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Innovating in the Cloud
ianmas@amazon.com
@IanMmmm
Ian Massingham - Technical Evangelist
Hotels Music Storage
Photos Magazines
150,000

people are hosted 

on any given night
Sept 2008 March 2009 Sept 2013Sept 2009 March 2013Sept 2012March 2012Sept 2011March 2011March 2010 Sept 2010
January 2013

4 MillionTotal # Airbnb Guests
Sept 2008 March 2009 Sept 2013Sept 2009 March 2013Sept 2012March 2012Sept 2011March 2011March 2010 Sept 2010
September 2013
9 Million
Up by over 5 million since the beginning of the year
Total # Airbnb Guests
0
250
500
750
1,000
2010 2011 2012 2013
24
48
432
1,000
Total # EC2 Instances
0TB
13TB
25TB
38TB
50TB
2010 2011 2012 2013
50TB
294GB
4TB
23TB
Total Photos Stored in Amazon S3
EC2
Servers, Production
Traffic, Hive, Hadoop
RDS
All Relational Databases
S3
Storage, User Generated
Content
DynamoDB
Rollups, Metadata
ElastiCache
Memcache
Route 53
DNS, Inventory
Why AWS?
“We have a 5-people
operations team. 

AWS allows us to devote our resources
and mindshare to the core business.”
Startups on AWS
Enterprises on AWS
Remove Waste
Your

Business
70%
On-Premise

Infrastructure
30%
Managing All of the 

“Undifferentiated Heavy Lifting”
Waste is anything that does not lead to
direct value for the customer
AWS

Cloud-Based

Infrastructure
Your

Business
More Time to Focus on

Your Business
Configuring Your
Cloud Assets
70%
30%70%
On-Premise

Infrastructure
30%
Managing All of the 

“Undifferentiated Heavy Lifting”
Remove Waste with Cloud
A broad and deep platform helps customers
build sophisticated, scalable applications
Platform Breadth
Elastic Beanstalk for Java, Node.js,
Python, Ruby, PHP and .Net OpsWorks CloudFormation
Containers & Deployment
(PaaS)
Management &
AdministrationIAM CloudWatchCloudTrail APIs and SDKsManagement ConsoleCloud HSM Command Line Interface
Direct Connect Route 53VPC
Networking
Analytics
Data PipelineRedshiftEMR Kinesis SWFSNS SQS CloudSearchSES AppStreamCloudFront
Application Services
WorkSpaces
Regions Availability Zones Content Delivery POPs
Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache
StorageCompute Databases
RDS
MySQL, PostgreSQL
Oracle, SQL Server
Elastic Load BalancerEC2 Auto Scaling
Support CertificationTrainingProfessional Services
Technology Partners Consulting Partners AWS MarketplaceEcosystem
Elastic Beanstalk for Java, Node.js,
Python, Ruby, PHP and .Net OpsWorks CloudFormation
Containers & Deployment
(PaaS)
