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Is Your Social Media Manager
lying to you ?
Ethel Cofie
CEO Edel Technology Consulting
omen in Tech
Super Bowl 2013
Powercut
Retweeted 10,000x in an
hour
Won the superbowl
The question in a CEO’s
mind is Great , did it help
us meet our Strategic
objectives?
Technology Partner To The World
You are CEO,CFO ,C Level you want to
•Grow sales,
•Provide service to your customers
•Be a loved brand with preferably with the cult following of
Steve jobs
So I am here to give you the tools, and help you ask the right
questions when your team comes to ask for a budget for social
media
Technology Partner To The World
What questions should you be Asking
Technology Partner To The World
What business objectives are
we trying to achieve?
Who is the audience we
want to reach and
influence?
Social Media Goals
•Increase referral traffic to their website
•Drive lead generation or e-commerce
purchases
•Increase company credibility
What questions should you be Asking
Technology Partner To The World
What are we trying to
persuade them to do – what
are the needs or wants we
are trying to satisfy?
What are our
competitors doing and
how will our approach
differ?
What questions should you be Asking
Technology Partner To The World
Where will we find our target
audience – what channels do
they use?
How much is it going to
cost to get the results we
need?
What questions should you be Asking
Technology Partner To The World
How are we measuring success ? KPI’s
1) Channel Reports: Are we spending our time and
money in the right places?
What questions should you be Asking
Technology Partner To The World
How are we measuring success ? KPI’s
2. ROI Data: Is social media generating leads and
customers for us?
According to Adobe, 52% of marketers cite
difficulties in accurately measuring ROI as
their biggest source of frustration in social
marketing.
To achieve it, you have to be able to plug
your marketing analytics into a contact
database or CRM. Doing so allows you to
connect marketing activity directly to sales
activity and achieve a full-funnel view of
your efforts.
This is Hard !!!!
What questions should you be Asking
Technology Partner To The World
How are we measuring success ? KPI’s
3. Customer Response Rates: Are we responding to customers
in social media?
How often customers are mentioning our brand and how many of
those inquiries receive responses.
Depending on your volume of activity, it can be hard to catch every
single inquiry, but companies must strive for a 100% connect rate.
There's little else more frustrating for a customer than a question
ignored, even if it's unintentional.
What questions should you be Asking ?
Technology Partner To The World
How are we measuring success ? KPI’s
2. Opportunity Response Rates: Is our sales team finding and
responding to opportunities in social media?
How many interactions are you having with prospects and leads in
social media?
How many mentions of your company are you responding to?
How many closed deals have involved social media interactions?
What questions should you be Asking
Technology Partner To The World
How can Social media derail our business and what is the
crisis management plan for it
Examples:#AskJPM
What questions should you be Asking
Technology Partner To The World
How can Social media derail our business and what is the
crisis management plan for it Examples:#MyNYPD
What questions should you be Asking
Technology Partner To The World
How can Social media derail our business and what is the
crisis management plan for it Examples:##McDstories
May the Force be with you ?
Technology Partner To The World
May your Social Media Campaigns be like this !
The Project For Awesome is an online, non-profit fund raising drive organized by
YouTube creators John and Hank Green on December 12-13. Fans of their YouTube
community, affectionately called Nerdfighters, are encouraged to submit videos
advocating for their favorite charities at projectforawesome.com and donate
money on indiegogo.com.
The brothers created a 48 hour livestream of internet celebrities to raise awareness
of the event, and the hashtag, #p4a, which generated upwards of 100
tweets/minute during the event.
P4A has received 1000 videos and raised over $1.2 million. All
proceeds will be donated to Save the Children, Partners in Health, and
other user-voted charities.
Thank you
Ethel Cofie
Email :
ethel.cofie@edelitconsult.com
Website : www. edelitconsult.com
Technology Partner To The World’s Non-profits
Sources
HubSpot

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Is Your Social Media Manager Lying to You ( Social Media Week Lagos)

  • 1. Is Your Social Media Manager lying to you ?
  • 2. Ethel Cofie CEO Edel Technology Consulting omen in Tech
  • 3. Super Bowl 2013 Powercut Retweeted 10,000x in an hour Won the superbowl
  • 4. The question in a CEO’s mind is Great , did it help us meet our Strategic objectives? Technology Partner To The World
  • 5. You are CEO,CFO ,C Level you want to •Grow sales, •Provide service to your customers •Be a loved brand with preferably with the cult following of Steve jobs So I am here to give you the tools, and help you ask the right questions when your team comes to ask for a budget for social media Technology Partner To The World
  • 6. What questions should you be Asking Technology Partner To The World What business objectives are we trying to achieve? Who is the audience we want to reach and influence? Social Media Goals •Increase referral traffic to their website •Drive lead generation or e-commerce purchases •Increase company credibility
  • 7. What questions should you be Asking Technology Partner To The World What are we trying to persuade them to do – what are the needs or wants we are trying to satisfy? What are our competitors doing and how will our approach differ?
  • 8. What questions should you be Asking Technology Partner To The World Where will we find our target audience – what channels do they use? How much is it going to cost to get the results we need?
  • 9. What questions should you be Asking Technology Partner To The World How are we measuring success ? KPI’s 1) Channel Reports: Are we spending our time and money in the right places?
  • 10. What questions should you be Asking Technology Partner To The World How are we measuring success ? KPI’s 2. ROI Data: Is social media generating leads and customers for us? According to Adobe, 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social marketing. To achieve it, you have to be able to plug your marketing analytics into a contact database or CRM. Doing so allows you to connect marketing activity directly to sales activity and achieve a full-funnel view of your efforts. This is Hard !!!!
  • 11. What questions should you be Asking Technology Partner To The World How are we measuring success ? KPI’s 3. Customer Response Rates: Are we responding to customers in social media? How often customers are mentioning our brand and how many of those inquiries receive responses. Depending on your volume of activity, it can be hard to catch every single inquiry, but companies must strive for a 100% connect rate. There's little else more frustrating for a customer than a question ignored, even if it's unintentional.
  • 12. What questions should you be Asking ? Technology Partner To The World How are we measuring success ? KPI’s 2. Opportunity Response Rates: Is our sales team finding and responding to opportunities in social media? How many interactions are you having with prospects and leads in social media? How many mentions of your company are you responding to? How many closed deals have involved social media interactions?
  • 13. What questions should you be Asking Technology Partner To The World How can Social media derail our business and what is the crisis management plan for it Examples:#AskJPM
  • 14. What questions should you be Asking Technology Partner To The World How can Social media derail our business and what is the crisis management plan for it Examples:#MyNYPD
  • 15. What questions should you be Asking Technology Partner To The World How can Social media derail our business and what is the crisis management plan for it Examples:##McDstories
  • 16. May the Force be with you ? Technology Partner To The World May your Social Media Campaigns be like this ! The Project For Awesome is an online, non-profit fund raising drive organized by YouTube creators John and Hank Green on December 12-13. Fans of their YouTube community, affectionately called Nerdfighters, are encouraged to submit videos advocating for their favorite charities at projectforawesome.com and donate money on indiegogo.com. The brothers created a 48 hour livestream of internet celebrities to raise awareness of the event, and the hashtag, #p4a, which generated upwards of 100 tweets/minute during the event. P4A has received 1000 videos and raised over $1.2 million. All proceeds will be donated to Save the Children, Partners in Health, and other user-voted charities.
  • 17. Thank you Ethel Cofie Email : ethel.cofie@edelitconsult.com Website : www. edelitconsult.com Technology Partner To The World’s Non-profits Sources HubSpot