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You don’t have to have a man jumping from space to be able to have a successful socially powered event From local events to worldwide record breaking phenomena, the idea of understanding why and how people share will increase the opportunities of luck in getting people to talk about your events. During Social Media Week London 2014, Tessa Barrera, former Head of Social Media at Red Bull, discussed Red Bull Stratos, and how social media played a crucial part in the award winning campaign. She provided a unique perspective on engaging fans and allowing them to lead a conversation about the brand which drives content from the community. She discussed strategies for creating shareable moments by allow events to be consumer rather than brand led.
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You don’t have to have a man jumping from space to be able to have a successful socially powered event From local events to worldwide record breaking phenomena, the idea of understanding why and how people share will increase the opportunities of luck in getting people to talk about your events. During Social Media Week London 2014, Tessa Barrera, former Head of Social Media at Red Bull, discussed Red Bull Stratos, and how social media played a crucial part in the award winning campaign. She provided a unique perspective on engaging fans and allowing them to lead a conversation about the brand which drives content from the community. She discussed strategies for creating shareable moments by allow events to be consumer rather than brand led.
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Hunter Research Foundation CEO Dr Brent Jenkins talks about research into Regional Competitiveness Manufacturing at the Future of Manufacturing and Engineering Summit in Newcastle Australia on 31 July 2014
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