Management &
AdministrationIAM CloudWatchCloudTrail APIs and SDKsManagement ConsoleCloud HSM Command Line Interface
Direct Connect Route 53VPC
Networking
Analytics
Data PipelineRedshiftEMR Kinesis SWFSNS SQS CloudSearchSES AppStreamCloudFront
Application Services
WorkSpaces
Regions Availability Zones Content Delivery POPs
Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache
StorageCompute Databases
RDS
MySQL, PostgreSQL
Oracle, SQL Server
Elastic Load BalancerEC2 Auto Scaling
Continual Iteration and Innovation
AWS continuously upgrades
infrastructure, so you don’t have to
aws.amazon.com/blogs/aws/
@AWScloud @AWS_UKI
2008 2009 2010 2011
Amazon EBS
Amazon EC2
Amazon SNS
AWS Identity
!
& Access
!
Management
AWS Import
!
& Export
Amazon
!
CloudWatch
Amazon EMR
Amazon RDS
Amazon VPC
Auto Scaling
Elastic Load
Balancing
Amazon
!
ElastiCache
Amazon SES
AWS
!
CloudFormation
AWS Direct
!
Connect
AWS Elastic
!
Beanstalk
GovCloud
Amazon SWF
Amazon Route 53
Amazon Redshift
Amazon Glacier
Amazon
!
Dynamo DB
Amazon
!
CloudSearch
Amazon EC2
AWS Storage
!
Gateway
Amazon
!
CloudTrail
Amazon
!
CloudHSM
Amazon
!
WorkSpaces
Amazon Kinesis
Amazon Elastic
!
Transcoder
Amazon
!
AppStream
AWS OpsWorks
AWS Data
!
Pipeline
AWS Rapid Pace of Innovation
+24
+48
+61
+82
+159
+280
20132012
Since inception AWS has:
• Released 810 new services and features
• Introduced over 35 major new services
• Announced 42 price reductions
+153
2014
Amazon
!
WorkSpaces
March 2014
June 2014
Sept 2014
Dec 2014
Feb 2014
May 2014
Aug 2014
Nov 2014
Jan 2014
April 2014
July 2014
Oct 2014
33
153New features in
2014 so far including …
Amazon WorkSpaces available to all
customers
!
March 26, 2014
AWS CloudTrail is now available in
Australia, Ireland and Northern California
!
!May 13, 2014
New Edge locations for Amazon
CloudFront and Amazon Route 53
!
January 08, 2014
24
Amazon AppStream available to
all customers
!
!March 12, 2014
Amazon EMR Input Connector for
Amazon Kinesis
!
!February 20, 2014
35
34 27
We’ve announced price reductions 42 times since our
inception in 2006. Recent price drops included…
Amazon EBS
standard volume
prices are lowered up
to 50% for both
storage and I/O
requests.!
!
January 21, 2014
50% Amazon is reducing
prices for Amazon
ElasticCache cache
nodes by an average
of 34%.!
!
March 26, 2014
34% Amazon S3: We are
reducing prices for
Standard and Reduced
Redundancy Storage, by
an average of 51%.!
!
March 26, 2014
51%
Thank You
ianmas@amazon.com
@IanMmmm

