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Intrapreneurship: How GoDaddy & Adobe Nurture Their Employees' Innovation
Intrapreneurship: How GoDaddy & Adobe Nurture Their Employees' Innovation
Intrapreneurship: How GoDaddy & Adobe Nurture Their Employees' Innovation
Intrapreneurship: How GoDaddy & Adobe Nurture Their Employees' Innovation
Intrapreneurship: How GoDaddy & Adobe Nurture Their Employees' Innovation
Intrapreneurship: How GoDaddy & Adobe Nurture Their Employees' Innovation
I'M @PFUNDER FROM @GODADDY
GO MAKE

SH*T HAPPENDIVERSITY, LISTENING, AND INTREPRENUERSHIP—
LIVING WITH VISION AT GODADDY.
TO RADICALLY
SHIFT THE GLOBAL
ECONOMY TOWARD
SMALL BUSINESS.
MAKE
Intrapreneurship: How GoDaddy & Adobe Nurture Their Employees' Innovation
Intrapreneurship: How GoDaddy & Adobe Nurture Their Employees' Innovation
Intrapreneurship: How GoDaddy & Adobe Nurture Their Employees' Innovation
TO RADICALLY
SHIFT THE GLOBAL
ECONOMY TOWARD
SMALL BUSINESS.
MAKE
I'M @PFUNDER FROM @GODADDY
WHAT DO 

YOU THINK?YOU KNOW—ABOUT ALL THIS TALK OF STARTUPS
AND CREATIVITY AND DOING IT ON YOUR OWN.
©2016 J. Hart ShaferConfidential. Do not distribute.
THE ART OF INTRAPRENEURSHIP
Fostering innovation inside organizations
©2016 J. Hart Shafer
WHO’S THIS GUY?
©2016 J. Hart Shafer
WHO’S THIS GUY?
©2016 J. Hart Shafer
WHY INTREPRENEURSHIP?
A whirlwind tour of why this matters
©2016 J. Hart Shafer
#1: PACE OF CHANGE
http://www.wired.com/2012/06/fortune-500-turnover-and-its-meaning/ ; kauffman.org
©2016 J. Hart Shafer
#1: PACE OF CHANGE
http://www.wired.com/2012/06/fortune-500-turnover-and-its-meaning/ ; kauffman.org
©2016 J. Hart Shafer
#2: NEW SOLUTIONS
©2016 J. Hart Shafer
©2016 J. Hart Shafer
LEAN STARTUP
Ideas
Build
Product
Measure
Data
Learn
Pivot?
©2016 J. Hart Shafer
DESIGN THINKING
©2016 J. Hart Shafer
THE ARK
Edward Hicks. "Noahs Ark”
©2016 J. Hart Shafer
COGNITIVE BIAS
¤ Anchoring
¤ Availability
¤ Bandwagon
¤ Belief
¤ Cheerleader
¤ Clustering
¤ Confirmation
¤ Congruence
¤ Contrast
¤ Consistency
¤ Expectation
¤ Framing effect
¤ Gambler’s
¤ Heuristic
¤ Information
¤ Observation
¤ Priming
¤ Status Quo
http://en.wikipedia.org/wiki/List_of_cognitive_biases
©2016 J. Hart Shafer
THE KEY
Measured behavior
over
Reasoned opinion
(yours or your customers’)
©2016 J. Hart Shafer
INVEST AFTER LEARNING
investment
©2016 J. Hart Shafer
EXAMPLE: COINSTAR
©2016 J. Hart Shafer
THERASPECS
Interviews
Surveys
Prototype tests
©2016 J. Hart Shafer
THERASPECS
©2016 J. Hart Shafer
THERASPECS
©2016 J. Hart Shafer
PACE OF CHANGE FOR STARTUPS
©2016 J. Hart Shafer
NEW SOLUTIONS FOR STARTUPS
©2016 J. Hart Shafer
FOR EMPLOYEES
©2016 J. Hart Shafer
IT’S THE LEADERS’ FAULT
©2016 J. Hart Shafer
NOT LIKE THIS GUY
©2016 J. Hart Shafer
EFFICIENCY
$ $$$
©2016 J. Hart Shafer
EFFICIENCY
$
$$$
$$$
©2016 J. Hart Shafer
WHAT DO INNOVATORS LOOK LIKE?
©2016 J. Hart Shafer
WHAT DO INNOVATORS LOOK LIKE?
©2016 J. Hart Shafer
WHAT DO INNOVATORS LOOK LIKE?
