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6. Contents
1. Cover
2. Title Page
3. Copyright Page
4. Dedication
5. Contents at a Glance
6. Contents
7. Acknowledgments
8. Part I Understanding Business Intelligence and Power BI
1. Chapter 1 How to Use This Book
1. The Tool Chest Called Power BI
1. The BI Process
2. Power BI Parts and Pieces
2. The Right Tool(s) for the Job
1. Consuming Power BI Reports
2. Power BI as a Data Visualization Tool
3. Power BI as a Modeling Tool
4. Power BI as a Data Warehouse/Data Mart
3. Where to Find What You Need
1. Obtaining Power BI Desktop Software
2. Sample Code and Supporting Materials
3. Information on Power BI New Features and
Enhancements
4. How to Succeed at Self-Service Analytics

7. 2. Chapter 2 Successful Self-Service Analytics
1. What Is Business Intelligence?
1. Defining KPIs
2. Is Your Organization Ready for BI?
1. Desire
2. Realistic Expectations
3. Ongoing Care and Feeding
4. Well-Defined KPIs
5. Actionable KPIs
6. Reliable Sources of Data
3. Implementation: Best Practices
1. Take an Iterative Implementation Approach
2. Utilize a Data Warehouse/Data Mart
3. Cleanse and Validate During Data Gathering
4. Create User-Friendly Data Models
5. Publish Latency
6. Provide Training and Support
7. Use the Right Tool for the Job
8. Establish Standards and Limits
4. Successfully Using Power BI
9. Part II Interacting with Power BI
1. Chapter 3 Power BI Architecture
1. The Power BI Architecture
1. Power BI Desktop
2. The Power BI Service
3. The Power BI Report Server
4. The Power BI Mobile App

8. 2. Power BI Desktop Optimizations
3. Power BI Updates
4. Microsoft On-premises Data Gateway
5. What Does the Data Have to Say?
2. Chapter 4 Using Power BI Visualizations
1. Power BI Desktop
1. Obtaining What You Need
2. Opening the Report/Preparing the Environment
2. Interacting with a Power BI Report
1. Working with a Single Report Item
2. Interacting with Multiple Report Items
3. Changing the Data with Slicers and Filters
1. Slicers
2. Filters
4. Navigating Power BI Reports
1. Drill Down and Drillthrough
2. Buttons
3. Bookmarks
4. Additional Data Interactions
5. A Cloudy Forecast
3. Chapter 5 Using the Power BI Service (PowerBI.com)
1. PowerBI.com
1. The Organization of PowerBI.com
2. Connecting to PowerBI.com
3. The Navigation Pane

9. 2. Workspaces
1. Reports
2. Dashboards
3. Workbooks
4. Datasets
5. Dataflows
3. Additional Areas and Items Within PowerBI.com
1. Additional Navigation Pane Items
2. Additional Buttons
4. How It All Gets Made
10. Part III Creating Visualizations
1. Chapter 6 Basic Data Visualizations
1. Learn By Doing
1. Starting Point
2. Basic Visualizations
1. Maximum Miniatures Manufacturing
2. Our First Report Page
3. Text-based Visualizations
4. Graphical Visualizations
3. Interactivity
1. Slicers
2. Filters
3. Drillthrough
4. Geographic Visualizations

10. 1. Bing Map Visualizations
2. Shape Map Visualizations
3. GIS Map Visualizations
5. Other Visual Elements
1. Text Boxes, Images, and Shapes
6. Fancy Formatting
2. Chapter 7 Visualization Formatting
1. The Visualization Format Tab
1. Report Page
2. All Items
3. Charts
4. Additional Chart Functional Groups
5. Table and Matrix
6. Card and Multi-row Card
7. Pie Chart, Donut Chart, Treemap, and Maps
8. Funnel
9. Gauge
10. KPI
11. Slicer
12. Button, Shape, and Image
2. Advanced Formatting Dialog Boxes
1. Conditional Formatting Advanced Controls
Dialog Box
2. Data Bars Advanced Controls Dialog Box
3. The Visualization Analytics Tab
1. Types of Analytics Lines
2. Controls for Editing Analytics Lines

