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EI03
                                                                                UNIVERSIDADE FEDERAL DE UBERLÂNDIA



   IMUNOCAST: PODCAST ON IMMUNE COMPONENTS PRESENT IN HUMAN BREAST MILK
                   DEVELOPED BY A MULTIDISCIPLINARY TEAM
                                                   LUIZA ARAÚJO FREITAS¹, MARÍLIA DA SILVA COELHO², MIRNA TONUS³, MÔNICA CAMARGOS SOPELETE4

                     1.Faculty of Medicine, Nursing course, Universidade Federal de Uberlândia, MG, Brasil; 2.College of Education, Social Communication: Journalism, Universidade Federal de Uberlândia,
                       MG, Brasil; 3.College of Education, Social Communication: Journalism, Universidade Federal de Uberlândia, MG, Brasil; 4.Institute of Biomedical Sciences, Universidade Federal de
                                                                                                   Uberlândia, MG, Brasil


 INTRODUCTION
 To disseminate science is much more than transmit information. It can forming
 citizens. The reduction of superstition and pseudoscience could be achieved, both
 with the democratization of scientific knowledge, and with greater accessibility to
 its contents.

 AIMS
 Podcast and blog were created and published with the aim of bringing scientific
 knowledge to professionals and academics in the biomedical field addressing the
 immune constituents present in human breast milk.
                                                                                                                          Figure 2:Image of 14th episode of "A ciência diz” serie on the blog ImunoCast
 METHODS                                                                                                                  (http://imunocastufu.blogspot.com.br/). The player, the link to the PDF text, the
                                                                                                                          authorship and type of copyright license are also available. .
 Nursing and journalism graduation students at the Federal University of Uberlandia
 (part of an extension project) were responsible for the production of podcasts and
 blog posts. Were selected abstracts of scientific articles in English published                                         •In order to characterize the project and create a visual identity, a logo was
 recently. The abstracts were translated and adapted into Portuguese. Texts related to                                   developed. The intention was to unite elements of both the Immunology as of
 the audio have been available in each blog post.                                                                        Journalism, and was then thought to embody the Y - symbol of the antibody -
                                                                                                                         associating it with the headset, which would link to the podcast (digital audio
RESULTS                                                                                                                  file), representing listeners. The green color was defined as a prominent element
                                                                                                                         of art, for its approach to health. The logo was developed with CorelDraw
Different adjustments on the texts and audio archives were used to facilitate                                            applications.
comprehension of the listener:
                                                                                                                         • The texts selected undergone several changes to make it more accessible to
• Paper abstracts published regarding the theme were selected, translated and
                                                                                                                         readers. Numerous changes were made as adaptations in translations which
adapted. There was an interaction of the whole group, and each abstract selected
                                                                                                                         decreased the degree of complexity of the case; restructuring formatting,
was evaluated according to their importance, the degree of difficulty of the subject
                                                                                                                         providing more fluidity in reading, changes in tone of voice and pronunciation of
and its usefulness for readers.
                                                                                                                         certain words, emphasizing passages were also needed. Additionally, there is the
                                                                                                                         original citation from each scientific article adapted to facilitate the reader to find
• Aiming to facilitate communication and interaction between project members, the
                                                                                                                         it.
documents were worked in the Word program using the tool "track changes".
                                                                                                                         • Abbreviations and acronyms in immunology were, as far as possible, replaced
•The podcasts are hosted on the SoundCloud (Figure 1) and the ImunoCast blog                                             by their meanings.
(Figure 2), allowing listeners to choose the form of access.
                                                                                                                         • All numerical data in the texts were removed, but their information was
                                                                                                                         interpreted and maintained.

                                                                                                                         • The texts were written respecting the new rules of grammar of the Portuguese
                                                                                                                         language and bibliographical references.

                                                                                                                         • It was created the favicon, resource provided by Blogger. It is an image that
                                                                                                                         can be displayed by the browser, just so the blog is accessed.

                                                                                                                         • Besides the blog in order to approach the reader/listener, was also created the
                                                                                                                         fanpage on Facebook - social networking widely used - which proved crucial in
                                                                                                                         the process of dissemination of the episodes and the ImunoCast project itself.

                                                                                                                         • On Facebook are disclosed every episode posted on the blog, with an
                                                                                                                         illustrative image - usually babies and breastfeeding - to encourage access to the
Figure 1: Image of SoundCloud , online hosting platform for audio, especially the                                        post, and a short text that summarizes the subject of the episode being released.
episode 14 (http://soundcloud.com/imunocast/a-ci-ncia-diz-epis-dio-14) of the                                            It is also posted on fanpage, news and interesting information related to
ImunoCast “A ciência diz” serie. It may be noted in the player, as well as track time,                                   breastfeeding, immunology and health.
options to download and share the file.
                                                                                                                         DISCUSSION
• The name "ImunoCast" was chosen in order to designate Immunology -                                                    The journalism team members were important not only in editing the podcast and
related to human breast milk - and Podcast, referring to the digital audio file                                         blog, but also for regulating the copyright of all content published, the creation
published on the internet for individual demand, representing the way the                                               the logos, the favicon and the fanpage on Facebook, mechanisms that facilitated
audio archives and texts would be disclosed.                                                                            the project dissemination.

