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Jaime Cervantes Covarrubias by Paulina Alcantara

Jaime Cervantes Covarrubias is the CEO of Vitalmex, a company founded by his father that specializes in medical devices and equipment. He has expanded the company internationally and transformed healthcare access in Mexico, despite facing personal and family tensions. Key lessons learned include the importance of passion in work and maintaining family relationships amidst business challenges.

Leadership & Management◦
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Jaime Cervantes Covarrubias CEO VITALMEX Paulina Alcantara
Short Bio  Mr. Jaime Cervantes Hernandez (father of Jaime Cervantes Covarrubias) started a company 40 years ago, focusing on commercializing medical devices and equipment (today, he is the President of Grupo Vitalmex)  Mr. Jaime Cervantes Covarrubias joined Vitalmex 20 years ago  He expanded the portfolio of products and services offered; started leasing medical equipment to hospitals and providing maintenance services  Developed relationships and knowledge, started taking care of medical procedures and training it’s clients’ staff  Is now building, equipping and managing public and private hospitals  Vitalmex has expanded internationally: has operations in over 80 countries, including Mexico, Peru, Colombia, and Brazil
Major Accomplishments and Failures  Has created a strong culture: patients come first, health is a priority, efficiency is rewarded  Great place to Work Award  Is transforming the healthcare industry in Mexico, giving access to the base of the pyramid to high quality and timely health services Tension in his family: his brother does no longer talk to him and started a competing (and very successful) company He was very stressed, travelled a lot, started gaining weight and didn’t take care of his health as much Perception of the company in the market is not always great
Four Way Wins
Lessons Learned  Spend your time doing things you are passionate about  It’s about framing things the right way: gain advocates, get people engaged  You can do well by doing good  It’s not all about the money and fame (business issues should never separate you from your family!)
Lessons Learned  Spend your time doing things you are passionate about  It’s about framing things the right way: gain advocates, get people engaged  You can do well by doing good  It’s not all about the money and fame (business issues should never separate you from your family!)