SlideShare a Scribd company logo
Margaret Manson
Chief Inspirator |
InnoFuture
www.innofuture.com.au
How Would You Rate Your
Innovation Journey To Date?
2014 Most Innovative Countries - Forbes
Business Success:
Innovation +
Marketing
What? How?
The War for Relevance
Three Things:
#1
SEE
the Bigger
Picture
#2
DISCOVER
Possibilities
#3
KNOW
how to get
STARTED!
German
Mittelstand
& The Hidden
Champions
Mittelstand – Hidden Champions
Drivers of Competitive
Advantage
Market Strengths:
Customer contact: 87%
25-50% Employees vs
5-10% in Large Coy)
Image: 84%
Advertising: 36%
1. Extremely Ambitious
Goals
2. Narrow Focus
3. Deep Expertise
4. Globalization
5. Innovation Culture
6. People & Leaders
Culture.
Mittelstand - Hidden
Champions
How do they do it?
Culture is Everything
Common Purpose
Language
Heroes & Leaders
Rituals
Symbols
Re -
Imagineering
Our Future…
2. MISSION:
COMPETITIVE
ADVANTAGE
Mission – True North
1. Key Market
2. Your Market
Contribution
3. Differentiation
McDonalds’ Mission:
"To provide the fast food
customer with food prepared
in the same high-quality
manner world-wide that is
tasty, reasonably-priced &
delivered consistently in a
low-key décor and friendly
atmosphere.“
McDonalds: Mission
A Clear Roadmap?
1. Key Market - the fast food customer world-wide
2. Contribution - tasty and reasonably-priced food
prepared in a high-quality manner
3. Differentiation - delivered consistently, in a
low-key décor and friendly atmosphere (world-
wide)
NOT
ENOUGH
Competitive
Advantage
WARNING:
Agility to Adapt!
Simple Decision Framework
Right decisions
At ALL levels - Faster.
Freedom within Framework.
Non-Negotiable Principles
System
“Will this Action
support our
Non-Negotiable
Principles?”
Simplicity
One Rule TEST:
In Practice:
Southwest Airlines:
“Will adding
Chicken Caesar Salad
help us BE
THE LOW-FARE
AIRLINE in our
markets?”
NNP – Activity Map: SE Airlines
Takeaway.
1. Inspire the universe: VISION
2. Calibrate your MISSION
3. FOCUS Innovation
4. Unleash AGILITY with a
Decision-Making System
5. Build CULTURE that attracts!
To Win more
often!
The Pay-off:
1. Truly Competitive Brand
2. More Profitable Sales
3. Effective Innovation
4. Business RELEVANCE.
Leadership System for Competitive Impact!
REQUEST
PRESENTATION &
CONTACT US:
www.innofuture.com.au
Take a Lead!
Waiting is NOT
an option.

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