Innovator
“Every child
is an artist”
©2016 J. Hart Shafer
INNOVATION IS
MESSY AND
INEFFICIENT
©2016 J. Hart Shafer
INNOVATOR CHARACTERISTICS
• Observing
• Questioning
• Networking
• Associating
• Experimenting
Clayton Christensen
©2016 J. Hart Shafer
FAILURE.
©2016 J. Hart Shafer
FEAR.
©2016 J. Hart Shafer
INCENTIVE
=
NEVER FAIL
©2016 J. Hart Shafer
THE ROCK ROLLS BACK
©2016 J. Hart Shafer
LEADERSHIP CASCADE
???
©2016 J. Hart Shafer
WHAT?
WHEN?
HOW MUCH?
©2016 J. Hart Shafer
THE ROCK ROLLS BACK
©2016 J. Hart Shafer
COMMUNICATION BOTTLENECK
! ?
©2016 J. Hart Shafer
THE ROCK ROLLS BACK
©2016 J. Hart Shafer
STANLEY McCHRYSTAL
©2016 J. Hart Shafer
COMMUNICATION BOTTLENECK
! ?
©2016 J. Hart Shafer
STRUCTURE FOR COLABORATION
http://www.fastcompany.com/3045477/work-smart/goodbye-org-chart
Command
Command of teams
©2016 J. Hart Shafer
STRUCTURE FOR COLABORATION
! ?
Bureaucrats. Idiots.
©2016 J. Hart Shafer
STRUCTURE FOR COLABORATION
http://www.fastcompany.com/3045477/work-smart/goodbye-org-chart
Command
Command of teams
Team of Teams
Shared context and mission
over
Efficient execution
©2016 J. Hart Shafer
2,000 person
conference call
Daily.
©2016 J. Hart Shafer
INTENT-BASED LEADERSHIP
©2016 J. Hart Shafer
PUSH OWNERSHIP DOWN
©2016 J. Hart Shafer
INTENT-BASED COMMUNICATION
Captain, I intend
to submerge.
What am I
thinking?
©2016 J. Hart Shafer
INTENT-BASED COMMUNICATION
Wondering if it is
safe.
Convince me.
©2016 J. Hart Shafer
INTENT-BASED COMMUNICATION
Hatches sealed.
Hands below.
Sounding made.
Our water.
Very well.
©2016 J. Hart Shafer
HANDLING FAILURE
20
pushups!
Whoops!
Why?
Clarified
Intent
Clarified
Intent
Clarified
Intent
Clarified
Intent
Clarified
Intent
©2016 J. Hart Shafer
LANGUAGE MATTERS
Safe
environment for
dissent
©2016 J. Hart Shafer
BIAS MULTIPLYING MACHINE
©2016 J. Hart Shafer
MOTIVATED, ENGAGED BRAINS
I intend to…
I’ve done the
following due
diligence…
Here’s how it aligns
to our vision and
strategy…
Autonomy
Mastery
Purpose
©2016 J. Hart Shafer
ADOBE KICKBOX
Adobe Systems, Inc.
©2016 J. Hart Shafer
KICKBOX ORIGINS
Mark Randall
VP, Creativity
©2016 J. Hart Shafer
INNOVATION PROCESSES
©2016 J. Hart Shafer
ADOBE KICKBOX
Fund
every
idea
©2016 J. Hart Shafer
OBJECTION!
But…
Doesn’t someone have
to decide?
Not if it’s fast and cheap enough
©2016 J. Hart Shafer
EVERYONE
GETS WET
©2016 J. Hart Shafer
ADOBE KICKBOX
Innovators
over
Innovations
©2016 J. Hart Shafer
WORKSHOP & PROCESS
©2016 J. Hart Shafer
IN A BOX
©2016 J. Hart Shafer
EVERYTHING NEEDED
Tools
Sugar
Caffeine
Time
Money
©2016 J. Hart Shafer
Reality-
based
©2016 J. Hart Shafer
©2016 J. Hart Shafer
RESULTS FROM 1000+ BOXES
Dozens of funded or “stolen” projects
1 major acquisition
Hundreds of innovator-killed projects
Off-the-charts engagement
©2016 J. Hart Shafer
ADOBE KICKBOX
Adobe Systems, Inc.
http://kickbox.adobe.com
©2016 J. Hart Shafer
INNOVATION IN ORGANIZATIONS
Innovation
≠
Clever people
©2016 J. Hart Shafer
INNOVATION IN ORGANIZATIONS
•  Organization
•  Communication
•  Language
•  Incentives
•  (explicit & implicit)
©2016 J. Hart ShaferConfidential. Do not distribute.