• The selection of the name "A ciência diz" was aimed facilitate the                                                      CONCLUSION
comprehension of scientific content.                                                                                     Thus, it sought to create a service to promote the democratization of knowledge,
                                                                                                                         adapting the language of science, often complex, and thus to promote a service
• A graphic design resembling an antibody with headphones was created aimed                                              related to the disclosure of the importance of human milk in the induction and
to the identity of both, podcast and blog.                                                                               immune system maintenance.

       FINANCIAL SUPPORT

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IMUNOCAST: PODCAST ON IMMUNE COMPONENTS PRESENT IN HUMAN BREAST MILK DEVELOPED BY A MULTIDISCIPLINARY TEAM

  • 1. EI03 UNIVERSIDADE FEDERAL DE UBERLÂNDIA IMUNOCAST: PODCAST ON IMMUNE COMPONENTS PRESENT IN HUMAN BREAST MILK DEVELOPED BY A MULTIDISCIPLINARY TEAM LUIZA ARAÚJO FREITAS¹, MARÍLIA DA SILVA COELHO², MIRNA TONUS³, MÔNICA CAMARGOS SOPELETE4 1.Faculty of Medicine, Nursing course, Universidade Federal de Uberlândia, MG, Brasil; 2.College of Education, Social Communication: Journalism, Universidade Federal de Uberlândia, MG, Brasil; 3.College of Education, Social Communication: Journalism, Universidade Federal de Uberlândia, MG, Brasil; 4.Institute of Biomedical Sciences, Universidade Federal de Uberlândia, MG, Brasil INTRODUCTION To disseminate science is much more than transmit information. It can forming citizens. The reduction of superstition and pseudoscience could be achieved, both with the democratization of scientific knowledge, and with greater accessibility to its contents. AIMS Podcast and blog were created and published with the aim of bringing scientific knowledge to professionals and academics in the biomedical field addressing the immune constituents present in human breast milk. Figure 2:Image of 14th episode of "A ciência diz” serie on the blog ImunoCast METHODS (http://imunocastufu.blogspot.com.br/). The player, the link to the PDF text, the authorship and type of copyright license are also available. . Nursing and journalism graduation students at the Federal University of Uberlandia (part of an extension project) were responsible for the production of podcasts and blog posts. Were selected abstracts of scientific articles in English published •In order to characterize the project and create a visual identity, a logo was recently. The abstracts were translated and adapted into Portuguese. Texts related to developed. The intention was to unite elements of both the Immunology as of the audio have been available in each blog post. Journalism, and was then thought to embody the Y - symbol of the antibody - associating it with the headset, which would link to the podcast (digital audio RESULTS file), representing listeners. The green color was defined as a prominent element of art, for its approach to health. The logo was developed with CorelDraw Different adjustments on the texts and audio archives were used to facilitate applications. comprehension of the listener: • The texts selected undergone several changes to make it more accessible to • Paper abstracts published regarding the theme were selected, translated and readers. Numerous changes were made as adaptations in translations which adapted. There was an interaction of the whole group, and each abstract selected decreased the degree of complexity of the case; restructuring formatting, was evaluated according to their importance, the degree of difficulty of the subject providing more fluidity in reading, changes in tone of voice and pronunciation of and its usefulness for readers. certain words, emphasizing passages were also needed. Additionally, there is the original citation from each scientific article adapted to facilitate the reader to find • Aiming to facilitate communication and interaction between project members, the it. documents were worked in the Word program using the tool "track changes". • Abbreviations and acronyms in immunology were, as far as possible, replaced •The podcasts are hosted on the SoundCloud (Figure 1) and the ImunoCast blog by their meanings. (Figure 2), allowing listeners to choose the form of access. • All numerical data in the texts were removed, but their information was interpreted and maintained. • The texts were written respecting the new rules of grammar of the Portuguese language and bibliographical references. • It was created the favicon, resource provided by Blogger. It is an image that can be displayed by the browser, just so the blog is accessed. • Besides the blog in order to approach the reader/listener, was also created the fanpage on Facebook - social networking widely used - which proved crucial in the process of dissemination of the episodes and the ImunoCast project itself. • On Facebook are disclosed every episode posted on the blog, with an illustrative image - usually babies and breastfeeding - to encourage access to the Figure 1: Image of SoundCloud , online hosting platform for audio, especially the post, and a short text that summarizes the subject of the episode being released. episode 14 (http://soundcloud.com/imunocast/a-ci-ncia-diz-epis-dio-14) of the It is also posted on fanpage, news and interesting information related to ImunoCast “A ciência diz” serie. It may be noted in the player, as well as track time, breastfeeding, immunology and health. options to download and share the file. DISCUSSION • The name "ImunoCast" was chosen in order to designate Immunology - The journalism team members were important not only in editing the podcast and related to human breast milk - and Podcast, referring to the digital audio file blog, but also for regulating the copyright of all content published, the creation published on the internet for individual demand, representing the way the the logos, the favicon and the fanpage on Facebook, mechanisms that facilitated audio archives and texts would be disclosed. the project dissemination. • The selection of the name "A ciência diz" was aimed facilitate the CONCLUSION comprehension of scientific content. Thus, it sought to create a service to promote the democratization of knowledge, adapting the language of science, often complex, and thus to promote a service • A graphic design resembling an antibody with headphones was created aimed related to the disclosure of the importance of human milk in the induction and to the identity of both, podcast and blog. immune system maintenance. FINANCIAL SUPPORT