaw (1.7M)
• Krakow (0.7M)
• Lodz (0.7M)
• Wroclaw (0.6M)
• Poznan (0.5M)
Kraków
• 760K-1M people
• Unemployment rate: 6%
• 10M tourists a year
• Direct flights to the most EU capitals/hubs
Kraków
Founded in 7th century; former capital of Poland
Beautiful old city, popular tourist destination
7
200K students, 23 universities and colleges
1000+ cafes, restaurants, clubs
Shopping malls, art galleries, sport arenas
Costs of living in Kraków (as of Jan 2015)
• $1300 - round-trip flight from SFO to KRK (total 14 hours)
• $100 / night - three/four star hotel in the city center
• $40 / night - Airbnb apartment
• $24 / a month - public transportation pass
• $5 - city center taxi ride (10 min, 3 miles)
• $12 - sushi lunch (two rolls)
• $6 - spaghetti lunch
• $2 - espresso in Starbucks
• $80 / month - desk rent in co-working
• $500 / month - 2 bedrooms flat
• $465 / month - minimal wage in Poland (gross)
• $1200 / month - average salary in Poland (gross)
Modern manufacturing and logistics facilities
Outsourcing in Kraków
Courtesy of
Jobs growth
Talent pool sources in Kraków
• Universities
• Outsourcing/offshoring
• Local ITC corporations
• Interactive agencies / dev shops
• Freelancers
Quality of talent
• English, similar culture
• Passionate, motivated and loyal
• Strong engineering talent
Challenges
• Humble, a bit less pro-active and shy
• Less product skills
• Commercial office space in Kraków
Global startups from Kraków
Communities in Kraków
About Estimote
• Founded in 2012 in Kraków
• Currently team of 50 people
• 2 offices (NYC and KRK R&D)
• $3.1M Seed-round in Dec 2013
• More than 35 000 developers in community
• 40% of Fortune 100 as customers
Context platform for mobile developers
How people interact with the world?
Tools to extend the brain
Intuition, creativity, social skills + app
20
Real-world context for mobile apps
21
X,Y location Context
Estimote Beacons and Stickers
22
Retail application ~ 95% of transactions
23
Try it on Stanford! - Downtown app
24
For the internal use of Balderton Capital
Thank you!
Q&A session.

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Startup ecosystem in Kraków, Poland and contextual computing overview

  • 1. Startup ecosystem in Kraków, Poland and an intro to contextual computing. Jakub Krzych CEO & Co-Founder Estimote, Inc. European Entrepreneurship and Innovation at Stanford 26th of January, 2015 @jimiasty
  • 2. About me • Graduated physics and computer science 
 on Jagiellonian University in Kraków
 • Started career as a software developer
 • First founded company sold to largest 
 CEE Media Group, Warsaw Stock listed
 • Founded Estimote, Inc. in 2012 
 and graduated YCombinator in 2013
  • 3. Poland • 38.5M people • Corporate tax: 19% • Capital: Warsaw (1.7M) • Krakow (0.7M) • Lodz (0.7M) • Wroclaw (0.6M) • Poznan (0.5M)
  • 4. Kraków • 760K-1M people • Unemployment rate: 6% • 10M tourists a year • Direct flights to the most EU capitals/hubs Kraków
  • 5. Founded in 7th century; former capital of Poland
  • 6. Beautiful old city, popular tourist destination
  • 7. 7 200K students, 23 universities and colleges
  • 9. Shopping malls, art galleries, sport arenas
  • 10. Costs of living in Kraków (as of Jan 2015) • $1300 - round-trip flight from SFO to KRK (total 14 hours) • $100 / night - three/four star hotel in the city center • $40 / night - Airbnb apartment • $24 / a month - public transportation pass • $5 - city center taxi ride (10 min, 3 miles) • $12 - sushi lunch (two rolls) • $6 - spaghetti lunch • $2 - espresso in Starbucks • $80 / month - desk rent in co-working • $500 / month - 2 bedrooms flat • $465 / month - minimal wage in Poland (gross) • $1200 / month - average salary in Poland (gross)
  • 11. Modern manufacturing and logistics facilities
  • 14. Talent pool sources in Kraków • Universities • Outsourcing/offshoring • Local ITC corporations • Interactive agencies / dev shops • Freelancers Quality of talent • English, similar culture • Passionate, motivated and loyal • Strong engineering talent Challenges • Humble, a bit less pro-active and shy • Less product skills • Commercial office space in Kraków
  • 15. Global startups from Kraków Communities in Kraków
  • 16. About Estimote • Founded in 2012 in Kraków • Currently team of 50 people • 2 offices (NYC and KRK R&D) • $3.1M Seed-round in Dec 2013 • More than 35 000 developers in community • 40% of Fortune 100 as customers
  • 17. Context platform for mobile developers
  • 18. How people interact with the world?
  • 19. Tools to extend the brain
  • 20. Intuition, creativity, social skills + app 20
  • 21. Real-world context for mobile apps 21 X,Y location Context
  • 22. Estimote Beacons and Stickers 22
  • 23. Retail application ~ 95% of transactions 23
  • 24. Try it on Stanford! - Downtown app 24
  • 25. For the internal use of Balderton Capital Thank you! Q&A session.