MAKE IT HAPPEN
hart@theraspecs.com
@j3hs
Linkedin.com/in/hartshafer

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Intrapreneurship: How GoDaddy & Adobe Nurture Their Employees' Innovation

  • 7. I'M @PFUNDER FROM @GODADDY GO MAKE
 SH*T HAPPENDIVERSITY, LISTENING, AND INTREPRENUERSHIP— LIVING WITH VISION AT GODADDY.
  • 8. TO RADICALLY SHIFT THE GLOBAL ECONOMY TOWARD SMALL BUSINESS.
  • 13. TO RADICALLY SHIFT THE GLOBAL ECONOMY TOWARD SMALL BUSINESS.
  • 14. MAKE
  • 15. I'M @PFUNDER FROM @GODADDY WHAT DO 
 YOU THINK?YOU KNOW—ABOUT ALL THIS TALK OF STARTUPS AND CREATIVITY AND DOING IT ON YOUR OWN.
  • 16. ©2016 J. Hart ShaferConfidential. Do not distribute. THE ART OF INTRAPRENEURSHIP Fostering innovation inside organizations
  • 17. ©2016 J. Hart Shafer WHO’S THIS GUY?
  • 18. ©2016 J. Hart Shafer WHO’S THIS GUY?
  • 19. ©2016 J. Hart Shafer WHY INTREPRENEURSHIP? A whirlwind tour of why this matters
  • 20. ©2016 J. Hart Shafer #1: PACE OF CHANGE http://www.wired.com/2012/06/fortune-500-turnover-and-its-meaning/ ; kauffman.org
  • 21. ©2016 J. Hart Shafer #1: PACE OF CHANGE http://www.wired.com/2012/06/fortune-500-turnover-and-its-meaning/ ; kauffman.org
  • 22. ©2016 J. Hart Shafer #2: NEW SOLUTIONS
  • 23. ©2016 J. Hart Shafer
  • 24. ©2016 J. Hart Shafer LEAN STARTUP Ideas Build Product Measure Data Learn Pivot?
  • 25. ©2016 J. Hart Shafer DESIGN THINKING
  • 26. ©2016 J. Hart Shafer THE ARK Edward Hicks. "Noahs Ark”
  • 27. ©2016 J. Hart Shafer COGNITIVE BIAS ¤ Anchoring ¤ Availability ¤ Bandwagon ¤ Belief ¤ Cheerleader ¤ Clustering ¤ Confirmation ¤ Congruence ¤ Contrast ¤ Consistency ¤ Expectation ¤ Framing effect ¤ Gambler’s ¤ Heuristic ¤ Information ¤ Observation ¤ Priming ¤ Status Quo http://en.wikipedia.org/wiki/List_of_cognitive_biases
  • 28. ©2016 J. Hart Shafer THE KEY Measured behavior over Reasoned opinion (yours or your customers’)
  • 29. ©2016 J. Hart Shafer INVEST AFTER LEARNING investment
  • 30. ©2016 J. Hart Shafer EXAMPLE: COINSTAR
  • 31. ©2016 J. Hart Shafer THERASPECS Interviews Surveys Prototype tests
  • 32. ©2016 J. Hart Shafer THERASPECS
  • 33. ©2016 J. Hart Shafer THERASPECS
  • 34. ©2016 J. Hart Shafer PACE OF CHANGE FOR STARTUPS
  • 35. ©2016 J. Hart Shafer NEW SOLUTIONS FOR STARTUPS
  • 36. ©2016 J. Hart Shafer FOR EMPLOYEES
  • 37. ©2016 J. Hart Shafer IT’S THE LEADERS’ FAULT
  • 38. ©2016 J. Hart Shafer NOT LIKE THIS GUY
  • 39. ©2016 J. Hart Shafer EFFICIENCY $ $$$
  • 40. ©2016 J. Hart Shafer EFFICIENCY $ $$$ $$$
  • 41. ©2016 J. Hart Shafer WHAT DO INNOVATORS LOOK LIKE?
  • 42. ©2016 J. Hart Shafer WHAT DO INNOVATORS LOOK LIKE?
  • 43. ©2016 J. Hart Shafer WHAT DO INNOVATORS LOOK LIKE? Innovator “Every child is an artist”
  • 44. ©2016 J. Hart Shafer INNOVATION IS MESSY AND INEFFICIENT
  • 45. ©2016 J. Hart Shafer INNOVATOR CHARACTERISTICS • Observing • Questioning • Networking • Associating • Experimenting Clayton Christensen
  • 46. ©2016 J. Hart Shafer FAILURE.