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Innovating in the Cloud from #NimbusIGNITE

  • 1. Innovating in the Cloud ianmas@amazon.com @IanMmmm Ian Massingham - Technical Evangelist
  • 2.
  • 4.
  • 5. 150,000
 people are hosted 
 on any given night
  • 6. Sept 2008 March 2009 Sept 2013Sept 2009 March 2013Sept 2012March 2012Sept 2011March 2011March 2010 Sept 2010 January 2013 4 MillionTotal # Airbnb Guests
  • 7. Sept 2008 March 2009 Sept 2013Sept 2009 March 2013Sept 2012March 2012Sept 2011March 2011March 2010 Sept 2010 September 2013 9 Million Up by over 5 million since the beginning of the year Total # Airbnb Guests
  • 8. 0 250 500 750 1,000 2010 2011 2012 2013 24 48 432 1,000 Total # EC2 Instances
  • 9. 0TB 13TB 25TB 38TB 50TB 2010 2011 2012 2013 50TB 294GB 4TB 23TB Total Photos Stored in Amazon S3
  • 10. EC2 Servers, Production Traffic, Hive, Hadoop RDS All Relational Databases S3 Storage, User Generated Content DynamoDB Rollups, Metadata ElastiCache Memcache Route 53 DNS, Inventory
  • 12. “We have a 5-people operations team. 
 AWS allows us to devote our resources and mindshare to the core business.”
  • 13.
  • 16. Remove Waste Your
 Business 70% On-Premise
 Infrastructure 30% Managing All of the 
 “Undifferentiated Heavy Lifting” Waste is anything that does not lead to direct value for the customer
  • 17. AWS
 Cloud-Based
 Infrastructure Your
 Business More Time to Focus on
 Your Business Configuring Your Cloud Assets 70% 30%70% On-Premise
 Infrastructure 30% Managing All of the 
 “Undifferentiated Heavy Lifting” Remove Waste with Cloud
  • 18. A broad and deep platform helps customers build sophisticated, scalable applications Platform Breadth
  • 19. Elastic Beanstalk for Java, Node.js, Python, Ruby, PHP and .Net OpsWorks CloudFormation Containers & Deployment (PaaS) Management & AdministrationIAM CloudWatchCloudTrail APIs and SDKsManagement ConsoleCloud HSM Command Line Interface Direct Connect Route 53VPC Networking Analytics Data PipelineRedshiftEMR Kinesis SWFSNS SQS CloudSearchSES AppStreamCloudFront Application Services WorkSpaces Regions Availability Zones Content Delivery POPs Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache StorageCompute Databases RDS MySQL, PostgreSQL Oracle, SQL Server Elastic Load BalancerEC2 Auto Scaling
  • 20. Support CertificationTrainingProfessional Services Technology Partners Consulting Partners AWS MarketplaceEcosystem Elastic Beanstalk for Java, Node.js, Python, Ruby, PHP and .Net OpsWorks CloudFormation Containers & Deployment (PaaS) Management & AdministrationIAM CloudWatchCloudTrail APIs and SDKsManagement ConsoleCloud HSM Command Line Interface Direct Connect Route 53VPC Networking Analytics Data PipelineRedshiftEMR Kinesis SWFSNS SQS CloudSearchSES AppStreamCloudFront Application Services WorkSpaces Regions Availability Zones Content Delivery POPs Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache StorageCompute Databases RDS MySQL, PostgreSQL Oracle, SQL Server Elastic Load BalancerEC2 Auto Scaling
  • 21. Continual Iteration and Innovation AWS continuously upgrades infrastructure, so you don’t have to
  • 23. 2008 2009 2010 2011 Amazon EBS Amazon EC2 Amazon SNS AWS Identity ! & Access ! Management AWS Import ! & Export Amazon ! CloudWatch Amazon EMR Amazon RDS Amazon VPC Auto Scaling Elastic Load Balancing Amazon ! ElastiCache Amazon SES AWS ! CloudFormation AWS Direct ! Connect AWS Elastic ! Beanstalk GovCloud Amazon SWF Amazon Route 53 Amazon Redshift Amazon Glacier Amazon ! Dynamo DB Amazon ! CloudSearch Amazon EC2 AWS Storage ! Gateway Amazon ! CloudTrail Amazon ! CloudHSM Amazon ! WorkSpaces Amazon Kinesis Amazon Elastic ! Transcoder Amazon ! AppStream AWS OpsWorks AWS Data ! Pipeline AWS Rapid Pace of Innovation +24 +48 +61 +82 +159 +280 20132012 Since inception AWS has: • Released 810 new services and features • Introduced over 35 major new services • Announced 42 price reductions +153 2014 Amazon ! WorkSpaces
  • 24. March 2014 June 2014 Sept 2014 Dec 2014 Feb 2014 May 2014 Aug 2014 Nov 2014 Jan 2014 April 2014 July 2014 Oct 2014 33 153New features in 2014 so far including … Amazon WorkSpaces available to all customers ! March 26, 2014 AWS CloudTrail is now available in Australia, Ireland and Northern California ! !May 13, 2014 New Edge locations for Amazon CloudFront and Amazon Route 53 ! January 08, 2014 24 Amazon AppStream available to all customers ! !March 12, 2014 Amazon EMR Input Connector for Amazon Kinesis ! !February 20, 2014 35 34 27
  • 25. We’ve announced price reductions 42 times since our inception in 2006. Recent price drops included… Amazon EBS standard volume prices are lowered up to 50% for both storage and I/O requests.! ! January 21, 2014 50% Amazon is reducing prices for Amazon ElasticCache cache nodes by an average of 34%.! ! March 26, 2014 34% Amazon S3: We are reducing prices for Standard and Reduced Redundancy Storage, by an average of 51%.! ! March 26, 2014 51%