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What AI Engines Actually Do With
Local Queries


duda AI Visibility Masterclass: Local AEO 2026
Malte Landwehr

CPO & CMO
Relevance
Ask Maps
How local is ChatGPT?
It depends on the
precise location
question.
Chapter
Results vary massively between locations
790 miles
7 miles
2 miles
1 mile
VERY GRANULAR!

(few hundred meters)
Valerio's Italian Restaurant

Erie (Pennsylvania)


Position measured by visibility

81 locations
Local Sources
Local data
providers in
ChatGPT
b1

b2

b3


Yelp (yelp-feed, yelp)

Tripadvisor (tripadvisor-feed)


Google Maps (bright-feed) 

Various (SERP)

Foursquare (???)
How do
you know?
We saw Yelp
in the data
before the
press release
Local Sources
b1, b2, b3?
name, rating, review
count, phone, address,
hours, image


b1 has GMB UTMs
Local Sources
Example Provider Split: Lawyers (USA)
Different

per country!
Localbooking
partnersin
ChatGPT
Localbooking
partnersin
ChatGPT
Localmenu
partnersin
ChatGPT
Chapter
Local navigation partners
LocalSources

Sourcesforlocalprompts
Fast Food
in the US
Sources
Top 10 Sources for Fast Food in the US
Sources
Top sources for local queries in ChatGPT
Home & Professional Services
superlawyers.com

movers.com

realtor.com

locksmithconnections.com

findlaw.com

storage.com

avvo.com

locksmith.com

selfstorage.com

notarynearme.com

electricalconnect.org
Shopping & Retail
gotoliquorstore.com

findmysupermarket.com

storenear.me
Food & Drink
doordash.com

restaurantguru.com

grubhub.com

ubereats.com

restaurantji.com

tripadvisor.com

restaurantsnearmenow.us

restaurants.com

opentable.com
Automotive
towing.com

cardealership.com

carwise.com

edmunds.com

cars.com
Lodging & Travel
airbnb.com

hostelworld.com

kayak.com

expedia.com

tripadvisor.com

hotels.com

hotelguides.com

yellowpages.com

booking.com
Health & Medical
healthgrades.com

zocdoc.com

healthline.com

solvhealth.com

webmd.com
Personal Care & Beauty
booksy.com

fresha.com

bestprosintown.com

msgnearme.com

salonlookup.com

tattooed.co

spafinder.com

groupon.com

thelocalgem.com
Fitness & Recreation
usta.com

bowlingalleys.io

thecrag.com

thestudiodirectory.com

nearbyme.ai
Optimize
Optimize
ranking_score
01
Rating
02
Review volume
03
Proximity
04
Relevance
01
Rating
03
Proximity
02
Review volume
04
Relevance
Get more

5-star reviews.
Pro-actively asking for feedback

reduces bad mouthing by 33%.
Measured by intent-to-bad-mouth.

Nuansi, P
., & Ngamcharoenmongkol, P
. (2021). Proactive Complaint Management: Effects of Customer Voice Initiation on Perceived Justices, Satisfaction, and Negative Word-
of-Mouth. SAGE Open, 11(3).
01
Rating
03
Proximity
02
Review volume
04
Relevance
01
Rating
03
Proximity
02
Review volume
04
Relevance
Like Onpage SEO.
But for your
profiles on third-
party websites.


Keywords. Fanout queries. Entities.
Simple statements. Name sources.
Declarative and authoritative tone.
More?
A /reviews page
gives the LLMs

social proof.
“Evangelize your own reviews to

make them visible for LLMs.”
Malte Landwehr
Optimize

your listings!
Screenshot taken on 22 July 2026 by Malte Landwehr

https://www.yelp.com/search? find_desc=Lawyers&find_loc=Manhattan%2C+NY
Local AEO community,

Thank you.
Reach out to start
winning in AI Search
Malte Landwehr
Was I too fast? Here is more stuff
“Google Maps results in ChatGPT are 65% sourced
from the US and 35% from various other countries.

No matter where the business is based.”
Malte Landwehr
Importance of AI Search
ConsumerstrustpurchaserecommendationsfromGenAI
19%
18%
Physical Stores
Gen AI
15%
Social Media
11%
10%
Search Engines
Brand Websites
Source: eMarketer, Accenture Consumer Pulse
International
Products