This document contains a presentation on Magento, an open-source e-commerce platform. The presentation covers the introduction and history of Magento, its architecture including MVC and EAV models, popular features like catalog management and checkout, the Magento Connect extension marketplace, and upcoming changes in Magento 2. The presentation concludes with resources for learning more about Magento.

1. SLIDE TITLE
 Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level
Introduction to Magento
By: Gautam Dhudashiya
PHP Trainee
gautam.dhudashiya@knowarth.com

2. SLIDE TITLE
 Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level
Agenda : Discussion on Magento
 Introduction
 Architecture Overview
 Popular Features
 Magento Connect
 Demonstration
 Upcoming release-Magento 2 (New features)
 Resources for Learning

3. SLIDE TITLE
 Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level
Introduction
3
 Magento is an open-source CMS for e-commerce web sites.
 The software was originally developed by Varien Inc., a US private company
headquartered in California.
 Varien published the first general-availability release of the software
on March 31, 2008
 Later sold share of the company to eBay, which is now the sole owner.
 More than 240,000 merchants worldwide
Based on
 Linux, Apache, MySQL, PHP
 PHP - Zend Framework
 JS - Prototype & Script
@2015 KNOWARTH

4. SLIDE TITLE
 Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level
Editions
4@2015 KNOWARTH
 Community Edition
 It is the perfect solution if you're a developer or tech-savvy merchant that
wants to explore the flexibility of the Magento e Commerce platform.
 You can modify—and even contribute to—the core code and help to magento
community for support and guidance.
 Enterprise Edition
 Magento Enterprise Edition is the high performance, scalable e Commerce
solution for fast-growing and large businesses.
 Manage Large Number of Product, Faster Re-indexing, Reduces Load
Time,Enhance Tax Calculation, Faster Check out
 In Built Gift Wrapping, More Functional Mail System

5. SLIDE TITLE
 Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level
Market Share over other E-Commerce platform
5@2015 KNOWARTH

6. SLIDE TITLE
 Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level
MVC Architecture
6
MVC Stands for
ModelModel
ViewView
ControllerController
The Software Logic:
 Business Rule
 Application Data
The Software Logic:
 Business Rule
 Application Data
The User InterfaceThe User Interface
Communication Between
Users and Model
Communication Between
Users and Model
@2015 KNOWARTH

7. SLIDE TITLE
 Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level
MVC Architecture
7
HTTP
Request
Browser
HTTP
Response
Execution
Parameters
Resulting
Data Analysis
Resulting
Data Array
GUI
Connect
Controllers
Model
View
@2015 KNOWARTH

8. SLIDE TITLE
 Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level
EAV Model : Entity - Attribute - Value
8
 We can insert anything without changing its structure. This is the main benefit
of EAV structure.
 Main problem with EAV structure is that, it is much slower than custom made
solution because of SQL query complexity
 Magento Store each Value in Different Table
Entity Model
EAV Attribute
Value Table
Varchar
Value Table
Text
Value Table
Int
Value Table
@2015 KNOWARTH

9. SLIDE TITLE
 Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level
EAV Data Structure
9@2015 KNOWARTH

10. SLIDE TITLE
 Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level
Code pool
10
Magento has three different code pools:
 3rd party extensions
 Free and paid extensions
 stores all the code
 never make any changes
 Own Magento-based Code
 Override Magento extensions,
blocks or methods
@2015 KNOWARTH

11. SLIDE TITLE
 Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level
Code pool
11
 How the framework knows which code
pools apply in particular module.
 For that app/etc/modules and open any of custom
module file.
<?xml version=”1.0″?>
<config>
<modules>
<ModualName>
<active>true</active>
<codePool>local</codePool>
</ModualName>
</modules>
</config>
@2015 KNOWARTH

12. SLIDE TITLE
 Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level
Popular Features
12
Site Management
Search Engine Optimization
Catalog Browsing
Marketing and Promotion Tools
Checkout
Reporting and Analytic
@2015 KNOWARTH