  • 47. ©2016 J. Hart Shafer FEAR.
  • 48. ©2016 J. Hart Shafer INCENTIVE = NEVER FAIL
  • 49. ©2016 J. Hart Shafer THE ROCK ROLLS BACK
  • 50. ©2016 J. Hart Shafer LEADERSHIP CASCADE ???
  • 51. ©2016 J. Hart Shafer WHAT? WHEN? HOW MUCH?
  • 52. ©2016 J. Hart Shafer THE ROCK ROLLS BACK
  • 53. ©2016 J. Hart Shafer COMMUNICATION BOTTLENECK ! ?
  • 54. ©2016 J. Hart Shafer THE ROCK ROLLS BACK
  • 55. ©2016 J. Hart Shafer STANLEY McCHRYSTAL
  • 56. ©2016 J. Hart Shafer COMMUNICATION BOTTLENECK ! ?
  • 57. ©2016 J. Hart Shafer STRUCTURE FOR COLABORATION http://www.fastcompany.com/3045477/work-smart/goodbye-org-chart Command Command of teams
  • 58. ©2016 J. Hart Shafer STRUCTURE FOR COLABORATION ! ? Bureaucrats. Idiots.
  • 59. ©2016 J. Hart Shafer STRUCTURE FOR COLABORATION http://www.fastcompany.com/3045477/work-smart/goodbye-org-chart Command Command of teams Team of Teams Shared context and mission over Efficient execution
  • 60. ©2016 J. Hart Shafer 2,000 person conference call Daily.
  • 61. ©2016 J. Hart Shafer INTENT-BASED LEADERSHIP
  • 62. ©2016 J. Hart Shafer PUSH OWNERSHIP DOWN
  • 63. ©2016 J. Hart Shafer INTENT-BASED COMMUNICATION Captain, I intend to submerge. What am I thinking?
  • 64. ©2016 J. Hart Shafer INTENT-BASED COMMUNICATION Wondering if it is safe. Convince me.
  • 65. ©2016 J. Hart Shafer INTENT-BASED COMMUNICATION Hatches sealed. Hands below. Sounding made. Our water. Very well.
  • 66. ©2016 J. Hart Shafer HANDLING FAILURE 20 pushups! Whoops! Why? Clarified Intent Clarified Intent Clarified Intent Clarified Intent Clarified Intent
  • 67. ©2016 J. Hart Shafer LANGUAGE MATTERS Safe environment for dissent
  • 68. ©2016 J. Hart Shafer BIAS MULTIPLYING MACHINE
  • 69. ©2016 J. Hart Shafer MOTIVATED, ENGAGED BRAINS I intend to… I’ve done the following due diligence… Here’s how it aligns to our vision and strategy… Autonomy Mastery Purpose
  • 70. ©2016 J. Hart Shafer ADOBE KICKBOX Adobe Systems, Inc.
  • 71. ©2016 J. Hart Shafer KICKBOX ORIGINS Mark Randall VP, Creativity
  • 72. ©2016 J. Hart Shafer INNOVATION PROCESSES
  • 73. ©2016 J. Hart Shafer ADOBE KICKBOX Fund every idea
  • 74. ©2016 J. Hart Shafer OBJECTION! But… Doesn’t someone have to decide? Not if it’s fast and cheap enough
  • 75. ©2016 J. Hart Shafer EVERYONE GETS WET
  • 76. ©2016 J. Hart Shafer ADOBE KICKBOX Innovators over Innovations
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  • 81. ©2016 J. Hart Shafer
  • 82. ©2016 J. Hart Shafer RESULTS FROM 1000+ BOXES Dozens of funded or “stolen” projects 1 major acquisition Hundreds of innovator-killed projects Off-the-charts engagement
  • 83. ©2016 J. Hart Shafer ADOBE KICKBOX Adobe Systems, Inc. http://kickbox.adobe.com
  • 84. ©2016 J. Hart Shafer INNOVATION IN ORGANIZATIONS Innovation ≠ Clever people
  • 85. ©2016 J. Hart Shafer INNOVATION IN ORGANIZATIONS •  Organization •  Communication •  Language •  Incentives •  (explicit & implicit)
  • 86. ©2016 J. Hart ShaferConfidential. Do not distribute. MAKE IT HAPPEN hart@theraspecs.com @j3hs Linkedin.com/in/hartshafer