11. 4. Themes
5. New Ways to Interact and Visualize
3. Chapter 8 Advanced Interactivity and Custom Visualizations
1. Controlling Interactivity
1. Controlling Interactions
2. Synchronizing Slicers
2. Creating Interactivity
1. Custom Tooltips
2. Bookmarks
3. Selection Pane
4. Buttons
3. Customizing Visualizations
1. Custom Visualizations from the Marketplace
2. Custom Visualizations from R and Python
3. Creating a Custom Shape Map
4. Moving on to Modeling
11. Part IV Building Data Models
1. Chapter 9 Loading Data with Power BI
1. Gathering Data
1. Get Data
2. Power BI Connection Types
2. Transforming Data During the Data Import
1. The Power BI Query Editor
2. A New Sample: World Population

12. 3. Repeating and Changing the Data Import
1. Refreshing Data in Power BI Desktop
2. Modifying Queries
3. The Advanced Editor and the Power Query
Formula Language
4. Data Source Permissions
4. Relationships and Intermediate Tables
1. Creating an Intermediate Table from a Data
Source
2. Manually Creating Intermediate Tables
5. Parameters
1. Putting Parameters to Use
6. Transformers
2. Chapter 10 Power BI Transformation Reference
1. Transformation Reference
1. Informational-Only Transformations
2. Transformations on the Query Editor Home
Tab
3. Transformations on the Query Editor
Transform Tab
4. Transformations on the Query Editor Add
Column Tab
2. Model Building
3. Chapter 11 Creating a Tabular Model in Power BI
1. Relationships

13. 1. Creating Relationships
2. User-Friendly Models
1. Hiding Columns from the End User
2. Column Names and Descriptions
3. Formatting and Categories
1. One Final Relationship
2. Data Categories
3. Hierarchies, Groups, and Bins
4. Measuring Up
4. Chapter 12 Measures and Calculated Columns
1. Calculated Columns
1. Creating a Calculated Column
2. The Context for Calculated Columns
2. Measures
1. Default Summarization
2. Explicit Measures
3. Measures and Context
4. Defining Context Within a Measure
5. Time Analytics
6. Row-by-Row Calculations
7. The FILTER() Function
3. DAX Variables
1. Declaring DAX Variables and Assigning a
Value
2. Using a DAX Variable
3. Using Return in a Measure

14. 4. Everything DAX
5. Chapter 13 DAX Language Reference
1. DAX Operators
1. Comparison Operators
2. Arithmetic Operators
3. Text Operator
4. Logical Operators
2. DAX Functions
1. Modifying Context
2. Table-Valued Functions
3. Aggregate Functions
4. DAX Functions for Time Analytics
5. Parent/Child Relationships
6. Additional DAX Functions
3. Additional Modeling
6. Chapter 14 Additional Power BI Desktop Features
1. Additional Power BI Data Model Features
1. Synonyms
2. Linguistic Schemas
3. Display Folder
4. What-If Parameters
5. Roles
2. Performance Analyzer
1. Capturing Performance Information
2. Viewing the DAX Query
3. Import and Export

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16. 1. Excel Workbook Content
2. Power BI Templates
4. Spreading the Word
12. Part V Sharing Content
1. Chapter 15 Sharing Content on the Power BI Service
(PowerBI.com)
1. The Power BI Service and Data Refresh
1. The On-premises Data Gateway
2. The On-premises Data Gateway Architecture
3. Installing the On-premises Data Gateway
4. Managing the On-premises Data Gateway
5. Managing the On-premises Data Gateway
(personal mode)
6. Setting a Dataset for Scheduled Refresh
2. The Power BI Service and Sharing
1. Using Share
2. Using Content Packs
3. Using Apps
3. The Power BI Service and Row-Level Security
1. Assigning Users to a Custom Security Role
4. Another Way to Share
2. Chapter 16 Saving to the Power BI Report Server
1. Power BI Service and Power BI Report Server
Comparison
1. Versions

