Apache Cassandra is a non-relational, distributed database designed for high availability and scalability, overseen by DataStax since its open sourcing in 2008. It features a decentralized storage architecture, tunable consistency, and is optimized for performance with sequential disk writes and multi-core processing capabilities. Key attributes include master-less replication, fault tolerance, and the ability to handle large volumes of data efficiently, making it suitable for various high-demand applications.