13. SLIDE TITLE
 Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level
Site Management
13
 Control multiple websites and stores from one Administration Panel.
 Administration permission system roles and users
 Fully 100% customizable design using templates
 Support for multiple languages and currencies. Web Services API for easy
integration between Magento and third-party applications
 Import and export of catalog and customer information
 CMS for informational pages
 Tax rates per location, product type or customer group (i.e. wholesale vs.
retailer)
 CAPTCHA functionality
@2015 KNOWARTH

14. SLIDE TITLE
 Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level
Search Engine Optimization
14
 100% search engine friendly
 Google Site Map
 Search engine friendly URL’s
 URL rewrites give full control of URL’s
 Meta-information for products, categories and content pages
 Auto-generated site map for display on site
 Google Content API for shopping
@2015 KNOWARTH

15. SLIDE TITLE
 Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level
Catalog Browsing
15
 Dynamic Attribute-Based Catalog for Flexibility
 Layered Navigation
 Product Comparison
 Recently Viewed and Compared
 Product Reviews and Ratings
 Landing Pages, Banners and Personalized Content
 Configurable Sorting
@2015 KNOWARTH

16. SLIDE TITLE
 Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level
Marketing and Promotion Tools
16
 Flexible coupons (pricing rules)
 Easily manage and monitor coupon usage and generate detailed reports
 Multi-tier pricing for quantity discounts
 Customer groups
 Product bundles
 New items promotional tool
 Free shipping options
 Polls, Newsletter management
 Send to a friend for all visitors or registered users only
 Send wish lists by email
@2015 KNOWARTH

17. SLIDE TITLE
 Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level
Checkout
17
 Dozens of Payment Gateways
 Alternative Payment Methods (PayPal, Google Checkout and Checkout by Amazon)
 One-Page Checkout
 Checkout as Guest
 Use Existing Account
 Ship-to-Multiple Addresses Checkout
 Real-time rates
Store Credit and Gift Cards
@2015 KNOWARTH

18. SLIDE TITLE
 Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level
Reporting and Analytics
18
 Integrated with Google Analytics and Website Optimizer
 Admin dashboard for report overview
 Sales report
 Tax report
 Best viewed products report
 Best purchased products report
 Low stock report
 Search terms report
 Product reviews report
 Tags ,Coupon usage ,Total sales invoiced, Total sales refunded Reports
@2015 KNOWARTH

19. SLIDE TITLE
 Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level
Magento Connect
19
 e Commerce platform use extensions to make their online stores to do even more.
Magento Connect is the largest e Commerce application marketplace in the world.
 There are three types of Magento extensions:
• Core Extensions
• Community Extensions
• Commercial Extensions
 Creating a Magento Community extension
 Downloading and Installing
• Get Extension Key
• Download and Installation
• Manage Existing Packages
@2015 KNOWARTH

20. SLIDE TITLE
 Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level
Demonstration
20
 Installation - Guide
 Admin Panel overview
 Custom Module
@2015 KNOWARTH

21. SLIDE TITLE
 Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level
Upcoming release-Magento 2 (New features)
21
 Compatible more Popular Platforms
 jQuery Library
 Performance Enhancement
 Component Oriented Architecture
 Directories Structure
 Automated Testing
 Better security
 Jquery Javascript Framework
 Full Page Caching
@2015 KNOWARTH

22. SLIDE TITLE
 Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level
Resources for Learning
22
 Download Magento Package
https://www.magentocommerce.com/products/downloads/magento/
 Magento Connect - For Extension
http://www.magentocommerce.com/magento-connect/
 Magento Certification
• MAGENTO CERTIFIED SOLUTION SPECIALIST
• FRONT END DEVELOPER CERTIFICATION
• CERTIFIED DEVELOPER AND DEVELOPER PLUS
• MAGENTO MODERATED CERTIFICATION STUDY GROUP
http://magento.com/training/catalog/certification
@2015 KNOWARTH

23. SLIDE TITLE
 Click to edit Master text styles
 Second level
 Third level
 Fourth level
 Fifth level
THANK YOU