17. 2. Power BI Desktop Optimizations
2. Installing Power BI Report Server
1. The Power BI Report Server Installation
Executable
2. The Report Server Configuration Manager
3. The Report Catalog
1. Folders
2. The Web Portal
3. Saving a Report to the Power BI Report Server
4. Security
1. Folder and Report Security
2. Row-Level Security
5. Branding the Power BI Report Server
1. Modifying the Site Name
2. Creating a Brand Package
6. Powered Up and Ready to Go
13. Index
Guide
1. Cover
2. Title Page
3. Data Analysis with Microsoft Power BI

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35. Copyright © 2020 by McGraw-Hill Education. All rights
reserved. Except as permitted under the United States
Copyright Act of 1976, no part of this publication may be
reproduced or distributed in any form or by any means, or
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ISBN: 978-1-26-045862-6
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eBook conversion by codeMantra
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A butcher-boy in Washington Market says he has often heard of
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“Please, I want to buy a dollar’s worth of hay.”
“Is it for your father?”
“Oh, no; it’s for the horse; father doesn’t eat hay!”
“Why didn’t you eat your breakfast this morning?”
“’Twasn’t fit for a hog to eat.”

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many young people who are good scholars, but who are woefully
deficient in ordinary letter-writing. They receive letters from friends,
that they postpone answering on account of their own ignorance of
elegant letter-writing, until at last they remain unanswered, and they
lose their correspondent. Many a son or daughter at school, receives
beautiful letters from home, and wonder why he or she cannot write
such letters in return. It is because they need practical instruction in
letter-writing. It will be sent by mail, postpaid, on receipt of 30
Cents.
Persons in Foreign Countries must remit by POST-
OFFICE MONEY ORDER.
FOREIGN COIN, STAMPS, OR POSTAL NOTES NOT
ACCEPTED.
Address all orders to WEHMAN BROS., 158 Park Row,
New York.

46. Wehman Bros.’
Book of 1000 WAYS TO GET RICH
Price 30 Cents.
To those that work hard for a
mere existence, we have a few
plain words to say. Every person
wants to make money, and wants
to make it fast and easily. This
book will tell them how. Many
worthy people grow gray from
hard work and have nothing to
show for it. It is such people we
address. Among the valuable
secrets in this really great book
there are many that require no
capital and but little labor with no
special ability. With any one of
these recipes you can make
money ten times easier than you
could by hard work, and be your
own master at that. This book is
crammed full of recipes that will
help you become rich quickly. Not by peddling and forcing sales, but
by making things that nearly everybody will buy. No such word as
“fail” about it. All the operations can be done in your own town. No
“gift of gab” necessary. The things will sell themselves. No capital

47. required to begin. The money rolls in from the start. It will be sent
by mail, postpaid, on receipt of 30 Cents.
Address WEHMAN BROS., 158 Park Row, New York.

48. HERMANN’S ART OF MAGIC
PRICE 30 CENTS.
A practical treatise on how to
perform modern tricks, by Prof.
Hermann. Great care has been
exercised by the author to include
in this book only such tricks as have
never before appeared in print. This
assures the performer a secret and
almost endless fund for suitable
material to be used on all occasions.
With little practice, almost any one
can perform the more simple tricks,
and with practice, as he becomes
more adept, he can perform the
most difficult ones. No book
published contains a greater variety
of material for conjurors and
sleight-of-hand performers than this
book. Coins, cards, silk hat,
handkerchiefs, balls, are all introduced in the many programs
offered, thus affording one an endless variety from which to select
for parlor or stage entertainments. Price 30 Cents, by mail,
postpaid.
Address WEHMAN BROS., 158 Park Row, New York.

49. MORGAN’S
EXPOSE OF FREEMASONRY
PRICE 35 CENTS.
It contains all the degrees
conferred by a master’s lodge, as
written by Capt. William Morgan.
By GEORGE K. CRAFTS,
formerly Thrice Puissant Grand
Master of Manitou Council, New
York. It will be sent by mail,
postpaid, to any address, on
receipt of 35 Cents.
Address all orders to
WEHMAN BROS., 158
Park Row, New York.

50. WEHMAN’S
MINSTREL SKETCHES, CONUNDRUMS
and JOKES
PRICE 30 CENTS.
A book full and running over with
side-splitting fun. It contains
conundrums that will set the whole
continent guessing, and then they’ll
have to “give ’em up” half the time.
Jokes and gags for end men—the
best lot of these funny questions
and answers ever published. Negro
sketches—the minstrel and
showman will find in this book all
the sketches they want to set a
house in a rip-roarious laughter. It
also contains the latest jokes that
were sprung by the most successful
minstrel shows and the most
successful comedians throughout
this country and the United
Kingdom. In fact, it is pre-eminently
the best and most comprehensive collection of sketches,
conundrums and jokes put on the market at so low a price. It will be
sent by mail, postpaid, to any address, on receipt of 30 Cents.

51. Address all orders to WEHMAN BROS., 158 Park Row,
New York.

52. Wehman’s Book of 700 Secrets;
or How to
GET RICH WHEN YOUR POCKETS ARE EMPTY.
PRICE 30 CENTS.
A $2.00 book for 30 cents.
Reader, are you poor? This may
be the stepping-stone to your
future prosperity. It will lead you
to something that is just as sure
to pave your way to fortune as
that you now exist. A bright
future is yours if you only stretch
out your hand and grasp the
golden key that unlocks the vault
that opens to your astonished
gaze the hidden treasure. Any
person, male or female, married
or single, with just a little pluck,
will be enabled with any one of
the 700 receipts in this book to
make a start on the sure road to
wealth and luxury. Sent by mail,
postpaid, on receipt of 30
Cents.

53. Address all orders to WEHMAN BROS., 158 Park Row,
New York.

54. THE MYSTERY OF
Love, Courtship and Marriage Explained
PRICE 30 CENTS.
This book explains how
maidens may become happy
wives, and bachelors become
happy husbands, in a brief space
of time and by easy methods.
Also, complete directions for
declaring intentions, accepting
vows, and retaining affection
both before and after marriage,
describing the invitations, the
dresses, the ceremony, and the
proper behavior of both bride
and bridegroom, whether in
public or behind the nuptial
curtain. It also tells plainly how
to begin courting, the way to get
over bashfulness, the way to “sit
up,” the way to find the soft spot
in a sweetheart’s breast, the way
to write a love letter, the way to easily win a girl’s consent, the way
to “do up things” before and after engagement, and hundreds of
other things of vast importance to lovers. Sent by mail, postpaid, on
receipt of 30 Cents.

55. Address all orders to WEHMAN BROS., 158 Park Row,
New York.

56. Hoffman’s
TRICKS WITH CARDS
PRICE 30 CENTS.
Containing all the modern tricks,
diversions and sleight-of-hand
deceptions, with descriptive
diagrams, showing how to make
the pass; to force a card; to make
a false shuffle; to palm a card; to
ruffle the cards; to change a card;
to get sight of a drawn card; to slip
a card; to draw back a card; to
turn over the pack; to spring the
cards from one hand to the other;
to throw a card; simple modes of
discovering a given card; to make a
card vanish from the pack and be
found in a person’s pocket; to place
the four kings in different parts of
the pack, and to bring them
together by a simple cut; to allow a
person to think of a card, and to make that card appear at such
number in the pack as another person shall name; to guess four
cards thought of by different persons. Sent by mail, postpaid, on
receipt of 30 Cents.
WEHMAN BROS., 158 PARK ROW, NEW YORK CITY.

57. NAPOLEON’S
ORACULUM
AND BOOK OF FATE
(32 QUESTIONS),
PRICE 30 CENTS.
Being a complete fortune-teller
that embraces næviology, or
fortune-telling by moles;
physiognomy, or the art of fortune-
telling by the lines and forms of
the face, hair, eyes, etc.; rules for
finding the natural temperament of
any person.
——ALSO——
FORTUNE-TELLING BY CARDS;
together with palmistry, or
judgments drawn from the hand
and from the nails of the fingers;
fortune-telling by the grounds of
the coffee-cup; charms, spells,
incantations, etc.; signs of a
speedy marriage and how to choose good husbands and wives; also
fortune-telling by dice, fortunate and unfortunate days, etc. Price 30
Cents, by mail, postpaid. Address

58. WEHMAN BROS., 158 PARK ROW, NEW YORK CITY.

59. Transcriber’s Note:
Perceived printer errors have been changed.

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